# Best Cross-Channel Advertising Software - Page 3 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel. ### Core Capabilities of Cross-Channel Advertising Software To qualify for inclusion in the Cross-Channel Advertising category, a product must: - Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video - Offer features for uploading or creating online advertisements - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Cross-Channel Advertising Software In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include: - Running coordinated campaigns across search, social, and display from a single management interface - Buying ads in real time via integrated demand-side platform (DSP) capabilities - Tracking and reporting unified ROAS and conversion metrics across all active channels ### How Cross-Channel Advertising Software Differs from Other Tools Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers. ### Insights from G2 on Cross-Channel Advertising Software Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption. ## Top Cross-Channel Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (766 reviews) | Unified CDP-driven omnichannel campaign activation | "[Bloomreach Still Shines Years Later](https://www.g2.com/survey_responses/bloomreach-review-7757853)" | | 2 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (873 reviews) | Full-funnel programmatic buying with white-glove support | "[Excellent UI, Powerful Bulk Editing, and Actionable Insights](https://www.g2.com/survey_responses/stackadapt-review-13135271)" | | 3 | [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) | 4.1/5.0 (177 reviews) | Real-time audience activation across paid channels | "[Powerful CDP with Room for Enhanced Visibility](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-13071482)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Meta-native cross-channel audience targeting and campaign execution | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 5 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,054 reviews) | Managed cross-channel advertising with dedicated lead tracking | "[Easy to use for advertising campaigns on major search engines.](https://www.g2.com/survey_responses/localiq-review-12908471)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (766 reviews) | Cross-channel retargeting with CRM-synced audiences | "[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)" | | 7 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (653 reviews) | CRM-synced account-based display advertising | "[A Valuable Platform for Account-Based Marketing and Display Advertising](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)" | | 8 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Omnichannel media buying with unified billing reconciliation | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 9 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (179 reviews) | Omnichannel programmatic buying with AI-driven cross-channel optimization | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 10 | [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) | 4.5/5.0 (533 reviews) | White-label cross-channel campaign fulfillment and reporting | "[Revolutionized Our Client AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)" | ## G2 Grid® for Cross-Channel Advertising Software ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=19103&focus%5B%5D=5910&focus%5B%5D=1393260&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974) Highlighted products: Bloomreach, StackAdapt, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and Prisma. Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=stackadapt&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean) ## How Many Cross-Channel Advertising Software Products Does G2 Track? **Total Products under this Category:** 191 ### Category Stats (Jul 2026) - **Average Rating**: 4.32/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Adobe Real-Time CDP (+0.15%) - Among all products in this category, Adobe Real-Time CDP recorded the largest rating increase compared to last month *Last updated: July 24, 2026* ## How Does G2 Rank Cross-Channel Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 191+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### TrueClicks TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance. With real-time alerts, a robust scoring system, and clear next steps, TrueClicks makes sure you never miss an issue or opportunity again. This makes it easier to improve results, retain clients, and save at least 10 hours per month per user. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-07-25T02%3A04%3A41Z&secure%5Bdisplayable_resource_id%5D=249&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=249&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=131504&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising&secure%5Btoken%5D=d8108a514bcc6378aadb324df799d6d5cf310dd98b8dbfdbd76008452db8614a&secure%5Burl%5D=https%3A%2F%2Fwww.trueclicks.com%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dppc&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Cross-Channel Advertising Software Products in 2026? ### 1. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.7/10 (Category avg: 8.2/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign categories** offered by MediaMath and appreciate the responsive customer support. - Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management. - Users value the **unique campaign category options** and exceptional customer support offered by MediaMath. - Users value the **diverse campaign options** offered by MediaMath, along with exceptional customer support. **Cons:** - Users find the **complexity** of MediaMath challenging due to its outdated UI and awkward navigation. - Users find the **complex setup** of MediaMath cumbersome and time-consuming, impacting their initial experience with the product. - Users find the **complex user interface** challenging, with outdated design, nested menus, and slow reporting updates. - Users find the **dashboard issues** frustrating, including outdated UI, complex navigation, and slow report updates. - Users find the **difficult navigation** due to outdated UI and nested menus frustrating and time-consuming. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 2. [Prism](https://www.g2.com/products/pixis-prism/reviews) Pixis is the digital marketer’s AI sidekick, that empowers you to use your own data across platforms to reach the best outcomes with confidence, all while saving teams time and effort. Our AI-powered platform brings out the hero in marketers, supercharging their decisions and empowering them to turn data into automated action. It helps marketers streamline ad manager bid and budget allocation, audience targeting, and creative asset management using tailor-made, true AI for their brand (not rules-based). This allows marketing teams to leverage real-time data to provide the best optimizations possible. These actions can be done manually, or fully automated by the marketer. This leads to meaningful, actionable insights that can be used to create better marketing decisions, whether it's dynamically optimizing ad budgets, bids, or targeting new cohorts and audiences. Pixis can also help brands build creative assets quickly, and iterate on them intelligently based on confidence scores indicating what works best with which audiences. Marketing teams can choose to implement brand, compliance, and security guidelines that Pixis will follow as it builds out creative assets. With Pixis, brands can grow and profitably scale with ease. Marketers can set-and-forget (automate) many of their tasks and receive easy-to understand recommendations on how to optimize their ad spend, reduce costs, save time, build compelling creative assets, and reach new untapped audiences. Pixis is a service that allows marketers to benefit from true AI, with minimal direction. Just tell Pixis what your objectives are, and we’ll do the rest! We currently serve over 200+ customers which include Fortune 500 brands like DHL and Sanofi, along with large enterprises like HelloFresh and Allbirds. Marketing heroes need a sidekick that frees them from toil, manual analysis, and guesswork. Pixis can empower marketers to focus on what matters, and can empower agencies to focus on high-level strategy, or bringing in new business. Ask for a demo to see how Pixis can revolutionize your ad campaigns! **Average Rating:** 4.6/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Prism?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Quality of Support:** 9.6/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Prism?** - **Seller:** [Pixis](https://www.g2.com/sellers/pixis) - **Year Founded:** 2018 - **HQ Location:** California , US - **Twitter:** @Pixis_AI (154 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/31559415 (434 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 43% Enterprise #### What Are Recent G2 Reviews of Prism? **"[Pixis Helped Us Scale New Users for Swiggy Food Delivery App at a Much Better Cost per Acquisition](https://www.g2.com/survey_responses/prism-review-8041973)"** **Rating:** 4.5/5.0 stars *— Awant B.* [Read full review](https://www.g2.com/survey_responses/prism-review-8041973) --- **"[With Pixis AI, we were able to scale high-interest audiences and increase in the Conversion Rate](https://www.g2.com/survey_responses/prism-review-8037229)"** **Rating:** 5.0/5.0 stars *— Akash S.* [Read full review](https://www.g2.com/survey_responses/prism-review-8037229) --- ### 3. [Airtory](https://www.g2.com/products/airtory/reviews) Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. With the rise in popularity of CTV and OTT platforms, Airtory has also introduced video ads that support dynamic content, interactive features, and QR codes. These ads can be implemented on all CTV and OTT platforms, enabling advertisers to engage with those users as well. You can check out Airtory’s Rich Media Ads on the Showcase Page: https://formats.airtory.com/ Additionally, we have another product Self Serve+ which is a SaaS offering that allows publishers to open up their ad inventory to advertisers to set up and manage direct ad campaigns autonomously. Airtory's Rich Media builder can also be integrated, which is just a cherry on top! Last but not the least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical. **Average Rating:** 4.5/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Airtory?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Airtory?** - **Seller:** [Airtory](https://www.g2.com/sellers/airtory) - **Year Founded:** 2016 - **HQ Location:** Austin, US - **Twitter:** @airtoryHQ (487 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airtory (24 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Airtory? **"[Best Rich Media Solution Partner](https://www.g2.com/survey_responses/airtory-review-8457056)"** **Rating:** 5.0/5.0 stars *— Suhaib H.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457056) --- **"[Beginner-friendly. Good Experience with the platform.](https://www.g2.com/survey_responses/airtory-review-8457937)"** **Rating:** 4.5/5.0 stars *— Sasirekha P.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457937) --- #### What Are G2 Users Discussing About Airtory? - [What is Airtory used for?](https://www.g2.com/discussions/what-is-airtory-used-for) ### 4. [OpenWeb](https://www.g2.com/products/openweb/reviews) OpenWeb powers communities across the open internet, turning real participation into direct audience relationships, actionable insights, and revenue. OpenWeb’s mission is to to build the community infrastructure that powers trusted engagement across the open internet for real people, publishers, and brands alike. OpenWeb works with more than 5,000 partners, hosting more than 150 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London and Paris and is backed by world-class investors including Insight Partners, Georgian, Entrée Capital, The New York Times Company, Samsung Next, Dentsu, and ScaleUp. To learn more about OpenWeb’s platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn. **Average Rating:** 4.2/5.0 **Total Reviews:** 19 **How Do G2 Users Rate OpenWeb?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.2/10) **Who Is the Company Behind OpenWeb?** - **Seller:** [OpenWeb](https://www.g2.com/sellers/openweb) - **Year Founded:** 2015 - **HQ Location:** New York - **Twitter:** @OpenWebHQ (3,418 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/openwebhq (251 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Newspapers - **Company Size:** 47% Small-Business, 42% Mid-Market #### What Are Recent G2 Reviews of OpenWeb? **"[OpenWeb vs MundoDeportivo](https://www.g2.com/survey_responses/openweb-review-5374469)"** **Rating:** 5.0/5.0 stars *— Verified User in Newspapers* [Read full review](https://www.g2.com/survey_responses/openweb-review-5374469) --- **"[RNS review of OpenWeb](https://www.g2.com/survey_responses/openweb-review-5348722)"** **Rating:** 5.0/5.0 stars *— Verified User in Online Media* [Read full review](https://www.g2.com/survey_responses/openweb-review-5348722) --- #### What Are G2 Users Discussing About OpenWeb? - [What is OpenWeb used for?](https://www.g2.com/discussions/what-is-openweb-used-for) ### 5. [Perion One](https://www.g2.com/products/perion-one/reviews) Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Perion One?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Quality of Support:** 7.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Perion One?** - **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b) - **Company Website:** https://www.perion.com/ - **Year Founded:** 2001 - **HQ Location:** New York - **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®) - **Ownership:** NASDAQ: PERI **Who Uses This Product?** - **Company Size:** 46% Mid-Market, 34% Small-Business #### What Are Perion One's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Data Management (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Perion One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms. - Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time. - Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms. - Users praise the **great customer support** of Perion One, enhancing their overall service experience. - Users value the **customization** options in Perion One, finding them essential for daily data management. **Cons:** - Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions. - Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions. - Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost. - Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels. #### What Are Recent G2 Reviews of Perion One? **"[Easy to Use & Customer Centric Platform](https://www.g2.com/survey_responses/perion-one-review-10732486)"** **Rating:** 4.0/5.0 stars *— Stelios K.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486) --- **"[Streamlines Work](https://www.g2.com/survey_responses/perion-one-review-7712988)"** **Rating:** 5.0/5.0 stars *— Maddy B.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988) --- #### What Are G2 Users Discussing About Perion One? - [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve) - [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for) ### 6. [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews) Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions. **Average Rating:** 4.0/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Criteo Commerce Max (Retail Media)?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Criteo Commerce Max (Retail Media)?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 39% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of Criteo Commerce Max (Retail Media)? **"[One Of The Best Open Internet Platform For E commerce Business](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)"** **Rating:** 4.5/5.0 stars *— Prakash T.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748) --- **"[Criteo is very effective platform for us especially for retargeting campaigns](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)"** **Rating:** 5.0/5.0 stars *— Büşra A.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627) --- #### What Are G2 Users Discussing About Criteo Commerce Max (Retail Media)? - [What is Retail Media by Criteo used for?](https://www.g2.com/discussions/what-is-retail-media-by-criteo-used-for) ### 7. [WideOrbit](https://www.g2.com/products/wideorbit/reviews) Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. **Average Rating:** 4.1/5.0 **Total Reviews:** 50 **How Do G2 Users Rate WideOrbit?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Quality of Support:** 8.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind WideOrbit?** - **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group) - **Year Founded:** 1999 - **HQ Location:** Toronto, Ontario - **LinkedIn® Page:** https://www.linkedin.com/company/lumine-group/ (199 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Broadcast Media, Marketing and Advertising - **Company Size:** 44% Mid-Market, 34% Enterprise #### What Are WideOrbit's Pros and Cons? **Pros:** - Automation (1 reviews) - Ease of Use (1 reviews) - Features (1 reviews) - Options (1 reviews) - Results (1 reviews) **Cons:** - Budget Management (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) - Editing Difficulties (1 reviews) - Functionality Limitations (1 reviews) ### What Do G2 Reviewers Say About WideOrbit? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliable automation** of WideOrbit, ensuring seamless on-air programming even during computer failures. - Users commend the **ease of use** of WideOrbit, appreciating its reliable performance and intuitive layout. - Users value the **reliable on-air functionality** of WideOrbit, ensuring seamless programming even during equipment failures. - Users appreciate the **reliable on-air performance** of WideOrbit, ensuring seamless programming even during technical issues. - Users value the **reliability and seamless operation** of WideOrbit, ensuring uninterrupted broadcasting even during computer failures. **Cons:** - Users experience **delays and bugs** with WideOrbit's budget management, which complicates live usage and performance. - Users experience **delayed implementation** issues with WideOrbit, affecting live usage and leading to playback inconsistencies. - Users experience **delay issues** with WideOrbit, as configuration can lead to slow playback and unpredictable behavior. - Users experience **editing difficulties** with WideOrbit, facing delays, bugs, and crashes when operating at a fast pace. - Users experience **functionality limitations** with WideOrbit, including delays and crashes during live usage and playback. #### What Are Recent G2 Reviews of WideOrbit? **"[Best Traffic System of 2022](https://www.g2.com/survey_responses/wideorbit-review-4538257)"** **Rating:** 5.0/5.0 stars *— Linda C.* [Read full review](https://www.g2.com/survey_responses/wideorbit-review-4538257) --- **"[Wide Orbit is user friendly and very efficient!](https://www.g2.com/survey_responses/wideorbit-review-6623852)"** **Rating:** 5.0/5.0 stars *— Shannon D.* [Read full review](https://www.g2.com/survey_responses/wideorbit-review-6623852) --- #### What Are G2 Users Discussing About WideOrbit? - [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit) - [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit) - [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic) - [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for) ### 8. [Tomi.ai](https://www.g2.com/products/tomi-ai/reviews) Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - Advertising audiences and synthetic conversions (smart bidding optimization signals) that maximize revenue (not leads) and eliminate wasted marketing spend, - Instant insights into the actual quality of traffic generated by various channels, audiences, and ad creatives, - Lead and prospect scores that help sales teams create more pipeline and close more deals. **Average Rating:** 4.8/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Tomi.ai?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Quality of Support:** 9.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Tomi.ai?** - **Seller:** [Tomi.ai](https://www.g2.com/sellers/tomi-ai) - **Year Founded:** 2020 - **HQ Location:** Sunnyvale, US - **Twitter:** @MeetTomiAI (23 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tomi-ai/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Enterprise, 43% Mid-Market #### What Are Recent G2 Reviews of Tomi.ai? **"[Impressive tool with exceptional technical support](https://www.g2.com/survey_responses/tomi-ai-review-9840681)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/tomi-ai-review-9840681) --- **"[Predictive insights to reveal the true impact of each channel and ROMI improvement in Search Ads](https://www.g2.com/survey_responses/tomi-ai-review-7988663)"** **Rating:** 5.0/5.0 stars *— Artemiy R.* [Read full review](https://www.g2.com/survey_responses/tomi-ai-review-7988663) --- #### What Are G2 Users Discussing About Tomi.ai? - [What is Tomi.ai used for?](https://www.g2.com/discussions/what-is-tomi-ai-used-for) - 1 comment, 2 upvotes ### 9. [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews) Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request. **Average Rating:** 4.6/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Epom Ad Server?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Quality of Support:** 9.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Epom Ad Server?** - **Seller:** [Epom](https://www.g2.com/sellers/epom) - **Year Founded:** 2011 - **HQ Location:** Kiev, Ukraine - **Twitter:** @EpomAdServer (983 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (112 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 70% Small-Business, 30% Mid-Market #### What Are Epom Ad Server's Pros and Cons? **Pros:** - Campaign Management (2 reviews) - Customer Support (2 reviews) - Features (2 reviews) - Helpful (2 reviews) - Ad Management (1 reviews) **Cons:** - Difficult Setup (2 reviews) - Complex Setup (1 reviews) - Poor Customer Support (1 reviews) - Poor Documentation (1 reviews) ### What Do G2 Reviewers Say About Epom Ad Server? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective campaign management** of Epom Ad Server, enhancing retargeting and boosting conversion rates significantly. - Users value the **outstanding customer support** of Epom Ad Server, enhancing their ad management experience significantly. - Users value the **convenient ad integration** and effective management features of Epom Ad Server for improved campaign performance. - Users value the **outstanding technical support** of Epom Ad Server, enhancing their ad management experience significantly. - Users laud the **solid ad management** and exceptional technical support provided by Epom Ad Server. **Cons:** - Users experience **difficult setup** challenges with Epom Ad Server, but the support team is helpful and guiding. - Users often find the **complex setup** of Epom Ad Server requires significant support assistance for proper configuration. - Users often face difficulties due to **poor customer support** , hindering successful setup and utilization of Epom Ad Server. - Users often require assistance due to **poor documentation** , making setup and usage challenging for many. #### What Are Recent G2 Reviews of Epom Ad Server? **"[We've been using Epom API in retail for 2 years](https://www.g2.com/survey_responses/epom-ad-server-review-11282979)"** **Rating:** 4.0/5.0 stars *— Irene K.* [Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11282979) --- **"[Using Epom Ad Server to manage media buying](https://www.g2.com/survey_responses/epom-ad-server-review-11597453)"** **Rating:** 5.0/5.0 stars *— Anastasiia C.* [Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11597453) --- ### 10. [TubeMogul](https://www.g2.com/products/tubemogul/reviews) TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control. **Average Rating:** 3.5/5.0 **Total Reviews:** 32 **How Do G2 Users Rate TubeMogul?** - **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.3/10 (Category avg: 8.5/10) - **Quality of Support:** 7.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 6.8/10 (Category avg: 8.2/10) **Who Is the Company Behind TubeMogul?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 66% Mid-Market, 25% Enterprise #### What Are Recent G2 Reviews of TubeMogul? **"[Programmatic becomes easy with Tubemogul](https://www.g2.com/survey_responses/tubemogul-review-4315330)"** **Rating:** 4.5/5.0 stars *— Anurag T.* [Read full review](https://www.g2.com/survey_responses/tubemogul-review-4315330) --- **"[Great platform for both Display and Video advertising.](https://www.g2.com/survey_responses/tubemogul-review-569147)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/tubemogul-review-569147) --- ### 11. [Brandzooka](https://www.g2.com/products/brandzooka/reviews) Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed technology company; founded, funded and run by the most successful professionals working in media today. Trusted by 60,000 advertisers across 110 countries, we are disrupting the $500b digital and programmatic media ecosystems. We're proud to have built the first scalable platform connecting millions of business and agencies worldwide to the power of premium media. **Average Rating:** 4.5/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Brandzooka?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Quality of Support:** 9.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Brandzooka?** - **Seller:** [Brandzooka](https://www.g2.com/sellers/brandzooka) - **Year Founded:** 2015 - **HQ Location:** Boulder, Colorado - **Twitter:** @Brandzooka (11,088 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9281930/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Small-Business, 18% Mid-Market #### What Are Recent G2 Reviews of Brandzooka? **"[Go with the Best!](https://www.g2.com/survey_responses/brandzooka-review-6719836)"** **Rating:** 5.0/5.0 stars *— Sean T.* [Read full review](https://www.g2.com/survey_responses/brandzooka-review-6719836) --- **"[Great service and communication](https://www.g2.com/survey_responses/brandzooka-review-6907185)"** **Rating:** 5.0/5.0 stars *— Brad H.* [Read full review](https://www.g2.com/survey_responses/brandzooka-review-6907185) --- #### What Are G2 Users Discussing About Brandzooka? - [What is Brandzooka used for?](https://www.g2.com/discussions/what-is-brandzooka-used-for) ### 12. [SmartyAds DSP](https://www.g2.com/products/smartyads-dsp/reviews) SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 **How Do G2 Users Rate SmartyAds DSP?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 8.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.7/10 (Category avg: 8.2/10) **Who Is the Company Behind SmartyAds DSP?** - **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2) - **Year Founded:** 2013 - **HQ Location:** Wilmington, US - **Twitter:** @SmartyAds (402 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3592611/ (73 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small-Business, 14% Mid-Market #### What Are SmartyAds DSP's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Easy Setup (3 reviews) - Setup Ease (3 reviews) - Campaign Management (2 reviews) - Customer Support (2 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Restrictions (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) - Delivery Issues (1 reviews) ### What Do G2 Reviewers Say About SmartyAds DSP? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of SmartyAds DSP, making campaign setup and management effortless. - Users value the **easy setup** of SmartyAds DSP, making campaign creation straightforward and hassle-free. - Users value the **setup ease** of SmartyAds DSP, facilitating quick and straightforward campaign initiation. - Users appreciate the **ease of campaign management** with intuitive setup and efficient reporting capabilities. - Users appreciate the **professional support team** of SmartyAds DSP, highlighting their communicative and helpful nature. **Cons:** - Users are frustrated with the **delay in creative approvals** , which hampers their advertising campaigns effectively. - Users experience delays due to **ad review times** of 10-15 minutes, impacting campaign efficiency. - Users express concerns about the **delayed implementation** of creatives, impacting their advertising efficiency. - Users report frustration with the **delay in creative approvals** , impacting the efficiency of their campaigns. - Users report **delivery issues** with SmartyAds DSP, often facing delays in creative review times of 10-15 minutes. #### What Are Recent G2 Reviews of SmartyAds DSP? **"[Ad platform that is easy to use](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856) --- **"[It is a user-friendly platform and has good technical support.](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607)"** **Rating:** 4.5/5.0 stars *— Carolina C.* [Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607) --- #### What Are G2 Users Discussing About SmartyAds DSP? - [What is SmartyAds DSP used for?](https://www.g2.com/discussions/what-is-smartyads-dsp-used-for) - 1 comment ### 13. [DanAds](https://www.g2.com/products/danads/reviews) DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech. **Average Rating:** 4.3/5.0 **Total Reviews:** 28 **How Do G2 Users Rate DanAds?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Quality of Support:** 8.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind DanAds?** - **Seller:** [DanAds](https://www.g2.com/sellers/danads) - **Company Website:** https://danads.com/ - **Year Founded:** 2013 - **HQ Location:** New York, NY - **Twitter:** @danadsselfserve (1,533 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/danads/ (110 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Enterprise, 34% Mid-Market #### What Are DanAds's Pros and Cons? **Pros:** - Helpful (6 reviews) - Business Growth (5 reviews) - Team Helpfulness (5 reviews) - Account Management (4 reviews) - Customer Support (4 reviews) **Cons:** - Poor Customer Support (3 reviews) - Account Management Issues (1 reviews) - Campaign Management (1 reviews) - Campaign Management Issues (1 reviews) - Data Management (1 reviews) ### What Do G2 Reviewers Say About DanAds? *AI-generated summary from verified user reviews* **Pros:** - Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and driving successful integrations. - Users value the **business growth support** from DanAds' dedicated team, enhancing self-service capabilities and competitive differentiation. - Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and responsiveness to feedback. - Users praise the **excellent account management** of DanAds, highlighting support and partnership in business growth. - Users value the **responsive customer support** from DanAds, enhancing their integration and adoption experience. **Cons:** - Users experience **poor customer support** due to timezone delays and inconsistent follow-up on technical issues. - Users note **account management issues** due to high turnover, but DanAds is improving by aligning with senior managers. - Users find it challenging to manage **larger campaigns with multiple line items** on DanAds if experienced in traditional media buying. - Users find **campaign management issues** with DanAds, especially when trying to scale larger advertising campaigns for experienced buyers. - Users feel there is a need for improved **data management tools** in DanAds to enhance business operations and marketing. #### What Are Recent G2 Reviews of DanAds? **"[A Game-Changing Partnership: DanAds and Opera Ads Deliver Exceptional Value](https://www.g2.com/survey_responses/danads-review-8515530)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/danads-review-8515530) --- **"[Amazing support and availability throughout the project](https://www.g2.com/survey_responses/danads-review-10597541)"** **Rating:** 4.5/5.0 stars *— Vincent M.* [Read full review](https://www.g2.com/survey_responses/danads-review-10597541) --- #### What Are G2 Users Discussing About DanAds? - [What does Danads do?](https://www.g2.com/discussions/what-does-danads-do) - [What is the use of Danads?](https://www.g2.com/discussions/what-is-the-use-of-danads) - [What is a self-serve ad platform?](https://www.g2.com/discussions/what-is-a-self-serve-ad-platform) - [What is DanAds?](https://www.g2.com/discussions/what-is-danads) ### 14. [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets. **Average Rating:** 4.3/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Adform Integrated Advertising Platform?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.2/10) **Who Is the Company Behind Adform Integrated Advertising Platform?** - **Seller:** [Adform](https://www.g2.com/sellers/adform) - **Year Founded:** 2002 - **HQ Location:** Copenhagen, Capital Region - **LinkedIn® Page:** https://www.linkedin.com/company/adform (871 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small-Business, 45% Mid-Market #### What Are Recent G2 Reviews of Adform Integrated Advertising Platform? **"[Adform stands out as a beacon of excellence in the digital advertising landscape.](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)"** **Rating:** 5.0/5.0 stars *— Zivile V.* [Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172) --- **"[Aids in accomplishing marketing objectives](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)"** **Rating:** 5.0/5.0 stars *— Sunder I.* [Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798) --- #### What Are G2 Users Discussing About Adform Integrated Advertising Platform? - [Which platform is best for advertising?](https://www.g2.com/discussions/which-platform-is-best-for-advertising) - 1 comment - [What is adform flow?](https://www.g2.com/discussions/what-is-adform-flow) - [Is adform a DMP?](https://www.g2.com/discussions/is-adform-a-dmp) ### 15. [Kintegra](https://www.g2.com/products/kintegra/reviews) Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively. Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers. The major features are- - Automated increase/decrease in the budget, based on the campaign performance, across marketing channels (Facebook + Google AdWords) -Automated Initiation and pausing of campaigns based on conversion metrics (Google Analytics) -Automated reporting system cross-channel -Automated management of campaigns based on the rules created. -Link unlimited Facebook and Google AdWords ad accounts for effective monitoring and analysis. -Link unlimited Google Analytics accounts to know real conversion metrics along with campaign performance. -Amplify campaign performances cross-channels by identifying the right target audience, based on behaviour and interest. -Usage of universal pixel code to identify users visiting the website, landing pages or any other web property. -Monitoring of metrics on multiple levels and channels. -Real-time notifications of underperforming campaigns. -Creation of clusters cross-channel on the level of Ad Accounts, Campaigns, Ad Groups/ Sets for monitoring aggregated actions. -Maintains a clean and well-organised dashboard to view active campaigns along with relevant conversion metrics. (Google Analytics) -A highly powerful search feature to explore across all ad sets/campaigns at one place. -A progressive web app that does not require any software for installation. **Average Rating:** 4.4/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Kintegra?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Quality of Support:** 9.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Kintegra?** - **Seller:** [Socialfrontier.com](https://www.g2.com/sellers/socialfrontier-com) - **Year Founded:** 2016 - **HQ Location:** Bangalore, Karnataka - **Twitter:** @socialfrontierr (37 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13239640/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 80% Small-Business, 13% Mid-Market #### What Are Recent G2 Reviews of Kintegra? **"[So great for cross-channeling](https://www.g2.com/survey_responses/kintegra-review-5267022)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/kintegra-review-5267022) --- **"[Improve all sorts of marketing with Kintegra ](https://www.g2.com/survey_responses/kintegra-review-3712621)"** **Rating:** 4.5/5.0 stars *— Verified User in International Trade and Development* [Read full review](https://www.g2.com/survey_responses/kintegra-review-3712621) --- #### What Are G2 Users Discussing About Kintegra? - [What is Kintegra used for?](https://www.g2.com/discussions/what-is-kintegra-used-for) ### 16. [Magnite, for Buyers](https://www.g2.com/products/magnite-for-buyers/reviews) Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results. **Average Rating:** 3.7/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Magnite, for Buyers?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Quality of Support:** 8.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.0/10 (Category avg: 8.2/10) **Who Is the Company Behind Magnite, for Buyers?** - **Seller:** [Magnite](https://www.g2.com/sellers/magnite) - **Year Founded:** 2007 - **HQ Location:** Playa Vista, CA - **Twitter:** @magnite (36,314 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (987 employees on LinkedIn®) - **Ownership:** NASDAQ: MGNI **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Mid-Market, 56% Enterprise #### What Are Recent G2 Reviews of Magnite, for Buyers? **"[One of the best SSPs](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012) --- **"[Definitely must have software for programmatic!](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023) --- ### 17. [El Toro Ad Tech](https://www.g2.com/products/el-toro-ad-tech/reviews) El Toro provides the certainty marketers need. We are a premier hyper-targeted marketing and audience platform that eliminates the guesswork of digital advertising. By leveraging our patented technology to connect Mobile Advertising IDs (MAIDs) and IP addresses to physical households, we turn raw data into a measurable competitive advantage. Our Technology While traditional digital advertising relies on cookies and probabilistic modeling, El Toro operates on deterministic data. Our process maps digital identities to physical addresses with unparalleled accuracy, allowing brands to engage their most valuable audiences at the household level. Household Verification: We move beyond "look-alike" audiences to target specific, verified locations, ensuring your spend is never wasted on bots or irrelevant traffic. Matchback Analysis: We provide the industry’s most transparent attribution. By comparing your actual sales data against our targeted lists, our Matchback Analysis reveals the direct impact of your campaign on your bottom line. Future-Proof Targeting: Our 1-to-1 targeting methodology does not rely on cookies, making El Toro a stable, long-term solution for the modern privacy landscape. Who We Empower El Toro is the trusted partner for Digital Marketing Agencies and sophisticated brands across high-stakes industries, including Automotive, Higher Education, Financial Services, ISPs, and Home Services. We don't just help you reach an audience; we help you understand exactly who they are and how they convert. Transition from speculative marketing to data-driven precision with El Toro. **Average Rating:** 4.1/5.0 **Total Reviews:** 17 **How Do G2 Users Rate El Toro Ad Tech?** - **Has the product been a good partner in doing business?:** 5.6/10 (Category avg: 8.6/10) - **Ease of Use:** 6.8/10 (Category avg: 8.5/10) - **Quality of Support:** 7.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 6.1/10 (Category avg: 8.2/10) **Who Is the Company Behind El Toro Ad Tech?** - **Seller:** [El Toro](https://www.g2.com/sellers/el-toro) - **Company Website:** https://www.eltoro.com - **Year Founded:** 2013 - **HQ Location:** Louisville, KY - **Twitter:** @ElToroDotCom (3,836 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3611318 (165 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 78% Small-Business, 22% Mid-Market #### What Are Recent G2 Reviews of El Toro Ad Tech? **"[More targeted than social ads](https://www.g2.com/survey_responses/el-toro-ad-tech-review-12906593)"** **Rating:** 4.0/5.0 stars *— Josh W.* [Read full review](https://www.g2.com/survey_responses/el-toro-ad-tech-review-12906593) --- **"[Empowers Granular Targeting with Excellent Support](https://www.g2.com/survey_responses/el-toro-ad-tech-review-12706987)"** **Rating:** 4.5/5.0 stars *— Christina O.* [Read full review](https://www.g2.com/survey_responses/el-toro-ad-tech-review-12706987) --- ### 18. [Teads](https://www.g2.com/products/teads/reviews) Teads’ omnichannel, outcomes-based platform enables marketers to plan, activate, optimize, and measure advertising campaigns across premium environments. By combining high-quality supply with predictive AI, dynamic creative tools, and full-funnel measurement, Teads helps brands deliver meaningful business results with greater efficiency and control. Through direct relationships with more than 10,000 premium media partners and a global ecosystem of advertisers, Teads offers extensive reach and sophisticated decisioning capabilities. The platform’s AI-powered optimization engine evaluates billions of signals in real time to maximize attention, improve engagement, and drive measurable outcomes across upper, mid, and lower-funnel objectives. Marketers can set multi-KPI goals, optimize in-flight with full transparency, and leverage context-driven targeting and attention insights to enhance performance. Teads is recognized as a leader in high-impact creative, premium video, mobile experiences, and emerging channels such as CTV. The platform provides a seamless workflow for creative development, testing, and iteration, enabling brands to deliver beautiful, relevant ads that match the quality of the environments in which they appear. With integrated measurement and attribution capabilities, marketers can directly connect media investments to brand lift, consideration, conversions, and sales. Headquartered in New York, Teads operates in 30+ countries with nearly 1,700 employees, supporting more than 20,000 advertisers worldwide. As one of the most scaled platforms on the open web, Teads brings together quality media, advanced AI, and innovative creative to make advertising more effective for brands and more respectful for consumers. **Average Rating:** 4.4/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Teads?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.9/10 (Category avg: 8.2/10) **Who Is the Company Behind Teads?** - **Seller:** [Teads](https://www.g2.com/sellers/teads) - **Year Founded:** 2005 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/teads/ (1,845 employees on LinkedIn®) - **Ownership:** NASDAQ: TEAD **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Teads's Pros and Cons? **Pros:** - Audience Targeting (1 reviews) - Targeting (1 reviews) ### What Do G2 Reviewers Say About Teads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **effective audience targeting** of Teads, ensuring ads reach genuinely interested consumers in quality content. - Users value the **effective ad targeting** of Teads, reaching genuinely interested audiences through high-quality content. #### What Are Recent G2 Reviews of Teads? **"[Easy platform for display/video campaigns](https://www.g2.com/survey_responses/teads-review-5096770)"** **Rating:** 4.0/5.0 stars *— Javier P.* [Read full review](https://www.g2.com/survey_responses/teads-review-5096770) --- **"[Video Ad Solution Compatible with Different Devices and Platforms](https://www.g2.com/survey_responses/teads-review-8528133)"** **Rating:** 4.5/5.0 stars *— Bonnie H.* [Read full review](https://www.g2.com/survey_responses/teads-review-8528133) --- #### What Are G2 Users Discussing About Teads? - [What is Teads used for?](https://www.g2.com/discussions/what-is-teads-used-for) ### 19. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms **Average Rating:** 3.6/5.0 **Total Reviews:** 175 **How Do G2 Users Rate Yahoo AdTech DSP?** - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.4/10 (Category avg: 8.5/10) - **Quality of Support:** 7.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.1/10 (Category avg: 8.2/10) **Who Is the Company Behind Yahoo AdTech DSP?** - **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @FlurryMobile (16,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 45% Small-Business, 37% Mid-Market #### What Are Yahoo AdTech DSP's Pros and Cons? **Pros:** - Advertising Management (1 reviews) - Audience Targeting (1 reviews) - Campaigns (1 reviews) - Design Quality (1 reviews) - Ease of Use (1 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Management Issues (1 reviews) - Campaign Management Issues (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) ### What Do G2 Reviewers Say About Yahoo AdTech DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unified buying experience** of Yahoo AdTech DSP, enjoying its comprehensive tools for effective advertising. - Users value the **advanced audience targeting** of Yahoo AdTech DSP for its precise segmentation capabilities. - Users value the **unified buying experience** provided by Yahoo AdTech DSP, enhancing efficiency and effectiveness in campaigns. - Users value the **unified platform experience** of Yahoo AdTech DSP, enhancing campaign efficiency and effectiveness. - Users value the **intuitive and clean user interface** of Yahoo AdTech DSP, simplifying campaign setup and tracking. **Cons:** - Users experience **ad issues** due to reporting delays and lengthy creative approval processes impacting campaign execution. - Users face **reporting and creative approval delays** , impacting timely access to data and campaign launches. - Users face **reporting and creative approval delays** that hinder timely access to data and campaign launches. - Users experience **delayed implementation** due to slow reporting and lengthy creative approval processes, impacting campaign timelines. - Users experience **delay issues** with reporting and creative approvals, impacting performance insights and campaign launches. #### What Are Recent G2 Reviews of Yahoo AdTech DSP? **"[Exceptional Targeting with a Complex Interface](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024)"** **Rating:** 4.5/5.0 stars *— Sanket D.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024) --- **"[Easy Campaign Programming with an Efficient Setup Process](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990)"** **Rating:** 4.0/5.0 stars *— Edward R.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990) --- #### What Are G2 Users Discussing About Yahoo AdTech DSP? - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) ### 20. [Nexxen](https://www.g2.com/products/nexxen/reviews) We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Nexxen?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Nexxen?** - **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/nexxen-inc/ (792 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Enterprise, 35% Mid-Market #### What Are Recent G2 Reviews of Nexxen? **"[A Great SSP to help monetize your channels.](https://www.g2.com/survey_responses/nexxen-review-10706621)"** **Rating:** 4.5/5.0 stars *— Sampreeth D.* [Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621) --- **"[Support Amobee Reps](https://www.g2.com/survey_responses/nexxen-review-5430480)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480) --- #### What Are G2 Users Discussing About Nexxen? - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) ### 21. [Sentic Technologies](https://www.g2.com/products/sentic-technologies/reviews) Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives. **Average Rating:** 4.4/5.0 **Total Reviews:** 60 **How Do G2 Users Rate Sentic Technologies?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Quality of Support:** 8.6/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.2/10) **Who Is the Company Behind Sentic Technologies?** - **Seller:** [Sentic Technologies](https://www.g2.com/sellers/sentic-technologies) - **Company Website:** https://www.sentictechnologies.com - **Year Founded:** 2015 - **HQ Location:** Chicago, IL - **Twitter:** @SenticTech (100 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3600786 (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Accounting - **Company Size:** 77% Small-Business, 15% Mid-Market #### What Are Recent G2 Reviews of Sentic Technologies? **"[The next level of Truly Data Driven Marketing is here](https://www.g2.com/survey_responses/sentic-technologies-review-6507272)"** **Rating:** 4.0/5.0 stars *— Swapnil K.* [Read full review](https://www.g2.com/survey_responses/sentic-technologies-review-6507272) --- **"[One of the best in business with AI](https://www.g2.com/survey_responses/sentic-technologies-review-6514642)"** **Rating:** 5.0/5.0 stars *— Ismail S.* [Read full review](https://www.g2.com/survey_responses/sentic-technologies-review-6514642) --- #### What Are G2 Users Discussing About Sentic Technologies? - [What is Sentic Technologies used for?](https://www.g2.com/discussions/what-is-sentic-technologies-used-for) ### 22. [GroundTruth Ads Manager](https://www.g2.com/products/groundtruth-ads-manager/reviews) GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits. **Average Rating:** 3.9/5.0 **Total Reviews:** 10 **How Do G2 Users Rate GroundTruth Ads Manager?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Quality of Support:** 8.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.2/10) **Who Is the Company Behind GroundTruth Ads Manager?** - **Seller:** [GroundTruth](https://www.g2.com/sellers/groundtruth) - **Year Founded:** 2009 - **HQ Location:** New York, US - **Twitter:** @groundtruthco (3,535 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18109829 (387 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 64% Mid-Market, 36% Small-Business #### What Are Recent G2 Reviews of GroundTruth Ads Manager? **"[Cool!](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8498165)"** **Rating:** 4.5/5.0 stars *— James T.* [Read full review](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8498165) --- **"[A Saturated Digital Advertising Solution that is Self-Serve](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8567352)"** **Rating:** 4.0/5.0 stars *— Jeff M.* [Read full review](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8567352) --- #### What Are G2 Users Discussing About GroundTruth Ads Manager? - [What does ground truth company do?](https://www.g2.com/discussions/what-does-ground-truth-company-do) - [What is xAd?](https://www.g2.com/discussions/what-is-xad) - [Is SaaS a GroundTruth?](https://www.g2.com/discussions/is-saas-a-groundtruth) - [What is GroundTruth ads manager?](https://www.g2.com/discussions/what-is-groundtruth-ads-manager) ### 23. [StoreYa](https://www.g2.com/products/storeya/reviews) StoreYa's marketing platform offers the only fully autonomous performance-based advertising AI solution for eCommerce. StoreYa creates, manages and optimises in real-time Google, Facebook, Instagram, and Microsoft Ads. StoreYa is a Google Ads Partner and a Facebook Ads Partner. StoreYa's unique algorithm was designed to drive the most targeted customers to the most relevant product pages of each store at the lowest cost possible. Traffic Booster manages and optimizes your Google Search, Google Shopping, YouTube, Remarketing, Smart Display, Performance Max as well as Facebook and Instagram Acquisition and Retargeting ads, so that you don’t have to. Created by former eCommerce owners and PPC experts, StoreYa’s founding team understands the day-to-day struggles that you face. This first-hand knowledge of these common difficulties - such as lack of workforce, budget, and resources - led to the development and launch of StoreYa. StoreYa was founded in 2012 and is currently serving over 500,000+ online sellers, entrepreneurs, and innovators, just like you. **Average Rating:** 4.4/5.0 **Total Reviews:** 14 **How Do G2 Users Rate StoreYa?** - **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind StoreYa?** - **Seller:** [StoreYa](https://www.g2.com/sellers/storeya) - **Year Founded:** 2012 - **HQ Location:** Ramat Ha'sharon, Israel - **Twitter:** @StoreYaCom (1,102 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/storeya-com/about (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 93% Small-Business, 7% Mid-Market #### What Are Recent G2 Reviews of StoreYa? **"[StoreYa - Best in class AI Solution for Social Commerce Platform](https://www.g2.com/survey_responses/storeya-review-7873009)"** **Rating:** 5.0/5.0 stars *— Radha R.* [Read full review](https://www.g2.com/survey_responses/storeya-review-7873009) --- **"[Online social Marketing Automation tool!](https://www.g2.com/survey_responses/storeya-review-7745705)"** **Rating:** 4.0/5.0 stars *— Rohit M.* [Read full review](https://www.g2.com/survey_responses/storeya-review-7745705) --- ### 24. [Choozle](https://www.g2.com/products/choozle/reviews) Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support. **Average Rating:** 4.2/5.0 **Total Reviews:** 198 **How Do G2 Users Rate Choozle?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.2/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Choozle?** - **Seller:** [Choozle, Inc.](https://www.g2.com/sellers/choozle-inc) - **Company Website:** https://www.choozle.com - **Year Founded:** 2012 - **HQ Location:** Denver, Colorado - **Twitter:** @choozle (1,235 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2893114/ (52 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 73% Small-Business, 21% Mid-Market #### What Are Choozle's Pros and Cons? **Pros:** - Audience Targeting (2 reviews) - Campaign Management (2 reviews) - Campaigns (2 reviews) - Ease of Use (2 reviews) - Affordable (1 reviews) **Cons:** - Insufficient Training (2 reviews) - Account Issues (1 reviews) - Account Management Issues (1 reviews) - Campaign Management (1 reviews) - Data Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Choozle? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate Choozle's **brilliant audience targeting** and behavioral analytics for enhancing their digital marketing efforts. - Users value the **supportive campaign management team** at Choozle, which enhances collaboration and strategic insights. - Users commend the **supportive and collaborative team** at Choozle, enhancing campaign management and strategic recommendations. - Users appreciate the **easy-to-use interface** of Choozle, simplifying their digital marketing efforts and campaign tracking. - Users find Choozle to be **affordable** , providing high ad technology without breaking the budget. **Cons:** - Users report **insufficient training** for beginners, leading to difficulties in achieving optimal performance with Choozle. - Users express concerns about **account management issues** , feeling that details are often overlooked due to workload. - Users note **account management issues** with Choozle, leading to missed details and less dedicated time for support. - Users report facing **multiple errors** during campaigns, causing delays and impacting desired results. - Users face challenges due to **data inaccuracy** , hindering effective reporting and analysis in Choozle. #### What Are Recent G2 Reviews of Choozle? **"[Great Transparency](https://www.g2.com/survey_responses/choozle-review-9421269)"** **Rating:** 4.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/choozle-review-9421269) --- **"[Great partner for programmatic.](https://www.g2.com/survey_responses/choozle-review-10383643)"** **Rating:** 5.0/5.0 stars *— Matt W.* [Read full review](https://www.g2.com/survey_responses/choozle-review-10383643) --- #### What Are G2 Users Discussing About Choozle? - [What is Choozle used for?](https://www.g2.com/discussions/what-is-choozle-used-for) - 1 comment ### 25. [LoopMe](https://www.g2.com/products/loopme/reviews) LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. **Average Rating:** 4.4/5.0 **Total Reviews:** 11 **How Do G2 Users Rate LoopMe?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.2/10) **Who Is the Company Behind LoopMe?** - **Seller:** [LoopMe](https://www.g2.com/sellers/loopme) - **Year Founded:** 2012 - **HQ Location:** London, England - **Twitter:** @LoopMe (2,445 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/loopme/ (436 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 91% Small-Business, 9% Mid-Market #### What Are Recent G2 Reviews of LoopMe? **"[Awesome Supply and Demand](https://www.g2.com/survey_responses/loopme-review-7019609)"** **Rating:** 5.0/5.0 stars *— Verified User in Animation* [Read full review](https://www.g2.com/survey_responses/loopme-review-7019609) --- **"[Loopme Review](https://www.g2.com/survey_responses/loopme-review-6939194)"** **Rating:** 4.5/5.0 stars *— Ankit D.* [Read full review](https://www.g2.com/survey_responses/loopme-review-6939194) --- ## What Is Cross-Channel Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Cross-Channel Advertising Software? - [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) --- ## How Do You Choose the Right Cross-Channel Advertising Software? ### What You Should Know About Cross-Channel Advertising Software ### What is Cross-Channel Advertising Software? Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels. To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads. Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals. Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel. Key Benefits of Cross-Channel Advertising Software - Create more touchpoints for brands, increasing the chances of conversions - Create a single cross-channel view of the customer buying journey across channels - Multiple connections with buyers or customers through their preferred channels - Provide a positive brand experience and build lasting relationships - Gain better insights into cross-channel campaigns and advertisements - Increase brand visibility and customer engagement ### Why Use Cross-Channel Advertising Software? **Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing. **Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist. **Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation. **Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground. **Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment. ### Who Uses Cross-Channel Advertising Software? Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. **Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise. ### Cross-Channel Advertising Software Features **Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting. **Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts. **Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation. **Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better. **Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory. **Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail. **Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet. ### Trends Related to Cross-Channel Advertising Software Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects. Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts. Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel. ### Potential Issues with Cross-Channel Advertising Software **Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy. **Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues. ### Software and Services Related to Cross-Channel Advertising Software [**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. [**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. [**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. [**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives. [**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.