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Compare AdRoll and Marin Software 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(733)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user experience, particularly with its intuitive dashboard that makes audience creation quick and straightforward. Users appreciate how easily they can track ad performance, which aids in making informed decisions to enhance their campaigns.
- Users say Marin Software offers robust features for campaign management, highlighting its excellent user interface and capabilities for bid management. Reviewers find it particularly useful for diversifying marketing components, making it a strong choice for those focused on detailed campaign composition.
- According to verified reviews, AdRoll's recent activity is significantly higher, with 47 reviews in the last 90 days compared to Marin Software's lack of recent feedback. This suggests that AdRoll is actively engaging its user base and continuously improving its offerings.
- Reviewers mention that Marin Software provides strong customization options, allowing users to tailor their marketing strategies effectively. However, some users have noted challenges with setup, indicating that while the features are powerful, the initial configuration may require more effort.
- Users highlight AdRoll's effectiveness in retargeting, which helps businesses reconnect with previous prospects. This feature is particularly praised for its ability to simplify the conversion process, making it a valuable tool for businesses looking to enhance their marketing reach.
- G2 reviewers indicate that while both platforms have solid support, AdRoll slightly edges out with a higher quality of support rating. Users appreciate the responsiveness and helpfulness of AdRoll's support team, which can be crucial for businesses needing timely assistance with their advertising efforts.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Marin Software
No pricing availableFree Trial
AdRoll
Free Trial is available
Marin Software
No trial information availableRatings
Meets Requirements
8.2
611
7.6
419
Ease of Use
8.3
616
7.6
419
Ease of Setup
8.3
400
7.1
246
Ease of Admin
8.2
345
7.8
251
Quality of Support
8.0
581
7.7
412
Has the product been a good partner in doing business?
8.1
344
8.0
250
Product Direction (% positive)
7.3
601
6.9
415
Features by Category
Channel Functionality
8.3
408
7.3
91
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
444
8.0
169
7.6
432
8.3
167
8.1
437
7.9
147
7.0
375
8.1
163
7.7
369
8.1
155
7.9
359
Feature Not Available
7.7
315
7.9
95
7.7
361
8.0
114
8.1
402
8.1
142
7.5
380
7.6
144
7.5
334
7.4
89
7.7
213
7.7
47
7.8
211
7.7
52
Targeting
7.9
413
8.0
135
8.7
442
7.9
121
8.0
373
7.6
136
7.7
340
7.6
113
Platform
7.7
287
7.9
131
7.2
336
8.4
152
8.1
369
8.6
154
8.1
405
8.1
155
7.8
315
8.4
136
7.5
327
7.9
143
7.5
322
8.2
140
7.8
268
8.2
112
7.6
334
8.1
145
Campaign Management & Optimization
Not enough data
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Analytics & Administration
Not enough data
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Platform
Not enough data
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Retargeting
8.2
167
Not enough data
8.3
202
Not enough data
8.1
189
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
203
Not enough data
8.2
179
Not enough data
Agentic AI - Retargeting
7.7
27
Not enough data
7.3
27
Not enough data
7.7
26
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
7.7
28
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
7.5
87
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
444
8.0
169
7.6
432
8.3
167
8.1
437
7.9
147
7.0
375
8.1
163
7.7
369
8.1
155
7.9
359
Feature Not Available
7.7
315
7.9
95
7.7
361
8.0
114
8.1
402
8.1
142
7.5
380
7.6
144
7.5
334
7.4
89
7.7
213
7.7
47
7.8
211
7.7
52
Targeting
7.9
413
8.0
135
8.7
442
7.9
121
8.0
373
7.6
136
7.7
340
7.6
113
Mobile
7.8
169
8.0
91
7.7
213
7.7
47
7.8
211
7.7
52
Platform
7.7
287
7.9
131
7.2
336
8.4
152
8.1
369
8.6
154
8.1
405
8.1
155
7.8
315
8.4
136
7.5
327
7.9
143
7.5
322
8.2
140
7.8
268
8.2
112
7.6
334
8.1
145
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
444
8.0
169
7.6
432
8.3
167
8.1
437
7.9
147
7.0
375
8.1
163
7.7
369
8.1
155
7.9
359
Feature Not Available
7.7
315
7.9
95
7.7
361
8.0
114
8.1
402
8.1
142
7.5
380
7.6
144
7.5
334
7.4
89
7.7
213
7.7
47
7.8
211
7.7
52
Targeting
7.9
413
8.0
135
8.7
442
7.9
121
8.0
373
7.6
136
7.7
340
7.6
113
Platform
7.7
287
7.9
131
7.2
336
8.4
152
8.1
369
8.6
154
8.1
405
8.1
155
7.8
315
8.4
136
7.5
327
7.9
143
7.5
322
8.2
140
7.8
268
8.2
112
7.6
334
8.1
145
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.1(won by 1.1)
223
7.0
68
Campaign Management
8.0(tied score)
444
8.0(tied score)
169
7.6
432
8.3(won by 0.7)
167
8.1(won by 0.2)
437
7.9
147
7.0
375
8.1(won by 1.1)
163
7.7
369
8.1(won by 0.4)
155
7.9(won by default)
359
Feature Not Available
7.7
315
7.9(won by 0.2)
95
7.7
361
8.0(won by 0.3)
114
8.1(tied score)
402
8.1(tied score)
142
7.5
380
7.6(won by 0.1)
144
7.5(won by 0.1)
334
7.4
89
7.7(tied score)
213
7.7(tied score)
47
7.8(won by 0.1)
211
7.7
52
Targeting
7.9
413
8.0(won by 0.1)
135
8.7(won by 0.8)
442
7.9
121
8.0(won by 0.4)
373
7.6
136
7.7(won by 0.1)
340
7.6
113
Platform
7.7
287
7.9(won by 0.2)
131
7.2
336
8.4(won by 1.2)
152
8.1
369
8.6(won by 0.5)
154
8.1(tied score)
405
8.1(tied score)
155
7.8
315
8.4(won by 0.6)
136
7.5
327
7.9(won by 0.4)
143
7.5
322
8.2(won by 0.7)
140
7.8
268
8.2(won by 0.4)
112
7.6
334
8.1(won by 0.5)
145
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
444
8.0
169
7.6
432
8.3
167
8.1
437
7.9
147
7.0
375
8.1
163
7.7
369
8.1
155
7.9
359
Feature Not Available
7.7
315
7.9
95
7.7
361
8.0
114
8.1
402
8.1
142
7.5
380
7.6
144
7.5
334
7.4
89
7.7
213
7.7
47
7.8
211
7.7
52
Targeting
7.9
413
8.0
135
8.7
442
7.9
121
8.0
373
7.6
136
7.7
340
7.6
113
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
287
7.9
131
7.2
336
8.4
152
8.1
369
8.6
154
8.1
405
8.1
155
7.8
315
8.4
136
7.5
327
7.9
143
7.5
322
8.2
140
7.8
268
8.2
112
7.6
334
8.1
145
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Marin Software are categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), and Video Advertising
Marin Software is categorized as Retail Media Advertising Platforms and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.3%
Information Technology and Services
4.2%
Other
52.5%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Marin Software has no discussions with answers
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