# AdRoll vs Marin Software Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in user support, with many users appreciating the assistance from the account management team, which helps them effectively reach potential clients. In contrast, Marin Software has received mixed feedback regarding support, with some users noting that while the platform is powerful, they sometimes struggle to get timely help.
- **Users say** that AdRoll's setup process is notably straightforward, particularly for retargeting campaigns, which many find easy to implement. On the other hand, Marin Software, while offering a robust interface for campaign creation, has been described as having a steeper learning curve, which may require more time for new users to navigate effectively.
- **Reviewers mention** that AdRoll provides clear reporting across multiple channels, making it easier for users to track performance and optimize campaigns. Marin Software, while praised for its campaign management features, has received feedback indicating that its reporting capabilities could be more intuitive and user-friendly.
- **According to verified reviews** , AdRoll shines in its targeting capabilities, particularly in retargeting, where users appreciate the accuracy in reaching the right audience. Marin Software also offers strong targeting features, but some users feel that it lacks the same level of precision and ease of use as AdRoll.
- **Users highlight** that Marin Software offers excellent customization options for campaign components, allowing for diverse marketing strategies. However, AdRoll's users have noted that while it provides good functionality, it may not offer the same depth of customization as Marin Software, particularly for advanced users.
- **G2 reviewers indicate** that both platforms have their strengths in performance and reliability, but AdRoll's higher overall satisfaction ratings suggest that users feel more confident in its ability to deliver consistent results. Marin Software, while reliable, has received feedback that some users experience occasional performance hiccups that can disrupt their campaigns.



| | AdRoll | Marin Software | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 776 | 453 | 
| **Largest Market Segment** | Small-Business (56.0% of reviews) | Mid-Market (51.0% of reviews) | 
| **Entry Level Price** | Pay As You Go | No pricing available | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### Marin Software

**Not enough data**

---
## Ratings Comparison
| Rating | AdRoll | Marin Software | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 7.6 (419 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 7.6 (419 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 7.1 (246 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 7.8 (251 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 7.7 (412 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 8.0 (250 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 6.9 (415 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### Marin Software

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **Marin Software** | 8.1/10 | 180 |

#### Channel Functionality

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | 7.3 (91 reviews) | 

#### Platform Interoperability

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.0 (169 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.3 (167 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.9 (147 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.1 (163 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (155 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.9 (95 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (114 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.1 (142 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.6 (144 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (89 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.7 (47 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.7 (52 reviews) | 

#### Targeting

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.0 (135 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (121 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.6 (136 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.6 (113 reviews) | 

#### Platform

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.9 (131 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 8.4 (152 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.6 (154 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.1 (155 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.4 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (143 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.2 (140 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 8.2 (112 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (145 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Marin Software** | 7.6/10 | 365 |

#### Campaign Management & Optimization

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Paid Keyword Optimization** | Not enough data | 8.2 (326 reviews) | 
| **Bid Rules** | Not enough data | 8.0 (321 reviews) | 
| **Ad Creation and Editing** | Not enough data | 7.3 (310 reviews) | 
| **Ad and Landing Page Scheduling** | Not enough data | 7.6 (253 reviews) | 
| **Scenario Planning** | Not enough data | 6.8 (207 reviews) | 
| **Portfolio Bid Optimization** | Not enough data | 7.8 (293 reviews) | 
| **Advanced Targeting Options** | Not enough data | 7.3 (272 reviews) | 
| **Offline Capabilities** | Not enough data | 6.0 (179 reviews) | 
| **Extensions** | Not enough data | 6.3 (291 reviews) | 
| **Product Listing Ads** | Not enough data | 7.3 (173 reviews) | 
| **Budget Execution & Monitoring** | Not enough data | 7.7 (304 reviews) | 

#### Analytics & Administration

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | 7.9 (311 reviews) | 
| **Attribution** | Not enough data | 7.5 (261 reviews) | 
| **Reports** | Not enough data | 8.2 (326 reviews) | 

#### Platform

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **APIs** | Not enough data | 7.6 (235 reviews) | 
| **Notifications** | Not enough data | 7.6 (302 reviews) | 
| **Customization** | Not enough data | 7.6 (299 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (308 reviews) | 
| **Performance and Reliability** | Not enough data | 7.5 (329 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.1 (283 reviews) | 
| **Workflow Capability** | Not enough data | 7.7 (283 reviews) | 
| **Internationalization** | Not enough data | 7.9 (214 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **Marin Software** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **Marin Software** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **Marin Software** | 8.1/10 | 180 |

#### Platform Interoperability

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | 7.5 (87 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.0 (169 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.3 (167 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.9 (147 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.1 (163 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (155 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.9 (95 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (114 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.1 (142 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.6 (144 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (89 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.7 (47 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.7 (52 reviews) | 

#### Targeting

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.0 (135 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (121 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.6 (136 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.6 (113 reviews) | 

#### Mobile

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | 8.0 (91 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.7 (47 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.7 (52 reviews) | 

#### Platform

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.9 (131 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 8.4 (152 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.6 (154 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.1 (155 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.4 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (143 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.2 (140 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 8.2 (112 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (145 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **Marin Software** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.0 (169 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.3 (167 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.9 (147 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.1 (163 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (155 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.9 (95 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (114 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.1 (142 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.6 (144 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (89 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.7 (47 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.7 (52 reviews) | 

#### Targeting

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.0 (135 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (121 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.6 (136 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.6 (113 reviews) | 

#### Platform

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.9 (131 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 8.4 (152 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.6 (154 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.1 (155 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.4 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (143 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.2 (140 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 8.2 (112 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (145 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.6/10 | 517 |
| **Marin Software** | 8.2/10 | 179 |

#### Platform Interoperability

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | 7.0 (68 reviews) | 

#### Campaign Management

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.0 (169 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.3 (167 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.9 (147 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.1 (163 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (155 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.9 (95 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (114 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.1 (142 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.6 (144 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (89 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.7 (47 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.7 (52 reviews) | 

#### Targeting

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.0 (135 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (121 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.6 (136 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.6 (113 reviews) | 

#### Platform

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.9 (131 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 8.4 (152 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.6 (154 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.1 (155 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.4 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (143 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.2 (140 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 8.2 (112 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (145 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Marin Software** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Ad Serving Rules** | Not enough data | Not enough data | 
| **Sponsored Product Listing Ads** | Not enough data | Not enough data | 
| **Banner Ads** | Not enough data | Not enough data | 
| **Display Ads** | Not enough data | Not enough data | 

#### Platform Data

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Reporting Performance Metrics** | Not enough data | Not enough data | 
| **Data Filtering** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Offline Ads** | Not enough data | Not enough data | 
| **Video Ads** | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **Marin Software** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.0 (169 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.3 (167 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.9 (147 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 8.1 (163 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.1 (155 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 7.9 (95 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 8.0 (114 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.1 (142 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.6 (144 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (89 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | 7.7 (47 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.7 (52 reviews) | 

#### Targeting

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.0 (135 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.9 (121 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.6 (136 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.6 (113 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (5 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.9 (131 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 8.4 (152 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.6 (154 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.1 (155 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.4 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.9 (143 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.2 (140 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 8.2 (112 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (145 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **Marin Software** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Marin Software** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **Marin Software** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Marin Software** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | Marin Software | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll (6):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to Marin Software (2):** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | Marin Software | 
|---|---|---|
| **Small-Business** | 56.0% | 24.9% | 
| **Mid-Market** | 35.8% | 51.0% | 
| **Enterprise** | 8.2% | 24.0% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### Marin Software

- **Marketing and Advertising:** 51.0%
- **Internet:** 7.3%
- **Retail:** 7.0%
- **Financial Services:** 4.8%
- **Information Technology and Services:** 2.5%
- **Computer Software:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Hospitality:** 1.4%
- **Insurance:** 1.1%
- **Education Management:** 1.1%
- **Other:** 19.0%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (173 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to Marin Software

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Acquisio](https://www.g2.com/products/acquisio/reviews) — 3.8/5 stars (82 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### Marin Software

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-marin-software)