Marin Software Features

Overall product functionality for display advertising. This feature was mentioned in 91 Marin Software reviews.

As reported in 68 Marin Software reviews. Product functionality for social advertising.

Overall product functionality for mobile advertising. 87 reviewers of Marin Software have provided feedback on this feature.

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 169 Marin Software reviews.

Enables marketer to set metrics by which their campaigns are automatically optimized. 167 reviewers of Marin Software have provided feedback on this feature.

Amount and quality of inventory partner sites on which ads can be placed. 147 reviewers of Marin Software have provided feedback on this feature.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 163 reviewers of Marin Software have provided feedback on this feature.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 155 Marin Software reviews.

As reported in 95 Marin Software reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad. 114 reviewers of Marin Software have provided feedback on this feature.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 142 Marin Software reviews.

Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 144 Marin Software reviews.

As reported in 89 Marin Software reviews. Supports rich media display and video ads that involve user interaction.

As reported in 47 Marin Software reviews. Allows for ads to be placed in mobile apps.

Based on 52 Marin Software reviews. Supports rich media mobile ads that involve user interaction.

As reported in 135 Marin Software reviews. Able to target desired audiences based on demographics and behavior variables.

As reported in 121 Marin Software reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

As reported in 136 Marin Software reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 113 Marin Software reviews.

Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 91 Marin Software reviews.

As reported in 47 Marin Software reviews. Allows for ads to be placed in mobile apps.

Based on 52 Marin Software reviews. Supports rich media mobile ads that involve user interaction.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 131 reviewers of Marin Software have provided feedback on this feature.

Able to create custom reports to cater to specific metrics and key performance indicators. 152 reviewers of Marin Software have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 154 Marin Software reviews.

As reported in 155 Marin Software reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 136 Marin Software reviews. Provides features to allow scaling for large organizations.

As reported in 143 Marin Software reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Based on 140 Marin Software reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 112 reviewers of Marin Software have provided feedback on this feature.

Alerts marketer of the performance of particular campaigns. This feature was mentioned in 145 Marin Software reviews.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 235 Marin Software reviews.

Based on 302 Marin Software reviews. Able to set custom alerts to notify you of changes to key performance indicators.

Based on 299 Marin Software reviews. Able to customize metrics and other platform features based on personalized needs.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 308 reviewers of Marin Software have provided feedback on this feature.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 329 reviewers of Marin Software have provided feedback on this feature.

As reported in 283 Marin Software reviews. Provides features to allow scaling for large organizations.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 283 Marin Software reviews.

Enables users to view and transact business with the same content in multiple languages and currencies. 214 reviewers of Marin Software have provided feedback on this feature.

Based on 326 Marin Software reviews. Helps find the right keywords to drive relevant traffic to your website.

As reported in 321 Marin Software reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

Based on 310 Marin Software reviews. Can manage and bulk upload changes to multiple platforms.

As reported in 253 Marin Software reviews. Automate copy changes by scheduling changes in advance.

Based on 207 Marin Software reviews. Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.

Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. This feature was mentioned in 293 Marin Software reviews.

Based on 272 Marin Software reviews. Target customers by options beyond keywords such as location, time of day or week, or by devices.

Based on 179 Marin Software reviews. Able to quickly make bulk changes through a desktop editor.

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. This feature was mentioned in 291 Marin Software reviews.

As reported in 173 Marin Software reviews. Supports product listing ads, allowing users to edit ads and track PLA performance.

As reported in 304 Marin Software reviews. Set a budget plan and automate it’s execution with monitoring capabilities.

Based on 311 Marin Software reviews. Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

As reported in 261 Marin Software reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.

Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 326 Marin Software reviews.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active.

Ability to filter data by specific performance data based on preset and customizable timeframes.

Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports.

Ability to serve ads to bring targeted audiences back to partner retailer sites.

Ability to create and launch video ads on retail media networks.

Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads.

Ability to integrate with data management platforms (DMPs).

Ability to control how many ads and ad types are served to each retailer page.

Ability to deliver sponsored product ads that seamlessly blend in with organic content.

Ability to deliver banner ad that can be configured based on each individual retailers needs.

Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives