# Maptitude Reviews **Vendor:** Caliper **Category:** [GIS Software](https://www.g2.com/categories/gis) **Average Rating:** 4.7/5.0 **Total Reviews:** 148 ## About Maptitude Maptitude is the best mapping software and GIS, on both desktop and online/SaaS/Cloud, to: • Optimize sales territories, vehicle routes, and site locations • Visualize, analyze, and present mission-critical data • Maximize profits, time, and resources Maptitude GIS and mapping software gives you the tools, maps, and data you need to analyze and understand how geography affects you and your organization. Maptitude is the most capable, and least expensive, full-featured mapping software available. With Maptitude you can create maps and map images from spreadsheets and you can see external data on the map from a variety of sources including Google Maps KML/KMZ files. Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of maps and GIS data for your country. What Can You Do with Maptitude Mapping Software Features? • Optimize sales territories, districts, service areas, vehicle routes, and site locations • Map customer locations, visualize sales performance, and identify over- and under-served areas • Reveal hidden geographic patterns, trends, data density, and hotspots from spreadsheets and databases • Visualize and analyze population, income, and other demographic data • Plan efficient travel routes with advanced proximity, navigation, and travel time tools • Customize every aspect of your maps including symbols, themes, layers, annotations, and 3D graphics to tailor both appearance and functionality to your specific needs • Customize maps with flexible color schemes, layers, and annotations to highlight mission-critical data • Connect to corporate databases, add your own data, and answer geographic questions impacting operations • Find growth opportunities by spotting patterns you can't see in tables • Create, edit, and manage interactive maps with zoom, pan, filter, query, and layer toggle features for dynamic exploration and improved decision-making • Create, edit, and manage interactive, shareable maps for better decision-making ## Maptitude Pros & Cons **What users like:** - Users praise Maptitude for its **intuitive user interface** and extensive demographic data that enhances analytic capabilities. (11 reviews) - Users highlight the **user-friendly interface** of Maptitude, making it easy for both beginners and advanced users. (10 reviews) - Users highlight the **rich mapping features** of Maptitude, making it ideal for thorough and detailed geographic analysis. (7 reviews) - Users commend Maptitude for its **high data accuracy** , enabling detailed analysis and reliable results across geographies. (6 reviews) - Users commend Maptitude for its **powerful and user-friendly GIS analysis capabilities** , making detailed geographical insights accessible. (5 reviews) - GIS Tools (5 reviews) - Product Quality (5 reviews) - Users value the **user-friendly interface** of Maptitude, making complex mapping tasks accessible and efficient for everyone. (5 reviews) - Affordable Pricing (4 reviews) - Comprehensive Data (4 reviews) **What users dislike:** - Users face **limited accessibility** issues, struggling with license restrictions and inadequate sharing options for maps. (3 reviews) - Users find Maptitude **expensive** due to costly upgrades and limited sharing options for map creations. (2 reviews) - Users are frustrated with the **limited sharing options** in Maptitude, wishing for more flexibility and features. (2 reviews) - Users find the **learning curve challenging** , but recommend training to quickly become proficient with Maptitude. (2 reviews) - Users find the **learning difficulty** of Maptitude challenging initially but suggest online training to ease the process. (2 reviews) - Limited Access (2 reviews) - Users desire a **"reassign" feature** in Maptitude for easier territory management without manual selection. (2 reviews) - Users find the lack of a **"reassign" feature** burdensome, complicating territory adjustments with manual input requirements. (2 reviews) - Users desire a **reassign feature** in Maptitude to simplify territory management without manual labor. (2 reviews) - Users desire a **reassign feature** for easier territory adjustments, avoiding manual selections for new destinations. (2 reviews) ## Maptitude Reviews ### 1. Exceptional Mapping Power with User-Friendly Design and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Len S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Maptitude?** Ease of use Map aesthetics Abundance of demographic data Sophisticated capabilities Support provided by Maptitude when needed Pricing **What do you dislike about Maptitude?** We have aptitude installed on our desktops and when one of our cartographers travels, they have to shut down the desktop application and activate the same license on their laptop. There was a time when map that you did allow installation of the same license on a backup computer What’s this complaint is a mineral inconvenience. **What problems is Maptitude solving and how is that benefiting you?** We use Maptitude for regulatory compliance applications for financial institutions. Under the federal banking, regulations banks must declare their “assessment areas“. This is a very critical decision to be made by the bank. Any change in the configuration of an assessment area will have a profound effect on the banks results as well as the benchmarks used by regulators. Maptitude allows real time evaluation of many different potential configurations. In seconds, we can compute results of many different alternatives and determine the best fit for our clients. The computational capabilities are impressive Visualize the different configurations really blows bankers away. We don’t know of another software capable of such sophistication. I can’t overstate how important and impressive this Application is **Official Response:** > Great to hear that Maptitude has been instrumental in helping with regulatory compliance for financial institutions. Maptitude can be installed on multiple devices, and just requires you to release the lease to allow you to use it on a different computer: https://www.caliper.com/learning/moving-your-maptitude-license-to-another-computer-server/. We'd be happy to help. ### 2. Top Quality Spatial Analysis Software! Can't find anything similar at the price. **Rating:** 5.0/5.0 stars **Reviewed by:** Matt M. | Assistant Professor in Real Estate, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2016 **What do you like best about Maptitude?** I've been using Maptitude since 1998. Started with it in professional practice and kept using it through my academic career. I've worked with it across the USA, Australia, UK, UAE, and now the South Pacific. It's honestly one of the best GIS tools I've come across, especially for how easy it is to actually use. What really makes it valuable is the data you get. Roads, waterways, buildings, business locations, and in many countries you get geodemographic segmentation plus population estimates and forecasts down to really small areas. That level of detail matters when you're doing serious analysis rather than just looking at broad country or state level patterns. Even when I'm working in remote Pacific islands where local datasets are sparse, I can pull in shapefiles from OpenStreetMap and still build solid models. The software keeps getting better too. Back in 2014 I made a YouTube video showing how to create a Huff retail gravity model. It was workable but slow, and you had to finish parts of it in Excel. By 2020 they'd added the Huff Model as a standard feature. That kind of response to what users actually need is why I've stuck with Caliper. I use it heavily in teaching. At universities in Australia, the UK, and now here in the UAE, I start students on Maptitude from first year. Within three lab sessions they're running market analyses. Rings, Voronoi diagrams, Huff models, the works. I've supervised Master's students doing proper research projects with it, including one that ended up published in a peer reviewed journal. After nearly 30 years, I still think it's a 10/10. The combination of being intuitive enough for beginners but powerful enough for advanced work is rare. **What do you dislike about Maptitude?** Maptitude is an excellent platform, but there are still a few areas where more development would add a lot of value. One is integration with Python. Right now, Python can be used alongside Maptitude, but there is no direct way to run advanced spatial econometric models inside the software. Spatial autoregression models, for instance, still have to be run in R, Stata, or PySAL. A tighter link with Python would let users combine Maptitude’s mapping strengths with Python’s analytical tools in a single workflow. Another area is the automation of spatial analysis. Maptitude already makes complex tasks much more accessible, but many analyses still need quite a bit of manual setup. More automated workflows for common spatial techniques would speed things up and make the software easier to use, especially for students and professionals who need reliable results quickly. Finally, there is a lot of potential in future AI capabilities. It will be interesting to see how Caliper brings AI into Maptitude, whether through intelligent automation, better pattern detection, or predictive modelling. Those kinds of tools could open up new options for market analysis, scenario testing, and decision support, and would push the software beyond traditional GIS use. **Recommendations to others considering Maptitude:** Unless you are large company creating GIS shapefile such as utilities, government land departments, etc, and you are predominately a 'user', Maptitude is a very simple easy, but powerful GIS software. I previously worked in a government agency where we had one full time GIS person who used ArcGis. But I could create better and faster maps within Maptitude, and sadly, the GIS person was let go as agency did Maptitude training for all project coordinators and project managers who could then easily do their own maps. Saved agency one full time salary staff, saved time for others, and saved substantial money in software. For most GIS / spatial analysis functions, you don't need the over built ArcGis that requires a degree to operate. Maptitude allows the 'user' to create their maps of their data. **What problems is Maptitude solving and how is that benefiting you?** Maptitude has been central to my work in the real estate and property industry for many years. I use it for trade area analysis, site selection, and producing clear, professional maps for client and academic reports. The built‑in trade area tools are especially useful, with options like simple radius rings and drive‑time polygons that make it easy to test different catchment assumptions. With a bit more skill, it is straightforward to build full retail gravity (Huff model) trade areas and weight them by different factors such as store size or attractiveness. That flexibility has been very helpful when working on real-world retail projects where simple radius analysis is not enough. I have also taught spatial analysis to real estate students at university, and Maptitude was the software used throughout those courses because it balanced ease of use with serious analytical capability. ### 3. Excellent value GIS / mapping tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kirsten T. | Logistics Consultant / Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2015 **What do you like best about Maptitude?** I've found it really useful for both logistics and non-logistics projects. As well as being able to identify hot-spots in your own data and interrogate the built-in demographics, you can use the facility location tool or calculate weighted "centres of gravity", visualise size of flows and allocate customers between fulfilment centres or depots using road timings or miles - all important features if you're looking at logistics networks. **What do you dislike about Maptitude?** Very little - I sometimes catch myself out - things like realising I'm looking for the wrong type of file to use - for example I'm looking for an Excel file to import, whereas the drop-down has pre-selected to working space ...but that's quickly resolved! **Recommendations to others considering Maptitude:** My recommendation to anyone buying any software is to make sure that you understand the business questions and issues you want to explore, and then look at the packages available and how they match. Ask for a live demo, or look at the website to see static examples of analysis you can carry out and videos showing how it's done. If the demographic data is important to you, check what's included for the country you're interested in as it varies with what's available. **What problems is Maptitude solving and how is that benefiting you?** Mainly strategic logistics projects - facility/warehouse location; what area can be covered by a particular depot within, say, one day; calculating coverage, overlap and exposure between depots and outbases with respect to existing customers; calculating the demographics of areas covered when looking to the future of growing businesses; allocating customers to closest depot... And I've also helped logistics-related clients, for example, to manage the schedules of field engineers by analysing the size of patch and adjacency (or remoteness) of other visits; and potential workload. ### 4. My initial take on Maptitude 2015. **Rating:** 5.0/5.0 stars **Reviewed by:** Brett L. | Owner/Principal, Architecture & Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2015 **What do you like best about Maptitude?** As a user of Maptitute for the past 13 years, I can say that I am continually impressed at the improvements that have been made with each iteration of the software. I use the software primarily for business/retail applications, institutional research, and in transportation geography (logistics) analyses. For the price, Maptitude 2025, is hands down the best desktop GIS software on the market. Fully integrates with the Microsoft suite of products. **What do you dislike about Maptitude?** Would love to have a some additional statistical and geostatistical tools. **Recommendations to others considering Maptitude:** Excellent out-of-box software for the price. **What problems is Maptitude solving and how is that benefiting you?** I use it often for business geography purposes, including trade area analysis, site selection identification, and logistics work. ### 5. Software has worked as intended and support has exceeded expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Richard V. | Associate Director, Business Analytics and Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Maptitude?** One of the most valuable aspects for targeting and alignment tasks is the use of tracking fields, which allow stakeholders to see in real time how changes to geographies can affect sales opportunities. This capability significantly accelerates the decision-making process. I also appreciate being able to monitor multiple metrics simultaneously, so I am not limited to visualizing the impact of just one variable at a time. **What do you dislike about Maptitude?** I wish there were a "reassign" feature, as it would make it much easier to move an entire territory without the need to manually select everything and add it to the new destination. **What problems is Maptitude solving and how is that benefiting you?** Being able to quickly and accurately assign zip codes or counties is essential for meeting our target and alignment needs within the field sales team. **Official Response:** > We're delighted to hear that Maptitude has exceeded your expectations. The sales territory tracking fields and real-time visualizations are features we are always working to enhance. We appreciate your suggestion for a 'reassign' feature: we have implemented this for Maptitude 2026! We would be happy to demo this for you and to get your feedback. ### 6. Easy to Learn, Feature-Rich, and Good Value **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | Director Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Maptitude?** The learning curve is relatively short, making it easy to get started. There are multiple useful analytical tools available, and it's also straightforward to create templates. Included data sets are comprehensive, with more available. Uses standard GIS files. Cost is reasonable. I use this multiple times per week. **What do you dislike about Maptitude?** It is not possible to download updated free data files for later years unless you purchase a new license each year. **What problems is Maptitude solving and how is that benefiting you?** The platform offers useful features for site selection, analyzing market share, calculating drive times, managing assets, and easily visualizing geographic data. **Official Response:** > We're glad to hear that you find Maptitude easy to learn and feature-rich. We appreciate your feedback about the updated free data files: we usually update these for the latest version, but you can still continue to use the data you have already downloaded. ### 7. User-Friendly, Intuitive, and Great Value **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Textiles | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Maptitude?** I appreciate that there are numerous training videos and tutorials available for learning how to use the software. However, the platform itself is user-friendly and intuitive, making it easy to navigate even without any prior training. Additionally, I find it to be an exceptional value for the price. I love that it works with Google Maps, that is a big bonus! **What do you dislike about Maptitude?** I dislike the limited ways I can share the maps I create with colleagues within the company. It would be much better if there were more sharing options available without having to pay extra for upgrades, additional users, or more applications. **What problems is Maptitude solving and how is that benefiting you?** We use it for locating customers and defining balanced territories for our sales staff. We also use it to create shipment routing guides. **Official Response:** > We're glad to hear that you find Maptitude user-friendly, intuitive, and a great value. We strive to provide a platform that is easy to navigate and offers exceptional value. We also appreciate your feedback about the sharing options: included with your license you can export to image, animated GIF, recorded video, PDF, layout reports (https://www.caliper.com/learning/creating-layouts-in-maptitude/), tables, Google Earth, and more. We'd be happy to work with you on which options would work best for you. ### 8. Clear Data Visualisation Delivers Valuable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | Deputy Director of Finance, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Maptitude?** The platform offers clear data visualisation, which helps me gain valuable insights and make more informed decisions. It won't be long before you'll be impressing people with compelling narratives derived from your mapping. **What do you dislike about Maptitude?** When you first start using, it can be a bit bewildering but it doesn't take long to get up to speed. I would recommend taking advantage of the online training as it help initiative yourself into how best to use the product. **What problems is Maptitude solving and how is that benefiting you?** With Maptitude, we have successfully identified optimal locations for dialysis units by examining patient demand, travel times, and the capacity of each site. The software has turned complex data into straightforward, actionable insights, enabling us to enhance patient access and plan NHS services with greater efficiency. **Official Response:** > It's fantastic to hear how Maptitude has helped you identify optimal locations for dialysis units and turn complex data into actionable insights. We're delighted that our software has contributed to enhancing patient access and planning NHS services with greater efficiency. We're glad to hear that you found your way around the platform by taking advantage of our FREE online training, which is a great way to familiarize yourself with the product. Thank you for the recommendation! ### 9. Best GIS by far **Rating:** 5.0/5.0 stars **Reviewed by:** Rudy B. | Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** December 31, 2016 **What do you like best about Maptitude?** Ease of use and the most powerful GIS I've used for teaching and research. **What do you dislike about Maptitude?** Mac version not available ... although I use bootcamp to run Maptitude smoothly! **Recommendations to others considering Maptitude:** Just do it and don't get swayed by Arcgis even though it is referred to frequently. The software engineering for Arcgis is poor at best. Simple tasks takes much longer than when using Maptitude ... **What problems is Maptitude solving and how is that benefiting you?** I teach and advice a few startups in Silicon Valley and L.A. and they love Maptitude especially when they see the competition ... **Official Response:** > We're thrilled to hear that you find Maptitude to be the most powerful GIS for teaching and research. We appreciate your feedback about the Mac version- as you mentioned it does work on a MAC with Windows. Plus, Maptitude Online can run on any device via a browser. ### 10. Efficiency Unlocked – Maptitude Is a hidden gem **Rating:** 5.0/5.0 stars **Reviewed by:** Goran S. | Service Design Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Maptitude?** What I like best about Maptitude is its powerful yet user-friendly interface that makes complex geospatial analysis incredibly accessible. The ability to visualize data geographically, run demographic reports, and create custom maps with ease has been a game-changer for our decision-making process. It’s fast, reliable, and packed with features that save time and deliver real insights. **What do you dislike about Maptitude?** Graphics could be more vivid, but everything else is amazing. **What problems is Maptitude solving and how is that benefiting you?** Maptitude is solving the challenge of turning complex location-based data into actionable insights. Maptitude simplifies this by offering intuitive mapping tools, demographic overlays, and customizable reports. This has significantly improved our ability to plan services and to optimize operations. The time saved and clarity gained have made a real impact on our workflow. **Official Response:** > It's great to hear that Maptitude has significantly improved your ability to plan services and optimize operations. For quick ways to change how "vivid" a map looks, please see: https://www.caliper.com/learning/how-do-i-choose-a-map-background/ . We would be happy to assist you with this. ### 11. User-Friendly with Powerful Spatial Analytics and Rich Data Bundles **Rating:** 5.0/5.0 stars **Reviewed by:** Murtaza H. | Executive Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Maptitude?** User friendliness. Comprehensive spatial analytic tools. Lots of bundled data for demographics, road networks, and more. **What do you dislike about Maptitude?** The ability to capture instructions through the user interface as a script and then repurpose them in automated settings could be a significant advantage. **What problems is Maptitude solving and how is that benefiting you?** I use Maptitude for demographic analysis in urban and transport planning. **Official Response:** > We're glad to hear that you find Maptitude user-friendly and appreciate the comprehensive spatial analytic tools and bundled data. We understand the importance of capturing instructions through the user interface as a script and will consider this for future updates. ### 12. Outstanding Features and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Adam B. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Maptitude?** It has a lot of great features and the support has been very good even with my once off subscription! **What do you dislike about Maptitude?** It's a bit tricky for a newbie and I would like to be able to download a better format of my main map instead of a low-resolution image. This may just be my lack of knowledge! **What problems is Maptitude solving and how is that benefiting you?** It has helped me get population data and create territory reports in New Zealand for my franchise. **Official Response:** > Thank you for your positive feedback on the features and support! We're happy to hear that Maptitude has been beneficial for your franchise in New Zealand! You can actually change the resolution of images to anything you prefer: please see: https://www.caliper.com/learning/why-are-my-maps-blurry/ ### 13. Outstanding Feature Set That Exceeds Expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Murray R. | Professor, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Maptitude?** Extensive Feature set, value for investment **What do you dislike about Maptitude?** Lack of openness of GIS Community to try Maptitude **What problems is Maptitude solving and how is that benefiting you?** Market analysis **Official Response:** > We're thrilled to hear that you find Maptitude's feature set extensive and valuable. We understand that the GIS community may have preferences, but we're always working to provide the best solutions for market analysis. ### 14. Most Efficient User Friendly Mapping Software Available! **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew J. | Cross Selling Coordinator, Environmental Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Maptitude?** It is the most user friendly mapping software I've used so far (compared to Power BI, Tableau, Excel 3D Maps). Any time I've need help, the user support was very responsive and helpful. **What do you dislike about Maptitude?** I haven't found anything I dislike yet. It is easy to use and navigate around. **What problems is Maptitude solving and how is that benefiting you?** It is solving how we locate our potential targets. By placing different layers across the map, we can see distance and boundaries from our targets to our facilities. **Official Response:** > We're thrilled to hear that you find Maptitude to be the most user-friendly mapping software you've used and that our user support has been responsive and helpful. Thank you for your positive feedback! ### 15. I use Maptitude to design territories yearly for a non-profit. I love it! **Rating:** 4.5/5.0 stars **Reviewed by:** Donald S. | Regional Sales Manager, Medical Devices, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Maptitude?** Online tools and training availibility. Not using the product weekly makes training critical. The completeness of the product makes it a one-stop solution for me. **What do you dislike about Maptitude?** Nothing I have needed cannot be accomplished with the product. I think it is perfect **What problems is Maptitude solving and how is that benefiting you?** Territory balancing and creation for large sales forces. **Official Response:** > We're delighted to hear that Maptitude has been able to meet all your needs for territory balancing and creation for large sales forces. We strive to provide a versatile and effective solution, and we're glad to hear that it's benefiting you. If there's anything else we can do to enhance your experience with Maptitude, please feel free to share your thoughts with us. ### 16. The Answer to Our Need **Rating:** 4.5/5.0 stars **Reviewed by:** Robin P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2024 **What do you like best about Maptitude?** I love the ability to layer items we need. For example, Jacksonville FL just received a wonderful 144 million dollar grant for the new initiative the Emerald Trail. While we are doing an affordable housing initiative we want to make sure that we are creating permanent affordability near that trail. I can elect to include the trail (via GIS Map) or not. I can show a future homeowner how close the ammentities are to our lots but when we don't need this data we do not have to busy up our map. You know how you know in your head what you want in a product and you begin to believe that there is no affordable product that can do that for you? Well Maptitude showed me "it can be done, and it can be affordable"! Thank you! **What do you dislike about Maptitude?** The time it will take to learn all the options available to us. I am just starting to look at it but the beginning is always a little overwhelming. **What problems is Maptitude solving and how is that benefiting you?** We have properties all over the city. To define by say a council land area or a school district are great options. We also drive from lot to lot and since I am not from Jacksonville originally that is a great time saver! We also must keep some properties in a certain perameter for grant requests and this can help me do that! **Official Response:** > Thank you for sharing your experience with Maptitude! We're delighted to hear that our platform has been instrumental in your affordable housing initiative near the Emerald Trail. We understand that the learning curve for all the options may seem daunting, but we're dedicated to providing the necessary support and resources to help you maximize the benefits of Maptitude. If you have any specific questions or need guidance, please reach out to our customer support team for assistance. We would be happy to provide free training sessions if that would be beneficial. We also provide many free learning resources: https://www.caliper.com/training/maptitudetutorials.htm. ### 17. Perfect for creating territories **Rating:** 5.0/5.0 stars **Reviewed by:** Brianna S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Maptitude?** The basics of the program are easy to use. There are a lot of features, and everything is available at once. The customer support has been very fast and very thorough, helping with all issues I have run into and explaining how to find more advanced tools. Installation was easy and fast. **What do you dislike about Maptitude?** Advanced features take a while to figure out and not all features are availble for the Canada Map Pack. It is slow to use on the desktop and certain things (like removing an area from a territory and adding it to another territory at the same time) can really slow down the entire program and once I had my computre crash when I tried to transfer too much at once. **What problems is Maptitude solving and how is that benefiting you?** I needed a program where I can have detailed geographical information, while having the ability to create dynamic territories. **Official Response:** > We're glad to hear that you find Maptitude easy to use and that our customer support has been helpful. We understand your concerns about the advanced features and performance issues, and we are constantly working to improve the user experience and performance of the program. ### 18. Excellent experience **Rating:** 5.0/5.0 stars **Reviewed by:** Elena R. | Research Fellow, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Maptitude?** I think that Maptitude is a great software for mapping, it is really easy to use and there is no need to be particularly computer skilled. If you have any double personal assistance will guide you in order to guarantee an excellent experience. **What do you dislike about Maptitude?** I don't have anything in particular to say. **What problems is Maptitude solving and how is that benefiting you?** I used it in a project. It helped me mapping all the things. **Official Response:** > We're glad to hear that Maptitude helped you with your project. If you ever have any specific feedback or suggestions, feel free to share them with us. ### 19. One of the best visual describer in market **Rating:** 5.0/5.0 stars **Reviewed by:** Shreyasi S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2023 **What do you like best about Maptitude?** I can be everything you need for marketing, it was our first maping software, we got used to it in no time. Provides customer consumption data, locates everything to zip codes and visual descriptions are on point. We identified our "hotspots" and "blindspots", where to invest more, where to promote more. Customer support team was very available. **What do you dislike about Maptitude?** It had scopes for progress in graphics and pricing may be. **What problems is Maptitude solving and how is that benefiting you?** It was most worth because we were able to identify our "hotspots" and "blindspots", where to invest more, where we needed to start from scratch. **Official Response:** > We're happy to hear that Maptitude has been beneficial for your business in identifying where to invest and promote more effectively. ### 20. Maptitude Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Maptitude?** Maptitude has very good features for route optimization and facility location. **What do you dislike about Maptitude?** The fact that you have to create the routes one by one and initially, it is difficult to understand how the tool works, but once the videos are watched, it becomes easier to grasp. **What problems is Maptitude solving and how is that benefiting you?** It allows for determining and optimizing routes, determining the optimal locations of sites according to the distribution of clients. **Official Response:** > We're glad to hear that you find the Maptitude route optimization and facility location features helpful. We have a multiple vehicle routing tool in the software that creates multiple routes in bulk. If you have not already used it, please reach out to our support team and we would be happy to help. For example, please see: https://www.caliper.com/video/maptitude/maptitude-fleet-logistics-video/maptitude-fleet-logistics-video.html ### 21. Great for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph D. | Managing Director Information Technology and Marketing, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Maptitude?** I am able to track down my leads and sales to the zip code level. This is great in the home improvement and door to door sale industries. Work well with the built-in demo graphics for finding new territory. **What do you dislike about Maptitude?** The interface could improve a little to be more user-friendly. Undo does not always work. It could be more intuitive. Does require some training to get good at but worth it in the end. **What problems is Maptitude solving and how is that benefiting you?** Zip code tracking of leads and sales. Help define marketing down to the zip code level. Driving radius from a sales person home help define territory. **Official Response:** > It's great to hear that Maptitude is helping you define marketing down to the ZIP Code level and with driving radii from a sales person's home. We have free training and other free resources to work with Maptitude: https://www.caliper.com/training/maptitudetutorials.htm , so please feel free to reach out to us if you need assistance. ### 22. Maptitude - The Merger of GIS and Demographic Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Charles M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Maptitude?** The ability to visually describe the characteristics, including demographics, of an area you are interested in investigating. **What do you dislike about Maptitude?** Can't think of many downsides. I suppose if your GIS focus is on natural features, other GIS software could do a more comprehensive analysis. **What problems is Maptitude solving and how is that benefiting you?** I am not using Maptitude for business. I am using Maptitude in environmental justice research. When exporting the demographic (and other characteristics) of an area of interest to Excel, it makes it easy to import that data to SPSS and conduct statistical analysis. This has been of great help to our research. **Official Response:** > We appreciate your feedback and are pleased to know that Maptitude is proving beneficial for your environmental justice research by simplifying the process of importing data for statistical analysis. ### 23. After lot of research I found maptitude which is perfectly suits for my business **Rating:** 5.0/5.0 stars **Reviewed by:** Nandha Kumar P. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Maptitude?** Maptitude gave me a perfect solution to understand my customers just with their purchase datas, it is very simple and cost effective tool on market for all your need for business data management. **What do you dislike about Maptitude?** Just need little improvisation in graphics that's what I noticed **What problems is Maptitude solving and how is that benefiting you?** It gave me a chance to understand my customers, where I need to focus and which areas are going good, so it improves my sales than previous. Not only for business it also made my personal trip more good **Official Response:** > It's great to hear that Maptitude has helped you understand your customers and improve your sales. We appreciate your feedback on the graphics: please contact support with any specific issues and we would be happy to look into them. ### 24. Great technical tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2023 **What do you like best about Maptitude?** It works the way I need it to, every time! **What do you dislike about Maptitude?** It's not very intuitive, and with so many features it takes a while to learn to use properly. It's also quite finicky. **What problems is Maptitude solving and how is that benefiting you?** Selecting sites by AADT and location criteria **Official Response:** > It's great to hear that Maptitude is helping you select sites based on traffic counts (AADT) and location criteria. If you have any specific issues or suggestions for improvement, please feel free to reach out to our support team. ### 25. Great Resource packed with Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Maptitude?** The product is the 'full package'. Everything I needed. Customer support outstanding and responsive. I do not typically use mapping software so I appreciate how easy it was to learn. **What do you dislike about Maptitude?** To be very honest I have not found anything at all that I dislike. I opened the product jaded by other software experiences and to my surprise.... No issues. And, once again, the availability of support from Maptitude is great! **What problems is Maptitude solving and how is that benefiting you?** I am using it to describe multiple geographic characteristics **Official Response:** > We're delighted to hear that Maptitude has met all your mapping needs and that you found our customer support to be great. It's our goal to make geographic description easy and accessible for all users, and we're pleased to hear that you've had a positive experience with our software. ### 26. software with a remarkable suite of options at an affordable price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Maptitude?** I was able to add multiple layers of data and work with a large number of addresses in a couple of days without having GIS experience **What do you dislike about Maptitude?** So far, nothing. It works well. It is as simple as you can make powerful software **What problems is Maptitude solving and how is that benefiting you?** Finding the right addresses people to mail based on demographics and other criteria. Accessing donor's characteristics to optimize future mailings **Official Response:** > We appreciate your kind words and are delighted to hear that Maptitude has been instrumental in helping you optimize your mailings and access donor characteristics. Thank you for choosing Maptitude! ### 27. Maptitude provides me with the best maps and mapping software on the market! **Rating:** 5.0/5.0 stars **Reviewed by:** Kendrick B. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Maptitude?** I love layering and the border filters. The software is easy to use, but you can still do complex projects. **What do you dislike about Maptitude?** Maptitude may not be able to handle the amount of data I will be using, so I will have to break it into sections. **What problems is Maptitude solving and how is that benefiting you?** Maptitude will allow our company to provide visuals in multiple different areas of locations. **Official Response:** > We're glad to hear that Maptitude is helping your company provide mapping visuals via the styling possible on each layer. Maptitude can handle extremely large datasets, so we would like to meet with you to explore any issues you encountered. ### 28. I have been using Maptitude for 25+ years. It is essential... **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2022 **What do you like best about Maptitude?** I have been using Maptitude for 25+ years. It is essential for my custom demographic consulting company’s work, which includes analysis of spatial data and presenting results to public sector clients. The tools to prepare finished maps are excellent. The geocoding tool is excellent. The software is easy to use and has evolved over time to improve with each new release. Tech support is excellent. Caliper staff members answer emails and phone calls promptly and have always continued to help us until problems are solved. Best of all, the software is relatively inexpensive, especially for such a powerful tool! **What do you dislike about Maptitude?** It is inevitable that sophisticated GIS software like Maptitude takes time to learn. I recommend that users start with simple tasks and learn more as needed. Any tool that will do as much as Maptitude will have a learning curve, but after using various other mapping programs, I’ve decided that MT is relatively easy to learn. **What problems is Maptitude solving and how is that benefiting you?** My small company has thrived because of our ability to use Maptitude. Our work has ranged from mapping the geographical distribution of variables to forecasting public student enrollment patterns over time and political redistricting. **Official Response:** > We are grateful for your long-term support and positive feedback on Maptitude. It's fantastic to hear that the software has been crucial for your company's work for over 25 years. We are pleased that you find the tools, geocoding feature, ease of use, and tech support to be excellent. ### 29. Works for me - Creating franchise territories **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Recreational Facilities and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Maptitude?** Once you learn the UI, its fairly simple to create maps and track stats within them **What do you dislike about Maptitude?** The UI can be a little clunky, and sometimes the system lags and uses a lot of RAM, but those are minor. **What problems is Maptitude solving and how is that benefiting you?** Its a simple and effective solution to population and income mapping via FSAs in Canada. **Official Response:** > We're pleased to hear that Maptitude is providing a simple and effective solution for population and income mapping via FSAs in Canada. ### 30. Terrific Software Program! **Rating:** 5.0/5.0 stars **Reviewed by:** Dave H. | Political Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Maptitude?** The program is the most detailed, precise and thorough redistricting software in the market. It does everything! Most impressive, the customer service is tremendous. David and Max were just great in walking me through any issues I encountered and helped ensure that everything proceeded exactly as planned. The results speak for themselves: a unanimous 7-0 in Clark County, Nevada -- a county of more than 2.265 million people. **What do you dislike about Maptitude?** I wish that my Maptitude license could move easier from one computer to another. I had my computer break down and moving the license to another computer was a challenge. **What problems is Maptitude solving and how is that benefiting you?** Maptitude offers the most granular political data I have ever seen. Great for targeting in political campaigns! **Official Response:** > Thank you for your positive feedback! We're glad to hear that Maptitude has been instrumental in your successful redistricting efforts. ### 31. Training was exactly what we needed. Every question was answered, and Max was very thorough. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Maptitude?** The availability and response time was great. Very thorough and accommodating to what we needed. **What do you dislike about Maptitude?** There was nothing that I disliked. It was very helpful. **What problems is Maptitude solving and how is that benefiting you?** Maptitude allows us to map potential areas for our clients and provides us with additional data that helps greatly. **Official Response:** > We are delighted to hear that Maptitude is providing you with the data and tools you need to map potential areas for your clients. Thank you for your positive feedback, and we are committed to continuing to support your mapping needs. ### 32. Useful software, excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Maptitude?** Friendly, responsive and helpful customer service. Willingness to offer expertise in mapping. **What do you dislike about Maptitude?** I had to really think about this: maybe the inability to take traffic patterns into drive time analyses. **What problems is Maptitude solving and how is that benefiting you?** Makes it easy to visualize various data sets uploaded and provides drive time analyses. **Official Response:** > We're glad to hear that Maptitude is making it easy for you to visualize various data sets and providing drive time analyses. We appreciate your support and are committed to continuously improving our software. ### 33. Caliper provides responsive, effective sales and technical support. **Rating:** 5.0/5.0 stars **Reviewed by:** Robin M. | GIS Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2021 **What do you like best about Maptitude?** Maptitude is user-friendly and provides all the tools necessary to produce effective maps and data analysis. Caliper's sales and technical support teams are knowledeable and responsive. **What do you dislike about Maptitude?** Sometimes the reorganization of tools with new versions takes some time to figure out. But, we realize this is necessary for improving technological advances. **Recommendations to others considering Maptitude:** LGDR has been using Maptitude and Maptitude for Redistricting for more than 20 years. Caliper’s technical support is consistently responsive. During this face-paced, tight California timeline for redistricting projects, our small company relies on quick and effective responses to our MTR questions and Caliper delivers every time. Caliper’s sales and technical support teams are knowledgeable and take the time to teach us how to understand and learn about the tools and options available with the software. We are grateful to have their support. We highly recommend Caliper’s user-friendly products and their team of experienced staff. **What problems is Maptitude solving and how is that benefiting you?** We use Maptitude for Redistricting for (re)districting clients; cities, counties, school districts and special districts. **Official Response:** > We are thrilled to hear that you find Maptitude user-friendly and effective for producing maps and data analysis. Our sales and technical support teams take pride in being knowledgeable and responsive to our customers' needs. ### 34. Maptitude is user-friendly and support is very helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Maptitude?** Unlimited number of addresses to be imported. **What do you dislike about Maptitude?** You can't call support, have to email them. **What problems is Maptitude solving and how is that benefiting you?** ability to geocode all of member household addresses **Official Response:** > We're happy to hear that you find Maptitude user-friendly and that our support team has been helpful, and that Maptitude is helping you batch import an unlimited number of addresses and geocode all of your member household addresses. If you could not reach us via phone, we would be happy to help. If necessary we can provide direct numbers to support staff. We absolutely do provide phone support, and hope we can figure this out with you going forward. ### 35. Maptitude Review **Rating:** 4.5/5.0 stars **Reviewed by:** Jim G. | Professor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2022 **What do you like best about Maptitude?** Easy to use, pretty good support for questions **What do you dislike about Maptitude?** Nothing to dislike. All GIS software takes time to learn. Map ensemble routine could be improved, but it's new so let's wait and see. **What problems is Maptitude solving and how is that benefiting you?** Fairly standard redistricting analysis **Official Response:** > Thank you for sharing your experience with Maptitude. We're pleased to hear that it's been beneficial for your redistricting analysis. We'll continue to work on enhancing the ensemble routine to better meet your needs- as a cutting edge AI tool it was ahead of its time. ### 36. Solution to our Redistricting needs **Rating:** 5.0/5.0 stars **Reviewed by:** Keiana D. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Maptitude?** Maptitude for Redistricting has a low learning curve and is perfect for creating districts strategically. The wide range of features is an added bonus. Tech support is superb. **What do you dislike about Maptitude?** There is no 24-hour support or a community of users to tap into the help. A slack channel could be valuable. **Recommendations to others considering Maptitude:** Max Bahar has been particularly helpful to our team. He has troubleshooted a host of issues via email and the phone. **What problems is Maptitude solving and how is that benefiting you?** Keeping communities of interest together for redistricting. **Official Response:** > We're pleased to hear that Maptitude for Redistricting has been beneficial for your team. We value your input on support and community resources: please join our Reddit and LinkedIn groups, access our 24-hour Chat AI in the learning portal, and reach out to us with any support issues. We typically respond very quickly. ### 37. Product Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Federico R. | New Store Development Project Manager, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2018 **What do you like best about Maptitude?** The capacity to create your own maps without knowledge of programming **What do you dislike about Maptitude?** No web based or ability to post on the web **Recommendations to others considering Maptitude:** Easy to use and affordable. no need to upload information or customer database. all Info stays on your computer and not on the cloud. **What problems is Maptitude solving and how is that benefiting you?** Retail locations and marketing strategies **Official Response:** > We're glad to hear that you find Maptitude easy to use and affordable for your retail location and marketing strategies. Maptitude Online now integrates seamlessly with desktop Maptitude for online sharing, team collaboration, and map publishing. ### 38. Excellent Training **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Maptitude?** Drew Smith did a great job answering our questions while also ensuring we were staying on time to address all other topics. While the software will take time to truly understand, Drew did a great job explaining. **What do you dislike about Maptitude?** At times it can be fast-paced, but given the material, that is understandable. Again, Drew did a great job. **What problems is Maptitude solving and how is that benefiting you?** How to replace ESRI ARC GIS for our planning needs, identifying opportunities to increase access to Veterans and ensuring we have clinics in the appropriate locations. **Official Response:** > It's great to hear that Maptitude is helping you with your planning needs and increasing access for Veterans. We're glad to hear that the trainer was able to answer your questions and keep the session on track. ### 39. Perfect **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Maptitude?** Quality in information, using data from government databases, facilitates learning and exact location. **What do you dislike about Maptitude?** Only when a few addresses are not found should I manually enter the information, using the pointers and providing the latitude and longitude via Google Maps. **Recommendations to others considering Maptitude:** Perfect **What problems is Maptitude solving and how is that benefiting you?** Market expansion studies, delivery routes, filtering of addresses that I can serve due to low mileage and fewer stops. Possibility of creating commercial depots to reduce the number of stops. **Official Response:** > It's great to hear that Maptitude is helping you with market expansion studies, delivery routes, and filtering addresses for efficiency. We're thrilled to be a part of your business solutions! ### 40. Fantastic Data Fantastic Mapping **Rating:** 5.0/5.0 stars **Reviewed by:** Janet W. | Director of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Maptitude?** As a former user of the software, I love the updates. It is far more user friendly and the level of data inclusion is outstanding. I like the ability to get specific demographic information for a set store location. **What do you dislike about Maptitude?** I have been using the software and am overall very pleased, no negatives to report **Recommendations to others considering Maptitude:** Maptitude allows me to know my market by demographics. It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize on success of a product. It also allows me to then graphically present the locations of the winning markets. I have used this software in an older version and came back to them for an upgrade to take my analytics business to the next level. **What problems is Maptitude solving and how is that benefiting you?** Specific market demographics to cross reference back to my sales analysis. Allows me to pinpoint like stores that would excel with a product based on demographic similarities. **Official Response:** > We're delighted to hear that Maptitude is helping you pinpoint like stores and analyze specific market demographics for your sales analysis. Thank you for choosing Maptitude to take your analytics business to the next level! ### 41. Have to Have **Rating:** 5.0/5.0 stars **Reviewed by:** Vernon S. | Aftermarket Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Maptitude?** A picture speaks a thousand words. Being able to create a sales tool in a few clicks is priceless. **What do you dislike about Maptitude?** Not much. Customer service is there to help. **What problems is Maptitude solving and how is that benefiting you?** Able to illustrate the message rather than just speak it. **Official Response:** > We're thrilled to hear that you find Maptitude a valuable sales tool! Our goal is to make it as easy as possible for our users to create impactful tools for their businesses. ### 42. Maptitude Is Critical to Our Business Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2021 **What do you like best about Maptitude?** Maptitude provides deep detail demographic data along with the ability to dynamically display our clients data to help us make important business decisions regarding new sites, new products, improved service, and better communication. We now drive all of our expansion decisions through a detailed assessment using the many tools Maptitude offers for geo analysis. The software is straight forward to learn and can quickly be leveraged to make better decisions. **What do you dislike about Maptitude?** Nothing. I have not found a feature I do not like. **What problems is Maptitude solving and how is that benefiting you?** We solve where to build next physical facility, where to expand digital marketing efforts, how and when to communicate to our client base, locating our clients who have been impacted by weather events and need assistance. We determine drive times to our branches and provide offers to increase share of wallet in our services based on geographic proximity to a branch. **Official Response:** > We appreciate your feedback and are pleased to hear that Maptitude has been beneficial in helping you make important business decisions, such as where to expand digital marketing efforts and how to provide assistance to clients impacted by weather events. It's great to know that the software has been instrumental in determining drive times to branches and increasing share of wallet based on geographic proximity. ### 43. Excellent Product & Excellent Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2021 **What do you like best about Maptitude?** The fast and helpful response from Technical Support and our sales support contact. Software was intuitive and stable. They delivered our census data when they said they would (immediately). **What do you dislike about Maptitude?** Not applicable Not applicable Not applicable **What problems is Maptitude solving and how is that benefiting you?** Analyzing census data. Being able to provide info and data to all interested parties with transparency. **Official Response:** > Thank you for your positive feedback! We're glad to hear that Maptitude was intuitive, stable, and met your expectations for delivering census data promptly. ### 44. Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Mike K. | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2021 **What do you like best about Maptitude?** I've been a Caliper "Maptitude" userr for almost 5 years. They continually outpace the industry with customer support and provide it in a timely manner. If you are looking for a premier organization that provides cutting edge product and service, Caliper is the company to call. **What do you dislike about Maptitude?** Copying and pasting of labels could be easier **What problems is Maptitude solving and how is that benefiting you?** I have taken our organization to an entirely different level with the capabilities of Maptitude. I'm able to plot sales or potential and pull data out of the map to effectively summarize and give results. **Official Response:** > We are glad to hear that you have had a great experience with our customer support and find our product to be cutting edge. We appreciate your feedback on the copying and pasting of labels: please contact support so we can work with you on enhancing this feature. ### 45. Maptitude - Excellent GIS at a reasonable price **Rating:** 4.5/5.0 stars **Reviewed by:** Nick N. | Director, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2015 **What do you like best about Maptitude?** Maptitude is possibly the best priced GIS software/data package on the market today. It comes with a phenomenal amount of data, which if bought through normal channels would cost in the thousands of dollars. The complete Maptitude software and data package retails at around $US700. The typical Maptitude data library includes roads and rail networks, landmark features, lakes, rivers and waterways and a wide range of census geography and demographic attributes. You can literally install the software and within moments have the data you need to produce thematic maps of key demographic variables and then proceed onto more sophisticated analysis such as trade area modelling, network analysis, route studies etc. One feature that I love is the ability to produce output in Google Earth kmz format. Which means that I can deliver data and geography to clients in a format that they can use instantly which also has a huge 'wow' factor. **What do you dislike about Maptitude?** The software has been around for a number of years now and while it never ceases to improve in functionality it badly needs some makeup! It looks dated; not that that should put users off, but compared to the glitz and glamour of software developed more recently, it looks very much like someone's ageing uncle... **Recommendations to others considering Maptitude:** I would recommend Maptitude to the general business community beacuse of it's low cost, huge data library, great functionality and general ease of use (here comes that word "intuitive" again) **What problems is Maptitude solving and how is that benefiting you?** I've used the software for a very wide range of business problems. The simplest has been in producing basic maps for franchise and sales territory design. The census attributes and easy to use selection tools take a lot of the pain away. More sophisticated uses include retail site analysis, evaluation of "greenfield" sites and with some innovative "reverse engineering" market segmentation of consumers. Perhaps the best feature has been as abase for fusing data from a wide variety of sources. The tool has been used to identify the location of target markets and monitor the marketing and merchandising activities undertaken in small areas. That in turn has lead to to more efficient and better understood micro-marketing solutions. ### 46. Bringing Medical Practice Locations into the Modern Age **Rating:** 5.0/5.0 stars **Reviewed by:** Frank C. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2020 **What do you like best about Maptitude?** Historically physicians would use suggestions by other physicians on were to locate. Maptitude allows a view of patient locations and competing practices to identify pockets of undeserved patient populations. Medical practices can now locate based on patient data rather than anecdote. Great tool. **What do you dislike about Maptitude?** Wow. Hard to say. The company has been extremely good at eliminating deficits with each version, so I can't really say I dislike anything about the software. However it is complex and therefore not just an "out of the box" tool. Takes some training. **What problems is Maptitude solving and how is that benefiting you?** Drive time for patients is important as they often place convenience above competency as they may assume all physicians are "good." Not the reality. Maptitude allows you to plot drive times for all your locations and identify those pockets you need to fix. **Official Response:** > We are glad to hear that you have had a great experience with our customer support and find our product to be cutting edge. We appreciate your feedback on the copying and pasting of labels: please contact support so we can work with you on enhancing this feature. ### 47. Powerful program at a great price **Rating:** 5.0/5.0 stars **Reviewed by:** Colleen B. | Lead Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2020 **What do you like best about Maptitude?** Maptitude is a very powerful data mapping program at a very affordable price. They continually add features and free data sets. The company provides quick responses to questions, including sending videos to show how to do tasks in the program. **What do you dislike about Maptitude?** It was not as intuitive to use as I expected. But once I learned how to use the features it became very easy. **What problems is Maptitude solving and how is that benefiting you?** I often need to map demographic data from the census along with my own data. Without Maptitude this would take weeks. With Maptitude it takes a few clicks of a button. **Official Response:** > We appreciate your review! It's great to hear that Maptitude has been able to help you easily map demographic data from the census along with your own data. We're committed to providing a powerful program at an affordable price, and we're glad to hear that you find our quick responses and instructional videos helpful. ### 48. Best Software for GIS **Rating:** 5.0/5.0 stars **Reviewed by:** Babir S. | President and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2020 **What do you like best about Maptitude?** We have tried diff. software and had almost given up. Maptitude is by far the most effective software and at a reasonable price for a business like ours (FavTrip). The staff is amazing and always willing to help out. Special thanks to Chris Turner. **What do you dislike about Maptitude?** There is a learning curve. One can not expect to go in and get all the data right away. So you need to learn the layers and buffer etc process but the staff is willing to help and there are many Youtube videos to help as well. **What problems is Maptitude solving and how is that benefiting you?** Finding out the next site. **Official Response:** > Thanks for sharing that Maptitude has been the most effective software for your GIS needs at a reasonable price. We're glad to hear that our staff and resources like YouTube videos have been helpful. We're committed to assisting you in mastering the software. ### 49. Maptitude's ability to use my data for analysis and visualisation it is phenomenal. **Rating:** 5.0/5.0 stars **Reviewed by:** Sheldon Neil C. | Transit Planning & Scheduling Consultant, Transportation/Trucking/Railroad, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Maptitude?** Whenever I need to analyse my data and represent it visually I always go to Maptitude. The software is a GIS that can import, covert and export Google Earth, OpenStreetMap, Esri Shape, MapInfo, GPS, AutoCAD, Excel, Text etc. I've been using Maptitude for more than 13 years and bar TransCad (Caliper Corporations Public Transit Modelling Solution), there is no other GIS software that delivers like this! **What do you dislike about Maptitude?** I've compared Maptitude to many other solutions and can honestly say there is no major dislike that I have. If I'm really critical I'd say probably that the Caliper brand name appears on the bottom of the maps I produce (very small), and I'd like to keep secret how I am able to do what I do. **Recommendations to others considering Maptitude:** Decide if TransCad or Maptitude is what you want and go for it. **What problems is Maptitude solving and how is that benefiting you?** I use Maptitude to conduct drive time analysis and calculate the optimal sequence of serving key locations. This has helped to reduce my dead kilometre cost but also has the added benefit of being able to provide drivers with instructions in the form of left and rights and maps. I use it to extract and analyse demographics for an area I will be serving to understand the makeup of my customers. I create selection sets to apply my analysis on only the set of data I'm interested at that moment. I create heatmaps that shows public transit safety aspects such as accident hot spots, driver abuse from customers etc. One of the interesting case studies I did not long ago was to map all the bus stops we serve and also all public toilets that are within walking distance to the bus stops. This helped my drivers to know where they can have a biological break if they need to during their journey. **Official Response:** > We're delighted to hear that Maptitude has been such a reliable and versatile GIS solution for your needs. Thank you for your loyalty and for highlighting the benefits of our software in conducting drive time analysis, optimizing service sequences, and extracting demographic insights. We appreciate your feedback and are committed to continuously enhancing our product to meet your needs. ### 50. Maptitude is Awesome ! **Rating:** 5.0/5.0 stars **Reviewed by:** John H. | Vice-President, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2020 **What do you like best about Maptitude?** ease of use, and the ability to graphically display data in an easy to understand way **What do you dislike about Maptitude?** I haven't found any shortcomings in the product's performance. **What problems is Maptitude solving and how is that benefiting you?** We use Maptitude to model changes in sales territories as well as comparing sales data to population numbers in order to identify sales performance issues **Official Response:** > We're happy to hear that Maptitude is helping you model changes in sales territories and identify sales performance issues. Thank you for choosing Maptitude for your business needs. ## Maptitude Discussions - [What is Maptitude used for?](https://www.g2.com/discussions/what-is-maptitude-used-for) - 1 comment, 1 upvote - [View Maptitude pricing details and edition comparison](https://www.g2.com/products/maptitude/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A23%3A40+-0500&secure%5Bsession_id%5D=e39e9504-f8ac-4990-92a4-651009cbc783&secure%5Btoken%5D=b76e28a7943bbe19b7db93ad12e7ed5a06c19505054e4e397f66d0501f6514cf&format=llm_user) ## Maptitude Integrations - [AutoCAD](https://www.g2.com/products/autocad/reviews) - [Autodesk 3ds Max](https://www.g2.com/products/autodesk-3ds-max/reviews) - [dBASE 2019](https://www.g2.com/products/dbase-2019/reviews) - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) - [GDAL](https://www.g2.com/products/gdal/reviews) - [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) - [GPS](https://www.g2.com/products/gps/reviews) - [Intergraph G/Technology](https://www.g2.com/products/intergraph-g-technology/reviews) - [Mapbox](https://www.g2.com/products/mapbox/reviews) - [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) - [Microsoft Access](https://www.g2.com/products/microsoft-access/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Octave Imagine (ERDAS IMAGINE)](https://www.g2.com/products/octave-imagine-erdas-imagine/reviews) - [ODBC driver for MySQL](https://www.g2.com/products/odbc-driver-for-mysql-2019-12-15/reviews) - [ODBC driver for Oracle](https://www.g2.com/products/devart-odbc-driver-for-oracle/reviews) - [ODBC driver for PostgreSQL](https://www.g2.com/products/odbc-driver-for-postgresql-2019-12-15/reviews) - [ODBC Driver for SQLite](https://www.g2.com/products/devart-odbc-driver-for-sqlite/reviews) - [ODBC Driver for SQL Server](https://www.g2.com/products/devart-odbc-driver-for-sql-server/reviews) - [OpenStreetMap](https://www.g2.com/products/openstreetmap/reviews) - [Oracle Spatial](https://www.g2.com/products/oracle-spatial/reviews) - [Oracle Spatial and Graph](https://www.g2.com/products/oracle-spatial-and-graph/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [SketchUp](https://www.g2.com/products/sketchup/reviews) - [SQLite](https://www.g2.com/products/sqlite/reviews) - [WMS](https://www.g2.com/products/wine-management-systems-wms/reviews) ## Maptitude Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Management** - Data Capture - Data Storage - Data Manipulation - Data Visualization **Cartography** - Map Design - Vector Mapping - Data Visualization - Overlaying **Routing** - Master Routing - Default Routes - Route Assignment **Territory Mapping** - Custom Territory Mapping - Strategic Selling - Automatic Rep Assignment **Map Creation** - Geocoding - Buffer Zone Query - Overlaying - Publishing **Analysis** - Predictive Analysis - Distance Analysis - Spatial Analysis - Data Stream **Scheduling** - Master Schedule - Constraints - Adjustments - ETA **Route Planning** - Lead Priority - Optimized Sales Routes - Map Directions **Analysis** - Spatial Analysis - Reporting - Real-Time Streaming **Reporting** - Data Transformation - WYSIWYG Design - API Integrations **Optimization** - Priorities - Real Time - Dynamic Routing **Sales Performance Management** - Gamification - Performance Dashboards - Sales Rep Tracker **Analytics** - Performance - Time & Costs - Productivity **Presentation and Forms** - Video and Interactive Media - Digital Contracts - E-signature **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications ## Top Maptitude Alternatives - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) - 4.5/5.0 (515 reviews) - [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) - 4.1/5.0 (107 reviews) - [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) - 4.6/5.0 (369 reviews)