It is Free so no buts on return on investment
Easy to use for simple tasks.
Impressive views for business or just to admire the world
It has great Measurement Accuracy on buildings and land.
3D View of Buildings and cities it is impressive, gives yo a very realistic impression of sites and buildings as if you were there.
Sceneries and uploaded pictures
Capacity of autoupdate images
Easy to Travel around the world.
Address geocoding and identification. Extremely good at this. Even check on this to predict right address before checking with County CAD files or other mapping software.
It Crashes easily.
Limited things to do
Does not have an Data on the maps. You have to buy or import yourself
Not many add on designs
Not many pre programed tools to develop information on the map
This map tool has no data. Good tool for mapping purposes, but you have to import or buy any additional information you want to show on the map ( i.e. demographics)
No straight tools to design driving distances or territories without coding. there are other mapping applications that include all this but they are expensive.
There is not much human support. Every issue or question you have to rely on browsing the net and sometimes the responses are extremely technical.
But since the price is Free, there is no buts to the return on investment.
Better picture quality than Google earth