---
title: Maptitude Reviews
meta_title: 'Maptitude Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 150 reviews by the users' company size, role or industry
  to find out how Maptitude works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 150
  scale: '5'
date_modified: '2026-08-12'
parent_category:
  name: CAD & PLM
  url: https://www.g2.com/categories/cad-plm
---


# Maptitude Reviews
**Vendor:** Caliper  
**Category:** [GIS Software](https://www.g2.com/categories/gis)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 150
## About Maptitude
Maptitude is the best mapping software and GIS, on both desktop and online/SaaS/Cloud, to: • Optimize sales territories, vehicle routes, and site locations • Visualize, analyze, and present mission-critical data • Maximize profits, time, and resources Maptitude GIS and mapping software gives you the tools, maps, and data you need to analyze and understand how geography affects you and your organization. Maptitude is the most capable, and least expensive, full-featured mapping software available. With Maptitude you can create maps and map images from spreadsheets and you can see external data on the map from a variety of sources including Google Maps KML/KMZ files. Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of maps and GIS data for your country. What Can You Do with Maptitude Mapping Software Features? • Optimize sales territories, districts, service areas, vehicle routes, and site locations • Map customer locations, visualize sales performance, and identify over- and under-served areas • Reveal hidden geographic patterns, trends, data density, and hotspots from spreadsheets and databases • Visualize and analyze population, income, and other demographic data • Plan efficient travel routes with advanced proximity, navigation, and travel time tools • Customize every aspect of your maps including symbols, themes, layers, annotations, and 3D graphics to tailor both appearance and functionality to your specific needs • Customize maps with flexible color schemes, layers, and annotations to highlight mission-critical data • Connect to corporate databases, add your own data, and answer geographic questions impacting operations • Find growth opportunities by spotting patterns you can't see in tables • Create, edit, and manage interactive maps with zoom, pan, filter, query, and layer toggle features for dynamic exploration and improved decision-making • Create, edit, and manage interactive, shareable maps for better decision-making



## Maptitude Pros & Cons
**What users like:**

- Users benefit from Maptitude's **extensive feature set** , including robust spatial analytics and demographic tools for diverse projects. (11 reviews)
- Users value the **ease of use** of Maptitude, appreciating its quick learning curve and straightforward analytical tools. (10 reviews)
- Users appreciate the **clear data visualization** in Maptitude, enabling informed decisions and compelling storytelling through mapping. (7 reviews)
- Users value the **high data accuracy** of Maptitude, enhancing their logistical and analytical project effectiveness. (6 reviews)
- Users value the **powerful GIS analysis** tools in Maptitude, greatly enhancing logistics and diverse project capabilities. (5 reviews)
- GIS Tools (5 reviews)
- Product Quality (5 reviews)
- Users value the **user-friendly interface** of Maptitude, making complex mapping tasks accessible and efficient for everyone. (5 reviews)
- Affordable Pricing (4 reviews)
- Comprehensive Data (4 reviews)

**What users dislike:**

- Users express frustration with **limited accessibility** for Maptitude, particularly regarding installation and sharing options. (3 reviews)
- Users find Maptitude **expensive due to extra costs** for sharing options and annual license requirements for updated data. (2 reviews)
- Users find the **limited sharing options** and lack of a "reassign" feature restricts their mapping experience in Maptitude. (2 reviews)
- Users find the **learning curve challenging** , especially for beginners, but online training helps ease the transition. (2 reviews)
- Users find the **learning curve challenging** , especially for newbies, but training resources can help improve understanding. (2 reviews)
- Limited Access (2 reviews)
- Users desire a **"reassign" feature** in Maptitude for easier territory management without manual selection. (2 reviews)
- Users find the lack of a **"reassign" feature** burdensome, complicating territory adjustments with manual input requirements. (2 reviews)
- Users desire a **reassign feature** in Maptitude to simplify territory management without manual labor. (2 reviews)
- Users desire a **reassign feature** for easier territory adjustments, avoiding manual selections for new destinations. (2 reviews)

## Maptitude Reviews
  ### 1. Clunky, but functional

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2018

**What do you like best about Maptitude?**

I like the underlying population data that was included with the 2018 upgrade.

**What do you dislike about Maptitude?**

Ease of use: difficult to navigate btwn layers. Harder still to adjust layers without removing them.

**What problems is Maptitude solving and how is that benefiting you?**

We successfully use maptitude to display hospital data, including underlying medicare rates and patient origins.

**Official Response from 🌎 Stewart Berry:**

> Thank you for the feedback! As you can see from recent reviews from satisfied customers, the changes we made starting with Maptitude 2019 directly addressed your issues. We modify the software regularly to improve usability and love user feedback. Can you send us your suggestions to sales@caliper.com? We would also be more than happy to provide personalized training to help you to achieve your mapping goals.


## Maptitude Discussions
  - [What is Maptitude used for?](https://www.g2.com/discussions/what-is-maptitude-used-for) - 1 comment, 1 upvote

- [View Maptitude pricing details and edition comparison](https://www.g2.com/products/maptitude/reviews?filters%5Bnps_score%5D%5B%5D=3&section=pricing&secure%5Bexpires_at%5D=2026-08-13+06%3A04%3A40+-0500&secure%5Bsession_id%5D=66aca506-5b8a-4109-bff7-d7114117538c&secure%5Btoken%5D=2bf91013f479fceeb2abc7a2a96e1b4a119c511f374ae126b58f26b35a9b737a&format=llm_user)
## Maptitude Integrations
  - [AutoCAD](https://www.g2.com/products/autocad/reviews)
  - [Autodesk 3ds Max](https://www.g2.com/products/autodesk-3ds-max/reviews)
  - [dBASE 2019](https://www.g2.com/products/dbase-2019/reviews)
  - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews)
  - [GDAL](https://www.g2.com/products/gdal/reviews)
  - [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews)
  - [GPS](https://www.g2.com/products/gps/reviews)
  - [Intergraph G/Technology](https://www.g2.com/products/intergraph-g-technology/reviews)
  - [Mapbox](https://www.g2.com/products/mapbox/reviews)
  - [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews)
  - [Microsoft Access](https://www.g2.com/products/microsoft-access/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Octave Imagine](https://www.g2.com/products/octave-imagine/reviews)
  - [ODBC driver for MySQL](https://www.g2.com/products/odbc-driver-for-mysql-2019-12-15/reviews)
  - [ODBC driver for Oracle](https://www.g2.com/products/devart-odbc-driver-for-oracle/reviews)
  - [ODBC driver for PostgreSQL](https://www.g2.com/products/odbc-driver-for-postgresql-2019-12-15/reviews)
  - [ODBC Driver for SQLite](https://www.g2.com/products/devart-odbc-driver-for-sqlite/reviews)
  - [ODBC Driver for SQL Server](https://www.g2.com/products/devart-odbc-driver-for-sql-server/reviews)
  - [OpenStreetMap](https://www.g2.com/products/openstreetmap/reviews)
  - [Oracle Spatial](https://www.g2.com/products/oracle-spatial/reviews)
  - [Oracle Spatial and Graph](https://www.g2.com/products/oracle-spatial-and-graph/reviews)
  - [PostgreSQL](https://www.g2.com/products/postgresql/reviews)
  - [SketchUp](https://www.g2.com/products/sketchup/reviews)
  - [SQLite](https://www.g2.com/products/sqlite/reviews)
  - [WMS](https://www.g2.com/products/wine-management-systems-wms/reviews)

## Maptitude Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards
- Customizable Reports
- Marketing Reports
- Sales Reports
- Activity Dashboard
- Interactive Reports
- Customizable Reports
- Customizable Reports
- Activity Dashboard
- Customizable Dashboard

**Data Management**
- Data Capture
- Data Storage
- Data Manipulation
- Data Visualization
- Data Capture and Transfer

**Cartography**
- Geographic Maps
- Vector Mapping 
- Data Visualization
- Overlaying
- Data Mapping

**Routing**
- Master Routing
- Default Routes
- Route Assignment

**Territory Mapping**
- Custom Territory Mapping
- Strategic Selling
- Automatic Rep Assignment

**Map Creation**
- Geocoding
- Buffer Zone Query
- Overlaying
- Publishing

**Analysis**
- Predictive Analytics
- Distance Analysis 
- Spatial Analysis
- Data Stream
- Demographic Data
- Trend Analysis
- Trade Area Analysis

**Scheduling**
- Master Schedule
- Constraints
- Adjustments
- ETA

**Route Planning**
- Lead Priority
- Optimized Sales Routes
- Map Directions

**Analysis**
- Spatial Analysis
- Reporting 
- Real-Time Streaming 
- Trend Analysis
- Statistical Analysis

**Reporting**
- Data Transformation
- WYSIWYG Design
- API Integrations
- Third-Party Integrations

**Optimization**
- Priorities
- Real-Time Updates
- Dynamic Routing

**Sales Performance Management**
- Gamification
- Performance Dashboards
- Sales Rep Tracker

**Additional Functionality**
- Monitoring
- Reporting & Statistics
- Color Codes/Icons
- Map Creation
- Geographic Maps
- Location Tracking
- AI Copilot
- Internet Mapping
- API
- Map Sharing
- Third-Party Integrations
- Interoperability
- Reporting/Analytics
- Image Management
- Activity Dashboard
- Geotargeting
- Labeling
- Data Collection
- Route Optimization
- Geolocation
- Generative AI
- Data Import/Export
- Multi-Location
- Census Data Integration
- 3D Imaging
- Data Mapping

**Additional Functionality**
- Customizable Reports
- Geotargeting
- Ad hoc Reporting
- Search/Filter
- Role-Based Permissions
- Alerts/Notifications
- Real-Time Analytics
- Reporting & Statistics
- Activity Tracking
- Geocoding
- Widgets
- Communication Management
- Behavioral Analytics
- Data Synchronization
- Data Import/Export
- Multi-Location
- Database Support
- 2D/3D Designing
- Customer Segmentation
- Geofencing
- Collaboration Tools
- Single Sign On
- CAD Tools
- Activity Dashboard
- AI Copilot
- Generative AI
- Location Tracking
- Reporting/Analytics
- Mobile Access
- Access Controls/Permissions
- User Management
- Real-Time Notifications
- Heatmaps
- Route Optimization

**Analytics**
- Performance
- Time & Costs
- Productivity
- Performance Metrics

**Presentation and Forms**
- Video and Interactive Media
- Digital Contracts
- E-signature

**Additional Functionality**
- Alerts/Notifications
- Mobile Access
- Drag & Drop
- Billing & Invoicing
- Data Import/Export
- AI Copilot
- Scheduling
- Driver Management
- GPS
- Electronic Signature
- Dispatch Management
- Search/Filter
- Employee Management
- SMS Messaging
- Territory Management
- Order Management
- Live Driver Tracking
- Delivery Tracking
- Third-Party Integrations
- Route Optimization
- Fuel Tracking
- Voice Recognition
- Inventory Management
- Status Tracking
- Shipping Management
- Transportation Management
- Order Tracking
- Self Service Portal
- Generative AI

**Additional Functionality**
- Customer History
- Document Storage
- Alerts/Notifications
- Customizable Templates
- Lead Capture
- Lead Qualification
- Route Optimization
- Calendar Management
- Workflow Management
- Third-Party Integration
- Sales Trend Analysis
- API
- CRM
- AI Copilot
- Email Management
- Opportunity Management
- Customizable Forms
- Payment Collection in the Field
- Lead Management
- Contact Management
- Dispatch Management
- Customer Database
- Mobile Access
- Activity Tracking
- Sales Forecasting
- Sales Activity Management
- Commission Management
- Reporting & Statistics
- Territory Management
- GPS
- Generative AI

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling
- Natural Language Search
- Visual Discovery
- Data Blending
- Data Blending

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services
- Real-Time Analytics
- Reporting/Analytics
- Real-Time Analytics
- Reporting/Analytics
- Visual Analytics

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs
- Real-Time Data
- Real-Time Data
- Third-Party Integrations
- Third-Party Integrations

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications
- Mobile Access
- Metadata Management

**Additional Functionality**
- Customizable Branding
- Natural Language Processing
- Data Extraction
- AI Copilot
- Ad hoc Reporting
- Real-Time Reporting
- Publishing/Sharing
- Collaboration Tools
- Strategic Planning
- Self Service Data Preparation
- Trend Analysis
- Text Analysis
- Real-Time Monitoring
- Data Synchronization
- Widgets
- Benchmarking
- Performance Metrics
- Data Mapping
- Generative AI
- Trend/Problem Indicators
- Customizable Templates
- Access Controls/Permissions
- Data Import/Export
- Profitability Analysis
- OLAP
- Alerts/Notifications
- Search/Filter
- Drag & Drop
- Data Connectors
- Multiple Data Sources
- Key Performance Indicators
- Dashboard Creation
- Role-Based Permissions
- Data Mining
- Forecasting
- Ad hoc Query

## Top Maptitude Alternatives
  - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) - 4.5/5.0 (516 reviews)
  - [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) - 4.1/5.0 (107 reviews)
  - [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) - 4.6/5.0 (373 reviews)