Maptitude Reviews & Product Details

Maptitude is the best mapping software and GIS, on both desktop and online/SaaS/Cloud, to: • Optimize sales territories, vehicle routes, and site locations • Visualize, analyze, and present mission-critical data • Maximize profits, time, and resources Maptitude GIS and mapping software gives you the tools, maps, and data you need to analyze and understand how geography affects you and your organization. Maptitude is the most capable, and least expensive, full-featured mapping software available. With Maptitude you can create maps and map images from spreadsheets and you can see external data on the map from a variety of sources including Google Maps KML/KMZ files. Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of maps and GIS data for your country. What Can You Do with Maptitude Mapping Software Features? • Optimize sales territories, districts, service areas, vehicle routes, and site locations • Map customer locations, visualize sales performance, and identify over- and under-served areas • Reveal hidden geographic patterns, trends, data density, and hotspots from spreadsheets and databases • Visualize and analyze population, income, and other demographic data • Plan efficient travel routes with advanced proximity, navigation, and travel time tools • Customize every aspect of your maps including symbols, themes, layers, annotations, and 3D graphics to tailor both appearance and functionality to your specific needs • Customize maps with flexible color schemes, layers, and annotations to highlight mission-critical data • Connect to corporate databases, add your own data, and answer geographic questions impacting operations • Find growth opportunities by spotting patterns you can't see in tables • Create, edit, and manage interactive maps with zoom, pan, filter, query, and layer toggle features for dynamic exploration and improved decision-making • Create, edit, and manage interactive, shareable maps for better decision-making

Seller

Caliper

Discussions

Maptitude Community

Languages Supported

English, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by

🌎 Stewart Berry (🌎 VP Product Management 🗺 Maptitude Location Intelligence for Operations & Business Development Analysis )

Pricing

Pricing provided by Maptitude.

Maptitude 1st year price

$795.00

1 User Per Year

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Maptitude Integrations

(22)

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Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

10/12/2021

"Excellent Training"

4.5/5

What do you like best about Maptitude?

Drew Smith did a great job answering our questions while also ensuring we were staying on time to address all other topics. While the software will take time to truly understand, Drew did a great job explaining. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

At times it can be fast-paced, but given the material, that is understandable. Again, Drew did a great job. Review collected by and hosted on G2.com.

Response from of Maptitude

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It's great to hear that Maptitude is helping you with your planning needs and increasing access for Veterans. We're glad to hear that the trainer was able to answer your questions and keep the session on track.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

10/8/2021

"Perfect"

5/5

What do you like best about Maptitude?

Quality in information, using data from government databases, facilitates learning and exact location. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Only when a few addresses are not found should I manually enter the information, using the pointers and providing the latitude and longitude via Google Maps. Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Perfect Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

Market expansion studies, delivery routes, filtering of addresses that I can serve due to low mileage and fewer stops. Possibility of creating commercial depots to reduce the number of stops. Review collected by and hosted on G2.com.

Response from of Maptitude

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It's great to hear that Maptitude is helping you with market expansion studies, delivery routes, and filtering addresses for efficiency. We're thrilled to be a part of your business solutions!

Janet W.

Director of Business Development

Small-Business (50 or fewer emp.)

2/11/2021

"Fantastic Data Fantastic Mapping"

5/5

What do you like best about Maptitude?

As a former user of the software, I love the updates. It is far more user friendly and the level of data inclusion is outstanding. I like the ability to get specific demographic information for a set store location. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

I have been using the software and am overall very pleased, no negatives to report Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Maptitude allows me to know my market by demographics. It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize on success of a product. It also allows me to then graphically present the locations of the winning markets. I have used this software in an older version and came back to them for an upgrade to take my analytics business to the next level. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

Specific market demographics to cross reference back to my sales analysis. Allows me to pinpoint like stores that would excel with a product based on demographic similarities. Review collected by and hosted on G2.com.

Response from of Maptitude

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We're delighted to hear that Maptitude is helping you pinpoint like stores and analyze specific market demographics for your sales analysis. Thank you for choosing Maptitude to take your analytics business to the next level!

Vernon S.

Aftermarket Business Development Manager

Small-Business (50 or fewer emp.)

10/8/2021

"Have to Have"

5/5

What do you like best about Maptitude?

A picture speaks a thousand words. Being able to create a sales tool in a few clicks is priceless. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Not much. Customer service is there to help. Review collected by and hosted on G2.com.

Response from of Maptitude

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We're thrilled to hear that you find Maptitude a valuable sales tool! Our goal is to make it as easy as possible for our users to create impactful tools for their businesses.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

2/1/2021

"Maptitude Is Critical to Our Business Decisions"

5/5

What do you like best about Maptitude?

Maptitude provides deep detail demographic data along with the ability to dynamically display our clients data to help us make important business decisions regarding new sites, new products, improved service, and better communication. We now drive all of our expansion decisions through a detailed assessment using the many tools Maptitude offers for geo analysis. The software is straight forward to learn and can quickly be leveraged to make better decisions. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Nothing. I have not found a feature I do not like. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

We solve where to build next physical facility, where to expand digital marketing efforts, how and when to communicate to our client base, locating our clients who have been impacted by weather events and need assistance. We determine drive times to our branches and provide offers to increase share of wallet in our services based on geographic proximity to a branch. Review collected by and hosted on G2.com.

Response from of Maptitude

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We appreciate your feedback and are pleased to hear that Maptitude has been beneficial in helping you make important business decisions, such as where to expand digital marketing efforts and how to provide assistance to clients impacted by weather events. It's great to know that the software has been instrumental in determining drive times to branches and increasing share of wallet based on geographic proximity.

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

10/14/2021

"Excellent Product & Excellent Service"

5/5

What do you like best about Maptitude?

The fast and helpful response from Technical Support and our sales support contact. Software was intuitive and stable. They delivered our census data when they said they would (immediately). Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Not applicable Not applicable Not applicable Review collected by and hosted on G2.com.

Response from of Maptitude

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Thank you for your positive feedback! We're glad to hear that Maptitude was intuitive, stable, and met your expectations for delivering census data promptly.

Mike K.

Enterprise (> 1000 emp.)

1/7/2021

"Great Customer Service"

5/5

What do you like best about Maptitude?

I've been a Caliper "Maptitude" user for almost 5 years. They continually outpace the industry with customer support and provide it in a timely manner. If you are looking for a premier organization that provides cutting edge product and service, Caliper is the company to call. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Copying and pasting of labels could be easier Review collected by and hosted on G2.com.

Response from of Maptitude

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We are glad to hear that you have had a great experience with our customer support and find our product to be cutting edge. We appreciate your feedback on the copying and pasting of labels: please contact support so we can work with you on enhancing this feature.

Nick N.

Director

Market Research

Small-Business (50 or fewer emp.)

10/21/2015

"Maptitude - Excellent GIS at a reasonable price"

4.5/5

What do you like best about Maptitude?

Maptitude is possibly the best priced GIS software/data package on the market today. It comes with a phenomenal amount of data, which if bought through normal channels would cost in the thousands of dollars. The complete Maptitude software and data package retails at around $US700.

The typical Maptitude data library includes roads and rail networks, landmark features, lakes, rivers and waterways and a wide range of census geography and demographic attributes. You can literally install the software and within moments have the data you need to produce thematic maps of key demographic variables and then proceed onto more sophisticated analysis such as trade area modelling, network analysis, route studies etc.

One feature that I love is the ability to produce output in Google Earth kmz format. Which means that I can deliver data and geography to clients in a format that they can use instantly which also has a huge 'wow' factor. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

The software has been around for a number of years now and while it never ceases to improve in functionality it badly needs some makeup! It looks dated; not that that should put users off, but compared to the glitz and glamour of software developed more recently, it looks very much like someone's ageing uncle... Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

I would recommend Maptitude to the general business community because of its low cost, huge data library, great functionality and general ease of use (here comes that word "intuitive" again) Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

I've used the software for a very wide range of business problems. The simplest has been in producing basic maps for franchise and sales territory design. The census attributes and easy to use selection tools take a lot of the pain away. More sophisticated uses include retail site analysis, evaluation of "greenfield" sites and with some innovative "reverse engineering" market segmentation of consumers. Perhaps the best feature has been as a base for fusing data from a wide variety of sources. The tool has been used to identify the location of target markets and monitor the marketing and merchandising activities undertaken in small areas. That in turn has led to more efficient and better understood micro-marketing solutions. Review collected by and hosted on G2.com.

Frank C.

Member

Mid-Market (51-1000 emp.)

5/6/2020

"Bringing Medical Practice Locations into the Modern Age"

5/5

What do you like best about Maptitude?

Historically physicians would use suggestions by other physicians on were to locate. Maptitude allows a view of patient locations and competing practices to identify pockets of undeserved patient populations. Medical practices can now locate based on patient data rather than anecdote. Great tool. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Wow. Hard to say. The company has been extremely good at eliminating deficits with each version, so I can't really say I dislike anything about the software. However it is complex and therefore not just an "out of the box" tool. Takes some training. Review collected by and hosted on G2.com.

Response from of Maptitude

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Colleen B.

Lead Researcher

Mid-Market (51-1000 emp.)

2/17/2020

"Powerful program at a great price"

5/5

What do you like best about Maptitude?

Maptitude is a very powerful data mapping program at a very affordable price. They continually add features and free data sets. The company provides quick responses to questions, including sending videos to show how to do tasks in the program. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

It was not as intuitive to use as I expected. But once I learned how to use the features it became very easy. Review collected by and hosted on G2.com.

Response from of Maptitude

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We appreciate your review! It's great to hear that Maptitude has been able to help you easily map demographic data from the census along with your own data. We're committed to providing a powerful program at an affordable price, and we're glad to hear that you find our quick responses and instructional videos helpful.