Ease of use Map aesthetics Abundance of demographic data Sophisticated capabilities Support provided by Maptitude when needed Pricing

I've been using Maptitude since 1998. Started with it in professional practice and kept using it through my academic career. I've worked with it across the USA, Australia, UK, UAE, and now the South Pacific. It's honestly one of the best GIS tools I've come across, especially for how easy it is to actually use. What really makes it valuable is the data you get. Roads, waterways, buildings, business locations, and in many countries you get geodemographic segmentation plus population estimates and forecasts down to really small areas. That level of detail matters when you're doing serious analysis rather than just looking at broad country or state level patterns. Even when I'm working in remote Pacific islands where local datasets are sparse, I can pull in shapefiles from OpenStreetMap and still build solid models. The software keeps getting better too. Back in 2014 I made a YouTube video showing how to create a Huff retail gravity model. It was workable but slow, and you had to finish parts of it in Excel. By 2020 they'd added the Huff Model as a standard feature. That kind of response to what users actually need is why I've stuck with Caliper. I use it heavily in teaching. At universities in Australia, the UK, and now here in the UAE, I start students on Maptitude from first year. Within three lab sessions they're running market analyses. Rings, Voronoi diagrams, Huff models, the works. I've supervised Master's students doing proper research projects with it, including one that ended up published in a peer reviewed journal. After nearly 30 years, I still think it's a 10/10. The combination of being intuitive enough for beginners but powerful enough for advanced work is rare.

The platform offers clear data visualisation, which helps me gain valuable insights and make more informed decisions. It won't be long before you'll be impressing people with compelling narratives derived from your mapping.