Maptitude Reviews & Product Details

Maptitude is the best mapping software and GIS, on both desktop and online/SaaS/Cloud, to: • Optimize sales territories, vehicle routes, and site locations • Visualize, analyze, and present mission-critical data • Maximize profits, time, and resources Maptitude GIS and mapping software gives you the tools, maps, and data you need to analyze and understand how geography affects you and your organization. Maptitude is the most capable, and least expensive, full-featured mapping software available. With Maptitude you can create maps and map images from spreadsheets and you can see external data on the map from a variety of sources including Google Maps KML/KMZ files. Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of maps and GIS data for your country. What Can You Do with Maptitude Mapping Software Features? • Optimize sales territories, districts, service areas, vehicle routes, and site locations • Map customer locations, visualize sales performance, and identify over- and under-served areas • Reveal hidden geographic patterns, trends, data density, and hotspots from spreadsheets and databases • Visualize and analyze population, income, and other demographic data • Plan efficient travel routes with advanced proximity, navigation, and travel time tools • Customize every aspect of your maps including symbols, themes, layers, annotations, and 3D graphics to tailor both appearance and functionality to your specific needs • Customize maps with flexible color schemes, layers, and annotations to highlight mission-critical data • Connect to corporate databases, add your own data, and answer geographic questions impacting operations • Find growth opportunities by spotting patterns you can't see in tables • Create, edit, and manage interactive maps with zoom, pan, filter, query, and layer toggle features for dynamic exploration and improved decision-making • Create, edit, and manage interactive, shareable maps for better decision-making

Seller

Caliper

Discussions

Maptitude Community

Languages Supported

English, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by

🌎 Stewart Berry (🌎 VP Product Management 🗺 Maptitude Location Intelligence for Operations & Business Development Analysis )

Pricing

Pricing provided by Maptitude.

Maptitude 1st year price

$795.00

1 User Per Year

View More Pricing Information

Maptitude Integrations

(22)

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Norm S.

IT Manager / System Administrator

Insurance

Small-Business (50 or fewer emp.)

3/1/2018

"Mapping beyond my expectations "

5/5

What do you like best about Maptitude?

The number of tools to present and manage territories and data. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

the downside if you can call it that

is so much power means a learning curve

I am new to mapping data and doing territories but I am able to get something together Review collected by and hosted on G2.com.

Response from of Maptitude

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It's great to hear that Maptitude is helping you clean up territories and assign proper resources. We're here to assist you with any questions or issues that may arise during this process.

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

9/1/2017

"Best mapping program"

4.5/5

What do you like best about Maptitude?

Ability to have layers of data show on the map, vast color scale of options, Healthcare data that can be added to maps, Demographic data you can export, video library with How-to videos Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Tech support over the phone is non-existent. Called multiple times, left multiple voicemails, never once get a call back. You can email support, but if you have an urgent issue you 're SOL.

Too many random files are generated when you create a map, guessing its all the different layers. Then you can't move the map files out of the folder you put them in so better know where you want them the first time. Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Recommend some analytical experience, not for the casual user. You can, but be prepared to contact support to hold your hand. Definitely get a demo to learn some of the basics. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

We use the program to create map images for presentations. Was buying demographic data separately, can save that expense and pull it out of the maps. It's 2015 data, we were buying 2017, but it still works. Review collected by and hosted on G2.com.

Response from 🌎 Stewart Berry of Maptitude

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Hi: Thank you for the positive comments!

In regards to support calls, we strive to provide excellent support and our customer reviews reflect this. Please give us another chance in this regard because it seems that somehow you may have fallen through the cracks, which is very unusual.

Shaina C.

Administrative Assistant II

Financial Services

Mid-Market (51-1000 emp.)

9/1/2017

"Great Product "

5/5

What do you like best about Maptitude?

The basic mapping features within this program are easy to learn and customizable like no other mapping software I researched. I researched about 5-6 GIS products prior to deciding on Maptitude. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

More complex mapping and features (coding) are harder to learn and the training classes are fairly expensive. Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Yes- I have already recommended this product to multiple other groups within our company and they have also purchased individual user access or corporate package Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

We use this product to map SNF, IL, AL and Memory Care facilities for seniors and to pull some demographic information for areas in which we have portfolios. The newest update of healthcare providers data has been helpful. Review collected by and hosted on G2.com.

Response from 🌎 Stewart Berry of Maptitude

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Hi, Shaina: Thank you for the positive comments!

With regards to training: There are free weekly training webinars (and archived webinar videos with audio and PDF cheat sheets) here: http://www.caliper.com/training/maptitude-webinar.htm

Free training videos are here: http://www.caliper.com/training/MaptitudeVideoTutorials.htm .

Maptitude comes with a PDF User Guide accessible under Help-Maptitude User's Guide in Maptitude. It is also available in the Windows Programs Maptitude folder, as are additional product specific user guides. This has tutorials for all aspects of the software and has a detailed tutorial in Chapter 2.

Maptitude also comes with a detailed electronic help system accessible under Help-Contents in Maptitude. This also contains the 60-Second tutorials and can be accessed within Maptitude by clicking F1 on your keyboard for context sensitive help.

Finally, a Maptitude User Group is located here: http://tech.groups.yahoo.com/group/Maptitude/

But we would also be happy to talk with you about any issues. Please give us a call because we would be happy to help.

Louis S.

Principal

Market Research

Small-Business (50 or fewer emp.)

7/5/2017

"Everything one needs in a basic GIS system"

4/5

What do you like best about Maptitude?

Maptitude is a very versatile GIS system which is able to produce a wide variety of Maps economically. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

The documentation for Maptitude could be better. The user guides and videos seem to be fairly basic and give examples of how to use only the most rudimentary functionality of the software. Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Excellent GIS demographic system. The system appears to be very versatile, almost too much so in that some knowledge of databases/data structure is helpful to truly utilize the system. The typical business person in the street will find this software somewhat challenging. Documentation IMHO is light but online support is very responsive and good. Based upon my limited experience so far one should expect to have to dig on your own/ask questions to get what one needs. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

Maptitude is critical for providing information in commercial real estate location selection. Review collected by and hosted on G2.com.

Response from of Maptitude

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Thank you for recommending Maptitude for GIS demographic analysis. Our documentation has been significantly expanded, especially with the addition of the Learning Portal that works through unique analysis tools such as intersection weighting for real estate choice: https://www.caliper.com/learning/how-can-i-find-the-best-intersections-for-my-new-site-location/ . In addition there are guest webinars and videos on each tool in the software: https://www.caliper.com/training/maptitude-webinar.htm .

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

5/19/2017

"Maptitude excels in data point mapping"

5/5

What do you like best about Maptitude?

I like the level of control I have each layer of mapping. I can now make maps to meet any need. Demographic marketing, zip code analysis of market strengths, best routes for access to clinics. Now I have more requests for mapping of our demographics and how we're impacting our communities. I also like that I can hide almost any detail on the map that's not necessary to the story I'm telling. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Tutorials could use some refreshed examples. Training is done online, in person and via web tutorials. I would like to see Maptitude reach out to users for fresh examples of how they are using the software. Sometimes I can't reach support and have to call the sales line to get quick answers. And they are always accommodating with my questions. Color selections for styles should allow you to create your own custom color pallatte. Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Take it for a test drive and go through web tutorials relevant to your needs. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

I use Maptitude for a variety of business needs from analyzing customer concentrations to heat mapping customer demographics. Previously I had used MS Mappoint and it was no longer supported. Moving to Maptitude was easy and they have tutorials that show Mappoint users how to use Maptitude.

\\\ Review collected by and hosted on G2.com.

Response from of Maptitude

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Thank you for sharing your positive experience with Maptitude! It is great to hear how useful the level of control and customization options are for mapping your data points, and that Maptitude has been beneficial for your business needs, with the transition from MS MapPoint being seamless. Good to know that you could always reach either Sales or Support and that they quickly provided assistance. Please check out the new Learning Portal for many additional tutorials: https://www.caliper.com/learning/ . If there is anything you would like to see added there, then please let us know. You can create and use your own custom colors and palettes in Maptitude- but we would be happy to enhance this in any way you need.

Verified User in Government Administration

Small-Business (50 or fewer emp.)

1/16/2018

"Excellent and affordable GIS"

5/5

What do you like best about Maptitude?

Ease of use and the ability to import and export many formats Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

I would like to be able to set a default directory, since my GIS data is stored one folder with numerous sub folders for communities and projects. Review collected by and hosted on G2.com.

Response from of Maptitude

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We're glad to hear that you find Maptitude to be excellent and affordable for your GIS needs. Now that file management uses a single document just like Office applications, it is very straightforward to mange files and directories.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

4/23/2018

"Excellent"

5/5

What do you like best about Maptitude?

Importing data and creating your own maps is easy once you learn the program. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Territory creation seems a little clumsy. Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Be patient in learning the software. It has so many features that are useful but it takes time to learn it. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

We've been able to map locations based on GPS coordinates. This allows for targeted research. Review collected by and hosted on G2.com.

Response from of Maptitude

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It's great to hear that Maptitude has been beneficial for mapping locations based on GPS coordinates and enabling targeted research. Our Territory Tools have now leap frogged what others do, using intuitive Wizard driven steps, with hierarchical territories, automatic hole and island identification, and auto-balancing of adjacent or all territories.

John S.

Small-Business (50 or fewer emp.)

7/5/2017

"Fantastic mapping program. Excellent value."

5/5

What do you like best about Maptitude?

The program comes with many standard features including census tract which many mapping programs do not offer. Also many other optional features at no additional cost. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

I really can't think of anything negative to say. For me, Maptitude provides everything I am looking for. Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

I highly recommend Maptitude. There is a bit of a learning curve but once you get the basics mastered it gets easier. They keep improving and adding to annual updates. I know that I have only scrached the surface as to what Maptitude can do. so I am still learning. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

I use Maptitude to locate real property with specific location requirements. Certain census tracts, located near various services like grocery stores, pharmacy, schools, bus stops, etc. Review collected by and hosted on G2.com.

Response from of Maptitude

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It's great to hear that Maptitude is helping you locate real property with specific location requirements and that you find it beneficial for your needs. Thank you for sharing your experience!

Verified User in Management Consulting

Small-Business (50 or fewer emp.)

4/26/2018

"Clunky, but functional"

3/5

What do you like best about Maptitude?

I like the underlying population data that was included with the 2018 upgrade. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Ease of use: difficult to navigate btwn layers. Harder still to adjust layers without removing them. Review collected by and hosted on G2.com.

Response from 🌎 Stewart Berry of Maptitude

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Thank you for the feedback! As you can see from recent reviews from satisfied customers, the changes we made starting with Maptitude 2019 directly addressed your issues. We modify the software regularly to improve usability and love user feedback. Can you send us your suggestions to sales@caliper.com? We would also be more than happy to provide personalized training to help you to achieve your mapping goals.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

7/5/2017

"Maptitude makes geo-visualization easy!"

3.5/5

What do you like best about Maptitude?

Caliper's Maptitude makes mapping and geovisualization pretty painless once you've put in the hours to understand how it works. It loads data pretty quickly and you can make visual adjustments very easily. It's the go-to software at our organization for anything mapping related. I love all the features and data that this program has in it. It's a very comprehensive software that should cover all of your mapping needs. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

The learning curve is pretty steep. It definitely takes a couple hours of frustration to understand how to map things and to edit them to your specifications. Additionally, if you have an older version of this software (pre 2016), data loads very slowly and the map refreshes whenever you move, which was annoying. Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Maptitude definitely offers value for it's cost. I would recommend it to those in a business setting needing to visualize geographic information (such as sales by ZIP). Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

The clearest benefits is geovisualization. It makes understanding what states, regions, or ZIP codes are performing well/poorly very easily and makes it easy to discern trends on a geographic level. Review collected by and hosted on G2.com.

Response from of Maptitude

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Thank you for sharing your detailed feedback on Maptitude! We're thrilled to hear that you find our software comprehensive and valuable for your mapping needs. Thank you for recommending us to others in need of geovisualization tools. Maptitude has been greatly improved in terms of menu reorganization, implementation of single workspace document handling, speed improvements, etc. In addition, there are many free resources (training, webinars, videos, Learning Portal, Ai assistant) to help explore the software, as well as free phone and email technical support.