Maptitude Reviews & Product Details

Maptitude is the best mapping software and GIS, on both desktop and online/SaaS/Cloud, to: • Optimize sales territories, vehicle routes, and site locations • Visualize, analyze, and present mission-critical data • Maximize profits, time, and resources Maptitude GIS and mapping software gives you the tools, maps, and data you need to analyze and understand how geography affects you and your organization. Maptitude is the most capable, and least expensive, full-featured mapping software available. With Maptitude you can create maps and map images from spreadsheets and you can see external data on the map from a variety of sources including Google Maps KML/KMZ files. Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of maps and GIS data for your country. What Can You Do with Maptitude Mapping Software Features? • Optimize sales territories, districts, service areas, vehicle routes, and site locations • Map customer locations, visualize sales performance, and identify over- and under-served areas • Reveal hidden geographic patterns, trends, data density, and hotspots from spreadsheets and databases • Visualize and analyze population, income, and other demographic data • Plan efficient travel routes with advanced proximity, navigation, and travel time tools • Customize every aspect of your maps including symbols, themes, layers, annotations, and 3D graphics to tailor both appearance and functionality to your specific needs • Customize maps with flexible color schemes, layers, and annotations to highlight mission-critical data • Connect to corporate databases, add your own data, and answer geographic questions impacting operations • Find growth opportunities by spotting patterns you can't see in tables • Create, edit, and manage interactive maps with zoom, pan, filter, query, and layer toggle features for dynamic exploration and improved decision-making • Create, edit, and manage interactive, shareable maps for better decision-making

Seller

Caliper

Discussions

Maptitude Community

Languages Supported

English, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by

🌎 Stewart Berry (🌎 VP Product Management 🗺 Maptitude Location Intelligence for Operations & Business Development Analysis )

Pricing

Pricing provided by Maptitude.

Maptitude 1st year price

$795.00

1 User Per Year

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Maptitude Integrations

(22)

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David P.

Deputy Director of Finance

Enterprise (> 1000 emp.)

12/11/2025

"Clear Data Visualisation Delivers Valuable Insights"

5/5

What do you like best about Maptitude?

The platform offers clear data visualisation, which helps me gain valuable insights and make more informed decisions. It won't be long before you'll be impressing people with compelling narratives derived from your mapping. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

When you first start using, it can be a bit bewildering but it doesn't take long to get up to speed. I would recommend taking advantage of the online training as it help initiative yourself into how best to use the product. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

With Maptitude, we have successfully identified optimal locations for dialysis units by examining patient demand, travel times, and the capacity of each site. The software has turned complex data into straightforward, actionable insights, enabling us to enhance patient access and plan NHS services with greater efficiency. Review collected by and hosted on G2.com.

Response from of Maptitude

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It's fantastic to hear how Maptitude has helped you identify optimal locations for dialysis units and turn complex data into actionable insights. We're delighted that our software has contributed to enhancing patient access and planning NHS services with greater efficiency. We're glad to hear that you found your way around the platform by taking advantage of our FREE online training, which is a great way to familiarize yourself with the product. Thank you for the recommendation!

Rudy B.

Advisor

Enterprise (> 1000 emp.)

12/31/2016

"Best GIS by far"

5/5

What do you like best about Maptitude?

Ease of use and the most powerful GIS I've used for teaching and research. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Mac version not available ... although I use bootcamp to run Maptitude smoothly! Review collected by and hosted on G2.com.

Recommendations to others considering Maptitude:

Just do it and don't get swayed by Arcgis even though it is referred to frequently. The software engineering for Arcgis is poor at best. Simple tasks takes much longer than when using Maptitude ... Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

I teach and advice a few startups in Silicon Valley and L.A. and they love Maptitude especially when they see the competition ... Review collected by and hosted on G2.com.

Response from of Maptitude

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We're thrilled to hear that you find Maptitude to be the most powerful GIS for teaching and research. We appreciate your feedback about the Mac version- as you mentioned it does work on a MAC with Windows. Plus, Maptitude Online can run on any device via a browser.

Goran S.

Service Design Senior Analyst

Enterprise (> 1000 emp.)

8/22/2025

"Efficiency Unlocked – Maptitude Is a hidden gem"

5/5

What do you like best about Maptitude?

What I like best about Maptitude is its powerful yet user-friendly interface that makes complex geospatial analysis incredibly accessible. The ability to visualize data geographically, run demographic reports, and create custom maps with ease has been a game-changer for our decision-making process. It’s fast, reliable, and packed with features that save time and deliver real insights. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Graphics could be more vivid, but everything else is amazing. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

Maptitude is solving the challenge of turning complex location-based data into actionable insights. Maptitude simplifies this by offering intuitive mapping tools, demographic overlays, and customizable reports. This has significantly improved our ability to plan services and to optimize operations. The time saved and clarity gained have made a real impact on our workflow. Review collected by and hosted on G2.com.

Response from of Maptitude

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It's great to hear that Maptitude has significantly improved your ability to plan services and optimize operations. For quick ways to change how "vivid" a map looks, please see: https://www.caliper.com/learning/how-do-i-choose-a-map-background/ . We would be happy to assist you with this.

Murtaza H.

Executive Director

Mid-Market (51-1000 emp.)

12/3/2025

"User-Friendly with Powerful Spatial Analytics and Rich Data Bundles"

5/5

What do you like best about Maptitude?

User friendliness. Comprehensive spatial analytic tools. Lots of bundled data for demographics, road networks, and more. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

The ability to capture instructions through the user interface as a script and then repurpose them in automated settings could be a significant advantage. Review collected by and hosted on G2.com.

Response from of Maptitude

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We're glad to hear that you find Maptitude user-friendly and appreciate the comprehensive spatial analytic tools and bundled data. We understand the importance of capturing instructions through the user interface as a script and will consider this for future updates.

Adam B.

Managing Director

Small-Business (50 or fewer emp.)

12/4/2025

"Outstanding Features and Excellent Support"

5/5

What do you like best about Maptitude?

It has a lot of great features and the support has been very good even with my once off subscription! Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

It's a bit tricky for a newbie and I would like to be able to download a better format of my main map instead of a low-resolution image. This may just be my lack of knowledge! Review collected by and hosted on G2.com.

Response from of Maptitude

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Thank you for your positive feedback on the features and support! We're happy to hear that Maptitude has been beneficial for your franchise in New Zealand! You can actually change the resolution of images to anything you prefer: please see: https://www.caliper.com/learning/why-are-my-maps-blurry/

Murray R.

Professor

Enterprise (> 1000 emp.)

12/4/2025

"Outstanding Feature Set That Exceeds Expectations"

5/5

What do you like best about Maptitude?

Extensive Feature set, value for investment Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Lack of openness of GIS Community to try Maptitude Review collected by and hosted on G2.com.

Response from of Maptitude

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We're thrilled to hear that you find Maptitude's feature set extensive and valuable. We understand that the GIS community may have preferences, but we're always working to provide the best solutions for market analysis.

Matthew J.

Cross Selling Coordinator

Environmental Services

Enterprise (> 1000 emp.)

3/14/2025

"Most Efficient User Friendly Mapping Software Available!"

5/5

What do you like best about Maptitude?

It is the most user friendly mapping software I've used so far (compared to Power BI, Tableau, Excel 3D Maps). Any time I've need help, the user support was very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

I haven't found anything I dislike yet. It is easy to use and navigate around. Review collected by and hosted on G2.com.

Response from of Maptitude

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We're thrilled to hear that you find Maptitude to be the most user-friendly mapping software you've used and that our user support has been responsive and helpful. Thank you for your positive feedback!

Donald S.

Regional Sales Manager

Medical Devices

Mid-Market (51-1000 emp.)

3/17/2025

"I use Maptitude to design territories yearly for a non-profit. I love it!"

4.5/5

What do you like best about Maptitude?

Online tools and training availability. Not using the product weekly makes training critical. The completeness of the product makes it a one-stop solution for me. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Nothing I have needed cannot be accomplished with the product. I think it is perfect Review collected by and hosted on G2.com.

Response from of Maptitude

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We're delighted to hear that Maptitude has been able to meet all your needs for territory balancing and creation for large sales forces. We strive to provide a versatile and effective solution, and we're glad to hear that it's benefiting you. If there's anything else we can do to enhance your experience with Maptitude, please feel free to share your thoughts with us.

Robin P.

Small-Business (50 or fewer emp.)

3/22/2024

"The Answer to Our Need"

4.5/5

What do you like best about Maptitude?

I love the ability to layer items we need. For example, Jacksonville FL just received a wonderful 144 million dollar grant for the new initiative the Emerald Trail. While we are doing an affordable housing initiative we want to make sure that we are creating permanent affordability near that trail. I can elect to include the trail (via GIS Map) or not. I can show a future homeowner how close the amenities are to our lots but when we don't need this data we do not have to busy up our map. You know how you know in your head what you want in a product and you begin to believe that there is no affordable product that can do that for you? Well Maptitude showed me "it can be done, and it can be affordable"! Thank you! Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

The time it will take to learn all the options available to us. I am just starting to look at it but the beginning is always a little overwhelming. Review collected by and hosted on G2.com.

What problems is Maptitude solving and how is that benefiting you?

We have properties all over the city. To define by say a council land area or a school district are great options. We also drive from lot to lot and since I am not from Jacksonville originally that is a great time saver! We also must keep some properties in a certain parameter for grant requests and this can help me do that! Review collected by and hosted on G2.com.

Response from of Maptitude

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Thank you for sharing your experience with Maptitude! We're delighted to hear that our platform has been instrumental in your affordable housing initiative near the Emerald Trail. We understand that the learning curve for all the options may seem daunting, but we're dedicated to providing the necessary support and resources to help you maximize the benefits of Maptitude. If you have any specific questions or need guidance, please reach out to our customer support team for assistance. We would be happy to provide free training sessions if that would be beneficial. We also provide many free learning resources: https://www.caliper.com/training/maptitudetutorials.htm.

Brianna S.

Small-Business (50 or fewer emp.)

1/25/2024

"Perfect for creating territories"

5/5

What do you like best about Maptitude?

The basics of the program are easy to use. There are a lot of features, and everything is available at once. The customer support has been very fast and very thorough, helping with all issues I have run into and explaining how to find more advanced tools. Installation was easy and fast. Review collected by and hosted on G2.com.

What do you dislike about Maptitude?

Advanced features take a while to figure out and not all features are available for the Canada Map Pack. It is slow to use on the desktop and certain things (like removing an area from a territory and adding it to another territory at the same time) can really slow down the entire program and once I had my computer crash when I tried to transfer too much at once. Review collected by and hosted on G2.com.

Response from of Maptitude

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We're glad to hear that you find Maptitude easy to use and that our customer support has been helpful. We understand your concerns about the advanced features and performance issues, and we are constantly working to improve the user experience and performance of the program.