--- title: Maptitude Reviews meta_title: 'Maptitude Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 148 reviews by the users' company size, role or industry to find out how Maptitude works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 148 scale: '5' date_modified: '2026-07-17' parent_category: name: CAD & PLM url: https://www.g2.com/categories/cad-plm --- # Maptitude Reviews **Vendor:** Caliper **Category:** [GIS Software](https://www.g2.com/categories/gis) **Average Rating:** 4.7/5.0 **Total Reviews:** 148 ## About Maptitude Maptitude is the best mapping software and GIS, on both desktop and online/SaaS/Cloud, to: • Optimize sales territories, vehicle routes, and site locations • Visualize, analyze, and present mission-critical data • Maximize profits, time, and resources Maptitude GIS and mapping software gives you the tools, maps, and data you need to analyze and understand how geography affects you and your organization. Maptitude is the most capable, and least expensive, full-featured mapping software available. With Maptitude you can create maps and map images from spreadsheets and you can see external data on the map from a variety of sources including Google Maps KML/KMZ files. Designed for data visualization and geographic analysis, Maptitude comes with a comprehensive library of maps and GIS data for your country. What Can You Do with Maptitude Mapping Software Features? • Optimize sales territories, districts, service areas, vehicle routes, and site locations • Map customer locations, visualize sales performance, and identify over- and under-served areas • Reveal hidden geographic patterns, trends, data density, and hotspots from spreadsheets and databases • Visualize and analyze population, income, and other demographic data • Plan efficient travel routes with advanced proximity, navigation, and travel time tools • Customize every aspect of your maps including symbols, themes, layers, annotations, and 3D graphics to tailor both appearance and functionality to your specific needs • Customize maps with flexible color schemes, layers, and annotations to highlight mission-critical data • Connect to corporate databases, add your own data, and answer geographic questions impacting operations • Find growth opportunities by spotting patterns you can't see in tables • Create, edit, and manage interactive maps with zoom, pan, filter, query, and layer toggle features for dynamic exploration and improved decision-making • Create, edit, and manage interactive, shareable maps for better decision-making ## Maptitude Pros & Cons **What users like:** - Users benefit from Maptitude's **extensive feature set** , including robust spatial analytics and demographic tools for diverse projects. (11 reviews) - Users value the **ease of use** of Maptitude, appreciating its quick learning curve and straightforward analytical tools. (10 reviews) - Users appreciate the **clear data visualization** in Maptitude, enabling informed decisions and compelling storytelling through mapping. (7 reviews) - Users value the **high data accuracy** of Maptitude, enhancing their logistical and analytical project effectiveness. (6 reviews) - Users value the **powerful GIS analysis** tools in Maptitude, greatly enhancing logistics and diverse project capabilities. (5 reviews) - GIS Tools (5 reviews) - Product Quality (5 reviews) - Users value the **user-friendly interface** of Maptitude, making complex mapping tasks accessible and efficient for everyone. (5 reviews) - Affordable Pricing (4 reviews) - Comprehensive Data (4 reviews) **What users dislike:** - Users express frustration with **limited accessibility** for Maptitude, particularly regarding installation and sharing options. (3 reviews) - Users find Maptitude **expensive due to extra costs** for sharing options and annual license requirements for updated data. (2 reviews) - Users find the **limited sharing options** and lack of a "reassign" feature restricts their mapping experience in Maptitude. (2 reviews) - Users find the **learning curve challenging** , especially for beginners, but online training helps ease the transition. (2 reviews) - Users find the **learning curve challenging** , especially for newbies, but training resources can help improve understanding. (2 reviews) - Limited Access (2 reviews) - Users desire a **"reassign" feature** in Maptitude for easier territory management without manual selection. (2 reviews) - Users find the lack of a **"reassign" feature** burdensome, complicating territory adjustments with manual input requirements. (2 reviews) - Users desire a **reassign feature** in Maptitude to simplify territory management without manual labor. (2 reviews) - Users desire a **reassign feature** for easier territory adjustments, avoiding manual selections for new destinations. (2 reviews) ## Maptitude Reviews ### 1. Maptitude is Awesome ! **Rating:** 5.0/5.0 stars **Reviewed by:** John H. | Vice-President, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2020 **What do you like best about Maptitude?** ease of use, and the ability to graphically display data in an easy to understand way **What do you dislike about Maptitude?** I haven't found any shortcomings in the product's performance. **What problems is Maptitude solving and how is that benefiting you?** We use Maptitude to model changes in sales territories as well as comparing sales data to population numbers in order to identify sales performance issues **Official Response:** > We're happy to hear that Maptitude is helping you model changes in sales territories and identify sales performance issues. Thank you for choosing Maptitude for your business needs. ### 2. Maptitude now easier than ever. **Rating:** 5.0/5.0 stars **Reviewed by:** John K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Maptitude?** In version 2019 the revamped file system is fantastic. It greatly simplifies file management. Also, the program is quicker and more responsive in processing information. The best feature is the ability to produce accurate and attractive maps very easily. **What do you dislike about Maptitude?** I would like to see a wider use of keyboard shortcuts. Also, direct export of maps as a PDF would be nice. Right now that is only an option with reports. And, a bit more support and explanation of surface modeling. **Recommendations to others considering Maptitude:** We use the software with Global Mapper and BricsCAD **What problems is Maptitude solving and how is that benefiting you?** I have been able to expand the services I offer to our clients, especially demographic analysis. **Official Response:** > Thank you for your positive feedback on the revamped file system and improved processing speed! ### 3. Top Information & Analysis Value! **Rating:** 5.0/5.0 stars **Reviewed by:** Brian K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Maptitude?** You can easily import data to and from Excel, build multiple/quality custom Maps and overlay demographics and sales data. It's a GIS Jackpot! **What do you dislike about Maptitude?** Maptitude is not always listed in the industry standard rankings and seems undervalued in the information analysis community. **What problems is Maptitude solving and how is that benefiting you?** Site Analysis, Sales & Marketing Planning and much more. **Official Response from 🌎 Stewart Berry:** > Thanks for the feedback and for spreading the word on the benefits of Maptitude! ### 4. Maptitude 2019 **Rating:** 5.0/5.0 stars **Reviewed by:** Matt R. | Regional Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2019 **What do you like best about Maptitude?** Overall, this product makes it incredibly simple to visualize and map both customer & company specific data. It is very intuitive and easy to pickup from the get go. I highly suggest utilizing a quick training video or session as it will improve your usability 10 fold with just a few tips & tricks. This product is incredible for what it was built for. **What do you dislike about Maptitude?** The loading times have gotten a bit better, although when scrolling the map still will re-load each time. This is easily worked around and the teams there are working to have this improved with the various Way of Life changes added. **Recommendations to others considering Maptitude:** Easy mapping of customer & company specific data. Very useful and quick to learn. **What problems is Maptitude solving and how is that benefiting you?** I'm able to create territories that focus on simplifying our logistics network. Maptitude 2019 allows you to visualize data and provide upward feedback with easy to read & simplistic design. **Official Response:** > It's great to hear that Maptitude is helping you simplify your logistics network and visualize data effectively. We appreciate your recommendation and are committed to providing useful and quick-to-learn mapping solutions. ### 5. Better than ArcGIS Business Analyst for **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy T. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2019 **What do you like best about Maptitude?** Maptitude is better than ArcGIS Business Analyst for most of what I need. It is easy to create and export Excel files that contain lists of data points, and the associated information, within polygons. Another benefit is that the learning curve is not steep (and the help documentation is excellent). **What do you dislike about Maptitude?** I still use ArcGIS Business Analyst for current year and future year demographic profiles and reports. **Recommendations to others considering Maptitude:** Buy it. You will not be disappointed. **What problems is Maptitude solving and how is that benefiting you?** I use Maptitude primarily for market segmentation. **Official Response:** > We're happy to hear that Maptitude has been a valuable tool for your mapping needs, especially in creating and exporting Excel files with data points. ### 6. Maptitude - the GIS product for Beginners and Professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin F. B. | Principal/Owner, Public Policy, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Maptitude?** Along with its excellent documentation and on-line Youtube video tips, the Caliper support team has been very helpful to me in resolving any technical issues and providing other datasets to support a consulting project. Besides the robust toolkit under the hood, the bundle of free data and the flexibility of the program as a spatial data conversion engine are very helpful to me as a planning consultant working with so many users of other GIS products. With Maptitude, I can build a project using many types of data and output the project files in virtually any format desired by the user. It's like having the Google language translator for spatial analysis and mapping applications! **What do you dislike about Maptitude?** If a project uses some of the proprietary data layers from NavTech, a watermark is automatically printed on any map using these data layers and cannot be surpressed in the map set-up. Although the product works great as a spatial data converter to read & write to & from many data formats, it does not yet support ESRI ArGIS .gdb format unless you has an ArcGIS license installed along with Maptitude. **Recommendations to others considering Maptitude:** The ease of use, the value of the product and supplied datasets and the quality of the technical and data support provided by the company and the user community makes Maptitude an unbeatable package for all kinds of spatial data analysis. I used to challenge college interns trained in ArcGIS to use Maptitude on various planning projects and, after taking the quick tutorial and working through the assignment, they unanimously preferred Maptitude over ArcGIS. The program cures many problems with ArcGIS datasets and ought to be used by every ArcGIS user to ensure toplogical integrity with every shp file in their library! **What problems is Maptitude solving and how is that benefiting you?** I have used Maptitude in regional and local urban planning applications, such as land use and land cover mapping, geocoding homes and businesses, emergency incident calls and other location-based data; emergency response time analysis for fire & rescue operations, The program has always helped the client visualize the spatial patterns inherent with these data and understand the impact of service changes, whether it means redefining service territories, school districts or political representation districts. Most recently, I have used the program to: - locate properties on septic systems and correlate the distribution of septic drainfields to local waterways with bacterial contamination to determine where septic tank pump-outs or other maintenance may be needed, and - perform buffer analysis on hi-resolution land cover data to identify the extent of potential riparian forest gaps to improve surface and stream water quality through reforestation efforts. Of these latter two applications, the septic system project has helped define the need for public financial assistance to promote proper septic field maintenance & operation to improve water quality. The buffer analysis of riparian land cover has helped advance am EPA project to promote forest retention as a national water quality strategy to protect important estuarine environments like the Chesapeake Bay. ### 7. Use maptitude to create maps for our strategy team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Maptitude?** It is user friendly and very customizable **What do you dislike about Maptitude?** There’s a little bit of a learning curve **What problems is Maptitude solving and how is that benefiting you?** Creating maps of our service area, including traffic details and other demographic specific filters **Official Response:** > It's great to hear that Maptitude is helping you create detailed maps of your service area, including traffic details and demographic filters. We're committed to providing the tools you need to make informed strategic decisions. ### 8. Maptitude is the best mapping solution out there **Rating:** 5.0/5.0 stars **Reviewed by:** Matt A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2018 **What do you like best about Maptitude?** It's highly detailed yet easy to use. There are so many things you can do, but it all depends on what you want it to do. It's very malleable to your specific business needs. **What do you dislike about Maptitude?** There is a learning curve, with how many options there are it takes time to really get in a groove for your business. **Recommendations to others considering Maptitude:** It's a total package for your business. You can customize so many things to help you run a more efficient and detailed company. **What problems is Maptitude solving and how is that benefiting you?** Analytics. There are so many things that we are tracking now that we could not do before. Like tracking median household income by zip code. More data to help us be more efficient. **Official Response:** > We're delighted to hear that Maptitude is helping you track and analyze data more efficiently. We're glad that the customization options are benefiting your business by providing more detailed analytics. ### 9. Just What I Needed **Rating:** 5.0/5.0 stars **Reviewed by:** Kellye M. | GIS Analyst, Commercial Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2018 **What do you like best about Maptitude?** We were looking for something to use in lieu of Business Analyst, and this seems to do the trick, but for $30k cheaper. I have access to traffic counts, local businesses, demographic information, drive times, and aerial imagery, all at the tips of my fingers. The program is easy to use, as well; I did not have to spend much time reading instructions in order top get going on it. **What do you dislike about Maptitude?** Making layouts in Maptitude isn't quite as easy as in ArcMap, from what I can tell, every time I make changes to my map I need to make a new layout, as opposed to ArcMap where I am used to just working in layout mode to begin with. Also, I have yet to figure out how to make a point file from scratch. Also, the drive time rings are in increments as opposed to being able to set each ring separate (example: you can do drive times at 3, 6, 9, or 5, 10, 15, but not 1, 3, 5) . **Recommendations to others considering Maptitude:** If you need something to make basic maps, or even demographic, traffic, drive time, and competition maps. Maptitude can do it. If you were making more complex customer analysis maps with Business Analyst, this may not be the right software for you. **What problems is Maptitude solving and how is that benefiting you?** We saved a great deal of money and still have up-to-date demographics, traffic, and business information. We had been looking at renewing our severely out of date ArcMap with BA, which would have been over $30,000. Maptitude gives us up-to-date data for less than $1,000. I can make nearly identical maps with both programs. **Official Response:** > Good to hear that Maptitude has been a cost-effective and efficient solution for your mapping needs. We appreciate your positive feedback about the ease of use and the range of data available. In regard to layouts, when you make changes to a map you can right click the map in the layout and replace it with the updates. Also, point layers can be created by geocoding or from scratch via Tools>Editing>New Layer. Buffers allow any ring size, and drive-time rings will now also have this flexibility. Thanks for the feedback and please contact us if you need any help with the software! ### 10. Maptitude review **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur A. | Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2018 **What do you like best about Maptitude?** Maptitude is a terrific GIS package. It does everything ARCGIS does but costs less than $700. And for $395 a year you get access to great datasets that Caliper generates for free. It is user-friendly and if you have a problem either Caliper tech-help or a Google search will get you a solution. The datasets include locations of all business brands, medical locations, schools, and so on. **What do you dislike about Maptitude?** I really don't have anything about Maptitude that I don't like, except maybe the lack of a satellite view. I usually download to Excel or SPSS for modeling so I have not tried the modeling options. **Recommendations to others considering Maptitude:** I am very happy with this product. It is extremely inexpensive relative to competitors **What problems is Maptitude solving and how is that benefiting you?** I map everything that I can. Maps help explain concepts, show relationships, and so on. And Maptitude can generate drive time as well as straight line distance matrices. **Official Response:** > Thank you for sharing your positive experience with Maptitude. We're glad to hear that you find it user-friendly and valuable for your mapping needs. Map backgrounds now include satellite and aerial views. ### 11. Create the best map and presentation designs in the easiest way. **Rating:** 4.5/5.0 stars **Reviewed by:** ronald s. | JEFE DE SALA SITUACIONAL, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2018 **What do you like best about Maptitude?** What I like most about this software are the spatial analysis tools. In addition to having good technical assistance to download cartographic information of the country you need. **What do you dislike about Maptitude?** The only problem we got in the company was the installation of the program, since it was very difficult for us. On the other hand I think that the part should better design the graphics. It would also be important to develop it under the free software environment. **Recommendations to others considering Maptitude:** The program is totally recommended, it is very easy to make the maps, due to the great variety of design tools and spatial analysis. **What problems is Maptitude solving and how is that benefiting you?** The best thing about this program is that its source code can be edited and modified, unlike other software, if I can adapt it to my needs. **Official Response:** > We appreciate your positive feedback on the spatial analysis tools and technical assistance for downloading cartographic information in Maptitude. It's great to hear that Maptitude has been beneficial for creating maps and customizing the source code to meet your specific needs. The Download Manager and License Manager have been completely revamped for a more seamless download and installation of the software. ### 12. Maptitude GiS by far the most powerful, easy to use and cost effective GIS solution out there. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | Owner, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2016 **What do you like best about Maptitude?** I have used Maptitude since it first came out in Beta. At the time no other GIS program coiuld handle the environmental justice/toxic mapping that I was doing. I used Maptitude and GISDK to create the very first nationwide toxic mapping for EDF. Maptitude still is the most powerful, easy to use and cost effective solution out there. I highly recommend. **What do you dislike about Maptitude?** Nothing comes to mind at all. Since the Beta version, Maptitude has done everything I ask of it and support is superb. **Recommendations to others considering Maptitude:** Absolutely the most powerful, easy to use and cost effective GIS program. **What problems is Maptitude solving and how is that benefiting you?** GIS mapping for environmental justice, toxic mapping, pollution mapping. ### 13. great product, easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Jay S. | President, Gambling & Casinos, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2017 **What do you like best about Maptitude?** Need to pay attention to some of the initial quirks, but works well once you spend some time **What do you dislike about Maptitude?** Not as easy as Mappoint. The interface does not provide for easy roll-ups, but you can do roll-ups once you figure out the process. By the way, support is fantastic about helping on specifics. **Recommendations to others considering Maptitude:** Make roll-ups from details easier **What problems is Maptitude solving and how is that benefiting you?** Works for clients in USA and Canada. **Official Response:** > We're glad to hear that you find Maptitude easy to use and that our support has been fantastic in helping you with specifics. We appreciate your feedback about the rollup feature- if it isn't in the latest version of Maptitude, let us know and we will work to add it. ### 14. Location Analytics - Coatings **Rating:** 5.0/5.0 stars **Reviewed by:** John C. | Strategic Analyst, Architectural Coatings, Chemicals, Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2018 **What do you like best about Maptitude?** Maptitude is incredibly user-friendly. It can be very intimidating to use a new geospatial tool without formal training. With Maptitude, I started with no training and quickly became the in-house expert at my company. **What do you dislike about Maptitude?** The number of files created for each layer can cause a lot of cluster in file directories and sometimes previous maps may not work correctly if any of those files were misplaced or deleted on accident. **Recommendations to others considering Maptitude:** Anyone with a quantitative background can quickly master Maptitude and enhance their analyses. There is no need for prior geospatial training. Stop considering and adjust your Maptitude! **What problems is Maptitude solving and how is that benefiting you?** What business problems aren't we solving with Maptitude? We are locating new stores, optimizing existing footprints and quantifying local market opportunities. I learn something new every time I open Maptitude and it certainly has become the got to tool for our geospatial analytics. **Official Response:** > Great to hear that Maptitude has been incredibly user-friendly for you and that you've quickly become an expert at your company. It's great to know that it's accessible for those without formal training. Beginning with Maptitude 2019, there is just a single "workspace" file for managing your work, just like an Office application, so you should find file management much simplified. ### 15. My Job Revolves Around Maptitude **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Maptitude?** I like that when I create a mapping project, I can open it easily and quickly get back to work. **What do you dislike about Maptitude?** I dislike that the color palette is always a little different every year when I upgrade! Why can't they leave those colors alone? **Recommendations to others considering Maptitude:** Many options with this product! I hardly scratch the surface of Maptitude, and know it can handle just about anything! **What problems is Maptitude solving and how is that benefiting you?** I use labels on my maps with information from the FFIEC. **Official Response:** > We appreciate your positive feedback about Maptitude's ease of use and its ability to handle various mapping tasks. Thank you for recommending Maptitude and for sharing how it benefits your work with FFIEC data. ### 16. Good value **Rating:** 4.5/5.0 stars **Reviewed by:** Tom S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2018 **What do you like best about Maptitude?** This really is pretty easy to use and the data that is included is quite extensive. **What do you dislike about Maptitude?** Drive time function is not stable. Try doing a 5 minute DT around 100 points and it really struggles and/or crashes **Recommendations to others considering Maptitude:** Keep working on that drive time function for batch points **What problems is Maptitude solving and how is that benefiting you?** Real estate site analysis and customer profiling. **Official Response:** > We appreciate your positive comments about Maptitude's ease of use and extensive data. The drive time function is now extremely stable, including for large batches of origin points. ### 17. Outstanding and Accurate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2018 **What do you like best about Maptitude?** We are a non-profit organization and each year volunteers deliver gift bags to all 930 member families in the Denver-metro area.. This year for the first time I used Maptitude to generate delivery routes for the volunteers. For the first time in a dozen years, we actually received feedback that the routes were easy. It encouraged volunteers to help. Maptitude is comprehensive. There is a learning curve with it. But the results are accurate and outstanding. All addresses could be mapped with Maptitude, not one was left out. **What do you dislike about Maptitude?** There is a learning curve. It does so much it's difficult to sift through the features you need for your application. Their technical help desk is very helpful but you need to be specific about the problem you are having. They are hesitant to give you more than a tutorial. **Recommendations to others considering Maptitude:** Allow time to play with the program and experiment with its features to distinguish which you need. It takes time to figure out how to use the features you need. **What problems is Maptitude solving and how is that benefiting you?** Delivery routes. Comprehensive, accurate and reliable. **Official Response:** > We're delighted to hear that Maptitude has been beneficial in generating delivery routes for your non-profit organization. We appreciate your positive feedback about the program's accuracy and comprehensive features. We are continuously working to improve the user experience and provide helpful technical support- please try our new Learning Portal with Ai assistant, free webinars, free training, online help, and free phone and email support. ### 18. Excellent product...but you have to work for it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2018 **What do you like best about Maptitude?** Maptitude is a very flexible mapping platform with a robust demographics package available for purchase. It is an excellent tool to generate custom maps with and perform spatial analysis. **What do you dislike about Maptitude?** Documentation is pretty basic. The web tutorials teach one how to use the rudimentary functions of Maptitude but in my opinion, not much more. If you want to make the software sing,you have to teach it the tune one your own. **What problems is Maptitude solving and how is that benefiting you?** Maptitude is utilized in my real estate consulting practice advising clients on a variety of issues. I have found Maptitude to be a very cost effective way to fulfill the data needs of my practice. **Official Response:** > Thank you for your positive feedback about Maptitude's flexibility and robust demographics packages. Thank you for the valuable suggestions: We have greatly expanded the number of web tutorials and videos, provide free training, and now provide our detailed documentation online and via a learning portal with AI chat. ### 19. Love maptitude! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2018 **What do you like best about Maptitude?** ability to visualize my territory and map out strategic planning **What do you dislike about Maptitude?** need to learn more of the capabilities since I'm likely only tapping into the surface of all maptitude has to offer **What problems is Maptitude solving and how is that benefiting you?** how to strategically grow territory and optimize current locations and routes **Official Response:** > It's great to hear that Maptitude is helping you strategically grow your territory and optimize current locations and routes. We're committed to helping you make the most of our software. ### 20. Maptitude - Easy to Use and Powerful! **Rating:** 5.0/5.0 stars **Reviewed by:** Brian N. | Principal, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Maptitude?** As a former MapInfo user, I like the ease of use of this product. It is much easier to do many things in Maptitude compared to tools like MapInfo, but there is plenty of power. Adding aerial maps is simple and the layer controls are easy as well. The price is also affordable. **What do you dislike about Maptitude?** There really isn't much to dislike about Maptitude. I have been using it for about five years and I think the only thing that I find a challenge is how to remove old versions without removing data. As a result, I have left some of the old versions installed as the one time I did try to remove a previous version it took all the data with it and I had to restore it. **What problems is Maptitude solving and how is that benefiting you?** We use this tool to look at consumer research calling areas, map store locations, analyze demographics and determine trading areas. **Official Response:** > Thank you for your feedback! We appreciate your positive comments about Maptitude's ease of use, powerful features, and affordability. ### 21. Efficient Software that's very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Jayson S. | Pricing and Marketing Analyst, Oil & Energy, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2017 **What do you like best about Maptitude?** Using the Maptitude software to separate my territories for me has saved a great deal of time. **What do you dislike about Maptitude?** I've had trouble with having the software not give me available routes when I have multiple sales reps attached to the same zip code. **Recommendations to others considering Maptitude:** Apply for the demo. That'll win you over immediately if you need any of the functions this software provides. **What problems is Maptitude solving and how is that benefiting you?** Logistics. I'm gaining new business without adding drivers or spending any more money. **Official Response from 🌎 Stewart Berry:** > Thank you for the positive feedback Jayson! ### 22. Easy and neat program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Maptitude?** This program helps me to make a nice map. **What do you dislike about Maptitude?** Their database is too expensive for students. **Recommendations to others considering Maptitude:** The Maptitude is the program worthy of experience. You may try that. **What problems is Maptitude solving and how is that benefiting you?** But if you are a student, you can try a student trial version. **Official Response:** > We're glad to hear that you find Maptitude easy to use and helpful for creating maps. Students and educators can use Maptitude for free! ### 23. Very powerful analytical tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2018 **What do you like best about Maptitude?** For a reasonably priced GIS software, the depth of data and the number of tools available to analyze and map the data is fantastic. The ability to export reports and images is also great. **What do you dislike about Maptitude?** While the software is extremely powerful it is not very intuitive or user friendly. I only use the software every couple months and I feel like I have to relearn it every time. **Recommendations to others considering Maptitude:** Very powerful at a relatively low cost **What problems is Maptitude solving and how is that benefiting you?** We use it to analyze healthcare data and identify locations for medical real estate projects. We've been able to make very informed decisions. **Official Response:** > Thank you for sharing your experience with Maptitude. We're pleased to hear that the software has been beneficial for analyzing healthcare data and making informed decisions for medical real estate projects. ### 24. Powerful analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Nick W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Maptitude?** I can map and interact with my data very easily. **What do you dislike about Maptitude?** I don't think that there is anything in particular I dislike, once I have learned how to get what I need. **Recommendations to others considering Maptitude:** This is a complete package of powerful data and tools **What problems is Maptitude solving and how is that benefiting you?** We use Maptitude to understand relative locations between different sites (imported data) **Official Response:** > We're glad to hear that you find Maptitude easy to use and powerful for mapping and interacting with your data. ### 25. fantastic product full of a wide range of mapping data that is easy to analyse and display **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Maptitude?** The user experience and the wealth of data **What do you dislike about Maptitude?** Installation download used to be slow but this has been resolved in the latest 2018 release **Recommendations to others considering Maptitude:** Great product **What problems is Maptitude solving and how is that benefiting you?** Demand analysis and optimisation **Official Response:** > Thank you for sharing how Maptitude is benefiting you with demand analysis and optimization. We appreciate your feedback and are glad to hear that the installation download speed has been improved in the latest release. Thank you for recommending Maptitude! ### 26. Logistic Analyst Mapping **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Maptitude?** The software is easy to use once oriented to it. The user guide was an excellent tool before I could attend training. **What do you dislike about Maptitude?** I wish MileagePlus was apart of the package and not an add on. **Recommendations to others considering Maptitude:** Try the free trial **What problems is Maptitude solving and how is that benefiting you?** Ability to forecast needs more accurately through the mapping of prior year data. **Official Response from 🌎 Stewart Berry:** > Thanks for the great review! Re. your request, check out: https://www.caliper.com/maptitude/solutions/distance-matrix-and-distance-calculator.htm under the Maptitude menu: Tools > Routing & Directions > Distance and Travel Time Tables . Let us know if this does what you want! ### 27. Maptitude is an extremely powerful and versatile desktop GIS. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Policy | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Maptitude?** Maptitude is a very powerful and versatile desktop GIS program that is very easy to learn. You'll be up in no time creating custom maps with your own data. If migrating from other GIS programs you'll be at home in no time at all. **What do you dislike about Maptitude?** I would like to see a better organization of the color picker. **Recommendations to others considering Maptitude:** Potente y versátil y muy fácil de usar. Estarás creando mapas personalizados fantásticos en muy poco tiempo. **What problems is Maptitude solving and how is that benefiting you?** Research on a variety of urban problems using census tracts, custom polygons, and point data **Official Response:** > We're glad to hear that you find Maptitude powerful and versatile, and that it has been easy for you to learn and use. We appreciate your feedback about the color picker and will take it into consideration for future improvements. ### 28. Maptitude is an essential tool **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew K. | VP Systems, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2017 **What do you like best about Maptitude?** Ease of use, free US and world data, an exhaustive library of features, ability to automate tasks using GISDK, ease of training new users, amazing tech support, robustness and well thought-out user interface. **What do you dislike about Maptitude?** After running a set up with a fresh build or version, often the new install will have a hard time using the data installed with the previous version. **Recommendations to others considering Maptitude:** Maptitude is a feature-rich, easy to use GIS tool that performs well throughout the project cycle, i.e. from data preparation to analysis and reporting. Production of standard maps is easily automated if needed, and the software offers a huge library of data and functions to support complex map generation. In my opinion Maptitude should be installed on everyone's computer, just like word processing or spreadsheet software. It really is that good. **What problems is Maptitude solving and how is that benefiting you?** We use Maptitude to generate massive amounts of maps each month for inclusion in reports. Nearly every single type of project we do benefits from Maptitude - it is our main tool for spatial data review and cleanup. For example, we use it to pre-process GTFS data for use in transit surveys and to analyze boarding and alighting data. In my earlier practice as transportation engineer, I used Maptitude to quickly estimate direction distribution of background trips for traffic impact studies of all sizes. I also used it to prepare and store land use and transportation system data for travel demand models. I consider Maptitude an essential tool in my transportation planning practice. **Official Response:** > We're thrilled to hear that Maptitude has been an essential tool for your spatial data review and cleanup. It's great to know that you find the software easy to use and that it offers a huge library of data and functions to support complex map generation. We appreciate your feedback and are glad to be a part of your transportation planning practice. ### 29. Mapping beyond my expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Norm S. | IT Manager / System Administrator, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2018 **What do you like best about Maptitude?** The number of tools to present and manage territories and data. **What do you dislike about Maptitude?** the downside if you can call it that is so much power means a learning curve I am new to mapping data and doing territories but I am able to get something together **What problems is Maptitude solving and how is that benefiting you?** I have just started first thing we will do is clean up territories and assign proper resources to them **Official Response:** > It's great to hear that Maptitude is helping you clean up territories and assign proper resources. We're here to assist you with any questions or issues that may arise during this process. ### 30. Best mapping program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2017 **What do you like best about Maptitude?** Ability to have layers of data show on the map, vast color scale of options, Healthcare data that can be added to maps, Demographic data you can export, video library with How-to videos **What do you dislike about Maptitude?** Tech support over the phone is non-existent. Called multiple times, left multiple voicemails, never once get a call back. You can email support, but if you have an urgent issue you 're SOL. Too many random files are generated when you create a map, guessing its all the different layers. Then you can't move the map files out of the folder you put them in so better know where you want them the first time. **Recommendations to others considering Maptitude:** Recommend some analytical experience, not for the casual user. You can, but be prepared to contact support to hold your hand. Definitely get a demo to learn some of the basics. **What problems is Maptitude solving and how is that benefiting you?** We use the program to create map images for presentations. Was buying demographic data separately, can save that expense and pull it out of the maps. It's 2015 data, we were buying 2017, but it still works. **Official Response from 🌎 Stewart Berry:** > Hi: Thank you for the positive comments! In regards to support calls, we strive to provide excellent support and our customer reviews reflect this. Please give us another chance in this regard because it seems that somehow you may have fallen through the cracks, which is very unusual. ### 31. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Shaina C. | Administrative Assistant II, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2017 **What do you like best about Maptitude?** The basic mapping features within this program are easy to learn and customizable like no other mapping software I researched. I researched about 5-6 GIS products prior to deciding on Maptitude. **What do you dislike about Maptitude?** More complex mapping and features (coding) are harder to learn and the training classes are fairly expensive. **Recommendations to others considering Maptitude:** Yes- I have already recommended this product to multiple other groups within our company and they have also purchased individual user access or corporate package **What problems is Maptitude solving and how is that benefiting you?** We use this product to map SNF, IL, AL and Memory Care facilities for seniors and to pull some demographic information for areas in which we have portfolios. The newest update of healthcare providers data has been helpful. **Official Response from 🌎 Stewart Berry:** > Hi, Shaina: Thank you for the positive comments! With regards to training: There are free weekly training webinars (and archived webinar videos with audio and PDF cheat sheets) here: http://www.caliper.com/training/maptitude-webinar.htm Free training videos are here: http://www.caliper.com/training/MaptitudeVideoTutorials.htm . Maptitude comes with a PDF User Guide accessible under Help-Maptitude User's Guide in Maptitude. It is also available in the Windows Programs Maptitude folder, as are additional product specific user guides. This has tutorials for all aspects of the software and has a detailed tutorial in Chapter 2. Maptitude also comes with a detailed electronic help system accessible under Help-Contents in Maptitude. This also contains the 60-Second tutorials and can be accessed within Maptitude by clicking F1 on your keyboard for context sensitive help. Finally, a Maptitude User Group is located here: http://tech.groups.yahoo.com/group/Maptitude/ But we would also be happy to talk with you about any issues. Please give us a call because we would be happy to help. ### 32. Everything one needs in a basic GIS system **Rating:** 4.0/5.0 stars **Reviewed by:** Louis S. | Principal, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2017 **What do you like best about Maptitude?** Maptitude is a very versatile GIS system which is able to produce a wide variety of Maps economically. **What do you dislike about Maptitude?** The documentation for Maptitude could be better. The user guides and videos seem to be fairly basic and give examples of how to use only the most rudimentary functionality of the software. **Recommendations to others considering Maptitude:** Excellent GIS demographic system. The system appears to be very versatile, almost too much so in that some knowledge of databases/data structure is helpful to truly utilize the system. The typical business person in the street will find this software somewhat challenging. Documentation IMHO is light but online support is very responsive and good. Based upon my limited experience so far one should expect to have to dig on your own/ask questions to get what one needs. **What problems is Maptitude solving and how is that benefiting you?** Maptitude is critical for providing information in commercial real estate location selection. **Official Response:** > Thank you for recommending Maptitude for GIS demographic analysis. Our documentation has been significantly expanded, especially with the addition of the Learning Portal that works through unique analysis tools such as intersection weighting for real estate choice: https://www.caliper.com/learning/how-can-i-find-the-best-intersections-for-my-new-site-location/ . In addition there are guest webinars and videos on each tool in the software: https://www.caliper.com/training/maptitude-webinar.htm . ### 33. Maptitude excels in data point mapping **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2017 **What do you like best about Maptitude?** I like the level of control I have each layer of mapping. I can now make maps to meet any need. Demographic marketing, zip code analysis of market strengths, best routes for access to clinics. Now I have more requests for mapping of our demographics and how we're impacting our communities. I also like that I can hide almost any detail on the map that's not necessary to the story I'm telling. **What do you dislike about Maptitude?** Tutorials could use some refreshed examples. Training is done online, in person and via web tutorials. I would like to see Maptitude reach out to users for fresh examples of how they are using the software. Sometimes I can't reach support and have to call the sales line to get quick answers. And they are always accommodating with my questions. Color selections for styles should allow you to create your own custom color pallatte. **Recommendations to others considering Maptitude:** Take it for a test drive and go through web tutorials relevant to your needs. **What problems is Maptitude solving and how is that benefiting you?** I use Maptitude for a variety of business needs from analyzing customer concentrations to heat mapping customer demographics. Previously I had used MS Mappoint and it was no longer supported. Moving to Maptitude was easy and they have tutorials that show Mappoint users how to use Maptitude. \\\ **Official Response:** > Thank you for sharing your positive experience with Maptitude! It is great to hear how useful the level of control and customization options are for mapping your data points, and that Maptitude has been beneficial for your business needs, with the transition from MS MapPoint being seamless. Good to know that you could always reach either Sales or Support and that they quickly provided assistance. Please check out the new Learning Portal for many additional tutorials: https://www.caliper.com/learning/ . If there is anything you would like to see added there, then please let us know. You can create and use your own custom colors and palettes in Maptitude- but we would be happy to enhance this in any way you need. ### 34. Excellent and affordable GIS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Maptitude?** Ease of use and the ability to import and export many formats **What do you dislike about Maptitude?** I would like to be able to set a default directory, since my GIS data is stored one folder with numerous sub folders for communities and projects. **Recommendations to others considering Maptitude:** Being able to set a default directory. **What problems is Maptitude solving and how is that benefiting you?** The software is used for community and resource planning. Its a vital tool for conducting analysis and creating maps for plans. **Official Response:** > We're glad to hear that you find Maptitude to be excellent and affordable for your GIS needs. Now that file management uses a single document just like Office applications, it is very straightforward to mange files and directories. ### 35. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2018 **What do you like best about Maptitude?** Importing data and creating your own maps is easy once you learn the program. **What do you dislike about Maptitude?** Territory creation seems a little clumsy. **Recommendations to others considering Maptitude:** Be patient in learning the software. It has so many features that are useful but it takes time to learn it. **What problems is Maptitude solving and how is that benefiting you?** We've been able to map locations based on GPS coordinates. This allows for targeted research. **Official Response:** > It's great to hear that Maptitude has been beneficial for mapping locations based on GPS coordinates and enabling targeted research. Our Territory Tools have now leap frogged what others do, using intuitive Wizard driven steps, with hierarchical territories, automatic hole and island identification, and auto-balancing of adjacent or all territories. ### 36. Fantastic mapping program. Excellent value. **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2017 **What do you like best about Maptitude?** The program comes with many standard features including census tract which many mapping programs do not offer. Also many other optional features at no additional cost. **What do you dislike about Maptitude?** I really can't think of anything negative to say. For me, Maptitude provides everything I am looking for. **Recommendations to others considering Maptitude:** I highly recommend Maptitude. There is a bit of a learning curve but once you get the basics mastered it gets easier. They keep improving and adding to annual updates. I know that I have only scrached the surface as to what Maptitude can do. so I am still learning. **What problems is Maptitude solving and how is that benefiting you?** I use Maptitude to locate real property with specific location requirements. Certain census tracts, located near various services like grocery stores, pharmacy, schools, bus stops, etc. **Official Response:** > It's great to hear that Maptitude is helping you locate real property with specific location requirements and that you find it beneficial for your needs. Thank you for sharing your experience! ### 37. Clunky, but functional **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Maptitude?** I like the underlying population data that was included with the 2018 upgrade. **What do you dislike about Maptitude?** Ease of use: difficult to navigate btwn layers. Harder still to adjust layers without removing them. **What problems is Maptitude solving and how is that benefiting you?** We successfully use maptitude to display hospital data, including underlying medicare rates and patient origins. **Official Response from 🌎 Stewart Berry:** > Thank you for the feedback! As you can see from recent reviews from satisfied customers, the changes we made starting with Maptitude 2019 directly addressed your issues. We modify the software regularly to improve usability and love user feedback. Can you send us your suggestions to sales@caliper.com? We would also be more than happy to provide personalized training to help you to achieve your mapping goals. ### 38. Maptitude makes geo-visualization easy! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2017 **What do you like best about Maptitude?** Caliper's Maptitude makes mapping and geovisualization pretty painless once you've put in the hours to understand how it works. It loads data pretty quickly and you can make visual adjustments very easily. It's the go-to software at our organization for anything mapping related. I love all the features and data that this program has in it. It's a very comprehensive software that should cover all of your mapping needs. **What do you dislike about Maptitude?** The learning curve is pretty steep. It definitely takes a couple hours of frustration to understand how to map things and to edit them to your specifications. Additionally, if you have an older version of this software (pre 2016), data loads very slowly and the map refreshes whenever you move, which was annoying. **Recommendations to others considering Maptitude:** Maptitude definitely offers value for it's cost. I would recommend it to those in a business setting needing to visualize geographic information (such as sales by ZIP). **What problems is Maptitude solving and how is that benefiting you?** The clearest benefits is geovisualization. It makes understanding what states, regions, or ZIP codes are performing well/poorly very easily and makes it easy to discern trends on a geographic level. **Official Response:** > Thank you for sharing your detailed feedback on Maptitude! We're thrilled to hear that you find our software comprehensive and valuable for your mapping needs. Thank you for recommending us to others in need of geovisualization tools. Maptitude has been greatly improved in terms of menu reorganization, implementation of single workspace document handling, speed improvements, etc. In addition, there are many free resources (training, webinars, videos, Learning Portal, Ai assistant) to help explore the software, as well as free phone and email technical support. ### 39. Maptitude **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2017 **What do you like best about Maptitude?** Compared to ESRI, Maptitude is a quicker learning curve and does everything basic ArcMap does. **What do you dislike about Maptitude?** Customer support is not as quick as I would like but it is damn faster than ESRI **Recommendations to others considering Maptitude:** Take the training classes you may not need them but they do help with the migration from ESRI or Mappoint to Maptitude **What problems is Maptitude solving and how is that benefiting you?** Telling the story through maps within reports is a big plus and the hot spot maps further refine the story. **Official Response from 🌎 Stewart Berry:** > Thank you for the positive feedback! Please contact both Maptitude Sales and Support whenever you need assistance. ### 40. Great GIS for Beginners and Experts **Rating:** 4.5/5.0 stars **Reviewed by:** Sean Y. | Director, Corporate Development, Glass, Ceramics & Concrete, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2017 **What do you like best about Maptitude?** Maptitude just works! The intuitive interface, and comprehensive documentation and videos allow users to get started quickly. The additions to the data sets and the functionality when we upgraded from Maptitude 2013 to the 2017 version were pretty amazing! **What do you dislike about Maptitude?** Really nothing to dislike so far, other than perhaps the fact that i want to do more with the software. I feel like we're only scratching the surface. Time to schedule some training with the fine folks at Caliper. **Recommendations to others considering Maptitude:** Do it... you wont be sorry! **What problems is Maptitude solving and how is that benefiting you?** We now build our franchise territories with ease. Our organization has benefited from our ability to strategically plan out prospective territories, gauge market penetration of our active franchise territories, and begin to identify what our top performing territories have in common. **Official Response:** > Thank you for sharing your positive experience with Maptitude! We're glad to hear that the intuitive interface and comprehensive documentation have been beneficial for your organization, and that the upgraded data sets and functionality have been impressive for you. If you have any suggestions for additional features or improvements, we'd love to hear them. ### 41. Enabling a Consulting Career **Rating:** 5.0/5.0 stars **Reviewed by:** Bob W. | Planning Consultant, Architecture & Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2017 **What do you like best about Maptitude?** Maptitude has a lot of flexibility. It allows me to combine multiple data bases and prepare property maps that I use in my second career as a neighborhood planning consultant. **What do you dislike about Maptitude?** I think it would be good if Maptitude allowed you to draw shape files that could then be used as layers to cut data, etc. **Recommendations to others considering Maptitude:** A great product that I couldn't do without. **What problems is Maptitude solving and how is that benefiting you?** Maptitude allows me to take information from many sources and create maps that can then be used in public meetings to help neighborhood residents make decisions regarding the future of their communities. **Official Response from 🌎 Stewart Berry:** > Thanks for the review, Bob! Re: "I think it would be good if Maptitude allowed you to draw shape files that could then be used as layers to cut data, etc." Maptitude definitely allows you to do this. You can choose Tools>Editing>New Layer; then Tools>Editing>Layer Editing Toolbar. We would be happy to demonstrate this to you. Please shoot us an email. -Maptitude Team ### 42. Maptitude - GIS for the rest of us **Rating:** 5.0/5.0 stars **Reviewed by:** Richard H. | Clinical Associate Professor, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2017 **What do you like best about Maptitude?** Ease of use, unlimited number of columns for attribute data (256 in most), excellent mapping done almost automatically or at any level of interaction you want, intuitive interface that remains that way when you come back to it maybe weeks later, lots of data at no extra cost, versions for several countries in the world, output an adjacency matrix which is needed for spatial statistics, spatial interpolation and overlay - estimating attributes of one geography from the known attributes of another (overlay zip codes with census tracts to estimate census variables in a zip code), buffering point, lines or polygons (and then doing spatial overlay), surface analysis, regression analysis (limited but you can export data to stat packages easily, map librarian which helps keep your maps organized, easily connect attribute data to a map, routing and drive time rings, integration with Google Maps. I have never tried to do anything I can do in other GISs that I cannot do in Maptitude - often not the other way around. Good export capability for use in other software. Excellent PDF manual, excellent tech support, videos for teaching yourself. Prince is less than half of other vendors. **What do you dislike about Maptitude?** I would like to see more comprehensive statistical capabilities, spatial regression not just least squares simple multivariate regression. Likely more useful would be more descriptive statistics, better graphics support for charts that look better, but Maptitude is after all a GIS package - it cannot do everything. It is easy to export to SAS, R or Stata, Excel. It would be useful to have more raster GIS capability but I use GRASS for that and I can combine the data, analysis results pretty easily. That said, even if Caliper added more raster analysis (map algebra, spatial modeling with pixels, etc.) I'd have to go back to GRASS to do the heavy lifting and the same for spatial regression. ArcGIS has ostensibly more of this capability through expensive add-ons but I do not like the algorithms they use. I would like to see the scripting language changed to Python which has a lot of capability that the current one does not. But ... frankly I seldom need it. I do have to do a lot of programming for SAS and R. I can without hesitation say that there is nothing about Maptitude that drives me nuts or causes me any grief. I definitely cannot say that for the other GIS packages that I have worked with. **Recommendations to others considering Maptitude:** The learning curve is less steep by far compared to other GIS, but it is not flat! Take some time to really get a through introduction. The manual has lots of "One Minute" exercises which get you a very long ways. There are videos which are very good. This has made teaching GIS much easier fo me and is a big time saver. You have to lean the basic operations thoroughly to get the most benefit. However Maptitude can be used at different levels. If you need to make simple maps, mostly thematic maps, then it is very simple. If you need to really complicated stuff- you can get as immersed as necessary. **What problems is Maptitude solving and how is that benefiting you?** Spatial analysis of disease clusters. Mapping flight path coverage of emergency helicopters. Environmental justice: relationship of disease and causes of death to environmental hazards, toxic waste, power lines, road traffic noise and pollution to health status, Disease incidence (Bayesian regression modeling). A LOT of presentation mapping of health and demographic data for use by policy makers in government. There are two types of maps I make: 1) analysis maps. I do not care very much what they look like; I need the information for statistical modeling. 2) Presentation maps for legislators, publications, meetings with local health departments and citizens. A map will communicate and stimulate more discussion from everyone who is a stake holder in an issue more than charts and graphs and other clever visualizations. I teach GIS for use in public health. I can get students working on real problems in a couple hours with Maptitude. Other software usually requires several days to get up to speed to actually work a problem. **Official Response:** > Thank you for sharing how Maptitude has benefited you in your work, especially in the field of public health. We're pleased to hear that the software has made teaching GIS easier for you and has enabled your students to work on real problems quickly. We appreciate your feedback and will continue to strive for excellence in meeting your spatial analysis needs. We have a completely new charting interface with extensive and attractive charting options. ### 43. Good tool for a variety of problems **Rating:** 4.5/5.0 stars **Reviewed by:** Chris W. | Director, Technical Services, Legal Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2017 **What do you like best about Maptitude?** Simple interface; good availability of data (and often it's free); easy to use; simple to administer **What do you dislike about Maptitude?** I have a lot of data in other formats that I would love to be able to incorporate into Maptitude **Recommendations to others considering Maptitude:** Easy to use and Administer; I've never had to call support! **What problems is Maptitude solving and how is that benefiting you?** General mapping; # and location of facilities compared to others; We've been able to improve our reports to our customers with excellent depictions of the results; **Official Response:** > We're pleased to hear that you've never had to call support and that the tool has been easy to use and administer. Maptitude supports one of the largest file format libraries on the market: If there is external data you are trying to bring in, then let us know, because Maptitude should be able to open almost anything. ### 44. Really like this program **Rating:** 5.0/5.0 stars **Reviewed by:** Pam K. | Director - Marketing Information, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2017 **What do you like best about Maptitude?** It offers very sophisticated features for power users, as well as being user-friendly enough for more basic users with less complicated needs. The support staff is always quite helpful. **What do you dislike about Maptitude?** I have often wished I could "undo" an action and that isn't typically an option. **Recommendations to others considering Maptitude:** I enjoy using this tool. It has a ton of features for those who need them and yet it's easy enough to navigate and produce output with more simple needs. The support is great and I highly recommend attending a training class or participating in a webinar to learn as much as possible. **What problems is Maptitude solving and how is that benefiting you?** It's great to provide a visual depiction of where business is coming from or where opportunities may be located. The "lasso" feature has been a great addition to help us more easily identify a group of entities within a specific geographic area. **Official Response:** > Thank you for your positive feedback! It is great to hear that you find Maptitude both sophisticated and user-friendly. We're glad to hear that our support staff has been helpful to you. We also agree that attending a FREE training class or webinar can be very beneficial in fully utilizing Maptitude's features. Maptitude now has full undo/redo for zooming, database edits, and territory management. ### 45. Helpful tool and great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Maptitude?** Using the distance calculator for each point. **What do you dislike about Maptitude?** Some areas are quite confusing- more training would be nice **What problems is Maptitude solving and how is that benefiting you?** Learning where and how far our customers travel to come to us. We can be more precise in our targeting efforts. **Official Response from 🌎 Stewart Berry:** > Thank you for the positive feedback! If you haven't already seen these, there are videos here: https://www.caliper.com/maptitude/mapping-software-video-tutorials.htm And free weekly webinars with pre-recorded webinar videos here: https://www.caliper.com/training/maptitude-webinar.htm ### 46. Top Notch Mapping Product **Rating:** 5.0/5.0 stars **Reviewed by:** Chuck H. | Consultant-Owner, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2017 **What do you like best about Maptitude?** I like Maptitude's built in demographics, its ability to handle large datafiles, and it up-to-data address files for geo-coding. The technical support is the best in the business... ranging from videos to webinars to emailing technical support **What do you dislike about Maptitude?** The amount of different options and command menus can be a bit unnerving at first, but their 'how to' videos, webinars, detailed manual can help you achieve most any task. And if you are stumped you can always count on an email to technical support will solve your challenge. **Recommendations to others considering Maptitude:** It is well worth the modest investment. **What problems is Maptitude solving and how is that benefiting you?** I work with retailers and government agencies helping them map data about their operations and their customers. Maptitude - more so than other mapping software - helps me portray key data fields in a map format. And the graphic quality when you save to a JPEG or PDF is outstanding. **Official Response:** > Good to hear that you are enjoying Maptitude's built-in demographics, data handling capabilities, and up-to-date address files. Our technical support team works hard to provide the best assistance possible, and we're glad to hear that it has been beneficial for you. ### 47. Excellent mappings software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2017 **What do you like best about Maptitude?** Easy to use - intuitive and layers that can add any level of sophistication needed **What do you dislike about Maptitude?** Some of the more sophisticated applications require training, but there are plenty of tutorials and the support line is very helpful **Recommendations to others considering Maptitude:** The most sophisticated and user friendly mapping software that I know is out there. I spent many months attempting to make ARC GIS adapt to my needs and then experimented with "light" mapping tools out there - this is the absolutely the best and am very happy with Maptitude for solving all of our business analysis needs. **What problems is Maptitude solving and how is that benefiting you?** Visualize and better understand specific markets, competitors and demographic trends that will impact my target market **Official Response:** > We're thrilled to hear that you find Maptitude easy to use and intuitive, with the ability to add layers for any level of sophistication. Thank you for recommending Maptitude as the best mapping software for your business analysis needs! ### 48. Maptitude the savior **Rating:** 4.0/5.0 stars **Reviewed by:** Louis-André D. | Conseiller localisation et géomatique, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2017 **What do you like best about Maptitude?** Maptitude have all kinds of nice features. Routing and drive-time radius are by far the greatest. **What do you dislike about Maptitude?** Not much. The new logos and icons layer is for US only. **What problems is Maptitude solving and how is that benefiting you?** The program is mostly used for routing. It gives me the best route possible for residents to go fuel up their car. It is the principal factor you have to consider for gas station futur sites. **Official Response:** > We're glad to hear that you find Maptitude's routing and drive-time radius features to be the greatest! The points of interest layers and logos by business brand are now available for the USA, Europe, UK, Australia, and Canada: https://www.caliper.com/mapping-software-data/business-location-data.html#section3 ### 49. powerful, well thought out, intelligently crafted, efficient, cost effective **Rating:** 5.0/5.0 stars **Reviewed by:** Manu P. | Senior Manager, CRM & Loyalty, Gambling & Casinos, Enterprise (> 1000 emp.) **Reviewed Date:** July 04, 2017 **What do you like best about Maptitude?** having worked with a few different GIS packages in the past, I'm impressed to note Maptitude is a comprehensive blend of best features that are more than likely to meet the needs of most users. **What do you dislike about Maptitude?** Occasionally, turn around for a service request might take longer than expected/required. **Recommendations to others considering Maptitude:** Deploying Maptitude is a great point of initiation into the realm of business GIS **What problems is Maptitude solving and how is that benefiting you?** geo-demographics, strategy, richer insights, improved ROI **Official Response:** > Thank you for sharing your positive feedback about Maptitude! We are thrilled to hear that you find it powerful, well-crafted, and cost-effective. ### 50. Fairly easy mapping **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Paper & Forest Products | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2017 **What do you like best about Maptitude?** Learning a new program can take a while, but I was able to call up help and was walked through the process of making simple forested property maps. **What do you dislike about Maptitude?** Property boundaries overlays are not available even though $30 phone apps have them. **Recommendations to others considering Maptitude:** Give it an honest try. I am technologically impaired, and I managed to make it work for my purposes within about 4 hours of fumbling based on ESRI familiarity and after one half hour phone call, I had enough to make it come together. **What problems is Maptitude solving and how is that benefiting you?** Making maps all in one place. Used to have to incorporate several programs to make a map for customers. **Official Response:** > We're glad to hear that you found Maptitude helpful in creating forested property maps and that our customer support was able to assist you. We appreciate your feedback about property boundaries overlays: the map backgrounds available now show these. ## Maptitude Discussions - [What is Maptitude used for?](https://www.g2.com/discussions/what-is-maptitude-used-for) - 1 comment, 1 upvote - [View Maptitude pricing details and edition comparison](https://www.g2.com/products/maptitude/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+06%3A04%3A29+-0500&secure%5Bsession_id%5D=a909b158-b02a-4693-a72c-d6a61776d5b7&secure%5Btoken%5D=71e462a04ae432ce6ff3e91f2db177278dbcc233477041800c4237cc97eb6164&format=llm_user) ## Maptitude Integrations - [AutoCAD](https://www.g2.com/products/autocad/reviews) - [Autodesk 3ds Max](https://www.g2.com/products/autodesk-3ds-max/reviews) - [dBASE 2019](https://www.g2.com/products/dbase-2019/reviews) - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) - [GDAL](https://www.g2.com/products/gdal/reviews) - [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) - [GPS](https://www.g2.com/products/gps/reviews) - [Intergraph G/Technology](https://www.g2.com/products/intergraph-g-technology/reviews) - [Mapbox](https://www.g2.com/products/mapbox/reviews) - [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) - [Microsoft Access](https://www.g2.com/products/microsoft-access/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Octave Imagine](https://www.g2.com/products/octave-imagine/reviews) - [ODBC driver for MySQL](https://www.g2.com/products/odbc-driver-for-mysql-2019-12-15/reviews) - [ODBC driver for Oracle](https://www.g2.com/products/devart-odbc-driver-for-oracle/reviews) - [ODBC driver for PostgreSQL](https://www.g2.com/products/odbc-driver-for-postgresql-2019-12-15/reviews) - [ODBC Driver for SQLite](https://www.g2.com/products/devart-odbc-driver-for-sqlite/reviews) - [ODBC Driver for SQL Server](https://www.g2.com/products/devart-odbc-driver-for-sql-server/reviews) - [OpenStreetMap](https://www.g2.com/products/openstreetmap/reviews) - [Oracle Spatial](https://www.g2.com/products/oracle-spatial/reviews) - [Oracle Spatial and Graph](https://www.g2.com/products/oracle-spatial-and-graph/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [SketchUp](https://www.g2.com/products/sketchup/reviews) - [SQLite](https://www.g2.com/products/sqlite/reviews) - [WMS](https://www.g2.com/products/wine-management-systems-wms/reviews) ## Maptitude Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Management** - Data Capture - Data Storage - Data Manipulation - Data Visualization **Cartography** - Map Design - Vector Mapping - Data Visualization - Overlaying **Routing** - Master Routing - Default Routes - Route Assignment **Territory Mapping** - Custom Territory Mapping - Strategic Selling - Automatic Rep Assignment **Map Creation** - Geocoding - Buffer Zone Query - Overlaying - Publishing **Analysis** - Predictive Analysis - Distance Analysis - Spatial Analysis - Data Stream **Scheduling** - Master Schedule - Constraints - Adjustments - ETA **Route Planning** - Lead Priority - Optimized Sales Routes - Map Directions **Analysis** - Spatial Analysis - Reporting - Real-Time Streaming **Reporting** - Data Transformation - WYSIWYG Design - API Integrations **Optimization** - Priorities - Real Time - Dynamic Routing **Sales Performance Management** - Gamification - Performance Dashboards - Sales Rep Tracker **Analytics** - Performance - Time & Costs - Productivity **Presentation and Forms** - Video and Interactive Media - Digital Contracts - E-signature **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications ## Top Maptitude Alternatives - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) - 4.5/5.0 (516 reviews) - [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) - 4.1/5.0 (107 reviews) - [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) - 4.6/5.0 (373 reviews)