Maptitude Online is a cloud-based business mapping and geographic information system (GIS) software that lets organizations create, analyze, and share interactive maps in any web browser, with geographic and demographic data included in the subscription.
Built by Caliper, a GIS software company with more than 40 years of experience, Maptitude Online is made for everyday business users, not developers or GIS specialists.
If your team works with customer lists, sales territories, or location data in spreadsheets, Maptitude Online turns that data into clear, interactive maps without any technical setup or special training. No other software is required.
Users can upload Excel/CSV files directly from their browser, map the data instantly using the step-by-step Create-a-Map Wizard, and share the results publicly or privately.
It is used across industries including retail, healthcare, real estate, banking, and franchising by sales analysts, territory managers, marketing teams, operations planners, and site selection teams.
The subscription includes current street, postal boundary, and Census demographic data, so users do not need to find or pay for geographic data separately.
What Maptitude Online does:
• Territory management: Build and balance sales/service territories from ZIP Codes, counties, states, or Census tracts, with unlimited territory creation*, and tools that automatically find gaps and problem areas.
• Data visualization: Heat, cluster, bubble, pie/bar chart, and color map themes built directly from your spreadsheet data, plus drive-time rings around multiple locations simultaneously at up to 10 hours of travel time, far beyond what most competing platforms offer. Unlimited drive-time rings*.
• Route optimization: Plan and optimize routes with an unlimited number of routes* and 100 stops per route, more than most business mapping tools support.
• Geocoding: Drop any list of addresses, postal codes, or city names onto a map. Unlimited addresses can be geocoded*.
• Demographic data: Layer Census population, income, age, and other statistics on your maps to understand where your customers are.
• Map sharing: Share publicly or privately, on any device, with full control over who sees what, including administrator controls to manage publishing across an entire organization. No limit on the number of maps you can create*.
• Uptime: 99.9% (2025)
• Price: $795, a fraction of competing GIS prices. A 30-day free trial (no credit card) is available.
• Support: Well-supported and well-documented with G2 verified reviews from real users telling the story: Quality of Support = 91%; Ease of Doing Business With = 94%; both well above the GIS category average. There is also a full library of tutorials, videos, and written guides kept continuously up to date, plus an AI-powered support assistant available any time of day.
• WebGL: Maps stay fast and smooth regardless of how many locations you add. No performance degradation at any dataset size.
• AI-powered "Get Data" wizard (coming 2026): Type a plain-English query to automatically find and map demographic data.
• Google Sheets Support (coming 2026).
* Unlimited up to the 10GB storage per account
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