--- title: Leanplum Reviews meta_title: 'Leanplum Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 97 reviews by the users' company size, role or industry to find out how Leanplum works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 97 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leanplum Reviews **Vendor:** Leanplum **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.2/5.0 **Total Reviews:** 97 ## About Leanplum For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America. ## Leanplum Reviews ### 1. Easy CRM Basics, but Email Sending Issues and Unresolved Support **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Leanplum?** Simple to use CRM platform with all the basics **What do you dislike about Leanplum?** We encountered sending issues that weren't rectified by support, meaning we we sending to fewer customers than planned and needed to do hot fixes for each campaign **What problems is Leanplum solving and how is that benefiting you?** It's a good CRM platform that sits above entry level systems for email & push ### 2. Terrible support and average tool **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Leanplum?** The tool is excellent for the company's basic needs - send visually appealing emails, analyze the basic metrics, and work with filters to get the audiences you wish. **What do you dislike about Leanplum?** First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry. The support is really terrible - no attention to your problem; you always will get a bunch of links to read, which even do not solve the issue. Asking to jump on a call or show around the solution is not helping. They avoid and usually ignore this request. The tool is missing a folding system for the campaigns and audiences, it can get very messy, you need to think about taxonomy. Also, simple campaigns are not possible to do, as they have minimum triggers developed, and if you want something at least a bit smarter - you need get your developers. In general, if you do not have a dev team eager to help you - do not buy this tool. **What problems is Leanplum solving and how is that benefiting you?** Only basic needs of email sending, just to get the newsletters out. ### 3. A lot of features with little follow through. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Leanplum?** It's a comprehensive tool both A/B testing and sending notifications. **What do you dislike about Leanplum?** The UI in general. The display of A/B test results are difficult for inexperienced users to understand and interpret. I would compare to a tool that would be typically be built in house. Users need a little more hand holding than Leanplum offers. Support is probably the worst part of the Leanplum experience. Problems with tools are expected getting help has be a chore with Leanplum. **Recommendations to others considering Leanplum:** If you need Leanplum get an idea what your support experience is going to be like. **What problems is Leanplum solving and how is that benefiting you?** We use Leanplum for A/B testing and feature gating. **Official Response from Momchil Kyurkchiev:** > I'm sorry to hear that you had a bad experience with our support. We've grown our support team quite a bit since 2018 as we're always trying to improve there. In the most recent quarter we had 98% satisfaction rating with 2.3h for average time to first response. ## Leanplum Discussions - [When was Leanplum founded?](https://www.g2.com/discussions/when-was-leanplum-founded) - 2 comments - [What is Leanplum used for?](https://www.g2.com/discussions/what-is-leanplum-used-for) - 2 comments - [View Leanplum pricing details and edition comparison](https://www.g2.com/products/leanplum/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+14%3A02%3A51+-0500&secure%5Bsession_id%5D=aabf7173-3028-42e9-8648-a641fdcb182c&secure%5Btoken%5D=875863b3715f9de687913ac7cd0364446035a0d83a1409c313d5ca922f6f2b39&format=llm_user) ## Leanplum Features **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Engagement** - Coupons and Promotions - Social Promotion **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Leanplum Alternatives - [CleverTap](https://www.g2.com/products/clevertap/reviews) - 4.6/5.0 (647 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,666 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews)