Leanplum Features

Variation Testing (6)

A/B Testing: As reported in 37 Leanplum reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
WYSIWYG Editor: Quickly create variant web pages with an easy-to-use WYSIWYG editor. 29 reviewers of Leanplum have provided feedback on this feature.
Conversion Goal: Based on 38 Leanplum reviews. Able to set any user action as the conversion goal of the test.
Percentage of Traffic: As reported in 34 Leanplum reviews. Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
Confidence Level: As reported in 36 Leanplum reviews. Able to view or adjust the necessary confidence level of your test.
Multivariant Testing: Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 22 reviewers of Leanplum have provided feedback on this feature.

Reporting (2)

Personalization (3)

Standard Targeting: Based on 33 Leanplum reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
Custom Targeting: As reported in 31 Leanplum reviews. Show different versions based on any variable set up to be tracked on the app's back end.
Data Segmentation: Based on 28 Leanplum reviews. Segment data by various user demographics to find deeper trends within specific user groups.

Administration (4)

API / Integrations: As reported in 30 Leanplum reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing: Based on 32 Leanplum reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 35 Leanplum reviews.
User, Role, and Access Management: As reported in 32 Leanplum reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Analysis (4)

Application Attribution: Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 42 Leanplum reviews.
Campaign Analysis: Based on 42 Leanplum reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking: As reported in 34 Leanplum reviews. Measures user-level uninstall insights.
Custom Dashboards: Creates custom data views to suit every team member's needs. 36 reviewers of Leanplum have provided feedback on this feature.

Campaigns (11)

Proximity Marketing: Based on 33 Leanplum reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications: Based on 42 Leanplum reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices
Bulk SMS: Provides templates for mass mobile messaging campaigns This feature was mentioned in 32 Leanplum reviews.
Two-Way Text Messaging: Based on 27 Leanplum reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns: Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 36 Leanplum reviews.
Audience Segmentation: Based on 39 Leanplum reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.
Customize: Allow users to customize their messages. This feature was mentioned in 40 Leanplum reviews.
Scheduling: Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 41 Leanplum reviews.
Retarget: Retarget your messages based on previous user engagement. 35 reviewers of Leanplum have provided feedback on this feature.
Segmentation: Segment audience based on device type, location, demographics, customer behavior, etc. This feature was mentioned in 41 Leanplum reviews.
Triggered Notifications: As reported in 41 Leanplum reviews. Automate notifications based on user behavior

Engagement (1)

Platform (3)

Optimization: Optimizes marketing campaigns for mobile devices. This feature was mentioned in 41 Leanplum reviews.
Integrations - Mobile Marketing: Based on 31 Leanplum reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization: Facilitates global text message and mobile marketing campaigns. 33 reviewers of Leanplum have provided feedback on this feature.

Analytics (2)

Optimization (4)

A/B Testing: Test variations of a push notification on a portion of users and track conversions 38 reviewers of Leanplum have provided feedback on this feature.
Personalization: As reported in 39 Leanplum reviews. Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications: Enhance messages with images, emojis, animated gifs, or videos This feature was mentioned in 37 Leanplum reviews.
Integrations: As reported in 30 Leanplum reviews. Integrate with third-party marketing or e-commerce software

Agentic AI - Push Notification (3)

Agentic AI - Mobile Marketing (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives