--- title: Leanplum Reviews meta_title: 'Leanplum Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 97 reviews by the users' company size, role or industry to find out how Leanplum works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 97 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leanplum Reviews **Vendor:** Leanplum **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.2/5.0 **Total Reviews:** 97 ## About Leanplum For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America. ## Leanplum Reviews ### 1. Some strong functionalities, but some weird glitches. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2021 **What do you like best about Leanplum?** - after a bit of a learning curve, the platform is fairly easy to use - quick customer support **What do you dislike about Leanplum?** - the audiences to send campaigns glitch out frequently that leads to a lack of trust in the audiences - lack of some very basic analytics in the dashboard **What problems is Leanplum solving and how is that benefiting you?** - sending push notifications and emails to our app-based users ### 2. with Leanplum I have access to all the information I need at all times **Rating:** 3.5/5.0 stars **Reviewed by:** Lena P. | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2020 **What do you like best about Leanplum?** It allows me to create digital marketing campaigns in a fairly simple way and from the comfort of my phone, since it is a mobile application and not like most that are web or desktop applications, which brings me as a consequence that not always I can review how my campaigns are going, but now I can leave all that in the past, since with Leanplum I have access to all the information I need at all times from the comfort of my phone, which for me is extremely useful. **What do you dislike about Leanplum?** Your reports are somewhat vague, I believe that the presentation and quality of the information contained could be improved, since after all it is based on this information that I will make the marketing decisions of my company and if they are they are not robust you are very likely to make a bad decision. **What problems is Leanplum solving and how is that benefiting you?** It has been very useful for me to plan and execute my digital marketing strategies for my company, but since I currently do not have a computer in view of the fact that it was damaged, I was afraid that I would not be able to do this in a simple if not having to do everything manually, until I was recommended this application that really came to change and facilitate my life ... ### 3. Smooth integration, useful insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2021 **What do you like best about Leanplum?** - Integration is quick out of the box. - Integration Support - Quite an insightful dashboard. - Out of the box configurable notification support. **What do you dislike about Leanplum?** - Tech improvements required. - Config changes often reflect late. **What problems is Leanplum solving and how is that benefiting you?** - Tracking user journey. - Analytics ### 4. Increased our funnel efficiency by 15% **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2020 **What do you like best about Leanplum?** Leanplum's team has been nothing short of amazing - from our first contact to our regular catch-ups, 2 years later. They're professional, empathetic, and customer-oriented. **What do you dislike about Leanplum?** In order for a client to make the most out of Leanplum, it's important to have a customer success manager that really understand your industry and your objectives. As long as you get that, you're good. **Recommendations to others considering Leanplum:** Make sure you have dedicated resources to not only work on the initial implementation but the continuous improvement - from product to tech & marketing. **What problems is Leanplum solving and how is that benefiting you?** We have automated our funnel retargeting communications, sending the right message to the right customer thanks to Leanplum's in-depth tracking and insights. Our conversion efficiency increased by 15% in 6 months. ### 5. A perfect customer engagement platform with excellent customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Mike R. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Leanplum?** We do like the user experience and the user-friendliness of Leanplum. Also, customer support and onboarding support from Leanplum is excellent. **What do you dislike about Leanplum?** Sometimes we encounter a campaign flow that isn't entirely supported by Leanplum yet. However, the support helps to find a workaround and put the request on the backlog. **What problems is Leanplum solving and how is that benefiting you?** Communicating with our customers at the right time with the right message. And A/B testing of in-app functionality and lay-outs. ### 6. Handy tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Arlene P. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2020 **What do you like best about Leanplum?** Leanplum handles user data, reports, dashboards and segmentation very well. The field type & segment local operator support is really advanced, therefore customization is really easy and flexible. Setting up the segments and schedule is very easy. Ab testing is another very handy feature. Message, or campaign replies and responds are always updated. The ability to send out a message to all of the users of our application at one time is the main reason I use this software. **What do you dislike about Leanplum?** The web based version is not very easy to use, the dashboard feature there lacks a lot, it is handy but not user friendly. Lean plum needs learning and understanding before the use of software. One wrong code and it often crashes. **What problems is Leanplum solving and how is that benefiting you?** For sending out a messages to all application users (without having them update) is one of the best feature and main reason that I use this. Team collaboration improves with the use of this software. Works well. ### 7. Leanplum is a mobile marketing supplier that aids in better advertising your products **Rating:** 5.0/5.0 stars **Reviewed by:** Lousie L. | Senior Software Engineer/Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about Leanplum?** Leanplum handles client information and division great. There are a wide range of framework and custom fields you can portion on. The field type and portion nearby administrator backing is truly best in class, enabling you to cut your rundowns or information any way you need. Out of the container, Leanplum gives numerous kinds of examinations to see how occasions influence client cooperation with your item. In the event that you completely incorporate with the SDK and send point by point association and item buy occasions, Leanplum can give you extraordinary client and money related bits of knowledge. Leanplum's crusade arrangement procedure is natural and ground-breaking. Setting up the portions and calendar is exceptionally simple. The A/B testing capacities are likewise incredible and the part test investigation view is extremely useful. **What do you dislike about Leanplum?** At the hour of the arrangement, the designer documentation was fairly meager. Particularly when managing relocating tokens from an alternate merchant, we needed to invest some energy with our Account Manager and technical support making sense of the most ideal approach to coordinate. Their sync API isn't exactly as strong as other B2B sellers. The association drops out or gives odd reactions at times. It's essential to have match up to code in your backend that can deal with these sorts of mistakes powerfully. Their email usefulness is tantamount to a device like MailChimp. **What problems is Leanplum solving and how is that benefiting you?** Leanplum is a completely coordinated enhancement answer for portable applications. The organization empowers engineers, item administrators, and advertisers to release the estimation of client information by effectively upgrading portable substance and informing by means of adaptable A/B testing, showcasing computerization and amazing examination. ### 8. Helpful, Agile, User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Leanplum?** Easy to navigate and the team are quick to response when we need them **What do you dislike about Leanplum?** Easy to Navigate, and the team always ready to help us whenever we need them, they're also quite proactive in pushing us to optimize the usage **What problems is Leanplum solving and how is that benefiting you?** Using leanplum help us eliminate the limitations of previous sent rate, and also enable us to do a more proper tracking on each comms/campaign we sent ### 9. Leanplum for all your LiveOps and CRM Needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Shelong Y. | Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Leanplum?** I love that Leanplum offers fantastic out-of-the-box parameters, such as Install Date, App Versions, etc, as well as functionalities that make CRM and LiveOps easy to manage. With functionalities such as Optimal Time, our LiveOps team was able to reach out to players when they're most likely to play, thereby avoiding chances of player opt-outs as well as improving CTR. **What do you dislike about Leanplum?** I wish there was a way to bulk upload Push Notifications to the system. Downloading into a CSV is fantastic, however, when you're a one-man team managing multiple titles, it can be very repetitive to copy and paste into the tool with one game having 30+ notifications per month. **What problems is Leanplum solving and how is that benefiting you?** We have been able to reach out to our players at any given time, through any given event or player state, as well as with any parameters we desire. This made it super simple to guide our players through the early player journey and entice lapsed players with personalized and targeted notifications. Through utilization of Leanplum's base functionalities, we have been able to improve multiple KPIs across the board. ### 10. One of the best mobile CRM tool for push notifications and in-app messaging. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about Leanplum?** PUSH NOTIFICATIONS InApp Notifications Customer sopport **What do you dislike about Leanplum?** PLEASE HAVE RECURRING MESSAGE. Email marketing data reliability automated report lag and reliability **Recommendations to others considering Leanplum:** Know the use-cases you want to achieve before choosing a CRM software. Leanplum is good. **What problems is Leanplum solving and how is that benefiting you?** Customer Retention and Monetization ### 11. Top tier mobile A/B testing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Nick G. | Digital Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Leanplum?** Solid A/B testing capabilities beyond pricing. Once you configure the specific variables you want to test in your app, the test setup is simple and measurement is easy to track. Additionally, Leanplum includes the native ability to measure a UX change on a particular behavior and also see the impact on other user behaviors outside of your specific goal. Segmentation and targeting capabilities are first-class. It's so simple to create segments as wide or narrow as needed. Messaging and campaign tools are simple to use and easy to learn. Overall data analysis tools help beyond our campaign and testing requirements. Will often use Leanplum as my first data source when trying to investigate a user behavior. **What do you dislike about Leanplum?** Have had some difficulty with their API when sending events from multiple sources. Configuring integrations from other data sources that specific user experiences are dependent on can be a bit of work to set up in your app, especially if the data required from another source is needed in a very specific time frame. **Recommendations to others considering Leanplum:** Determine whether or not the ability to quickly assess data is worth switching from another platform that just does A/B testing or just does messaging. Because these tests often overlap the user experiences, Leanplum can be a good option for making sure you have a holistic view of how your changes and tests impact users. **What problems is Leanplum solving and how is that benefiting you?** Price optimization via A/B testing user experiences, as well as pricing and paywall designs. User engagement via campaigns and messaging. ### 12. LeanPlum is the leading mobile-first CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Giulia P. | VP of Marketing , Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** Having previously worked at HubSpot before I came over to mobile marketing, LeanPlum is by far the most comprehensive CRM + automation platform that is best designed for mobile marketers. Top highlights: - A/B testing tool has been a game changer for our growth testing. Since coming to LeanPlum, we've 10'xed the velocity of tests we are running and analyzing via LeanPlum. - Data + Analytics. Generally, though their contacts + segmentation platform needs work, we've been able to generate a lot more visibility into behaviors of our users that are driving product outcomes. - Push messaging. We've been able to reach a lot more users via push and drive winback and retention strategies that have made a huge impact on our business. **What do you dislike about Leanplum?** There are a few things LeanPlum could be doing better. 1. Their Finance and Contracts process is pretty bad. Not transparent, lack of communication around timelines, and generally seems like they're out to get a buck on you. We've had issues in the past with CSMs and Finance regarding billing that have left some bad tastes. 2. User segmentation. This tool is not straightforward or easy to use. Their querying logic + list building/monitoring needs to come a long way, I think this is a huge opportunity for LeanPlum to develop. **What problems is Leanplum solving and how is that benefiting you?** 1. Growth + A/B Testing. LeanPlum gives us a lot of flexibility and speed of testing with their A/B testing platform. I'd recommend this to any mobile marketer who was looking for an integrated testing tool. 2. Push + Winbacks. LeanPlum's variables + messaging platform allow for easy testing + optimizations of push strategies that can make a $$$ impact. 3. Data + Analytics. LeanPlum has provided a lot of visibility around user paths + analytics for us, having this integrated with A/B testing + messaging was also a game-changer. ### 13. It's been a great tool for the launch and growth of our app. **Rating:** 4.0/5.0 stars **Reviewed by:** Byron S. | Director of Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** I like the integration of messaging and event triggers. It makes it very seamless to communicate with users. Easy to use tools for the most part. Leanplum handles user data & segmentation very well. There are many different systems & custom fields you can segment on. Having the right tools to be able to A/B test on mobile allows us to focus on core feature development and push the product forward fast in an agile way. They have also been very good about getting us the support we need when we've encountered any issues in the platform. **What do you dislike about Leanplum?** I think the dashboard and some of the chart visuals and features could be better. Creating charts and seeing some data from an analytics standpoint is difficult sometimes. Their sync API isn't quite as robust as other B2B vendors. We've encountered a couple of technical bugs but have been happy with the response from both support and the leadership team. **Recommendations to others considering Leanplum:** What type of reporting do you need? How easily do you need the information accessible or does it just need to live within the platform and that's enough? Do you need all the bells and whistles or are you in need of just messaging and growth toolset. I'd also look into what type of integrations you need in your system. **What problems is Leanplum solving and how is that benefiting you?** Messaging and engaging our users based on events and activities has been great. Being able to do some additional insights about users and behaviors has been a great addition. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. ### 14. User-oriented platform and responsible team **Rating:** 4.0/5.0 stars **Reviewed by:** Huiling C. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Leanplum?** Overall very good, the platform is user-oriented and the data breakdown by country, version etc. on dashboard is one of the best feature. The CRM team is responsible and follows up with all platform related questions or requests. **What do you dislike about Leanplum?** Sometimes the data is a bit delayed. Test in-app message and send preview is not very convenient on Android. **Recommendations to others considering Leanplum:** An easy used platform for engaging users and Leanplum is always considering about new features which can benefit users. **What problems is Leanplum solving and how is that benefiting you?** We are waiting for the recurring push message feature and it will save us a lot of time. We are testing the user operation dashboard now and it helps us do more accurate calculation and plan better for the push messages daily. ### 15. Great CRM for ANY business! **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew A. | Creative Content Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** You can create customized customer messaging based on their experience with your product. **What do you dislike about Leanplum?** Because Leanplum is constantly developing new features, sometimes it takes a few tries to get all of the bugs out. **Recommendations to others considering Leanplum:** Deep dive into customer behavior and A/B test A LOT to get the best results. **What problems is Leanplum solving and how is that benefiting you?** Gone are the days of trying to figure out what messages to send to what person and when. Leanplum makes this very simple. With their journey mapping, you can create timed or triggered messages that are delivered to the customer based off of their experience with your company or product. Leanplum helps you to focus your messaging instead of casting a wide net. ### 16. Useful in short, troublesome in the long term **Rating:** 1.5/5.0 stars **Reviewed by:** Jordi P. | Monetization Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Leanplum?** Easiness to send push notifications and create campaigns. Very easy to send messages in general. Easy to dimension experiments. **What do you dislike about Leanplum?** Lots of trouble when creating tests and assigning variables to users. Lack of flexibility when resizing tests. Lack of security when doing changes. **Recommendations to others considering Leanplum:** Good tool to start, it's likely you need to move on to in house or other vendor (don't know any better one, to be honest). **What problems is Leanplum solving and how is that benefiting you?** We use it to send push notifications and manage experimentation. We do not have an internal tool for AB testing and have been using Leanplum for a long time. It has been helpful but we encounter more and more difficulties as our experimentation culture gets more mature. ### 17. A comprehensive tool, with a high learning cost **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Leanplum?** The fact that LeanPlum allows you to target customer communication across all channels: emails, push and in-app messages. **What do you dislike about Leanplum?** The fact that LeanPlum is hard to operate: it requires a high learning cost, and the skill is difficult to convert in your future career (unless you just become a LeanPlum specialist, which is an expensive and unlikely decision). **Recommendations to others considering Leanplum:** LeanPlum has great customer support, which helps us define segments to reach the audiences we wish to reach. The downside for us is that LP is quite a complex tool, which slows down our campaign turnaround time (if we need to reach out to support to check with them how to solve tasks we wish to solve technically). It might take us up to a week to only figure out how we translate our campaign into the technical specs of LeanPlum. **What problems is Leanplum solving and how is that benefiting you?** Customer communication (marketing and operational messaging, as well as campaigns for customer success) ### 18. useful platform **Rating:** 4.0/5.0 stars **Reviewed by:** Risal F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Leanplum?** supporting us to boost our agent acquisition **What do you dislike about Leanplum?** sometimes there are bugs with delayed handling times **Recommendations to others considering Leanplum:** Should be better at bug handling **What problems is Leanplum solving and how is that benefiting you?** agent comms ### 19. Feature rich but needs some work **Rating:** 3.5/5.0 stars **Reviewed by:** Erik . | iOS Software Engineer II, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Leanplum?** Leanplum can do a lot of different things such as analytics, A/B testing, push notifications, emails. Once you understand how to use each of these features well enough, it's pretty easy. The iOS SDK works well and I have not noticed it causing issues or slowing down the app. **What do you dislike about Leanplum?** The UI on the dashboard is not very user friendly to use, especially for new comers to the platform. It's pretty basic, and the navigation between screens could be better. Additionally, their reporting is pretty basic and tries to do too much for the user. The way A/B tests are set up works fine, but it's annoying that users have to create their variables on a seperate page and can't define them inline. The documentation on their site is often lacking or outdated, which makes working with their SDK tougher than it should be. The SDK could also be **Recommendations to others considering Leanplum:** If you want to consolidate all your marketing into one platform, Leanplum works well enough, but it does take a lot to get set up and their is a steeper learning curve to using it than some of the other platforms that are more specialized. **What problems is Leanplum solving and how is that benefiting you?** A/B testing, analytics, push notifications, emails. It's nice that all these features are in 1 platform. Their A/B testing platform works well enough. Push notificaitons and emails also work well in my limited experience. ### 20. A remarkable tool for customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Kely R. | Salesperson, Utilities, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2019 **What do you like best about Leanplum?** Leanplum easily manages user info and segmentation and it offers several kinds of analysis to comprehend how events affect client interface with the products. Leanplum provides a strong and instinctive setup procedure, easy segmentation and scheduling, and the powerful abilities of A/B testing and the split test analysis. Leanplum displays the accurate history of a campaign. A/B Testing helps you to know which customers have opened which messages more. **What do you dislike about Leanplum?** Their sync API isn't relatively as strong as other B2B retailers. Sometimes the link fades away or responds strangely. It has an analogous email functionality like MailChimp. Sometimes, the user interface loads slowly after login. It is a little bit confusing for the user to search through the search area. It does not share enough information on every account. It has no built-in capability to tag users when they come in or go out of certain segments. **What problems is Leanplum solving and how is that benefiting you?** The user interface is very simple and easy to comprehend. It easily sends notifications on mobile devices. Leanplum has an exceptional analytics dashboard that seems immediately when logging in to the Leanplum. It displays all the information that can be used to show numerous views depending on the metrics of individual interests. It is simple to use and aids to examine and visualize the information utilizing innovative filtering and grouping tools. ### 21. Great tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Julia R. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2019 **What do you like best about Leanplum?** Leanplum is very useful due to its feature of “In App Messaging” which keeps your users updated any upcom9ng events or newly released sales. It handles user information and data segmentation very well. The entire history of the campaign is available to you so that you can check what and when the customers were targeted. The A/b testing capabilities are fantastic, and the split test analysis is very helpful. **What do you dislike about Leanplum?** Leanplum is not simple and is hard to navigate. It has a steep learning curve and lots of training is required to fully understand the dynamics of how it works. The price is not listed publicly on their website and a quote must be requested in order to get a figure. **What problems is Leanplum solving and how is that benefiting you?** Leanplum is being used by the marketing team in our firm and they are all very satisfied with it. It enables us to see how our campaigns work and what could be done to improve them. The A/B testing capabilities are very good. It is a must tool for all the people who are in the field of marketing and can-do wonders for them. ### 22. Handy tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Mark A. | Architectural Staff, Architecture & Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Leanplum?** Leanplum is one of the most recommended apps for delivering mobile campaigns and updates to the customers. It even lets you see the entire history of the campaign by showing what and whom were the messages sent to. The user data and segmentation are handled brilliantly by Leanplum and there are many different custom fields that you can segment on. The A/B testing capabilities are very good. **What do you dislike about Leanplum?** It does not have a user-friendly interface and lots of training is required to use the app to its fullest. The web-based dashboard is hard to use. Its price is not limited o its website. A quote needs to be requested in order to know the price. **What problems is Leanplum solving and how is that benefiting you?** Leanplum has been used in my firm for about a year and it works perfectly for us. The ability to send mass emails to all our users at one time which keeps them updated from everything is by far the best feature of the app. it is best for the people who works in marketing and could prove helpful in their campaigns. ### 23. Great service, great support **Rating:** 4.0/5.0 stars **Reviewed by:** José David S. | SDK Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Leanplum?** The way the whole SDK works is really good, it is simple and normally the documentation it is simple and easy to follow. But the few times I needed support, that has been the best I had so far. **What do you dislike about Leanplum?** When going to the Unity SDK I do not like that some times the compability are not so accurate among what version of Unity-XCode things like that. **What problems is Leanplum solving and how is that benefiting you?** We use it mostly for push notifications and few other features. It is really simple to setup, maintain and test. ### 24. Handy tool! **Rating:** 4.0/5.0 stars **Reviewed by:** chloe d. | Employee Giving & Volunteering - Environment, Policy & Social Initiatives, Consumer Electronics, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Leanplum?** The basic advantage of leanplum is that it is a mobile app. With the help of this app we can easily target millions of customers because number of mobile users is increasing rapidly. Another important feature of the app is it's ability to protect data. This ability helps in making good repute of the business and businesses can gain the edge of getting more customers. **What do you dislike about Leanplum?** The app often slows down because of the heavy traffic of users. As it is a mobile app and has many users so it can easily get slow down. That is the only flaw in the app. **What problems is Leanplum solving and how is that benefiting you?** Leanplum is a very useful tool that enables companies of every size and shape to build the existing data into meaningful outcome. That outcome then becomes the important lead to convey messages, sharing of facts and figures and developing further leads. The sharing can be done via email, web and mobile app. ### 25. Excellent tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Alyssa l. | Teaching Assistant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2019 **What do you like best about Leanplum?** As leanplum is a mobile app that's why it has more users and high number of customers as compared to others. It has a low rate of bounce and onboard new users as well. More signups on leanplum means more subscribers it have. It is also best in campaign composer and data privacy. Leanplum provides its customers with marketing automation. **What do you dislike about Leanplum?** Only one problem that has been seen is its high traffic volume because of large number of users. **What problems is Leanplum solving and how is that benefiting you?** With lean plum, we are able to manage push and in-app messaging, content featuring, targeting and optimizations". Leanplum is a mobile app provide with a marketing platform. It is more helpful in building long term customer relationship. Leanplum collect the data of its users, processed it in a fine form from the raw shape and provide to sales person or marketers for further use. It is more useful for CRM. ### 26. One of the most powerful customer engagement platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** Fully integrate with our app which allows us to deeply play with customer behaviour to engage them accordingly **What do you dislike about Leanplum?** Support from CSM is unlike what we expeicne with another marketing tech platform we use before as they always find answers for us without us submitting support ticket ourselves **Recommendations to others considering Leanplum:** If you are looking for a powerful tool that can play with your customer behaviour and engage them, you are looking at it now. **What problems is Leanplum solving and how is that benefiting you?** Push message can be targeted with customer behaviour very deeply. It's very scalable with our 2 milions DAU. ### 27. Great marketing and communication platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** I like how easy it is to build multi-channel communication messages/campaigns for users of our app, and the deep analytics I can pull actionable insights from. **What do you dislike about Leanplum?** I've experienced a few bugs since I've used the platform, which sometimes affects the timing of new communication messages that are based on new app features or announcements. Also, I dislike that I cannot directly and easily upload a list of users to target for a message. **What problems is Leanplum solving and how is that benefiting you?** Engagement and retention of our mobile app users ### 28. Leanplum for running A/B Tests **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2019 **What do you like best about Leanplum?** Leanplum has a simple and easy to use interface. I also like how easy it is to send out notifications on mobile. As a beginner joining my company’s Optimisation team, it’s been very simple to learn. **What do you dislike about Leanplum?** I don’t think the analytics are as good as Adobe Analytics. We have our own methods of calculating significance on AB test data, therefore we do not require Leanplum for this. **What problems is Leanplum solving and how is that benefiting you?** I run A/B tests on mobile, and by using variables to set up these ab tests, it means that we need minimal input from developers once they have built the required variable. This means the self-serve capabilities of Leanplum are great and AB tests can be set up and started in minutes. Leanplum also stands out from other Optimisation tools since you have the capability to send out customised notifications straight to users’ mobiles and mobile devices. It’s also really simple to set up segmentation and targeting rules in the AB test interface. ### 29. A modern and mandatory tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Simon O. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Leanplum?** API, message and campaign designer interface. **What do you dislike about Leanplum?** Analysis interface not super obvious to use. **What problems is Leanplum solving and how is that benefiting you?** Mails and in apps messages. ### 30. Reviewing Leanplum **Rating:** 3.5/5.0 stars **Reviewed by:** Josh D. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Leanplum?** the ability to connect direclty to users quickly **What do you dislike about Leanplum?** The integration was more challenging than we anticipated. **Recommendations to others considering Leanplum:** Ask detailed questions about the integration process **What problems is Leanplum solving and how is that benefiting you?** We're able to feed people more affordably and are about to scale significantly. We've spent less labour hours on sending out notifications and are now much more intelligent with our notification strategy. ### 31. Holistic messaging platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Leanplum?** Super easy to use and integrate a holistic messaging platform. Plus, it includes A/B testing! **What do you dislike about Leanplum?** Sometimes setting up lifecycle campaigns can be confusing. **What problems is Leanplum solving and how is that benefiting you?** Being able to communicate to our users on all fronts - in-app, push, email, etc. Also, being able to slow release updates using their AB testing platform is fantastic. ### 32. Great for reaching our players **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** I really enjoy that Leanplum is very responsive when we have questions and the constant updates to their software. **What do you dislike about Leanplum?** We had one representative who had constantly cancelled appointments with us. **What problems is Leanplum solving and how is that benefiting you?** We are solving the ability to reach all of our customers through every channel possible. ### 33. Leanplum is a strong Mobile first partner for marketing automation and consumer lifecycle **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** The user-friendliness of the platform, its great! **What do you dislike about Leanplum?** visibility to upcoming pipeline of releases **Recommendations to others considering Leanplum:** Ensure you can get clear visibility of what the release cycle is **What problems is Leanplum solving and how is that benefiting you?** Consumer lifecycle, how to better engage customers to complete a certain behaviour ### 34. Good for at0scale notifying **Rating:** 4.5/5.0 stars **Reviewed by:** Becky L. | Director of Customer Happiness, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2019 **What do you like best about Leanplum?** We love the WYSIWYG interface for planning and executing campaigns. The campaign manager is easy to use. Support is engaged and have worked with us quickly to get issues resolved and "How do I...?" projects handled. **What do you dislike about Leanplum?** Our implementation could have been far better. **Recommendations to others considering Leanplum:** Get it, take it slow. **What problems is Leanplum solving and how is that benefiting you?** We're sending notifications to our users at scale and with sophistication we didn't realize on other platforms. ### 35. Great tool for startups! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2019 **What do you like best about Leanplum?** Flexibility of running marketing campaigns centred around application data! **What do you dislike about Leanplum?** Needs some work around mass uploading data such as user attributes. **What problems is Leanplum solving and how is that benefiting you?** Made it easier to do A/B testing in all our apps. ### 36. Leanplum Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Leanplum?** The ability to find linked accounts by the device. **What do you dislike about Leanplum?** The inconsistency of it actually linking devices. **What problems is Leanplum solving and how is that benefiting you?** Locating fraudulent accounts by linking them by the device. ### 37. PM working with Leanplum **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Leanplum?** Leanplum has many functions under one roof. **What do you dislike about Leanplum?** It can be hard to find everything in LP. **Recommendations to others considering Leanplum:** It's good but hard to use. **What problems is Leanplum solving and how is that benefiting you?** Messaging, A/B Testing, User Analysis ### 38. A good push notification and mobile customer engagement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2018 **What do you like best about Leanplum?** Overall a solid interface and pretty easy to use. **What do you dislike about Leanplum?** The layout of campaigns on the main dashboard could be redesigned better. Currently row-by-row list of campaigns. It'd be nice to be able to organize, bucket, and customize the layout into a more flexible and user-friendly view. (It's not always ideal to simple sort by date, name, # of sends, etc.). **What problems is Leanplum solving and how is that benefiting you?** It's our push notification platform. We use it to engage our customers on mobile. We've seen really strong engagement levels via mobile push. ### 39. Read before using **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2018 **What do you like best about Leanplum?** Positive impact with workflow "cart abandon" emails. Positive impact with the ability to split test emails. **What do you dislike about Leanplum?** Negative impact with Revenue data... not always accurate/tells the whole story. **Recommendations to others considering Leanplum:** I would rate over all a 6. Compare with similiar soft ware before purchasing. **What problems is Leanplum solving and how is that benefiting you?** For sending out a messages to all application users (without having them update) or at least quite a large number of them is one of the best uses for Leanplum. Customers do not update their software quite as often as developers would like them to. While Leanplum does track some data it does not track that metadata quite as well as some of the data systems out there. **Official Response from Momchil Kyurkchiev:** > I'm sorry to hear that you had issues with Revenue data. Sounds like an instrumentation issue that our tech support team can address. In terms of product enhancements, we now support automatic receipt verification for in-app purchases on the App Store and Google Play. For general non-App-Store revenue, we also have direct bidirectional integrations with mParticle, Segment, Amplitude, Mixpanel and others -- in case that helps with streamlining the event metadata. ### 40. Powerful tools for B2C Optimization **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca F G. | Marketing Director, Mobile, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Leanplum?** Incredibly easy to customize the platform to work for exactly your business. Once the platform has been implemented, its a turn key operation to segment customers and hit send on pushes, in-apps and emails. **What do you dislike about Leanplum?** While I find the UX very intuitive and easy to use generally, many of my colleagues struggled with it a bit. Also, it does have it's quirks and there was a learning curve. It is also definitely a b2c product, would not recommend for b2b focused businesses. **Recommendations to others considering Leanplum:** Make sure to have all your requirements long before you begin implementation. Leanplum is incredibly powerful but to get the most out of it, it's best to have pre-designed your use cases and then make sure you have the data you need to solve the use case. I would advise paying particularly close attention to date stamps and time formats, this is incredibly important for many use cases and given there are many different potential formats, this can cause major issues. Specify everything with your team upfront if you can. **What problems is Leanplum solving and how is that benefiting you?** Building a marketing automaton platform that can manage b2b and b2c marketing including loyalty rewards program. Because of the power of this platform, we have been able to implement a number of marketing programs that leverage customer-specific data for better segmentation and targeting. Using the tools, we have also been able to optimize many of our campaigns, and focus our efforts where we are most successful. ### 41. A lot of features with little follow through. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Leanplum?** It's a comprehensive tool both A/B testing and sending notifications. **What do you dislike about Leanplum?** The UI in general. The display of A/B test results are difficult for inexperienced users to understand and interpret. I would compare to a tool that would be typically be built in house. Users need a little more hand holding than Leanplum offers. Support is probably the worst part of the Leanplum experience. Problems with tools are expected getting help has be a chore with Leanplum. **Recommendations to others considering Leanplum:** If you need Leanplum get an idea what your support experience is going to be like. **What problems is Leanplum solving and how is that benefiting you?** We use Leanplum for A/B testing and feature gating. **Official Response from Momchil Kyurkchiev:** > I'm sorry to hear that you had a bad experience with our support. We've grown our support team quite a bit since 2018 as we're always trying to improve there. In the most recent quarter we had 98% satisfaction rating with 2.3h for average time to first response. ### 42. Leanplum - great customer service and sales team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Leanplum?** I think leanplum, in addition to having great software, has an excellent support team **What do you dislike about Leanplum?** I think that their analytics reports could be a little easier to interpret for higher level execs. They can be a little jargony. **Recommendations to others considering Leanplum:** Use it! **What problems is Leanplum solving and how is that benefiting you?** We use leanplum for A/B testing which is greatly helpful in understanding which elements of our software we want to push forward. ### 43. Not a bad software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2018 **What do you like best about Leanplum?** We particularly like the fact that one can utilize push notifications, Email, In-app messages seamlessly. **What do you dislike about Leanplum?** There hasn't been anything to dislike using this software **What problems is Leanplum solving and how is that benefiting you?** We solve the problem of getting referred customers to become paying customers using the software. ### 44. Leanplum is great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Leanplum?** I really think their sales and customer support at top notch. **What do you dislike about Leanplum?** Their dashboard tools could certainly use better flexibility. They are a little cookie cutter as is. **What problems is Leanplum solving and how is that benefiting you?** We use leanplum for A B testing and analytics ### 45. Leanplum a wide range of testing features **Rating:** 4.5/5.0 stars **Reviewed by:** Rakesh B. | Test Engineer, Mechanical or Industrial Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2017 **What do you like best about Leanplum?** Leanplum has provided a unique Analytics dashboard screen which appears straightaway while logging in to Leanplum. It presents all data that can be set up to present various views that depends on metrics of interest of individual users. It is easy to use and enables to analyze & envision the data with the help of advanced filtering & grouping tools. It provides customized content that enables to connect with the audience and has the data repositories that contains graphs, metrics tools for the analysis and other data displayed by a panel. This panel enable to filter and groups the data. It also has features for pushing notifications, e-mail, app inbox etc. **What do you dislike about Leanplum?** Leanplum has a small disadvantage when it comes to integration of the mobile apps with the SaaS services for enterprise sales. It is a time consuming task and the time taken can be reduced in it. **Recommendations to others considering Leanplum:** With excellent features provided by this tool, one can easily add interface for A/B testing, therefore it is a recommended tool to try out. **What problems is Leanplum solving and how is that benefiting you?** It generates the in-app messages that provides knowledge to the user how to use the software, increase sales, etc. It has the abilities like push Pre-Permissions with the help of which push permissions can be increased to engage the Audience worldwide. Leanplum has various testing tools to test the push notifications and in-app messages. I can select the test goals before, pick out the users and regulate the variables. Its Graphical User Interface editor has the capability to change the onscreen appearance of any page within seconds and it doesn't require uploading the app to the playstore once again. ### 46. Leanplum - Great for Multivariate Testing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Leanplum?** Leanplum is a fantastic platform to A/B test management **What do you dislike about Leanplum?** Data collection and updates lag somewhat **What problems is Leanplum solving and how is that benefiting you?** LP serves a critical role in live ops and development on new and existing products ### 47. LeanPlum review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2016 **What do you like best about Leanplum?** Easy A/B testing, strong analytics package, and I especially like that they surface events that may have changed as a result of an experiment even if you didn't explicitly identify those as goals for the experiment. **What do you dislike about Leanplum?** The product is very expensive, and it's not completely straightforward how to exclude/include users in multiple tests. **Recommendations to others considering Leanplum:** They have a robust product package, they are integrated with both Segment and mParticle (which was a must for us - can be sure same data is flowing through all tools, don't have to duplicate event tracking work, easier integration), and the customer service is top notch. **What problems is Leanplum solving and how is that benefiting you?** We're testing hypotheses for features that we hope will improve retention, i.e. users coming back to the app. Lean Plum also allows us to slowly roll out new features so we can collect feedback before sending to our entire population ## Leanplum Discussions - [When was Leanplum founded?](https://www.g2.com/discussions/when-was-leanplum-founded) - 2 comments - [What is Leanplum used for?](https://www.g2.com/discussions/what-is-leanplum-used-for) - 2 comments - [View Leanplum pricing details and edition comparison](https://www.g2.com/products/leanplum/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+02%3A24%3A59+-0500&secure%5Bsession_id%5D=fb8bdf4a-9d38-4d3b-a0b4-877f40f1b00c&secure%5Btoken%5D=e42d238af1f14c8c9bf8ab29161577c7468d7bffd370763b99e429b5e316115e&format=llm_user) ## Leanplum Features **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Leanplum Alternatives - [CleverTap](https://www.g2.com/products/clevertap/reviews) - 4.6/5.0 (643 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews)