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Knotch ContentEQ Reviews & Product Details

ContentEQ is a content intelligence platform used by enterprise brands to understand & optimize the performance of their digital content. The platform combines best-in-class quantitive & qualitative data capture, artificial intelligence, and expert strategy to help brands such as Bank of America, Wells Fargo, Deloitte and Square optimize the impact of their digital content investment and achieve their business objectives.

Seller

Knotch

Discussions

Knotch ContentEQ Community

Languages Supported

English

Overview by

Andrew Bolton

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Knotch ContentEQ Media

Knotch ContentEQ Demo - Capture Attitudinal feedback on every content asset

Not all engagement is good engagement, thats why we pair quantitive and qualitative data to understand if content is doing its job.

Knotch ContentEQ Demo - Easy to understand dashboard

What good is a dashboard if you have to spend hours trying to find what you need? ContentEQ's dashboard is built for marketers so you can action on insights and boost performance quickly.

Knotch ContentEQ Demo - Content scoring against business outcomes

Link content performance to key business outcomes of building brand, driving ROI and growing audience.

Knotch ContentEQ Reviews (4)

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EF

Verified User in Financial Services

Enterprise (> 1000 emp.)

4/27/2023

"Best in class"

5/5

What do you like best about Knotch ContentEQ?

Clean, simple, user friendly backed by great customer service Review collected by and hosted on G2.com.

What do you dislike about Knotch ContentEQ?

Nothing specific to note at this time. Have worked with Knotch for many years Review collected by and hosted on G2.com.

EC

Verified User in Computer Software

Enterprise (> 1000 emp.)

2/5/2021

"Good solution"

4/5

What do you like best about Knotch ContentEQ?

I was interested in Knotch to help us understand our content performance and whether it was really creating impact. Their website seemed good and I was interested to hear more. Overall, I like their integrated solution and how they are bringing together the insights. That's the most powerful part of it. Review collected by and hosted on G2.com.

What do you dislike about Knotch ContentEQ?

If you are already very invested in content technologies, this solution may run into headwinds with internal folk who think that:

1. Knotch's capabilities individually may not stack up to the siloed capabilities that you already have

2. That your internal team thinks they can stitch the data "easily" themselves

The latter is the hardest because someone really has to live that nightmare to understand why it's so difficult. You will really need to do the research to help them understand how painful that is and the investment required to actually do that in order to prove the investment. Have the Knotch team help you out to help them understand it. The first point is also difficult because it can mean rip and replace which is how I understood it to work. If you have both problems, especially across different functional buying groups you may need to let the pain play out for itself. Review collected by and hosted on G2.com.

Response from Andrew Bolton of Knotch ContentEQ

edit

Thank you for leaving the review and outlining the challenges associated with onboarding new technology. The build vs. buy conversation can be tricky at times, but my guess is that you still may be waiting for your internal team to "stitch things together". We have some great success stories that may help make a stronger case internally. Happy to chat again if you are still having challenges understanding and measuring content impact!

UM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

12/12/2019

"Expensive but Effective"

4/5

What do you like best about Knotch ContentEQ?

I like the ability to consolidate content metrics across all efforts, allowing our team to consolidate all efforts across marketing. Often times, it's been difficult for us to understand how to rank performance; Knotch does this naturally. Additionally, the ability to see into exactly who we are reaching with each specific content program allows us to understand where our content gaps are. Review collected by and hosted on G2.com.

What do you dislike about Knotch ContentEQ?

It is definitely a high investment, which is worthwhile if content partnerships are a large majority of your marketing budget. Review collected by and hosted on G2.com.

Recommendations to others considering Knotch ContentEQ:

Consider your budget to understand if the investment is worthwhile. Ensure you are actively using all aspects of the platform. Review collected by and hosted on G2.com.

What problems is Knotch ContentEQ solving and how is that benefiting you?

We are now able to rank content by partner in a streamlined way as well as understand exactly who we are reaching with each specific content partnership. Review collected by and hosted on G2.com.

AF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

12/12/2019

"We work with Knotch to measure the Brand Perception for visitors to our site"

3.5/5

What do you like best about Knotch ContentEQ?

The Knotch team is extremely easy to work with and have proved themselves to be valuable partners. They are very solution oriented and often provide insights above and beyond their remit. Review collected by and hosted on G2.com.

What do you dislike about Knotch ContentEQ?

My only dislike is that the Knotch survey product's benchmark is 1-2% of our web traffic. Review collected by and hosted on G2.com.