# Knotch ContentEQ Reviews **Vendor:** Knotch **Category:** [Content Analytics Software](https://www.g2.com/categories/content-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 4 ## About Knotch ContentEQ ContentEQ is a content intelligence platform used by enterprise brands to understand & optimize the performance of their digital content. The platform combines best-in-class quantitive & qualitative data capture, artificial intelligence, and expert strategy to help brands such as Bank of America, Wells Fargo, Deloitte and Square optimize the impact of their digital content investment and achieve their business objectives. ## Knotch ContentEQ Reviews ### 1. Best in class **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Knotch ContentEQ?** Clean, simple, user friendly backed by great customer service **What do you dislike about Knotch ContentEQ?** Nothing specific to note at this time. Have worked with Knotch for many years **What problems is Knotch ContentEQ solving and how is that benefiting you?** Speed and transparency ### 2. Good solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2021 **What do you like best about Knotch ContentEQ?** I was interested in Knotch to help us understand our content performance and whether it was really creating impact. Their website seemed good and I was interested to hear more. Overall, I like their integrated solution and how they are bringing together the insights. That's the most powerful part of it. **What do you dislike about Knotch ContentEQ?** If you are already very invested in content technologies, this solution may run into headwinds with internal folk who think that: 1. Knotch's capabilities individually may not stack up to the siloed capabilities that you already have 2. That your internal team thinks they can stitch the data "easily" themselves The latter is the hardest because someone really has to live that nightmare to understand why it's so difficult. You will really need to do the research to help them understand how painful that is and the investment required to actually do that in order to prove the investment. Have the Knotch team help you out to help them understand it. The first point is also difficult because it can mean rip and replace which is how I understood it to work. If you have both problems, especially across different functional buying groups you may need to let the pain play out for itself. **What problems is Knotch ContentEQ solving and how is that benefiting you?** We didn't solve anything with Knotch. Would have liked to proceed. **Official Response from Andrew Bolton:** > Thank you for leaving the review and outlining the challenges associated with onboarding new technology. The build vs. buy conversation can be tricky at times, but my guess is that you still may be waiting for your internal team to "stitch things together". We have some great success stories that may help make a stronger case internally. Happy to chat again if you are still having challenges understanding and measuring content impact! ### 3. Expensive but Effective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Knotch ContentEQ?** I like the ability to consolidate content metrics across all efforts, allowing our team to consolidate all efforts across marketing. Often times, it's been difficult for us to understand how to rank performance; Knotch does this naturally. Additionally, the ability to see into exactly who we are reaching with each specific content program allows us to understand where our content gaps are. **What do you dislike about Knotch ContentEQ?** It is definitely a high investment, which is worthwhile if content partnerships are a large majority of your marketing budget. **Recommendations to others considering Knotch ContentEQ:** Consider your budget to understand if the investment is worthwhile. Ensure you are actively using all aspects of the platform. **What problems is Knotch ContentEQ solving and how is that benefiting you?** We are now able to rank content by partner in a streamlined way as well as understand exactly who we are reaching with each specific content partnership. ### 4. We work with Knotch to measure the Brand Perception for visitors to our site **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Knotch ContentEQ?** The Knotch team is extremely easy to work with and have proved themselves to be valuable partners. They are very solution oriented and often provide insights above and beyond their remit. **What do you dislike about Knotch ContentEQ?** My only dislike is that the Knotch survey product's benchmark is 1-2% of our web traffic. **What problems is Knotch ContentEQ solving and how is that benefiting you?** Knotch has provided valuable analytics that are specific to content engagement that we have not bene able to measure using other tools like adobe. ## Knotch ContentEQ Discussions - [What is Knotch used for?](https://www.g2.com/discussions/what-is-knotch-used-for) - [View Knotch ContentEQ pricing details and edition comparison](https://www.g2.com/products/knotch-contenteq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+10%3A32%3A19+-0500&secure%5Bsession_id%5D=5eeeda35-79ad-4eeb-8bb7-e31861ee6a6b&secure%5Btoken%5D=e4adfd12a1e2e5736e14f0611dcc5197c3fb80490b73e7a14e7a31188ae1abd7&format=llm_user) ## Knotch ContentEQ Features **Content Creation** - Content Curation - Content Management **Content Creation** - Content Management **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Optimization** - ROI Reporting **Logistics** - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Knotch ContentEQ Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,526 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,269 reviews) - [Showpad](https://www.g2.com/products/showpad/reviews) - 4.6/5.0 (1,826 reviews)