All your user engagement and website traffic performance in one place. Easy integration of AdSense, Google Search Console, and Google Ads. Track campaign performance and audience metrics. Generate an overview report or a detailed report of your website performance, user engagement, and attributes. View reports on e-commerce purchases, lead acquisitions, promotions, and even user reports on non-Google sources. Review collected by and hosted on G2.com.

The user interface is relatively complicated, more so since the shift to GA4. The limitations in data export could be improved Review collected by and hosted on G2.com.

I love how customizable Google Analytics is — it really lets me dig into the data that matters most. I can see exactly where our traffic is coming from, how users move through our site, and what actions they take. The ability to build detailed reports and set specific goals makes it easy to track and understand visitor behavior. I also appreciate how well it integrates with other tools, which makes it even more powerful and flexible. Overall, the level of customization and insight it offers helps us make smarter, data-driven marketing decisions. Review collected by and hosted on G2.com.

At times, it can be challenging to understand exactly what I’m looking at in Google Analytics. The same customization options that make it powerful can also make it overwhelming — it’s easy to get lost in the reports or question whether I’m viewing the right data. That complexity can lead to confusion, and occasionally, misinterpreting the data might steer me in the wrong direction. Review collected by and hosted on G2.com.

As a client, I truly value how Google Analytics provides a clear, data-driven picture of how visitors engage with our website. The real-time tracking and detailed audience insights make it easy to understand where our traffic is coming from and which channels are most effective. I particularly appreciate the ability to segment users and track specific goals; it helps me see which campaigns actually convert and where we might be losing potential customers.

The customizable dashboards are another strong point; they allow me to focus only on the metrics that matter for my business, without getting lost in unnecessary data. Overall, it feels like I have a powerful decision-making tool at my fingertips, even as a non-technical client. Review collected by and hosted on G2.com.

While Google Analytics is powerful, it can feel overwhelming at times. The interface has so many features and reports that, as a client, I sometimes find it difficult to quickly extract only the insights I need without relying on a specialist. The learning curve is steep if you’re not familiar with digital marketing terminology.

Additionally, with the transition to GA4, some reports I was used to in Universal Analytics are harder to locate or not as intuitive. Setting up custom events and goals also feels a bit technical, which means I often depend on my marketing team or agency for proper configuration. Review collected by and hosted on G2.com.

Google Analytics is my preferred system for analyzing and understanding the preferences of my business's customers, offering the most accessible and professional digital resources to facilitate my business strategies.

In addition, Google Analytics is a system that works great in both its mobile and desktop versions, improving and personalizing the experience of all its users. Review collected by and hosted on G2.com.

I have nothing bad to say about the feature and digital resources of Google Analytics, I think it is an excellent professional analysis system. Review collected by and hosted on G2.com.

The immediate value you get from just connecting it is remarkable. Within hours of setup, I had comprehensive statistics that revealed traffic patterns I never knew existed. The out-of-the-box reports provide exactly what most businesses need - audience demographics, acquisition channels, behavior flow, and conversion tracking all work seamlessly from day one. I particularly value how the platform gives you actionable insights without requiring extensive configuration. The depth of data available across user acquisition, engagement, and monetization has been instrumental in making informed decisions about our web strategy. For a free tool, the breadth of functionality is genuinely impressive. Review collected by and hosted on G2.com.

My main frustration is the limited dashboard customization options. While the default reports are comprehensive, I'd appreciate more flexibility in personalizing the interface to match our specific KPIs and workflow. The navigation can be cumbersome when you need to access multiple reports regularly - having the ability to create custom dashboard layouts would significantly improve daily usability. The GA4 transition also disrupted our established reporting processes, requiring time to locate equivalent functionality. Despite these limitations, it remains an essential tool with impressive capabilities overall. Review collected by and hosted on G2.com.

Google analytics gives a lot of useful insights about how people are using your website or app. You can see where your visitors are coming from, what pages they visit, how long they stay, and what actions they take. The event-based tracking system is very flexible, and you can set up custom events without needing extra code in many cases. It also works well across websites and mobile apps in one place.

Once you understand how it works, you can get a clear view of what’s helping your site grow and where you might be losing visitors. Review collected by and hosted on G2.com.

Google analytics is hard to learn, especially if you're used to the old Google Analytics. The layout is very different, and it takes time to figure out where everything is. Some basic reports that were easy to find before now take more clicks or need custom setup. Also, if you're not very technical, setting up events or conversions can be confusing. Review collected by and hosted on G2.com.

Google Analytics provides deep insights into website performance, user behavior, and traffic sources—all in one dashboard. The real-time tracking is very helpful for monitoring campaigns, while audience segmentation and event tracking allow you to understand users in detail. Integration with Google Ads and other marketing tools makes it easy to connect the dots between campaigns and conversions. Review collected by and hosted on G2.com.

The platform has a steep learning curve, especially for beginners. With the recent GA4 migration, the interface and reporting structure feel less intuitive compared to the older Universal Analytics. Some common reports require customization, which may be overwhelming for non-technical users. Review collected by and hosted on G2.com.

I like that Google Analytics shows me exactly where my visitors are coming from, which pages they are viewing the most, and how long they stay on my site. It makes me feel more confident because I can see what’s working and what needs improvement instead of just guessing. Review collected by and hosted on G2.com.

I dislike that it can feel very complicated when you’re new to it. There are so many charts, filters, and numbers that it sometimes feels overwhelming, and I don’t always know which data is the most important to focus on. Review collected by and hosted on G2.com.

I like that Google Analytics gives a clear, detailed view of how users interact with a website, from traffic sources to on-site behavior. The dashboards and reports make it easy to identify trends and measure the impact of marketing campaigns. Review collected by and hosted on G2.com.

The interface can be quite complex and overwhelming, especially for new users. Some settings and reports are hard to find, and it often takes time and practice to fully understand all the metrics and configuration options. Review collected by and hosted on G2.com.

Google is great at letting us know what content and pages on our website are resonating most, and how much traffic our website is getting and from where. It also helps us cross reference social media reports on website traffic because there can often be discrepancies. Review collected by and hosted on G2.com.

If you are a newbie, GA can be a bit complicated to understand since there are so many ways to filter the data. But with that said, there are a lot of trainings available to learn quickly. Review collected by and hosted on G2.com.