What is the most affordable media targeting solution for small teams?

Hey G2 community. I’m curious which affordable media targeting tools have worked best for small teams. If you’ve used Sprout Social Influencer Marketing, BuzzStream, or NinjaOutreach, what pricing tier and features gave you the best value?

Looking at data on the Media and Influencer Targeting category page, Sprout Social Influencer Marketing, BuzzStream, and NinjaOutreach seem to be strong choices for small teams prioritizing affordability and quick setup. See below for my top software list.

1. Sprout Social Influencer Marketing is a lightweight way for small teams to discover and vet creators, with selection criteria, influencer scoring, audience analysis, and campaign analytics built in—useful when you need value without heavy onboarding.
2. BuzzStream is an outreach platform that helps you research, organize, and pitch media/influencers, with team collaboration and reporting—practical for budget-conscious teams that want a single tool for list building + outreach.
3. NinjaOutreach is an influencer discovery and email outreach tool that combines database search with templated outreach and performance tracking, giving small teams an affordable all-in-one workflow.