Folloze is a B2B marketing personalization platform designed to help go-to-market teams create and deliver dynamic, data-driven buyer experiences at scale. It falls within the categories of account-based marketing (ABM), content experience, personalization, data analytics and digital campaign orchestration software. The platform is used by marketing and sales teams to build personalized content destinations, activate account-based experiences, and provide sales with real-time buyer insights. Folloze supports common use cases such as account-based campaigns (and ABX campaigns), website personalization, event engagement, sales enablement, and digital sales rooms. It is especially valuable for companies looking to scale 1:1-level personalization across thousands of accounts and buying journeys without dependency on development or design resources. The platform includes a suite of AI-powered tools called “Agents,” which act as intelligent assistants to enhance personalization, content creation, engagement, and targeting. Key capabilities include: Generator Agent – Enables users to generate, personalize, and translate campaign content for different accounts, industries, and regions using AI. It supports campaign creation in minutes using prebuilt templates and contextual inputs. Video Agent – Allows users to create AI-generated avatar videos directly in Folloze boards to provide a personal touch without requiring production resources. Supports multilingual scripts and voice options. Personalization Agent – Uses behavioral signals and first-party data to recommend relevant content dynamically, adapting to buyer interests and funnel stage. Intent Agent – Helps identify and prioritize high-intent accounts based on engagement signals and buying behavior. Folloze integrates with ABM platforms (e.g., 6sense, Demandbase), CRM systems (e.g., Salesforce), and marketing automation platforms (e.g., Marketo, Eloqua), allowing teams to orchestrate cohesive campaigns and align around shared buyer insights. Analytics capabilities include engagement scoring, content performance tracking, and dashboards that surface next-best actions for marketing and sales. The platform offers a no-code interface, making it accessible for marketers across roles—from demand gen and field marketing to digital and ABX specialists. Folloze is used by enterprise and mid-market B2B organizations across industries, particularly those investing in account-based strategies and lifecycle marketing. It supports both strategic and tactical execution, helping organizations bridge the gap between buyer expectations and scalable execution.