--- title: Fivetran Reviews meta_title: 'Fivetran Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 800 reviews by the users' company size, role or industry to find out how Fivetran works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 800 scale: '5' date_modified: '2026-07-15' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Fivetran Reviews **Vendor:** Fivetran **Category:** [ETL Tools](https://www.g2.com/categories/etl-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 800 ## About Fivetran Shaped by the real-world needs of data analysts, Fivetran technology is the smartest, fastest way to replicate your applications, databases, events and files into a high-performance cloud warehouse. Fivetran connectors deploy in minutes, require zero maintenance, and automatically adjust to source changes — so your data team can stop worrying about engineering and focus on driving insights. ## Fivetran Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fivetran, enjoying seamless integration and efficient maintenance. (187 reviews) - Users value the **easy setup** of Fivetran, appreciating its seamless integration with existing applications. (74 reviews) - Users appreciate the **easy integration** of Fivetran with existing applications, streamlining data workflows effortlessly. (73 reviews) - Users value the **responsive customer support** from Fivetran, enhancing their overall experience with the product. (62 reviews) - Users value the **intuitive and simple layout** of Fivetran, enhancing their data integration experience effortlessly. (59 reviews) - Integrations (51 reviews) - Users value the **easy integrations** of Fivetran, appreciating the seamless connectivity across multiple data sources. (49 reviews) - Data Integration (44 reviews) - Time-saving (40 reviews) - Data Management (38 reviews) **What users dislike:** - Users experience **sync issues** that lead to sporadic failures and challenges in managing dbt dependencies effectively. (60 reviews) - Users find Fivetran's **pricing to be quite expensive** , limiting accessibility and flexibility for broader usage. (36 reviews) - Users face **integration issues** with Fivetran, particularly around permissions and connector modifications, affecting overall functionality. (28 reviews) - Users find the **learning curve steep** , requiring technical knowledge to navigate and run complex queries effectively. (27 reviews) - Users feel Fivetran's **pricing is expensive** and would benefit from more flexible options for accessibility. (24 reviews) - Feature Limitations (21 reviews) - Data Management (18 reviews) - Insufficient Guidance (18 reviews) - Missing Features (16 reviews) - Bugs (15 reviews) ## Fivetran Reviews ### 1. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher A. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2022 **What do you like best about Fivetran?** User-friendly UI. Great support and staff. Pricing can be advantageous based on your needs. **What do you dislike about Fivetran?** No downsides, but I encourage consumers to evaluate competitors' pricing models to determine which software is right for you. **What problems is Fivetran solving and how is that benefiting you?** Moving data from your warehouse to other systems. "Reverse ETL". Essential for a maturing data function and a plethora of use cases. ### 2. A great tool to manage your reverse ETL **Rating:** 4.5/5.0 stars **Reviewed by:** Mario S. | Data Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Fivetran?** The user interface is very clean and easy to use. The latest changes on the interface make it even better to navigate through all your syncs and to validate which tables/sources are been used to sync data into your targets. **What do you dislike about Fivetran?** The lack of information regarding the schedule of each sync. Once a sync is created it will only tell you the name of the source table used and the target and also when was the last time it was updated but it does not tell you at what time it is scheduled to run. This is difficult when you try to manage multiple syncs that affect one specific target (for example, a contact in SalesForce) because you need to go and check the details to know that info. **Recommendations to others considering Fivetran:** Sometimes the support team will take a little bit of time to get through certain issues. They will always have an answer or solution but it may not be promptly. **What problems is Fivetran solving and how is that benefiting you?** Now we can provide better analytics to our SalesForce users by syncing curated tables from our data warehouse with the right information that they need into SalesForce. This has given us the ability to use our resources more efficiently and to empower our sales representatives. **Official Response from Katy Yuan:** > Hi Mario, great to hear we help both the data and sales teams use their resources more efficiently. We'll make sync details more visible in the UI - coming soon! ### 3. Great platform that you can find anything you need **Rating:** 4.5/5.0 stars **Reviewed by:** Purevtsooj D. | Senior Full-Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Fivetran?** Use everything in one place, number one Data Activation platform **What do you dislike about Fivetran?** all good, just wondering it would need more features **What problems is Fivetran solving and how is that benefiting you?** Great data warehousing system ### 4. My experience has been seamless so far **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Fivetran?** Ease of setup. Lots of connector options. Interaction with Fivetran staff has been very pleasant. **What do you dislike about Fivetran?** Nothing that I can really think of. I don't understand the benefit of doing transformations through Fivetran instead of by myself in my connector. **What problems is Fivetran solving and how is that benefiting you?** Fivetran is helping us better to understand a product of ours with minimal technical resources. In the future it will be easy to replicate what we have for other products of ours. ### 5. I've used Census at 2 companies that were early adopters, I use Census a few times a week. **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Data & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Fivetran?** Census is helpful because with minimal effort/coding I can sync data directly to business systems. Operators can also use the tool because it is straight forward. **What do you dislike about Fivetran?** Debugging can occasionally be difficult. If a model breaks, understanding the issue with the model can take diving into DBT to understand what's wrong. It'd be nice if there was more feedback. **What problems is Fivetran solving and how is that benefiting you?** Census makes it easy for business stakeholders to use clean data in the tool of their choice. It benefits me because now I don't have to be on the line for data reliability questions, things can just match our DWH. ### 6. Census is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Fivetran?** The team has been very responsive so far. The tool helps us offload some very manual, repetitive work we've been doing forever **What do you dislike about Fivetran?** The support for source control integrations seems limited. To be fair, we do have an open conversation with them about whether we have more options than just DBT cloud, which is yet another tool to maintain -- we don't currently use it. **What problems is Fivetran solving and how is that benefiting you?** Census helps us unify and automate a bunch of either manual or disparate workstreams. We're able to more easily and granularly get data into the tool of our choice without having to maintain a bunch of different logic. ### 7. Reliable solution for reverse ETL **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Fivetran?** Census is just a reliable product. We have a need to push data from Snowflake to Salesforce and rely on Census to do this daily. It works and I rarely even have to pay attention to it. **What do you dislike about Fivetran?** Census only does batch reverse ETL, so if there were a need for near real time reverse ETL, census wouldn't be an answer. We also tried to push Json data from postgres to json data in S3 and struggled. **What problems is Fivetran solving and how is that benefiting you?** Census helps up move data from analytical database to operational system so people can see the data we've transformed in the place they're working instead of forcing them to a Bi tool. ### 8. Great software! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric C. | Martech, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Fivetran?** Census has made it possible for us to simplify and expand our usage of audiences for look alikes and suppression lists. **What do you dislike about Fivetran?** There's not much to dislike but I would love to see that they add more destinations to their library. **What problems is Fivetran solving and how is that benefiting you?** Census automates data transfer in a compliance friendly way allowing us to easily scale suppression lists or build look alikes on new channels ### 9. Easy integration and significant shortens time to market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Fivetran?** Fivetran was exceptionally easy to integrate into our tech stack and makes data centralization a breeze. We needed to quickly provide data for business side reporting into Redshift and using Fivetran significantly reduced our time to market by weeks. Highly recommend! **What do you dislike about Fivetran?** Not much to dislike really - just needed to learn that deletes in the DB are soft deletes in connected datasources. This is really a very solid tool to have especially when a system has many sources of data. **What problems is Fivetran solving and how is that benefiting you?** Business reporting and centralization of data into a warehouse from multiple sources - reports that took weeks to run, now just take hours post Fivetran integration. ### 10. Fivetran allow us to extract information from almost 20 data source with a few clicks **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey S. | CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Fivetran?** Dont need to code, just with a few clicks you can setup everyting **What do you dislike about Fivetran?** I think can add or develop more adapters **What problems is Fivetran solving and how is that benefiting you?** To have a single datawarehouse to connect our BI tools ### 11. Census works! New features / integrations frequently, but could be better on observability **Rating:** 4.5/5.0 stars **Reviewed by:** Nolan J. | Data Operations Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Fivetran?** There are quite a few integrations and they're always adding more. We were able to solve a significant administrative issue (product utilization) by writing SQL logic that updates Salesforce, saving our Customer Success team hours every week. **What do you dislike about Fivetran?** They're working on their pricing structure and some of their observability features that should be part of the basic paid aren't. Knowing when errors occur, how to resolve them, etc. would be nice to have features. **What problems is Fivetran solving and how is that benefiting you?** We were able to solve a significant administrative issue (product utilization) by writing SQL logic that updates Salesforce, saving our Customer Success team hours every week. ### 12. Fluid integrations requiring minimal effort **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2022 **What do you like best about Fivetran?** Easy connector setup. Queries with relative / calculated dates are easily pulled. Processing speeds seem acceptable for now - still early days using the tool. Target integration works as expected **What do you dislike about Fivetran?** Not so much the tool limitation, however setting up a snowflake connector required adding multiple tables / permissions to snowflake to allow this to work. Made the IT department a little uneasy - monitoring performance and serve usage for now. **What problems is Fivetran solving and how is that benefiting you?** Integrating snowflake with the facebook api and gsheets. using census has rediced the number of intermetiate steps to make this possible. fewer steps, less management and lower risk of issues arising. ### 13. It was really easy to set up and does exactly what we want it to. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Fivetran?** The UI is intuitive and makes it easy to accomplish your tasks. Data is refreshed and it's really just a set it and forget it tool. I am very pleased and would recommend! **What do you dislike about Fivetran?** I think more connectors could always be better; it would be great to be able to build a custom connector as well. But overall I've enjoyed the tool quite a bit. **What problems is Fivetran solving and how is that benefiting you?** Pushing data from other systems into Salesforce so we can build bridges/links in our data warehouse. This has been gamechanging for us and how we do analytics!!! ### 14. Set it and forget it **Rating:** 4.5/5.0 stars **Reviewed by:** Chris B. | Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about Fivetran?** Service is reliable. Intuitive UI and configuration. Very helpful support. Informative error reporting and notifications. Easy to set up. Same datasets produced errors in HighTouch. They just worked in Census **What do you dislike about Fivetran?** Haven't found anything we don't like. Would be helpful to have a sync log covering all of our syncs. Paging through the sync logs for individual syncs takes a couple extra minutes when we're digging into the status. **What problems is Fivetran solving and how is that benefiting you?** We've replaced two home-rolled integrations for Salesforce and Hubspot with Census. This switch has allowed us to sync additional data from outside our main app to these tools. Updates to the data syncs can now be performed by analysts rather than software engineers and we have much better visibility into the progress and status of the data syncs ### 15. Good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Fivetran?** The best feature is the wide array of integrations. Along with the wide range, the ease of setting up the integrations is also a great plus. It's truly a seamless tool. **What do you dislike about Fivetran?** No major dislikes or disadvantages as such **What problems is Fivetran solving and how is that benefiting you?** Quick integrations with other third-party tools, which is helping solve some key business use-cases. Has also helped in reducing the time to implement projects due to the seamless integration options. ### 16. Great Low/No Code ETL and takes the headache out of large, regular data lift and shifts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Fivetran?** Easy to use. Quick to get in place. Lots of support for applications and standard connections **What do you dislike about Fivetran?** Can become expensive for data heavy integrations which potentially are still easy or much cheaper with other solutions which means you end up with multiple ETL tools **What problems is Fivetran solving and how is that benefiting you?** Their out of the box connector saved a huge amount of work getting data out of an enterprise platform and across to our data warehouse. ### 17. Easy and efficient way to move data **Rating:** 5.0/5.0 stars **Reviewed by:** Callum H. | Senior Revenue Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Fivetran?** The error logs and messages are easy to access. Failure retry has also made our error counts fall **What do you dislike about Fivetran?** So far, there is nothing I particularly dislike **What problems is Fivetran solving and how is that benefiting you?** Census allows us to move data from our warehouse to all of our commercial tools. This means all of our data is consistent across platforms ### 18. Nice service to get sources moving. Lots of surprises regarding cost, so plan very carefully. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Fivetran?** Overall ase of use, quick and thorough setup **What do you dislike about Fivetran?** Costs. Onboarding process with sales was either misleading or simply not thought out well enough; they had verbally assured us of guesstimate costs based on our industry, but once we were using it their estimate was very far off the mark. **What problems is Fivetran solving and how is that benefiting you?** Ease of use in gathering 3rd party data sources that we needed. ### 19. Sync data between all our tools with ease **Rating:** 4.0/5.0 stars **Reviewed by:** Océane . | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Fivetran?** - It is very easy to set up a sync pipeline in Census. I can send data to a new tool (Salesforce, Zendesk, GoogleAds) in less than 1 hour and I don't need to worry about it anymore. Before I had to write pipelines in airflow or prefect and check daily if everything was running smoothly. - Support team is responsive and helpful. **What do you dislike about Fivetran?** - Census is improving quickly but some simple features are missing. For example, it is hard to modify a sync once it is created. Very often, the only way to do this is to duplicate manually the existing sync. - For big initial syncs, Census can be quite credit-consuming on Snowflake. **What problems is Fivetran solving and how is that benefiting you?** - Sending data to operational tools such as Salesforce and GoogleAds is quick and reliable. - Monitoring syncing between different tools is easy. - Even people with very light coding skills can use it and debug it. **Official Response from Katy Yuan:** > Hey Océane, great to hear that Census simplifies your operational workflow! Happy to be a part of your data stack and we're working on a way to make duplicating syncs easier. ### 20. Easy to setup, hard to configure **Rating:** 3.5/5.0 stars **Reviewed by:** Paul D. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Fivetran?** Decreases engineering time to create a sync from our data warehouse to 3rd party services. Very nice that Census enforces service-specific best practices and handles deduplication of append events. With Census we can empower our non-engineers to handle data syncs that would otherwise be unaccessible to them. The documentation for specific syncs is also fantastic. **What do you dislike about Fivetran?** There is not much in the way of observability into the syncs you create. They often silently reject data and the alerting is very minimal and doesn't cover these cases. Additionally, many connections are still in active development - for example Facebook CAPI. It does not offer custom event properties and we also encountered a bug after our sync was already live. While there is much less engineering work required to set up a sync, there is still work and for a new destination it roughly took the same amount of time as if we built it ourselves. **Recommendations to others considering Fivetran:** Inquire about the specific service that you plan to use Census to integrate to. The more information Census has in their docs on a particular service, the easier your time will be setting up a sync with that service. **What problems is Fivetran solving and how is that benefiting you?** We are sending data from BQ to our ad platforms. We're solving the problem of needing to delegate this specific task to our engineering department. In this we were successful. Now we are able to hand off this project to our marketing team, who will be able to reference the syncs we have so far to create new syncs for new ad data that we would like to optimize on. **Official Response from Katy Yuan:** > Hey Paul, thanks for sharing your valuable feedback. We're releasing several observability improvements over the next few months and would love your thoughts as a design partner. Glad to hear that we've helped you enable non-engineers :) ### 21. Democratizing the data pipeline **Rating:** 5.0/5.0 stars **Reviewed by:** Robert H. | Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Fivetran?** Census has a highly intuitive interface for any user who would like to quickly and securely sync data sitting in a cloud data warehouse to another SaaS tool. It can remove the need to maintain custom data pipelines (or at least provides a common tap for custom targets/destination APIs). This frees up time for data folks to address other parts of the stack and enables non-technical folks to make their own pipelines. **What do you dislike about Fivetran?** There are bugs to work out as they scale and experience some growing pains, but the support team is very attentive to these issues. Otherwise, there are some highly desired integrations that still need to be built, which might be a detractor for teams who want to completely do away with custom data infrastructure to support reverse ETL processes. **What problems is Fivetran solving and how is that benefiting you?** Census provides a singular place to configure outflows from our data warehouse and has allowed us to remove many of the custom data infrastrucure we were using to manage these outflows (think many different scheduled serverless functions). Their tool makes governance and observability of our pipelines much more straightforward. **Official Response from Katy Yuan:** > Hey Robert, great to hear that Census is highly intuitive and empowers both data and business folks to spend less time on repetitive tasks! ### 22. simple, reliable! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Fivetran?** it is pretty simple, easy to use and setup **What do you dislike about Fivetran?** nothing specific, quite happy with cences! **What problems is Fivetran solving and how is that benefiting you?** it helps to sync data from our warehouse to a few other products we use e.g. hubspot, mixpanel ### 23. Great product, easily sync data between our databases with little or no code! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Fivetran?** Easy, little or no code solution. We sync data in our databases to Salesforce and can have non-technical people own these processes. Very strong tool that we rely on **What do you dislike about Fivetran?** Nothing, think it's pretty great. Maybe They could support more tools but they already have a plethora of tools that they cover and sync too. Or they could also have their 'Success' records sync be downloadable. **What problems is Fivetran solving and how is that benefiting you?** It's a very strong no to low code solution for syncing data between databases and tools. We sync data from databases to Salesforce and other platforms with ease. ### 24. Integrates with Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Chris F. | Salesforce Systems Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Fivetran?** Connects well with other systems like Salesforce, Databricks, etc.. **What do you dislike about Fivetran?** Not a declarative solution so it requires code **What problems is Fivetran solving and how is that benefiting you?** Contributing to tracking inventory and updating multiple systems ### 25. Does exactly what we need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Fivetran?** The user interface is simple and effective. The ramp up time to work with the platform is low, and anyone with integration experience will easily adapt. **What do you dislike about Fivetran?** I am not a fan of the pricing model being based on destination fields. **What problems is Fivetran solving and how is that benefiting you?** It is allowing us to confidently sync data on a daily basis between systems will very little lift. ### 26. A great tool to get data easily into all the places you need it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Fivetran?** Census connects to all the destinations that we need. Configuring syncs is easy, and the platform has been reliable. The Census team has been fast, responsive, and exceedingly helpful when we needed support. **What do you dislike about Fivetran?** I wish they let you download the complete set of sync error logs. **What problems is Fivetran solving and how is that benefiting you?** Census lets us get data into crucial business tools without integrating with each tool's API directly. ### 27. Easiest, most reliable way to get your data into Snowflake **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Fivetran?** Having connectors for many of the common data sources is terrific, but having a team constantly working to offer even more connectors and improving the existing ones is absolutely amazing. **What do you dislike about Fivetran?** Since I've started using Fivetran the thing that stands out to me the most is their continual improvement. I hated the initial pricing, they changed it. I had trouble with the UI, they changed it. There was a lack of transformation ability, they added dbt. Things that I dislike are typically things that most users will also not like and having Fivetran constantly improving is great. **Recommendations to others considering Fivetran:** Give it a shot - you won't be disappointed! **What problems is Fivetran solving and how is that benefiting you?** Continual ingestion of data from a multitude of different sources has been my job for the last several years, and Fivetran has made that process point and click so I can just focus on the business rules instead of the plumbing. ### 28. census is a good data tool however I find a lot of issues when using it for data syncing to sfdc **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Fivetran?** Decent interface, decent reporting capability, can be semi confusing for new users, product updates are fairly frequent **What do you dislike about Fivetran?** Integrating and pushing data to salesforce can be patchy and inaccurate compared with other tools, however at least they do offer this ability **What problems is Fivetran solving and how is that benefiting you?** Business allows us to store data external to our CRM from our product and push into our CRM when necessary ### 29. Census review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Fivetran?** Makes it easy to get your data from a db to other tools or from other tools to your db. An example: - Syncing properties into marketing automation tool (e.g. Customer.io) from Snowflake **What do you dislike about Fivetran?** Not much to dislike, if you aren't familiar with the data space it can be a little difficult to get started, but I've tried out other "Reverse ETL" tools in the space and Census seems like the easiest to get started with. **What problems is Fivetran solving and how is that benefiting you?** Getting useful data from your data warehouse to other tools that could benefit. Marketing automation is the use case that I've run into the most. Being able to know if a person did certain actions in-product can inform what emails they get, and make the experience feel more personalized and useful for them. ### 30. Would have saved me days **Rating:** 5.0/5.0 stars **Reviewed by:** Brayden H. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2022 **What do you like best about Fivetran?** Ease of use. You can get up and running in minutes, with little to no training because the platform is so intuitive. The selection of connections is incredible. This would have saved me so much time at my last role where I spent days and days building these connections out bespoke. **What do you dislike about Fivetran?** More and more connections would be great. But that is more a function of the sprawl of the market than Census. Not sure how easy to use this would be without some data experience. Even more intuitive UI for more standard business user could be great. **What problems is Fivetran solving and how is that benefiting you?** Solving for the sprawl of tools in the market and in our company. It's great to have so much flexibility until you need to move data in and out. Without Census you kill yourself trying to keep all your data aligned and moving where you need to be. **Official Response from Roslyn Coutinho:** > Hey Brayden, Thanks for sharing your feedback, we really appreciate it. We totally understand how important it is to support more integrations, and we continue to ship new ones every week – don't hesitate to let us know if there's a particular integration you'd be interested in at hello@getcensus.com. We love hearing that Census is a massive time saver for you! ### 31. Census has directly impacted how we use data **Rating:** 5.0/5.0 stars **Reviewed by:** Jack W. | Analytics Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Fivetran?** Census is easy to use and responsive to feedback. We currently use census in marketing audiences, salesforce, iterable, and zendesk ticket information. It is easy to set up and I love the integration with dbt cloud **What do you dislike about Fivetran?** I don't like that I cant write custom connectors. Compared to other tools like hightouch, census is very non-configurable on the engineering side. Having a open source connector shell would be very helpful for many of our tasks **What problems is Fivetran solving and how is that benefiting you?** The biggest impact census has currently is in our zendesk ticket information. We now update zendesk customer support tickets with information about the transaction and user within 30 minutes of ticket creation. This allows our overseas customer support team to not leave the app at all to respond and fix user issues. Its sped up our throughput significantly ### 32. Census has been very helpful for data integrations and automating our notification system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Fivetran?** It is easy to use, saving us a lot of time when we need to add new integrations to our Data Warehouse. It has also helped us reduce lots of custom code and manual work. **What do you dislike about Fivetran?** The Slack notifications we have used so far have been pretty rigid. It would be nice to customise the outlook of the notifications more than currently possible. **What problems is Fivetran solving and how is that benefiting you?** Census is helping us with our data integrations to the Data Warehouse. Additionally, we also use it to send out slack notifications when certain alerts are triggered. ### 33. Census just works **Rating:** 5.0/5.0 stars **Reviewed by:** Eric B. | Director of Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Fivetran?** We're thrilled with Census, 99% of the time it just works. We were spending too much time maintaining custom code to move data out of the warehouse and into our Ops tools. Now we have a managed service that allows us to build a single view of our customer data and push it to all of our Operations tools. Reverse ETL is a breeze now. **What do you dislike about Fivetran?** We've asked for a couple of feature enhancements here and there, but it just works with almost no support. I'd love to see the Slack integration mature a bit more as we have to come to rely on it so heavily for some support workflows. **What problems is Fivetran solving and how is that benefiting you?** Census lets us sync our customer data into all of our operations tools - Salesforce, Intercom, Slack, and more. Our Operations teams always have up-to-date, consistent, and reliable data feeds, in whichever tool they are working from. This has helped us improve support response times, build highly customized engagement campaigns, and just-in-time health alerts. **Official Response from Katy Yuan:** > Hey Eric, love that you're thrilled with Census and we'll continue to improve the platform for customers like you - great feedback on the Slack integration! ### 34. Extremely easy to get my datapipelines up and running **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Fivetran?** I think the automated startup experience is the best feature. It takes very little time to get up and running. **What do you dislike about Fivetran?** I don't love how certain schema updates cost so much. With smaller companies that are constantly updating their database schemas, costs can add up. **What problems is Fivetran solving and how is that benefiting you?** Fivetran is just saving me time. Instead of me having to build a data pipeline to get production data into our warehouse, Fivetran does it for me. It saved me quite a bit of time and head ache. ### 35. Great and Stable Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ricardo M. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Fivetran?** The most helpful thing about it is the plug and play part, its very easy to create a model a conector and a sync, very simple to deploy and if you need to change it! **What do you dislike about Fivetran?** At moment i think we need more conector and more features and a little better UI **What problems is Fivetran solving and how is that benefiting you?** We'have been using it to integrate our DW with the martech ecosystem ### 36. Quick to Set up - very well integrated **Rating:** 4.5/5.0 stars **Reviewed by:** Jonny D. | COO, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Fivetran?** Speedy for the data team to set up and connects perfectly with snowflake. We have been able to move into BI tooling quickly as a result of building this layer. **What do you dislike about Fivetran?** No complaints of the software at this time and the integrations and onboarding team have been excellent. **What problems is Fivetran solving and how is that benefiting you?** Connecting and data with snowflake and handling ELT and DBT. ### 37. Fantastic tool, great support! **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall S. | Support Operations Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Fivetran?** Support has been fantastic in helping get everything up and running. It's highly customizable and straightforward to use. **What do you dislike about Fivetran?** Not everything is plug and play -- there is absolutely some coding still needed and experience with APIs. **What problems is Fivetran solving and how is that benefiting you?** It is helping bridge the gap of needing SQL abilities to query Zendesk data. ### 38. Good Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2022 **What do you like best about Fivetran?** Overall, clean UI has helped to manage the data most conveniently and reliably. The tool efficiently handles the whole organisation's data easily without any problem, on top of everything the tool is easy to use and understand and to get started with. **What do you dislike about Fivetran?** They should work on reducing runtime as runtime is something which we disliked. Also more integations should be there, rest everyhting works fine. **What problems is Fivetran solving and how is that benefiting you?** Handing Data with ease and to deliver to the applications running easily and efficiently in more secure way. ### 39. Seamless Ease & Excellent Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Ben E. | Director of Data Science, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Fivetran?** I've had a lot of bad experiences with "out of the box" data connectors so I began my relationship with Fivetran with a lot of skepticism. I have been blown away by every step of the process. The sales process was easy and accomodating, pricing was upfront and transparent. Setting up the connections to my data was so easy that I couldn't believe I'd done it correctly the first time. The visibility into the load, performance, and errors on my various connectors is also excellent and helps me stay on top of any issues that do crop up. I'm only scratching the surface of what FiveTran has to offer but so far I've been very pleased. **What do you dislike about Fivetran?** So far I haven't had a single complaint. **What problems is Fivetran solving and how is that benefiting you?** As with most, our use with Fivetran is to move the data from the various tools we use into our data warehouse. In our case, we are taking data from things like Stripe, Hubspot, Facebook Ads, and on and on, and sending all of those various sources into Google BigQuery. ### 40. Data to the people **Rating:** 5.0/5.0 stars **Reviewed by:** Giovanni B. | Director of Customer Success & Sales Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Fivetran?** The ability to address my org's data needs with minimal involvement from engineering teams. **What do you dislike about Fivetran?** Not Census' fault, but the things that you can do (e.g. drive proactive alerting) are limited by your data structure (e.g. database is read only). **Recommendations to others considering Fivetran:** It is easy to try this tool before you buy. The value is inherently clear once you use the tool. **What problems is Fivetran solving and how is that benefiting you?** No functional leader ever has enough data. Census closes that gap by giving me the power to query, transform, and move that data to where it is most actionable. ### 41. Census implementation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2022 **What do you like best about Fivetran?** Easy to use console, clear documentation. **What do you dislike about Fivetran?** I haven't come across any areas I dislike at present. **What problems is Fivetran solving and how is that benefiting you?** Data extraction from sales force to a cdp ### 42. Powerful and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Pablo V. | Lead data scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Fivetran?** Connections are easy to set up, data models and schemas are clear and nice to work with. Monitoring is also made easy. Replications are fast. So overall, very functionnal. We had a nice support experience during our pre-sale POC. **What do you dislike about Fivetran?** Pricing is high. It's not ideal to have to wonder about how adding a new connector of some schemas/tables can affect the cost dramatically the cost. Also, some connectors are missing. But so far we made it work alright. **What problems is Fivetran solving and how is that benefiting you?** Replicate data from different sources we have (saas tools we're using, databases etc.), and load them to our data warehouse from which we use dbt to transform them before visualization. ### 43. One of the highest-leverage tools you can add to your stack **Rating:** 5.0/5.0 stars **Reviewed by:** Owen M. | Marketing Operations Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Fivetran?** Census allows users who are familiar with the data they need (whether you're formally a member of the data team or not!) to liberate it from their data warehouse and sync it to the tools that would benefit from it. As a marketing ops person, using Census means that it's *trivial* for me to add a customer's product-related activity data to Salesforce, calculate summary stats for Marketo, and much more. Just requires a little collaboration with our data team. **What do you dislike about Fivetran?** The product is still in its pretty early stages, so the UI of Census needs a little more love. Examples of this include categorizing the various syncs you have on your dashboards, their reporting of alerts/errors, etc. That said, the Census team is extremely hungry for feedback and has actively made changes based on crowdsourced feedback (and occasionally from direct, specific feedback that I've offered about my own specific use-cases). Nonetheless, the value of Census is far worth any momentary confusion I encounter, or the occasional digging required to troubleshoot issues (which stem from our own data, rather than anything wrong with Census itself). **Recommendations to others considering Fivetran:** As with any tool like this, just make sure you have a decent foundation of data already in your systems, that's prepared to be sent to other systems (e.g. appropriate field types, etc). Otherwise, no cautionary tales. **What problems is Fivetran solving and how is that benefiting you?** Prior to Census, we didn't have a great, non-Engineering-related way to sync data back to the SaaS tools that our business teams use. It meant that we only synced data to one tool – Salesforce – and making changes was cumbersome. Now we're syncing data to several places with intentions for more. We're able to operate at a much faster pace, and we're beginning to get more creative in our uses (e.g. moving some of our real-time automation in Salesforce into by-the-hour syncs via Census). **Official Response from Katy Yuan:** > Hey Owen, love your feedback and thanks for sharing the varied use cases Census helps you with! ### 44. Cool tool for syncing internal business data to external customer facing tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Fivetran?** Census fills a really neat gap in our product cycle where we need to use our internal data to inform various customer-facing needs. Whether that's sending product emails or powering sales tools, Census does a great job of filling that gap **What do you dislike about Fivetran?** At times it can be hard to debug syncing issues. For whatever reason, every so often syncs fail but then auto-recover on their own. There is a lack of visibility of what's going on underneath the hood so that creates a lack of confidence in the stability of the tool **What problems is Fivetran solving and how is that benefiting you?** The problem that it is solving is the transferring of internal data to other tools that the company uses. And instead of having to build custom tooling, Census is a flexible tool that we can leverage to meet various needs ### 45. Giorgi Sabadze **Rating:** 5.0/5.0 stars **Reviewed by:** Giorgi S. | Bi head, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Fivetran?** Its easy to use and has a great user experience. Actually I find Fivetran the best online tool in relevant field. **What do you dislike about Fivetran?** Bunch if emails which spams my inbox all the time. )) **What problems is Fivetran solving and how is that benefiting you?** Transfering data into postgres and also cool thing is that fivetran has a connector for zoho crm. ### 46. Good product for getting information from BI tools to marketing platforms **Rating:** 4.0/5.0 stars **Reviewed by:** James P. | Search Principal, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Fivetran?** Simple and works like lots of marketing platforms **What do you dislike about Fivetran?** Cant connect looker directly to census (requires snowflake) **What problems is Fivetran solving and how is that benefiting you?** Getting first party data into marketing platforms ### 47. I really liked using Census. It helps provide scalability between dbt and Salesforce **Rating:** 5.0/5.0 stars **Reviewed by:** Nika B. | Data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Fivetran?** Easy to use GUI. I can easily transfer data between dbt and Salesforce and the whole company stays aligned **What do you dislike about Fivetran?** I wish the tool was a little cheaper so we could provide more licenses **What problems is Fivetran solving and how is that benefiting you?** We always have up to date data in our salesforce which is great!! ### 48. Census has been a great reverse etl tool experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Fivetran?** Census connects to our CDW and is great for our syncing our customer data **What do you dislike about Fivetran?** there has been no dislikes on my end with census **What problems is Fivetran solving and how is that benefiting you?** census helps create a source of truth for all of our data and has helped increase our data visibility ### 49. Reliable team and technology **Rating:** 4.5/5.0 stars **Reviewed by:** Ethan L. | Associate Director of Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2021 **What do you like best about Fivetran?** The account teams are fantastic. They listen, are transparent, and genuinely want to help you succeed. Whether it's brainstorming with their product team to identify ways they can improve or giving feedback on beta releases, their team always takes time to listen and incorporate customer feedback. **What do you dislike about Fivetran?** MAR has been a pain point for a while. We are not sure how to translate between rows to MAR to credits to dollars. **Recommendations to others considering Fivetran:** Look at the pricing model for the future state to ensure you don't need to migrate to a larger platform. **What problems is Fivetran solving and how is that benefiting you?** We do not need an engineering team building marketing data pipelines. The team is now free to transform and leverage the data vs fixing pipelines. ### 50. Good software but expensive compared to competitor like stitch **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Semiconductors | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Fivetran?** quality product, more solid than competitor's product **What do you dislike about Fivetran?** price, much much more expensive, and force customers to sync unnecessary tables that drives up the cost. stitch is much, much, cheaper when it works. **What problems is Fivetran solving and how is that benefiting you?** sourcing data from various saas software without me handling all the api calls ## Fivetran Discussions - [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) - 1 comment, 2 upvotes - [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) - 1 comment, 2 upvotes - [When will an s3 destination be made available?](https://www.g2.com/discussions/when-will-an-s3-destination-be-made-available) - 1 comment, 1 upvote - [Is there a way to reduce the premium fee?](https://www.g2.com/discussions/is-there-a-way-to-reduce-the-premium-fee) - 1 comment, 1 upvote - [Can I reuse a google sheet's name that I just deleted?](https://www.g2.com/discussions/50619-can-i-reuse-a-google-sheet-s-name-that-i-just-deleted) - 1 comment, 1 upvote - [View Fivetran pricing details and edition comparison](https://www.g2.com/products/fivetran/reviews?open_modal_url=%2Fproducts%2Ffivetran%2Fwishlists%3Fhost_path%3D%252Fproducts%252Ffivetran%252Freviews%253Fpage%253D38%26source%3Dsticky_header_pin&page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+13%3A56%3A30+-0500&secure%5Bsession_id%5D=78f98997-728d-424e-bc2c-7fdb80a98f5b&secure%5Btoken%5D=fd9d25b1dffc5539aa9a4eb60b38a65c70ac5944e1cb096044f4f277a34c9325&format=llm_user) ## Fivetran Integrations - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Fivetran Features **Functionality** - Diverse Extraction Points - Data Structuring - Consolidation - Data Cleaning - Cloud Extraction - Visualization **Management** - Reporting - Auditing **Management** - Real-Time Analytics - Solution Integration - Infrastructure Compatibility - Monitoring **Management** - Disaster Recovery - Remote Backup - Storage Formats - Scheduled Backups - On-Demand Restoration **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Solution Provision** - System Failover - Pay by Usage - Service Provision **Diverse Extraction Points** - Diverse Extraction Points **Reporting** - Activity Monitoring - Documentation - Alerts/Notifications **Security** - Data Encryption - Security and Compliance - Deduplication ## Top Fivetran Alternatives - [Skyvia](https://www.g2.com/products/skyvia/reviews) - 4.8/5.0 (335 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) - 4.4/5.0 (287 reviews) - [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) - 4.7/5.0 (120 reviews)