---
title: Fivetran Reviews
meta_title: 'Fivetran Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 828 reviews by the users' company size, role or industry
  to find out how Fivetran works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 828
  scale: '5'
date_modified: '2026-08-13'
parent_category:
  name: Cloud Data Integration
  url: https://www.g2.com/categories/cloud-data-integration
---


# Fivetran Reviews
**Vendor:** Fivetran  
**Category:** [ETL Tools](https://www.g2.com/categories/etl-tools)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 828
## About Fivetran
Fivetran is the data foundation for AI. One platform moves, manages, and transforms data from every application, database, event stream, and file your business runs on into a governed foundation that analytics, operations, and AI can act on. Connectors deploy in minutes, run themselves, and adjust automatically when a source changes, so your data team spends its time building, not maintaining pipelines.



## Fivetran Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Fivetran, enjoying seamless integration and effortless maintenance post-setup. (187 reviews)
- Users appreciate the **easy setup** of Fivetran, making it straightforward to integrate with existing applications. (74 reviews)
- Users value the **easy integration** of Fivetran, enabling seamless connectivity with various applications and tools. (73 reviews)
- Users value the **responsive customer support** from Fivetran, enhancing their overall experience and satisfaction. (62 reviews)
- Users appreciate the **intuitive and simple layout** of Fivetran, making data management effortless and enjoyable. (59 reviews)
- Integrations (51 reviews)
- Users value the **easy integrations** of Fivetran, appreciating the seamless connectivity across multiple data sources. (49 reviews)
- Data Integration (44 reviews)
- Time-saving (40 reviews)
- Data Management (38 reviews)

**What users dislike:**

- Users experience **sync issues** with sporadic failures and confusion over usage quotas, complicating their workflow. (60 reviews)
- Users note that Fivetran&#39;s pricing is **quite expensive** , which limits accessibility for many potential users. (36 reviews)
- Users face **integration issues** with Fivetran, especially regarding schema ownership and modifying connections efficiently. (28 reviews)
- Users find the **learning curve steep** , requiring significant technical knowledge to effectively navigate the system initially. (27 reviews)
- Users consider Fivetran&#39;s **pricing issues** a barrier, wishing for lower costs and more flexible options for accessibility. (24 reviews)
- Feature Limitations (21 reviews)
- Data Management (18 reviews)
- Insufficient Guidance (18 reviews)
- Missing Features (16 reviews)
- Bugs (15 reviews)

## Fivetran Reviews
  ### 1. Very opaque pricing / billing practices, unhelpful support

**Rating:** 0.5/5.0 stars

**Reviewed by:** Onur S. | CTO, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 13, 2023

**What do you like best about Fivetran?**

Easy to spin up ETLs from various data sources straight into data warehouses. It works really well for low-volume data sources such as Google Sheets etc. effectively cutting the engineer in the loop from these data sources.

It is easy to spin up sources from high-volume data sources like Google Analytics, Meta Ads etc. but be extremely aware that this is very cost ineffective usage of the platform.

**What do you dislike about Fivetran?**

Extremely opaque billing practices. Our bill shot up about 5x month over month with no notice because of very loose usage of "free historical syncs." 

The initial trial period for connectors obfuscates billing for connectors and the platform does not provide any control over your spending (such as maximum spend limits or accurate spend forecasts). In conjunction with how the usage is calculated - effectively, you will get charged 80% of the usage for the month on the first day and the rest throughout the month; this means that you do not have any control over your spending throughout the month.

On top of this, the support for billing is extremely thin and our experience is that Client Success team has a very limited understanding of billing and usage and even less agency over it.They will hop on a call when you want and they will act emphathic etc. but in our experience, they never follow-up on their action items. Extremely unhelpful and patronizing attitude in general.

**What problems is Fivetran solving and how is that benefiting you?**

We used fivetran to extract data from various sources and sink it in our data warehouse. It does this job relatively okay but the billing practices make the tool effectively a very low ROI investment, I'd recommend just going the traditional ETL route.

  ### 2. Breaks too often, unhelpful support, expensive

**Rating:** 0.0/5.0 stars

**Reviewed by:** Tony P. | Founding Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 03, 2023

**What do you like best about Fivetran?**

It usually works, nothing much to add here.

**What do you dislike about Fivetran?**

Providers break very often. It takes weeks for support to resolve such issues.
It takes days for support to respond to urgent issues

Some API methods have ridiculous designs, e.g. updating the schema: you have to perform 7 API calls in a row to achieve a single change in the config.
There's no API versioning; requests and responses just get updated.

Pricing is extreme. Self-hosted solutions, for example, Airbyte, are identical in terns of setup and maintenance efforts, but you only pay for hosting.

Last, but not least, it's not fast at all.

**What problems is Fivetran solving and how is that benefiting you?**

Data syncs from external providers

  ### 3. Fine product, complex costing, terrible treatment.

**Rating:** 0.0/5.0 stars

**Reviewed by:** jacob N. | Senior Data Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 14, 2022

**What do you like best about Fivetran?**

I used their netsuite connector to move data to databricks. Their integrations work fine and were easy to setup. You can choose how frequent you want the data to be synced and its easy to add new tables.

**What do you dislike about Fivetran?**

I have been using Fivetran for three months now and have been through 3 Account managers (Due to restructuring). My current manager tricked me into an annual contract by promising me discounts which were never applied. The costing is calculated based on Monthly Active Rows,  which non of to account managers understood and could warn / provide feedback on expensive tables like transactionaccountingline table (non-incremental) which is necessary for Netsuite and also part of Fivetran's  official dbt models. Overall its been a turbulent experience leaving me to write this review suggesting to look into other vendors.

**What problems is Fivetran solving and how is that benefiting you?**

ELT, Fivetran like many other companies are trying the manage the complex engineering of ELT. This idea is nice as companies can focus on what is important and not spend a lot of time doing data engineering.

  ### 4. 14x Price Increase

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2022

**What do you like best about Fivetran?**

It worked fine, but then they increased our price by 14x YoY.

**What do you dislike about Fivetran?**

14x Price increase, and it says it updates our salesforce real time, but it's really once a day.

**What problems is Fivetran solving and how is that benefiting you?**

SFDC visibility.

  ### 5. Fivetran feedback

**Rating:** 1.0/5.0 stars

**Reviewed by:** Amey D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2023

**What do you like best about Fivetran?**

When it works, it's seamless. Very polished on the API front

**What do you dislike about Fivetran?**

It is ridiculously slow, for the price I pay. Cannot do anything real-time for now.

**What problems is Fivetran solving and how is that benefiting you?**

We ingest data from our customers systems and right now Fivetran eliminates the need for having data engineers to some degree.

  ### 6. Fivetran has Absolutely awful data integrity + price gouging.  Do not get stuck on Fivetran

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2022

**What do you like best about Fivetran?**

In theory it's a great concept.  However the data integrity has been terrrible.  I can't tell you how much time and money lost because the data tables don't line up properly.

**What do you dislike about Fivetran?**

First, the data integrity.  Of the 8 or so data sources we have used, at least 6 have had a major data integrity issue.  And their customer support is severly lacking.  Once I waited a month with no answer, and eventually debugged it FOR them.  

Second, the price gouging.  They know that once you have built dashboards on top of their tool, it's a huge lift to switch.  So they are trying to double our pricing for less usage this year.  

Don't sign up unless you want to get stuck on them.

**What problems is Fivetran solving and how is that benefiting you?**

Data pipeline, in theory.  I would love to have ETL as a service.  Data pipeline, in theory.  I would love to have ETL as a service. Data pipeline, in theory.  I would love to have ETL as a service.

  ### 7. ETL for dummies

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 24, 2022

**What do you like best about Fivetran?**

Authenticating for Google Ads data is handled by Fivetran, no need to create your own OAuth application

**What do you dislike about Fivetran?**

Pricing model is smart, but still becomes very expensive. Logs of actions are keps but only available for 7 days. Support is not so good

**Recommendations to others considering Fivetran:**

if you have the skill to build the system yourself, then don't waste your money with fivetran.
if it's your only option, well then it's your only option

**What problems is Fivetran solving and how is that benefiting you?**

I now understand that Fivetran is not worth it. If you can spare the time you will always get a better result building the system yourself

  ### 8. Tool for developers mostly

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2021

**What do you like best about Fivetran?**

- Open pricing information
- Flexible payment plans
- Solid number of connectors (however, there is an issue -> see downsides)

**What do you dislike about Fivetran?**

- The connectors break every second week, and Fivetran doesn't monitor that - they only learn from the tickets
- CS team will rather tell you to explore REST API calls on your own and will not proactively explore the technical issue. This can be an issue if you are a non-technical person
- The service is quite pricy and you will be charged even for downtimes because of their monetization approach
- Response time is not reliable, sometimes it might take 2-3 working days to reply to the ticket

**Recommendations to others considering Fivetran:**

Only use if you can debug technical problems

**What problems is Fivetran solving and how is that benefiting you?**

Connecting Google Ads, CRM, Stripe to DWH to get some data insights. An initial configuration is relatively fast and relatively straightforward.

  ### 9. Absolutely scam, don't ever sign a contract with them

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2021

**What do you like best about Fivetran?**

The product works itself. If you have the budget and want to build your ETL pipeline, Fivetran works.

**What do you dislike about Fivetran?**

Signing a contract with them means that you will pay for it and they won't provide the service. Terrible customer service. They hired non-technical people to do customer support.

**What problems is Fivetran solving and how is that benefiting you?**

You can build your ETL pipeline with Fivetran if you have the budget and developers.

  ### 10. Good service - terrible pricing model

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 05, 2021

**What do you like best about Fivetran?**

Ease of use. Good and growing selection of connectors.

**What do you dislike about Fivetran?**

Pricing model. FiveTran recently switched to a 'consumption' model from a flat fee. Of course, their costs are not really affected by consumption. The switch is pricing model meant our cost to use FiveTran tripled. The pricing change has caused us to choose another provider.

**What problems is Fivetran solving and how is that benefiting you?**

Primary use was to get Magento data into our BI suite.

  ### 11. Fivetran fell apart alot

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 16, 2021

**What do you like best about Fivetran?**

How easy it was to set up new pipelines.

**What do you dislike about Fivetran?**

How often the pipelines fell behind. For larger ones they would take 2 weeks to resync

**Recommendations to others considering Fivetran:**

See if other options if you're replicating large databases

**What problems is Fivetran solving and how is that benefiting you?**

Moving data between databases


## Fivetran Discussions
  - [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) - 1 comment, 2 upvotes
  - [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) - 1 comment, 2 upvotes
  - [When will an s3 destination be made available?](https://www.g2.com/discussions/when-will-an-s3-destination-be-made-available) - 1 comment, 1 upvote
  - [Is there a way to reduce the premium fee?](https://www.g2.com/discussions/is-there-a-way-to-reduce-the-premium-fee) - 1 comment, 1 upvote
  - [Can I reuse a google sheet&#39;s name that I just deleted?](https://www.g2.com/discussions/50619-can-i-reuse-a-google-sheet-s-name-that-i-just-deleted) - 1 comment, 1 upvote

- [View Fivetran pricing details and edition comparison](https://www.g2.com/products/fivetran/reviews?filters%5Bnps_score%5D%5B%5D=1&section=pricing&secure%5Bexpires_at%5D=2026-08-13+13%3A38%3A07+-0500&secure%5Bsession_id%5D=337f14ea-e593-4d13-a477-129516cc7687&secure%5Btoken%5D=9342d4fb8e5d1c45ecef5e50bfcca69e34fff2dfe6a74112f67f3690701a1950&format=llm_user)
## Fivetran Integrations
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## Fivetran Features
**Functionality**
- Diverse Extraction Points
- Data Structuring
- Consolidation
- Data Cleaning
- Cloud Extraction
- Visualization
- Data Extraction
- Real-Time Data
- Image Extraction
- IP Address Extraction
- Email Address Extraction
- Metadata Extraction
- Document Extraction
- Phone Number Extraction
- Auto Extraction
- IP Address Extraction
- Email Address Extraction
- Image Extraction
- Web Data Extraction

**Management**
- Reporting
- Auditing

**Management**
- Real-Time Analytics
- Solution Integration
- Infrastructure Compatibility
- Monitoring

**Data Management**
- Data Integration
- Metadata
- Self-service
- Automated workflows

**Data Management **
- Data Modeling
- Auditing
- Observability
- Data mapping
- Reporting

**Agentic AI - DataOps Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Management**
- Disaster Recovery
- Remote Backup
- Storage Formats
- Scheduled Backups
- On-Demand Restoration

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability
- Non-Relational Transformations
- Data Extraction

**Solution Provision**
- System Failover
- Pay by Usage
- Service Provision

**Analytics**
- Analytics capabilities
- Dasboard visualizations

**Functionality**
- Debugging
- Workflow Automations
- Notifications
- API Integrations
- Programmed trigger of data sync
- Incremental data sync
- Data audit

**Diverse Extraction Points**
- Diverse Extraction Points

**Additional Functionality**
- Data Storage Management
- Customizable Templates
- Multiple Data Sources
- Forecasting
- Reminders
- Multi-Language
- Visual Discovery
- Mobile Access
- Rules-Based Workflow
- API
- Customizable Forms
- Drag & Drop
- Third-Party Integrations
- Workflow Management
- Data Mapping
- Trend Analysis
- Compliance Management
- Data Connectors
- Multi-Channel Distribution
- Search/Filter
- Data Transformation
- Data Import/Export
- Data Synchronization
- Reporting/Analytics
- Surveys & Feedback
- Customizable Fields
- Forms Management
- Multi-Channel Data Collection
- HIPAA Compliant
- Metadata Management
- Secure Data Storage
- Generative AI
- Access Controls/Permissions
- Multi-Device Support
- AI Copilot
- Visual Analytics
- Audience Targeting
- Offline Response Collection
- Data Capture and Transfer
- Customizable Reports
- Activity Dashboard
- Dashboard Creation
- Version Control
- Query Builder
- IP Rotation
- AI/Machine Learning
- Data Verification
- Optical Character Recognition
- Batch Processing
- Data Aggregation and Publishing
- Job Scheduling
- Data Mining
- Proxy Rotation
- Geotargeting
- Data Aggregation
- JavaScript Rendering
- HTML Parsing
- Multiple File Format Support
- Data Cleansing
- Reporting & Statistics
- Natural Language Processing
- CAPTCHA Solving
- Integration Management
- Website Crawling
- Scheduling
- Bot Mitigation
- User Management
- Customization
- Proactive Error Detection

**Additional Functionality**
- Data Mapping
- Monitoring
- Charting
- Integration Management
- Reporting/Analytics
- Ad hoc Analysis
- Access Controls/Permissions
- API
- Match & Merge
- Real-Time Monitoring
- Metadata Management
- Pipeline Management
- Job Scheduling
- Dashboard Creation
- Data Storage Management
- Multiple Data Sources
- Data Import/Export
- Generative AI
- Data Quality Control
- Data Connectors
- Customizable Reports
- Single Sign On
- Version Control
- Visual Analytics
- Accounting Integration
- Real-Time Data
- eCommerce Management
- AI Copilot
- CRM
- Data Visualization
- SSL Security
- Search/Filter
- Real-Time Analytics
- Data Capture and Transfer
- Collaboration Tools
- Performance Management
- Data Synchronization
- Drag & Drop
- Data Replication
- Activity Dashboard
- Database Support
- Workflow Management
- Alerts/Notifications
- Predictive Analytics
- Data Migration
- Third-Party Integrations
- Reporting & Statistics
- Data Analysis Tools

**Reporting**
- Activity Monitoring
- Documentation
- Alerts/Notifications

**Monitoring and Management**
- Data Observability
- Testing capabilities

**Security**
- Security Compliance
- Data Encryption

**Security**
- Data Encryption
- Security and Compliance
- Deduplication 

**Cloud Deployment**
- Hybrid cloud support
- Cloud migration capabilities

**Generative AI**
- AI Text Generation

**Generative AI**
- AI Text Generation
- AI Text Summarization

## Top Fivetran Alternatives
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