# Fivetran vs Matillion Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fivetran excels in user-friendliness, with many highlighting its **pre-defined schema** for a wide range of products, making reporting straightforward. Users appreciate the **easy connectors** that allow data to be loaded with just a click, streamlining the integration process.
- **Users say** that Matillion's recent updates, particularly the integration of **AI components** , have significantly enhanced its capabilities, allowing for advanced data processing directly within the pipeline. This innovation is seen as a major advantage for teams looking to leverage modern data techniques.
- **Reviewers mention** that Fivetran's implementation process is notably quick and intuitive, with many users praising the **resources available for each connection**. This ease of setup is a key factor for teams needing to get up and running without extensive delays.
- **According to verified reviews** , Matillion's user interface is designed for comfort and ease of understanding, which is particularly beneficial for new users. The **well-maintained configuration section** allows users to easily navigate and utilize the platform's features, enhancing overall usability.
- **G2 reviewers highlight** that while both platforms offer solid support, Fivetran's community resources and customer support are frequently mentioned as a strong point, helping users troubleshoot and optimize their data integration efforts more effectively.
- **Users report** that Matillion's concurrent scheduling feature is a standout, as it helps prevent workflow conflicts, making it easier to manage complex data pipelines. This capability is particularly valuable for teams handling multiple data processes simultaneously.



| | Fivetran | Matillion | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 794 | 84 | 
| **Largest Market Segment** | Mid-Market (59.0% of reviews) | Mid-Market (51.9% of reviews) | 
| **Entry Level Price** | Free | Starting at $2.00/credit Credit | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (203 reviews)
- Easy Setup (82 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (46 reviews)

### Matillion

Pros:
- Ease of Use (10 reviews)
- Automation (5 reviews)

Cons:
- Feature Limitations (9 reviews)
- Expensive (4 reviews)

---
## Ratings Comparison
| Rating | Fivetran | Matillion | 
|---|---|---|
  | **Meets Requirements** | 8.6 (584 reviews) | 8.6 (65 reviews) | 
  | **Ease of Use** | 9.0 (592 reviews) | 9.1 (67 reviews) | 
  | **Ease of Setup** | 9.1 (373 reviews) | 8.2 (34 reviews) | 
  | **Ease of Admin** | 8.8 (327 reviews) | 8.3 (27 reviews) | 
  | **Quality of Support** | 8.5 (534 reviews) | 8.3 (62 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 8.3 (27 reviews) | 
  | **Product Direction (% positive)** | 8.3 (530 reviews) | 8.7 (63 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### Matillion

#### Entry-Level Pricing

Plan: Basic

Price: Starting at $2.00/credit Credit

Description: Starts with 5 users


Key Features:
- Unlimited read-only users
- Cloud-native orchestration jobs
- Real-time validation & sampling components

[Browse all 3 editions](https://www.g2.com/products/matillion-2023-06-26/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 176 |
| **Matillion** | N/A | N/A |

#### Functionality

| Feature | Fivetran | Matillion | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | 
| **Data Structuring** | 8.5 (145 reviews) | Not enough data | 
| **Consolidation** | 8.4 (129 reviews) | Not enough data | 
| **Data Cleaning** | 7.1 (116 reviews) | Not enough data | 
| **Cloud Extraction** | 8.7 (138 reviews) | Not enough data | 
| **Visualization** | 6.4 (111 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | Matillion | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.4/10 | 218 |
| **Matillion** | 8.5/10 | 61 |

#### Management

| Feature | Fivetran | Matillion | 
|---|---|---|
| **Reporting** | 7.7 (150 reviews) | 7.8 (51 reviews) | 
| **Auditing** | 7.4 (146 reviews) | 7.8 (49 reviews) | 

#### Functionality

| Feature | Fivetran | Matillion | 
|---|---|---|
| **Extraction** | 8.9 (161 reviews) | 8.8 (53 reviews) | 
| **Transformation** | 8.1 (171 reviews) | 9.0 (54 reviews) | 
| **Loading** | 8.9 (194 reviews) | 9.0 (54 reviews) | 
| **Automation** | 9.0 (194 reviews) | 8.9 (53 reviews) | 
| **Scalability** | 8.5 (188 reviews) | 8.5 (54 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 95 |
| **Matillion** | N/A | N/A |

#### Management

| Feature | Fivetran | Matillion | 
|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (77 reviews) | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | 

#### Solution Provision

| Feature | Fivetran | Matillion | 
|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | 
| **Pay by Usage** | 8.3 (71 reviews) | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Matillion** | N/A | N/A |

#### Management

| Feature | Fivetran | Matillion | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | Matillion | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Matillion | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Fivetran (2):** [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Matillion (1):** [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | Matillion | 
|---|---|---|
| **Small-Business** | 27.4% | 24.1% | 
| **Mid-Market** | 59.0% | 51.9% | 
| **Enterprise** | 13.6% | 24.1% | 

### By Industry

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.8%
- **Other:** 32.7%

#### Matillion

- **Computer Software:** 17.7%
- **Information Technology and Services:** 16.5%
- **Hospital & Health Care:** 6.3%
- **Retail:** 6.3%
- **Financial Services:** 6.3%
- **Telecommunications:** 3.8%
- **Information Services:** 2.5%
- **Insurance:** 2.5%
- **Program Development:** 2.5%
- **Hospitality:** 1.3%
- **Other:** 34.2%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (267 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (211 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (199 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (822 reviews)

### Alternatives to Matillion

- [dbt](https://www.g2.com/products/dbt/reviews) — 4.7/5 stars (205 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (199 reviews)
- [Azure Data Factory](https://www.g2.com/products/azure-data-factory/reviews) — 4.6/5 stars (99 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (211 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (396 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)
- [Stitch](https://www.g2.com/products/stitch-2026-01-09/reviews) — 4.4/5 stars (68 reviews)
- [Apache NiFi](https://www.g2.com/products/apache-nifi/reviews) — 4.2/5 stars (26 reviews)
- [IBM StreamSets](https://www.g2.com/products/ibm-streamsets/reviews) — 4.0/5 stars (117 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (767 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### Matillion

- Title: [What is Matillion ETL used for?](https://www.g2.com/discussions/what-is-matillion-etl-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "ETL is central to data engineering, but legacy tools keep teams tied to code. Matillion’s Data Productivity Cloud powers Maia, the first true agentic data..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-matillion-2023-06-26)