What do you like best?
Instagram Feed sceduling, which is great for the editor and makes it possibilty to up the quantity of posts.
The Measurement option and the possibilty to export data about Instagram Feed and Instagram-Story-Engagement, Clicks, Tap Backs, which makes a good basis to give editorial teams feedback about their Social performance.
I like the Followers analysis which gives us a good overview about who they are, when they are active etc - maybe you could include the possibility for the follower analysis of a single post?
What do you dislike?
We can't scedule Instagram-Stories and the whole surface of the tool is a bit confusing and not intuitive. Its okay for Social Media Manages to use - but for editors who scedule their own posts it would be better if we had a "tab" on the surface which is just for sceduling (easy to understand, intuitive) and then one surface which is for all the other options of the tool, which is just important for strategic purposes an monitoring.
Recommendations to others considering the product:
Good for sceduling and measurement, busy surface not easy to use for editors in general.
What problems are you solving with the product? What benefits have you realized?
We use the Insta Feed sceduling option which benefits our editors workflow. Unfortunately due to copyright issues (based in Germany) we can't use the crossposting option so often, as we still need to get release on the image rights.
I would like to see linkclicks in the Instagram Stories analysis. When the timeframe is more than 2 weeks the Instagram Stories are overlapping which makes it impossible to see the exits, views, impressions etc.