# Brandwatch Social Media Management Reviews **Vendor:** Brandwatch **Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Average Rating:** 4.0/5.0 **Total Reviews:** 981 ## About Brandwatch Social Media Management Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. ## Brandwatch Social Media Management Pros & Cons **What users like:** - Users find Brandwatch Social Media Management extremely **easy to use** , appreciating its straightforward setup and unified platform. (70 reviews) - Users love the **scheduling feature** of Brandwatch, making content management across platforms effortless and efficient. (45 reviews) - Users love the **seamless content publishing** of Brandwatch Social Media Management, making their work much more efficient. (45 reviews) - Users appreciate the **centralized management** of Brandwatch, enhancing efficiency in overseeing multiple social media channels seamlessly. (43 reviews) - Users appreciate the **seamless content publishing** of Brandwatch, making workflow management across platforms significantly simpler. (41 reviews) - Multi-platform (36 reviews) - Social Media Integration (35 reviews) - Users appreciate the **excellent customer support** from Brandwatch Social Media Management, enhancing their overall experience with the platform. (30 reviews) - Helpfulness (28 reviews) - Scheduling (28 reviews) **What users dislike:** - Users express frustration with **slow performance and frequent bugs** that hinder effective use of Brandwatch. (31 reviews) - Users experience **publishing limitations** with Brandwatch, including bulk scheduling issues and inability to post simultaneously across platforms. (27 reviews) - Users experience **limited features** with Brandwatch, leading to frustrations in social media planning and functionality. (24 reviews) - Users experience significant **missing features** in Brandwatch, including poor onboarding and frustrating scheduling limitations. (21 reviews) - Users find the **complex usage** of Brandwatch challenging due to confusing features and numerous bugs hindering functionality. (17 reviews) - Users face a **steep learning curve** , struggling with onboarding and various technical issues that hinder effective usage. (16 reviews) - Software Glitches (16 reviews) - AI Limitations (15 reviews) - Scheduling Issues (15 reviews) - Inadequate Support (13 reviews) ## Brandwatch Social Media Management Reviews ### 1. Streamlined Social Management with Minor Connectivity Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I love how Brandwatch Social Media Management keeps all feedback organized, which is really helpful. It saves me a bunch of time since it can schedule posts for me on Instagram, Facebook, and TikTok. What I like most is how easy it is to see all of my clients' content in one place and how easy it is to keep their feedback and approvals organized. The calendar view lets me see all of the posts going out on a certain day, which helps me and the clients stay organized. It's nice to be able to check that all of my clients' posts went out on a certain day. Plus, the fact that I can do engagement in Brandwatch is a game changer. Managing all of my clients and their posts and engagement in one place is really convenient. The initial setup of Brandwatch was pretty easy since it's intuitive, and it took me about a week to fully understand the software and feel 100% comfortable using it. **What do you dislike about Brandwatch Social Media Management?** The only thing that bothers me sometimes is the channels will disconnect and then I have to reconnect my clients Instagrams or Facebooks to Brandwatch which can be time consuming. I think that if Brandwatch could just make sure that the accounts stay connected would be great, unless of course the client changes their password or something then you need to reconnect -- I understand that. But randomly disconnecting is a bit frustrating **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management to organize feedback, schedule posts, and manage client engagement in one place, saving me time and preventing disorganization. ### 2. Centralised Comment Management, Troubling Scheduling Issues **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Brandwatch Social Media Management?** I like that comment checks are easy and centralized with Brandwatch Social Media Management, making it unnecessary to log into different accounts. I also find the Listen feature cool as it adds value as an offering to clients. **What do you dislike about Brandwatch Social Media Management?** I think the whole platform is behind. The scheduling tool is awful and we will not stay on if it's not improved. There are slow upload speeds, limited sizes, and it's not up to date with platform requirements. It has a limited capacity to post, can't cross-schedule, posts fail to go live for no reason, and when they are rescheduled they work so it's just errors everywhere. LinkedIn doesn't have a native button for carousels. You should look at Metricool as an example of a good scheduler. Also, it's so expensive, and the initial setup was not easy or clear. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management for central comment checks and easy, though limited, reporting. It adds value to client offerings through the Listen feature. ### 3. Fantastic Scheduling Tool with Room for Cross-Platform Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah F. | Chargée de stratégie marketing digital, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Brandwatch Social Media Management?** I love the tags & categories management and the easiness to create customizable reports with Brandwatch Social Media Management. It helps me diversify our creative assets and makes it easy to schedule and organize our publications. The initial setup was very easy and enjoyable. Our decision to switch to Brandwatch Social Media Management was driven by the aim to have a one-in-all platform, especially since we already had Consumer Research with Brandwatch. The customer service and the overall positive experience with the platform were also incentives. **What do you dislike about Brandwatch Social Media Management?** The main limitation at the moment is the fact that the published does not support the X Premium feature that allows us to publish posts longer than 250 characters. Another limitation is the fact we are not able to publish across several platforms in one single action. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management to diversify creative assets, easily schedule and organize publications, and thoroughly monitor account activities. ### 4. Seamless Social Media Management with Time-Saving Features **Rating:** 4.5/5.0 stars **Reviewed by:** Mahir M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2026 **What do you like best about Brandwatch Social Media Management?** I really like the seamless ability to cut time by posting to multiple accounts at once. It's one of the most time-efficient aspects that saves a lot of time in the long run, letting me spend more time on making quality content. I also really like the interface; it's very clearly laid out with different sections that allow me to easily check scheduled and published content without confusion. The initial setup was very easy and seamless—no errors at all—and it happened within minutes. Altogether, these features help me offload my cognitive capacity, knowing that posting is done for me in an autonomous manner, so I can focus on creating engaging content. **What do you dislike about Brandwatch Social Media Management?** I think the login process is a very tightly timed login process, and once I log in and then pass that timer, I often have to restart or I run into an error. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch Social Media Management saves me time by letting me post to multiple social media accounts at once and reduces cognitive load by automating posts. Its clear interface makes managing scheduled and published content easy, even with lots of content going out. ### 5. Tedious Scheduling, Not Worth the Cost **Rating:** 0.5/5.0 stars **Reviewed by:** Natarsja L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Brandwatch Social Media Management?** I like the view of the calendar, and it makes comment checks a lot easier. Scheduling is something I value as it saves a lot of time manually posting. **What do you dislike about Brandwatch Social Media Management?** I don't love a lot to be honest, I think Brandwatch Social Media Management causes more issues than it solves problems. Scheduling is extremely tedious because you have to manually select a channel and platform for every single post instead of cross posting on platforms. There are also a lot of issues with video and image formats and dimensions that we haven't had with other scheduling tools. You also have to scroll all the way through the measure dashboard of your report before you export it, otherwise data hasn't loaded in the exported PDF. Brandwatch was expected to be faster with scheduling and more reliable for reporting, but it's actually way longer and way more expensive. The initial setup was too complicated, and the initial calls felt kind of pointless. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management for scheduling, reporting, and comment checks. It makes comment checks a lot easier, and I like the calendar view. ### 6. Impactful Social Listening Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Brandwatch Social Media Management?** The UI for many of the suites is pretty easy to learn and understand. This has helped the broadening rollout from my team feeling comfortable and empowered to leverage. **What do you dislike about Brandwatch Social Media Management?** I've still had issues getting all the suites to live in one place. I have a couple links that I must use in order to access instead of everything just being in one place. Getting more specific to platform tools, mentions are often something I look at for social listening. When clicking on specific points on the trended chart, BW ranks the topics but it doesn't state what the criteria for those rankings are. I initially thought it was pure reach from that post but I've seen several instances of that not being the case. Would love to get more clarity around how the tool is creating that hierarchy. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to see broader conversions about our company's brand is very beneficial to getting consumer insight on how we're perceived/talked about in media. The social listening tool has allowed us to rollout a reoccurring report that consists of mention volume/sentiment and how those tracking metrics are influenced by our business decisions. The data is very easy to manipulate in and do a more story telling approach which has truly been impactful to the broader marketing teams. ### 7. Robust Analytics with Simple Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Vishakha P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Brandwatch Social Media Management?** I use Brandwatch Social Media Management to monitor content across multiple social media platforms from a single dashboard. I find the analytics and reporting tools provide useful insights to track performance and improve social media strategies. The automated reporting tool is also very useful as it saves time when preparing performance summaries. Brandwatch consolidates data from multiple channels into clear dashboards, making it easier to monitor engagement, reach, and audience interactions without manual interventions. I appreciate that Brandwatch was preferred for its clean UI and better query and channel outputs. The initial setup was very easy. **What do you dislike about Brandwatch Social Media Management?** Sentiment tagging could be improved. Most of the time, the negative sentiment is marked as neutral sentiment. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management to monitor content across multiple platforms from one dashboard, manage large volumes of audience interactions, and get clear insights with its analytics, reporting, and automated tools, which save time and improve our strategies. ### 8. Brandwatch cuts my social media time down **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Brandwatch Social Media Management?** What I like most about Brandwatch is the Engage section. It has drastically cut down my social media monitoring time, and I know I won’t miss anything the way I used to when I had to switch between platforms. **What do you dislike about Brandwatch Social Media Management?** Although Brandwatch offers 24/7 support and ways to get in touch, I don’t like that there isn’t someone proactively reaching out to check whether I’m using the platform correctly or getting the most out of it. I’d also love access to more videos or guided resources so I can learn more and improve how I use the program. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch is solving the problem of not enough engagement, with the monitoring of our platforms and suggestive posting times we have broken this spell of little engagement. ### 9. Approval Workflow Helps, But Scheduling and Analytics Need Major Improvement **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Brandwatch Social Media Management?** The ability to allow approval when scheduling out a handful of posts to a variety of social media platforms has been super helpful for upper management to have eyes on content. **What do you dislike about Brandwatch Social Media Management?** The main thing I dislike about Brandwatch is the inability to schedule out multiple posts at a time in the same window, it only allows post cloning. Also, the analytics are very different across the board with the APIs not pulling in correctly or having different labels for each metric. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is currently solving our approval process and saving us time that way by having multiple brands linked to this third party management system. ### 10. Easy to Use with Rich Data Sources and Straightforward Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Ricardo G. | Principal Corporate Affairs, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Brandwatch Social Media Management?** Easy to use, with a wide range of sources to analyse, and straightforward report building. **What do you dislike about Brandwatch Social Media Management?** It would be great to have access to some live courses that show how to excel on the platform and make the most of its features. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The monitoring is intense, which is important given that we’re dealing with a complex, constantly changing scenario. It helps us define strategies and stay aligned as conditions evolve. ### 11. Seamless Scheduling, Room for Improvement in Campaign Display **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** I use Brandwatch Social Media Management to predominantly schedule content across social media platforms. It allows me to post on multiple platforms pretty seamlessly. I find scheduling to be pretty convenient, and I appreciate the feature for copying posts over, as it usually works well. I also value the calendar feature where we keep important dates, which helps us stay on top of recurring content pieces. **What do you dislike about Brandwatch Social Media Management?** When too many campaigns are on the same day it doesn't list them all, it just says +1, +2 etc. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management to post on multiple platforms seamlessly, making scheduling pretty convenient. The calendar helps us stay on top of recurring content pieces. ### 12. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Rene M. | Digital Marketing Expert, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 ### 13. Great Potential, But Needs Easier Multi-Platform Scheduling and Grid Management **Rating:** 4.0/5.0 stars **Reviewed by:** Holly D. | Social Media Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** I really like being able to see all clients on one page — it makes managing multiple accounts much easier. I also love the calendar section, which gives a clear overview of upcoming content. Another great feature is the ability to collab post directly within the platform — it’s efficient and helps streamline the approval process. **What do you dislike about Brandwatch Social Media Management?** I think it would be really helpful to have the ability to schedule content to multiple platforms at once (e.g., TikTok, Instagram, etc.) rather than having to exit out, copy, and reschedule each post individually. It would also be great to have an improved grid view display, so you can preview the layout without needing everything to be “scheduled” first. Another challenge is moving posts between dates — it’s a bit cumbersome right now. A drag-and-drop or swap feature would make it much easier to rearrange content quickly. Lastly, I’d love the option to draft stories without assigning a poster right away, so we can build and organize story sets more efficiently. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I really like that the platform helps me publish to multiple pages automatically, which saves a lot of time compared to manual posting. One feature that could make it even better would be a concept listing or brainstorming section, so all ideas and content planning could stay organized and contained within the platform. ### 14. My favourite social media management software **Rating:** 5.0/5.0 stars **Reviewed by:** Alexie B. | Social Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Brandwatch Social Media Management?** I like that Brandwatch is an all-in-one tool for social media management so that most channels can be taken care of in one place. It's a very user-friendly yet at the same time powerful tool that helps us not only keep up with conversations happening on our own channels, but ABOUT us through its social listening capabilities. Brandwatch has saved our team so much time and streamlined our processes. I have Brandwatch open all the time, every day! Their customer support is also very responsive in chat and helps me resolve any issues or questions quickly. **What do you dislike about Brandwatch Social Media Management?** There are some areas I'm wanting Brandwatch to implement so that we don't have to any management outside of the platform, for example, scheduling Threads and Bluesky and pulling metrics for these channels. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch streamlines our social media processes. With nearly everything in one place, it allows us to complete work faster and easily integrates throughout our team. ### 15. Seamless Multi-Platform Posting, But Needs Easier Rescheduling **Rating:** 3.5/5.0 stars **Reviewed by:** Marie F. | Social Media and Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** Brandwatch is very intuitive and forms a solid foundation for social media management. Navigating the platform is straightforward, allowing me to move easily between different sections. I spend several hours using it during most of my workdays. While customer support is always responsive and helpful, I rarely need to contact them because the platform offers so many useful resources and frequent updates. One of my favorite features is the content pool, which makes scheduling posts with pre-written captions fast and efficient. It also tracks how many times I’ve published a particular piece of content, helping me avoid posting the same thing twice on a single social platform. Posting across multiple platforms is smooth and hassle-free. For Instagram, I especially like being able to view my draft posts on my grid, which helps me decide if I need to rearrange other posts. The measure tool provides in-depth analytics which are great to show leadership teams what content is performing well and how we can adjust our strategies. **What do you dislike about Brandwatch Social Media Management?** The downside is not being able to drag and drop to reschedule social posts on the content calendar, instead of having to open the whole post and select a different date. I wish collecting UGC was easier as well, Dash Social has a great feature where you can download social posts you're tagged in right to your computer and can use simple keywords to find engaging content you can repurpose. The listening tool can be rather complicated for what you're wanting to look for especially in quick search. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch Social Media Management lets me post a month's worth of content in an hour, freeing up time to focus on other aspects of my job. The social media analytics provides me hard proof to show what content we should and shouldn't be posting. ### 16. Robust Monitoring and Reporting, But Social Media Tools Need Polish **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron C. | Head of Digital Communications , Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** For me, being able to provide reassurance to senior leaders that we have in place automated monitoring for key words associated with our brand is very important. As Brandwatch's publish and measure features have matured, we have been able to build them into our workflows and reporting which has been super useful. **What do you dislike about Brandwatch Social Media Management?** It is still a little buggy in places. The social media offer does sometimes feel like the poor relation to their consumer research offer. With the rise in video content, it does still feel like video is a hole in their monitoring offer. I appreciate the challenges in picking up brand mentions in video content, but this does feel possible in this day and age. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch allows us to have in place automated monitoring 24 hours a day. We have alerts set up for key phrases/words in relation to our brand which allows us to quickly be aware of potential risks online. When we have situations when we are made aware of an emerging risk, we can build out a listen query and be assured that we have the risk monitored if it develops. Brandwatch's analytics offer is getting a lot stronger which is allowing us to automate more of our reporting and to use their API to hook this data into our overall reporting. ### 17. Insightful and Efficient, but Ongoing Video Issues Slow Us Down **Rating:** 2.5/5.0 stars **Reviewed by:** Jayme R. | Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Brandwatch Social Media Management?** What I like best about Brandwatch is how seamlessly it combines deep social listening, powerful AI-driven insights, and customizable reporting tools. It helps me cut through the noise, spot emerging trends, and truly understand audience sentiment across platforms. The platform’s integration of listening, publishing, and analytics saves time and provides a clear, data-backed view of brand performance. **What do you dislike about Brandwatch Social Media Management?** For almost a year, our team and clients have experienced ongoing issues reviewing video posts through the Brandwatch link. Despite multiple support requests, the issue remains unresolved. Each time we reach out, we’re asked to repeat the same troubleshooting steps, yet the problem persists because it “can’t be recreated” on your end. It’s unlikely that my team and our clients are the only ones encountering this issue. This problem makes our workflow harder, not easier. We now have to include direct video links in the Brandwatch notes for clients to copy and paste into their browsers, which defeats the purpose of using an all-in-one platform. As someone who reviews all social calendar links before sending them to clients, not being able to view videos directly in Brandwatch limits my ability to do my job effectively. I hope this issue can finally be escalated and resolved soon, as it significantly impacts both efficiency and client experience. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch Social Media Management helps streamline our entire content workflow—from planning and scheduling to publishing and performance tracking—all in one platform. It allows our team to collaborate efficiently, manage multiple client accounts seamlessly, and maintain a transparent, organized approval process. ### 18. Everything all the other platforms are missing **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda C. | Social Media Manager for Inspiring Vacations, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Brandwatch Social Media Management?** We use Brandwatch every single day. Setting it up was a breeze and the onboarding from the team was very helpful. The interface is so clean and well-organized. I love how each module is set up and easy to navigate. I love that we can personalize our feeds in Engage, and I love all the filter options in the Publish calendar. Measure is my favourite, the customized dashboards have changed everything for us. We can really make it work for us. We also use the custom link shortener feature which is such a nice touch for our branding. Another plus is that the support team has been wonderful and very prompt with any inquiry. **What do you dislike about Brandwatch Social Media Management?** There is very little we dislike about Brandwatch. Every issue we've come across we've found a solution or workaround for. One thing I wish we could do is further customize the campaign tracking. I wish you could have multiple templates for campaign tracking per channel, and that each part of the utm code could be customized with a different label group. We'd don't use the campaign tracking feature at the moment because we have too many different codes we need to use. I also wish that links were automatically shortened in comments and private messages, as they can be in captions. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It saves us a lot of time. We don't need to use another platform to manage or organize our calendar. The approval workflow is also amazing, so we can approve all content in platform for our team. The analytics are excellent and we can now do all of our reporting through one platform. We were able to eliminate the need for multiple other tools with Brandwatch. I also love the recent update to the layout of the Engage module, which makes responding to comments and messages a breeze. ### 19. Poor service - features rarely work correctly **Rating:** 1.5/5.0 stars **Reviewed by:** Lucinda O. | Social Media Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Brandwatch Social Media Management?** It doesn't often work very well at all, but when it does, it can be a useful tool for compiling reports for clients. For example, it lets us know the amount of followers we gained during a specific time period, which is helpful when working out the impact of a social giveaway. **What do you dislike about Brandwatch Social Media Management?** I dislike the fact that it never works correctly - results are inaccurate month on month, and there is always one issue or another. It wastes our team time having to constantly contact support every single month. It's also not very easy to use, as I find that it constantly requires us to refresh channels. We use it frequently, monthly. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It has helped us reduce the time we spend on reporting, since we no longer have to manually add up all the engagements and other metrics. However, I do feel there are still some areas where it could be improved. ### 20. Efficient Social Media Scheduling with Brandwatch, but LinkedIn Tagging Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor B. | Samantha Cusk, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I have been using Brandwatch for years to post on my companies social media accounts. I love the calendar view to figure out the last busy days to post so that my posts don't get lost with other posts. I use it at least once a week to post. The platform is very easy to navigate and use, the best button is the copy and schedule so that i don't have to paste the same thing over and over! I have had to contact customer support before and they were fast and kind. **What do you dislike about Brandwatch Social Media Management?** The only downsides of using Brandwatch to post on social media is when I go to post on LinkedIn I cannot tag people, just companies and sometimes even finding companies is hard. It's annoying that you have to use dashes where there is a space. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** If it wasnt for brandwatch id have to instead post on each of the social platforms individually, that would be such a pain! I love being able to post on all our socials from one place. ### 21. Powerful, Holistic Social Media Management with Robust Scheduling and Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Alexie B. | Social Media Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Brandwatch Social Media Management?** It is a powerful system that has a lot of capabilities for a holistic social media management tool. Scheduling, reporting, listening, monitoring, etc. **What do you dislike about Brandwatch Social Media Management?** Slow to introduce new platforms, like Threads and Bluesky. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Able to manage multiple social media platforms and hundreds of users interactions all in one place, allowing us to not miss anything. ### 22. Efficient Content Approval, but Brandwatch Needs More User-Friendly Features **Rating:** 2.0/5.0 stars **Reviewed by:** Dana G. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I like that we can send content for approval through an external link. This allows for seamless flow between our team and the client. The clients also seem to have an easy time approving content which has saved a lot of time and back and forth. **What do you dislike about Brandwatch Social Media Management?** Most features on Brandwatch are not very intuitive or user-friendly. It seems doing anything takes multiple clicks, if that makes sense. Having to choose an individual channel every single time I am making a post when I am already viewing that specific channel's content on the calendar wastes a lot of time and has lead to more errors. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It has helped streamline client communications and content approval workflows. It is much easier to send content to clients and have them approve it directly through Brandwatch without having to have multiple back and forths over email. ### 23. Powerful Keyword Filtering and Useful Dashboards for Efficient Daily Work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Brandwatch Social Media Management?** The way I can create a query with unlimited keywords and the same goes to how I can filter using keywords. Dashboard and visualization are also useful. Data segmentation is also useful and allows me to perform my daily tasks efficiently. **What do you dislike about Brandwatch Social Media Management?** Data coverage on TikTok. As TikTok has become more impactful, it'd be nice if the platform allows TikTok other channels tracking. Another thing that irritates me is it signed me out a bit too often. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** How I can understand social trend and consumer voices. Those voices are then transformed into refined communication tactics which satisfied both our clients and consumers. ### 24. Streamlines Account Management, Needs Improvement on Media Handling **Rating:** 3.5/5.0 stars **Reviewed by:** Monica A. **Reviewed Date:** November 24, 2025 **What do you like best about Brandwatch Social Media Management?** I appreciate the ability of Brandwatch Social Media Management to effectively handle a large number of social media accounts, which is particularly beneficial in an agency environment where managing multiple client accounts is essential. The platform's capability to centralize account management in one place streamlines workflows, saving time and effort. I also value the scheduling feature, which allows content to be organized and approved ahead of time, enhancing planning efficiency and ensuring timely execution. Additionally, the ease with which content can be shared with clients for review significantly improves communication and collaboration, which is a major asset in maintaining client satisfaction and involvement. **What do you dislike about Brandwatch Social Media Management?** I find Brandwatch Social Media Management can be buggy, which affects its reliability. The crop feature is not great, and the software struggles to load videos efficiently, especially given its size limitations. The rescheduling process can be cumbersome, as it requires entering each individual post instead of allowing bulk rescheduling. Additionally, the inability to schedule 'X' threads or Instagram stories limits its functionality for comprehensive social media planning. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management to manage multiple accounts, schedule posts, and get client approvals, streamlining workflow for our agency. ### 25. Effortless Social Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2026 **What do you like best about Brandwatch Social Media Management?** I like how I can measure the performance of posts efficiently with Brandwatch Social Media Management. It allows me to organize and view the metrics based on different label groups, which is really helpful. It's great to have everything in one place; we can manage all of our social media accounts, queue up posts, and track their performance easily. I also appreciate how this tool helps us to strategize as a team by seeing what works well and what doesn't. **What do you dislike about Brandwatch Social Media Management?** Tracking sentiment in the social listening tools can be better **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management to keep all our social accounts in one place, track performance with labels, and strategize as a team by seeing what's working well. ### 26. Centralized Asset and Engagement Management in One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Brandwatch Social Media Management?** It offers one centralised spot to manage the many assets in our business suite. I am able to see comments and DMs to all our pages from one centralised location, and am able to monitor engagement seemlessly **What do you dislike about Brandwatch Social Media Management?** The apps are not very user friendly and need far more development to refine them. It is also difficult to schedule stories with links, polls, stickers etc via brandwatch and often this has to be done natively **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Multiple pages admined by multiple people in one seemless location ### 27. Powerful Social Listening with Deep Insights and Flexible Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Mary M. | Digital Marketing Manager, Gambling & Casinos, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Brandwatch Social Media Management?** Brandwatch is very strong for social listening and analytics. It provides deep insights into audience sentiment, trends, and brand mentions across platforms, all in one place. The dashboards are flexible and useful for reporting. **What do you dislike about Brandwatch Social Media Management?** The platform can feel complex at first, and the learning curve is a bit steep. Pricing is also on the higher side, which may not be ideal for smaller teams or simple use cases. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch helps centralize social media listening and analytics in one platform. It solves the problem of fragmented data by tracking brand mentions, sentiment, and trends across channels, allowing better decision-making, faster insights, and more accurate reporting for campaigns and strategy. ### 28. Good Reporting, But Scheduling Falls Short **Rating:** 1.5/5.0 stars **Reviewed by:** Miller K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Brandwatch Social Media Management?** I love how the comment checks in Brandwatch Social Media Management are all consolidated, and I find the reporting to be pretty accurate. The reports are good, which was a key reason for switching to this tool for better reporting capabilities. **What do you dislike about Brandwatch Social Media Management?** Scheduling is very unreliable, and the initial setup wasn't easy at all. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch Social Media Management makes reporting accurate and consolidates comment checks nicely. However, it currently makes things harder overall. ### 29. Comprehensive Social Media Solution with Room for Connectivity Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Lerato J. **Reviewed Date:** October 30, 2025 **What do you like best about Brandwatch Social Media Management?** I love how Brandwatch Social Media Management makes content publishing seamless across multiple platforms, which significantly simplifies my work. The scheduling feature is particularly fantastic, providing ease in managing when and where content goes live. I also find the reporting capabilities outstanding; it provides detailed insights, which are incredibly helpful in strategizing and demonstrating the impact of social media efforts. The Brandwatch Academy is a valuable resource, offering thorough training that makes navigating the platform more manageable. Overall, the engagement tool is impressively extensive, allowing me to manage various social media channels from one centralized location, which is both efficient and impressive. These features contribute to a delightful user experience, and I'm thrilled with how Brandwatch is integrated into my workflow. **What do you dislike about Brandwatch Social Media Management?** {"I have experienced occasional connectivity issues with Brandwatch Social Media Management. While this doesn't happen frequently, it has occurred a couple of times in the last three months. This affects the overall reliability when the platform itself is temporarily down.","I believe the 'listening' and 'listening intelligence' features of the tool could be improved. Enhancing these features could potentially make social media managers and others in the field more proactive in their approach."} **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch simplifies content scheduling across platforms and enhances reporting with deep insights, crucial for our social media engagement and management. ### 30. Scheduling social media posts have never been easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor B. | Senior Webinar Marketing Manager & Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Brandwatch Social Media Management?** It's so easy to use! I can copy my posts while scheduling so for each platform I dont have to retype or set all my dates and times its already in there and makes it so easy to post to all 3 platforms at once! **What do you dislike about Brandwatch Social Media Management?** I wish it could reformat my images if i upload the wrong size. Sometimes I get the sizing wrong and it wont accept the image so i have to resize it and come back. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Instead of going into each social media platform I can schedule all my posts within Falcon.io all in one place. Instead of it taking an hour to schedule my posts it takes about 5 minutes! ### 31. Effective Social Listening, Needs Better Platform Integration **Rating:** 3.5/5.0 stars **Reviewed by:** John M. C. | Sales Systems Technology Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** I find great value in the social listening piece of Brandwatch Social Media Management, which is incredibly helpful for monitoring conversations about our brands. This function allows us to keep a pulse on specific words or general sentiments about our brands and products on social media, whether they concern new products, long-term products, or even ingredients. The effectiveness of this feature helps our team manage consumer comments, questions, and inquiries efficiently. Additionally, I appreciate the straightforward setup of linking our brands into the feeds, as it was simple to accomplish without any real issues. The social listening tool is particularly nice, although I wish more out-of-the-box features were available without additional costs. Overall, these features collectively enhance our team's operations by providing valuable insights and facilitating our social media management efforts. **What do you dislike about Brandwatch Social Media Management?** {"I wish there was better integration with social media platforms like Facebook and Instagram. There are times where I have to leave Brandwatch to handle comments or DMs due to this circumstance.","I think maybe a little bit more stability is needed. Although the issues have been minor, they still occur, and there seems to be a current delay sometimes with the replies I make.","I wish there were more out-of-the-box features without having to pay extra.","I would love the ability to integrate Brandwatch with our CRM."} **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use Brandwatch Social Media Management for social listening and managing inbound interactions, which helps monitor brand conversations and streamline consumer engagement. ### 32. Great for Content Planning, But Glitches and Login Issues Need Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** Seeing multiple clients or social media users in one weekly view is helpful in content planning. The weekly and monthly views. **What do you dislike about Brandwatch Social Media Management?** There can be a lot of glitches to work through - sometimes channel groups don't work, edits to copy don't save. I also think adding more to the approval process like copy editing instead of just commenting would be helpful. The login in always clunky and glitchy. Almost every time I log in with 2FA I get an error message that tells me I'm already logged in and to go to the platform. This might be more of a LinkedIn issue but it would be SO helpful if we could do more LinkedIn reporting for people. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is helping our team (as an agency) plan and execute content across multiple clients with multiple channels. It is also helping us provide monthly reporting to show ROI for our work. ### 33. Engage Module Shines, But Listen Needs Better Local Language Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Brandwatch Social Media Management?** The Engage module is excellent and makes community management much easier, as it allows me to view all engagement from every platform on a single page. The Measure module is also very useful for reporting, as it helps illustrate the performance of posts and platforms, and lets me track our progress toward KPI goals. Being able to track non owned accounts just by using their social links is a great additon for cases where we doing a market research **What do you dislike about Brandwatch Social Media Management?** The Listen Module feels somewhat limited, and when it comes to sentiment results, we find that about 60 to 70 percent of the time, we have to adjust the sentiments ourselves because the AI doesn't quite grasp South African social language. We are unable to perform a full share of voice analysis between brands. In the Engage Module, there are some comments and messages that don't appear, so we have to visit the native platforms directly to interact with them. When we do a SOV analysis and we want the search to pull only South African search results its limited in terms of, if filter by location we lose Facebook data and if we add location to search it doesnt always pull the local data only And Customer service can't help much on that and thier turnaround time at times takes too long especially in cases where we doing a report and the app mulfunctions Sometimes the app requires us to fix our time zones which is not ideal incases of me try to do a quick search or do my reports **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Tool helps in making community management role a little bit better Helps in reporting to a certain extent through Measure and use of the lables reports in tracking what keywords are being used the most ### 34. User experience and customer support is not what it once was. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Brandwatch Social Media Management?** The unlimited channel connections is useful compared to the model employed by some of their competitors. There are a good range of social media platforms that can be connected too. Some of the features where you can share reports and dashboards with non-users is also useful. **What do you dislike about Brandwatch Social Media Management?** The rollout of the new two-factor authentication system has impacted the user experience. While security is important, it has come at the detriment of the user experience, and it also comes across as an opportunity for Brandwatch to make more money out of customers. The customer support experience has started to drop in quality lately. Despite attempts to raise this, even senior leaders don't follow up as they promise. There is a little too much reliance on AI bots, and not enough human interaction. Also, there are some frustrating product glitches that need fixing to improve the experience but the company doesn't seem to be making them as much as a priority as they once did. It seems priorities have shifted since the merger and subsequent acquisition. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We use it for scheduling and publishing, reporting on channel performance, benchmarking, and engaging with our audiences. ### 35. Social Media Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Brandwatch Social Media Management?** I like the look and branding of Brandwatch. It's very clean and when sharing reports to clients it looks nice and professional. The AI help has been helpful for little questions here and there. The measuring is nice and customizable and the graphs are wonderful for our clients. As a team we really like the labeling on pieces of content to know exactly how a campaign or certain pieces of content go. That was a big reason that we choose brandwatch. **What do you dislike about Brandwatch Social Media Management?** Brandwatch has been very tricky for us, because for our team we have ran into mulitple technical issues that involve getting help from the success team. Our posts weren't loading, we had weird things in our measuring that has made using brandwatch very frustrating. We would like measure to be even more customizable with choosing colors for the graphs and even the scale of what the graphs are. We also are extremely frustrated at measuring reach and views. Our clients need a total reach for the end of the month, but brandwatch is only having avg. reach this is a big problem for us, because we need accurate numbers and we have to pull from meta for the total reach when we would rather have it all in the same place. Another thing is in engage, when there is a spammer, it's great that you can block them there, but it would be nice if when you hit block that it hides all the messages from that profile as well as marks them as read so it clears all the messages at once, saving time. We have a lot of international languages too, so it would be very handy, to have a "translate all" button or something so I can know which messages are hate and easily hide them instead of going one by one. That's how meta does it, and it really saves time. In publish, we do have a lot of posts going out so I understand in the month calendar just having a number with platforms, but it would be very nice to have a overview of each client's calendar and what we are posting like trello where there is a title to the day so we can see the whole month clearly for each account. Overall, we were extremely excited to get brandwatch, and now we are a little disappointed. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch is benefitting us when it comes to the listening and knowing what people feel towards our brands. We aren't able to do that manually to the extent that the listening tool does. Right now we are having a problem with the analytics, but we hope one day that it will solve our data problem of having inconsistant data, from different places. We want to trust one source for all our reporting and have it match meta. ### 36. Great for Team Collaboration, Needs Better Reel Scheduling and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Brandwatch Social Media Management?** I like that everything lives in one platform. We have several brands we handle and not jumping around give me more time to complete other tasks. I also like that we can communicate as a team on post. So I can tag my coworkers to make sure everything looks good before posting! **What do you dislike about Brandwatch Social Media Management?** I wish I could create reels and schedule with trending music. As of now you cant do that, at least not easily. I also don't think Brandwatch always has the most updated numbers when it comes to follower count, views, people speaking about your brand, etc. when i look on the native apps it's always more. But on that note, I know Brandwatch is always improving and I am sure it will just keep getting better **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's helping with time management and ease of keeping up with socials / communicating with my team. I also love being able to see data behind influencers so we can see if the money is worth putting on them. follower count shouldn't weigh as heavy as some might think! ### 37. Efficient Multi-Channel Posting, but Needs Better Post Review Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** What I find most useful about Brandwatch is its ability to post and cross-post to multiple channels simultaneously. This feature streamlines the process of scheduling social media posts across various platforms and even different brands, making it both quick and efficient. I also appreciate the helpful tools available, such as suggestions for the best times to post on Facebook based on when your audience is most active. Another feature I really value is the Notification option, which lets you alert team members after a post is published (we use this to encourage our team to reshare and like the post within 60 to 90 minutes). On the occasions when I've contacted customer support, they've always been very helpful. **What do you dislike about Brandwatch Social Media Management?** The main issue I have with Brandwatch is that it isn't very straightforward or intuitive to review posts that have already been published. I want to be able to quickly check my posts for engagement metrics and other key performance indicators, but neither the Engage nor the Measure tabs provide the kind of simple reporting experience I’m looking for. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** My company manages over 30 brands, so Brandwatch addresses our need for a straightforward solution to oversee more than four social media channels for each of these brands. It also enables multiple users from various teams to review scheduled content and plan posts that align with each brand's posting rhythm and objectives. This benefits me as a manager because Brandwatch reduces the amount of friction my team members encounter when working on social media strategies. ### 38. Comprehensive Features but Outdated Design and Manual Adjustments Needed **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** Overall, Brandwatch is and was easy to implement to our team dynamic. I appreciate how Brandwatch offers a full scope process. I can post and monitor my organic and paid efforts through Publish, interact and nurture my posts with community management through Engage, and wrap up my work with reporting through Measure, all in one platform. I will say the integration transition was seamless, and there were hardly any growing pains when we made the transition because the onboarding was thorough. Customer support is overall very responsive when we do need them. They are always willing to hop on a call if needed. **What do you dislike about Brandwatch Social Media Management?** The design feels a bit outdated compared to other platforms I've used. Our team uses this platform daily, and it sometimes lags and doesn't feel super intuitive, which can cause some frustration. Several aspects, including the reporting widgets in Measure and the aspect ratio sizing in Publish, require manual adjustments as well as a few other features. I also wish there was a way to view posts from a month perspective with an image of the actual posts rather than the current icon display. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Measuring and reporting across various platforms has always been a challenge for our agency, considering how many channels we are live on. Thanks to Brandwatch, we are able to compile everything and report with more efficiency. ### 39. Brandwatch helps our company reach it's social media goals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Brandwatch Social Media Management?** I like the analytical capabilities of Brandwatch. Its nice to make reports and see how content is performing on each channel. Additionally, I like using the Engage module to keep up on mentions and things we might miss when our brand is mentioned. **What do you dislike about Brandwatch Social Media Management?** Sometimes the Brandwatch platform can feel clunky to use. Some functionality and other user-friendly options should be addressed. For example, in the Engage module, when our brand is mentioned on Instagram, I have to go to Instagram to engage with the content. I'd like it if we could engage from Brandwatch instead of changing to another tab. Additionally, sometimes I feel like it doesn't pick up all the mentions in Engage. There have been things that I have missed because it hasn't showed up even though all our channels are connected. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** before using brandwatch, we had a hard time keeping track of our analytics and seeing how content performed. Brandwatch has helped us solve our analytics problem and we can see how our content is doing and what we can improve/repeat as a brand. In the future, I'd like to see some of the analytics adjusted with the new algorithums so I don't have missing data. ### 40. Great Enterprise Features and Support, but Limited Ad Account Spots **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I love that I can see everything in an enterprise level and at scale. The publishing tool is easy to use and that's important to me since I use it every day. Most importantly, the customer support is unmatched. Whenever I have an issue, they immediately get back to me and resolve my issue within the work day. **What do you dislike about Brandwatch Social Media Management?** I don't really like the limited spots in Brandwatch's ads account. It makes things hard to navigate. Same with the benchmarking tool only allowing a small amount of slots. I wish I can toggle in and toggle out of slots in order to preload them for different reports. I would love a drag and drop in the calendar too!! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Publishing tool assists in seeing all our posts at a glance. My role comprises of making content for multiple accounts so being able to toggle on and off different accounts is incredibly easy. I also send reports out mid month and being able to export the data from the Measure tool is easy and efficient. ### 41. Effective Social Media Management with AI Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** I appreciate Brandwatch Social Media Management's setup process, which was very straightforward, and there were no issues at all. The integration of spam filters and AI tools for creating quick responses saves us a lot of time. Having all social media platforms in one place for easy management is extremely beneficial as it eliminates the need to check each one individually. The ability to add notes and create cases is also quite useful. **What do you dislike about Brandwatch Social Media Management?** I feel that the responsiveness and speed of the software can be problematic in certain scenarios. For example, when performing actions like bulk deleting or setting a comment as spam and marking it as read, there is an issue where the comment is inexplicably marked as read. This lack of responsiveness can hinder efficiency and workflow. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I use the product for its AI responses and spam filters, which simplify social media management by saving time and allowing content monitoring from a single platform. ### 42. Brandwatch Social Media Management **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** I like how Brandwatch gives suggestions on the best days and times to post. I have noticed a difference in performance when I follow the suggested times versus when I do not. **What do you dislike about Brandwatch Social Media Management?** I do not like the calendar and week view format. I hate how I can't actually see the posts on a months view, but only see the logos for which platforms are scheduled. That is the one thing I miss from the old social media management platform we used to have (HeyOrca). I really liked how I could still see the posts at a month's view (like the copy and imagery), not just the platform logo. The site is also laggy, and I don't like how I can't tell if my work has been saved or not. I've had many times where the copy gets erased randomly, not by my own fault, and I don't notice until I've exited out of the post view and go back in. There should be a way to recover it or an undo button or something. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps make the social media calendar scheduling easier. It also helps make reporting easier with how simple it is to create custom dashboards and be able to see exactly what data I want. ### 43. Great for Labeling Content and Easy Cross-Posting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I appreciate that the platform allows you to create labels for your content and also track analytics for them. The ability to cross-post to various platforms has made publishing much simpler for us, especially since we manage several different channels. I've found the tool user-friendly, and when training other teams, the process has been straightforward. **What do you dislike about Brandwatch Social Media Management?** Overall, I find Brandwatch to be a highly useful tool. However, I think it could be improved by offering more detailed monitoring of optimal times. Additionally, when I export a dashboard from the 'measure' section, I notice that the PDF version sometimes lacks certain information. It would also be helpful to have more options to customize the exported PDFs. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch offers in-depth analytics that are valuable for shaping our social media strategy and tracking the performance of our campaigns. It also integrates with all the platforms we use, except for Blue Sky. ### 44. Efficient All-in-One Social Media Tool, but Publishing Features Need Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** What I appreciate most about Brandwatch Social Media Management is the convenience of having everything in one place. I really enjoy being able to publish, engage with, and track my social media posts and campaigns all from a single platform. I use it daily, and it consistently supports me in completing my work and daily responsibilities. The platform is user-friendly and keeps up with the latest updates and features from social media networks. I also really like its AI capabilities. **What do you dislike about Brandwatch Social Media Management?** What I find disappointing about the Brandwatch Social Media Management platform is the restricted functionality available when publishing social posts through it. In my experience, it doesn't feel as user-friendly as I would prefer, especially compared to using the native social platforms directly. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** This tool has been useful in monitoring consumer conversations related to our business lines, as well as gauging overall consumer sentiment toward our company. ### 45. All modules: complete and excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Jadson Carvalho C. | Assistente, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Brandwatch Social Media Management?** All the Modules complement each other and add value to the work. **What do you dislike about Brandwatch Social Media Management?** When any of the problem modules and try to solve with AI **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** SMM helps a lot with scheduled posts in respond ### 46. Great Site Overview, but Functionality, Analytics and Support Need Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Jessica M. | Community Engagement Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I really appreciate that all of our sites can be viewed on a single platform. It is great for a quick overview. **What do you dislike about Brandwatch Social Media Management?** Pulling analytics is very clunky and not comprehensive. If accounts have two-factor authentication, it is difficult for every user on Brandwatch to do their job creating content. The customer support system leaves a lot to be desired especially when it is a Brandwatch glitch. And, with tools to moderate not cohesive across platforms, Brandwatch and account website have to both be accessed to completely moderate. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** For a quick overview of what our socials look like, Brandwatch will give you that at a glance. ### 47. Organized, User-Friendly, Minor Glitches **Rating:** 4.0/5.0 stars **Reviewed by:** Danielle D. **Reviewed Date:** October 20, 2025 **What do you like best about Brandwatch Social Media Management?** I have been using Brandwatch Social Media Management for a couple of years, and I find it to be a really good platform. I love how it keeps everything organized, especially when managing different accounts. It's incredibly beneficial for solving organization problems and makes managing my social media accounts easier, ensuring everything posts as scheduled. One of the features I appreciate most is the ability to send approval links very easily, which streamlines my workflow. The videos and tutorials offered made the setup process straightforward, contributing to why I enjoy using the platform, as it was easy to get the hang of and navigate. **What do you dislike about Brandwatch Social Media Management?** I would just change the fact that sometimes it glitches and gets unattached from accounts. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I find the product solves organization problems, making it easy to manage every account and keep everything posting as scheduled. ### 48. Great Customer Service Response **Rating:** 5.0/5.0 stars **Reviewed by:** Todd L. | Electronic Content Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Brandwatch Social Media Management?** I recently had a technical issue that was preventing me from logging in to the social media management tool on Brandwatch. I filled out the "contact us" form on their website, and had a response from Peter in Customer Support in less than five minutes. He made it possible for me to get back into the platform and I was back up and running in no time. I really appreciated how quick they were to respond and get it taken care of. **What do you dislike about Brandwatch Social Media Management?** I can't really think of anything regarding the platform that I dislike. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We don't currently have any problems regarding the platform. ### 49. Convenient META Boost Scheduling, but Interface Feels Clunky sometimes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I like being able to schedule boosts for META straight from Brandwatch. The customer support is also very helpful and timely. **What do you dislike about Brandwatch Social Media Management?** When a post fails to boost, it is hit or miss if we get an email about it. So I have to manually go in and check on the post, which defeats the purpose of a scheduled boost. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** With our old social media management, we had to manually boost posts each day. With Brandwatch, we can boost a whole quarter at a time which is super convenient and streamlines out process. We also used to have a very clunky and slow approval process. Now, we can just send our clients a link for approval, and it is super easy and fast for both of us. We can leave comments on individual posts as well which is super nice. ### 50. Excellent managmenr tool, takes ease off branch **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron D. | Branch Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** i find branchwatch easy to use with its layout. As a branch manager, my time is limited so being able to book post's so far ahead. it is also really easy train people on the systems. Since we have introduced Brandwatch to our company, we have found a real increase in our growth on our social media exposure. Really happy with Brandwatch and the way it has affected our company **What do you dislike about Brandwatch Social Media Management?** As a branch manager of an estate agency, it would be more helpful to have a full mobile app so i can do it on the go. THe only other negative i find navigating the images and adding writing to them to be quite fiddly and time consuming. But i never been great with technology so it may be me. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** being able to work ahead and set up posts. We are extremely busy and cant do it day to day so this helps massively. ## Brandwatch Social Media Management Discussions - [Can I use this to track the best time to post online?](https://www.g2.com/discussions/37704-can-i-use-this-to-track-the-best-time-to-post-online) - 1 comment, 1 upvote - [Can we add color options to the emojis panel?](https://www.g2.com/discussions/37702-can-we-add-color-options-to-the-emojis-panel) - 1 comment, 1 upvote - [You might already have this - but I would like an in-depth training on how to use the new reporting feature and building out widgets within that feature.](https://www.g2.com/discussions/you-might-already-have-this-but-i-would-like-an-in-depth-training-on-how-to-use-the-new-reporting-feature-and-building-out-widgets-within-that-feature) - 1 comment, 1 upvote - [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) - 7 comments, 1 upvote - [What have you got planned for the future?](https://www.g2.com/discussions/15057-what-have-you-got-planned-for-the-future) - 1 comment, 1 upvote - [View Brandwatch Social Media Management pricing details and edition comparison](https://www.g2.com/products/brandwatch-social-media-management/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+08%3A16%3A44+-0500&secure%5Bsession_id%5D=3e818223-f332-4fe0-9377-3d994052680f&secure%5Btoken%5D=d7cd6544d57daee2c9aa6ee06bc9c95dd429bb32b0985701bc0910002a59aa31&format=llm_user) ## Brandwatch Social Media Management Integrations - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Brandwatch Social Media Management Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Brandwatch Social Media Management Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,057 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,359 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,599 reviews)