Brandwatch Social Media Management Reviews & Product Details

I like the view of the calendar, and it makes comment checks a lot easier. Scheduling is something I value as it saves a lot of time manually posting. Review collected by and hosted on G2.com.

I don't love a lot to be honest, I think Brandwatch Social Media Management causes more issues than it solves problems. Scheduling is extremely tedious because you have to manually select a channel and platform for every single post instead of cross posting on platforms. There are also a lot of issues with video and image formats and dimensions that we haven't had with other scheduling tools. You also have to scroll all the way through the measure dashboard of your report before you export it, otherwise data hasn't loaded in the exported PDF. Brandwatch was expected to be faster with scheduling and more reliable for reporting, but it's actually way longer and way more expensive. The initial setup was too complicated, and the initial calls felt kind of pointless. Review collected by and hosted on G2.com.

I like that comment checks are easy and centralized with Brandwatch Social Media Management, making it unnecessary to log into different accounts. I also find the Listen feature cool as it adds value as an offering to clients. Review collected by and hosted on G2.com.

I think the whole platform is behind. The scheduling tool is awful and we will not stay on if it's not improved. There are slow upload speeds, limited sizes, and it's not up to date with platform requirements. It has a limited capacity to post, can't cross-schedule, posts fail to go live for no reason, and when they are rescheduled they work so it's just errors everywhere. LinkedIn doesn't have a native button for carousels. You should look at Metricool as an example of a good scheduler. Also, it's so expensive, and the initial setup was not easy or clear. Review collected by and hosted on G2.com.

The UI for many of the suites is pretty easy to learn and understand. This has helped the broadening rollout from my team feeling comfortable and empowered to leverage. Review collected by and hosted on G2.com.

I've still had issues getting all the suites to live in one place. I have a couple links that I must use in order to access instead of everything just being in one place. Getting more specific to platform tools, mentions are often something I look at for social listening. When clicking on specific points on the trended chart, BW ranks the topics but it doesn't state what the criteria for those rankings are. I initially thought it was pure reach from that post but I've seen several instances of that not being the case. Would love to get more clarity around how the tool is creating that hierarchy. Review collected by and hosted on G2.com.

I use Brandwatch Social Media Management to monitor content across multiple social media platforms from a single dashboard. I find the analytics and reporting tools provide useful insights to track performance and improve social media strategies. The automated reporting tool is also very useful as it saves time when preparing performance summaries. Brandwatch consolidates data from multiple channels into clear dashboards, making it easier to monitor engagement, reach, and audience interactions without manual interventions. I appreciate that Brandwatch was preferred for its clean UI and better query and channel outputs. The initial setup was very easy. Review collected by and hosted on G2.com.

Sentiment tagging could be improved. Most of the time, the negative sentiment is marked as neutral sentiment. Review collected by and hosted on G2.com.

I really like being able to see all clients on one page — it makes managing multiple accounts much easier. I also love the calendar section, which gives a clear overview of upcoming content.

Another great feature is the ability to collab post directly within the platform — it’s efficient and helps streamline the approval process. Review collected by and hosted on G2.com.

I think it would be really helpful to have the ability to schedule content to multiple platforms at once (e.g., TikTok, Instagram, etc.) rather than having to exit out, copy, and reschedule each post individually.

It would also be great to have an improved grid view display, so you can preview the layout without needing everything to be “scheduled” first.

Another challenge is moving posts between dates — it’s a bit cumbersome right now. A drag-and-drop or swap feature would make it much easier to rearrange content quickly.

Lastly, I’d love the option to draft stories without assigning a poster right away, so we can build and organize story sets more efficiently. Review collected by and hosted on G2.com.

I like that Brandwatch is an all-in-one tool for social media management so that most channels can be taken care of in one place. It's a very user-friendly yet at the same time powerful tool that helps us not only keep up with conversations happening on our own channels, but ABOUT us through its social listening capabilities. Brandwatch has saved our team so much time and streamlined our processes. I have Brandwatch open all the time, every day! Their customer support is also very responsive in chat and helps me resolve any issues or questions quickly. Review collected by and hosted on G2.com.

There are some areas I'm wanting Brandwatch to implement so that we don't have to any management outside of the platform, for example, scheduling Threads and Bluesky and pulling metrics for these channels. Review collected by and hosted on G2.com.

Brandwatch is very intuitive and forms a solid foundation for social media management. Navigating the platform is straightforward, allowing me to move easily between different sections. I spend several hours using it during most of my workdays. While customer support is always responsive and helpful, I rarely need to contact them because the platform offers so many useful resources and frequent updates. One of my favorite features is the content pool, which makes scheduling posts with pre-written captions fast and efficient. It also tracks how many times I’ve published a particular piece of content, helping me avoid posting the same thing twice on a single social platform. Posting across multiple platforms is smooth and hassle-free. For Instagram, I especially like being able to view my draft posts on my grid, which helps me decide if I need to rearrange other posts. The measure tool provides in-depth analytics which are great to show leadership teams what content is performing well and how we can adjust our strategies. Review collected by and hosted on G2.com.

The downside is not being able to drag and drop to reschedule social posts on the content calendar, instead of having to open the whole post and select a different date. I wish collecting UGC was easier as well, Dash Social has a great feature where you can download social posts you're tagged in right to your computer and can use simple keywords to find engaging content you can repurpose. The listening tool can be rather complicated for what you're wanting to look for especially in quick search. Review collected by and hosted on G2.com.

For me, being able to provide reassurance to senior leaders that we have in place automated monitoring for key words associated with our brand is very important. As Brandwatch's publish and measure features have matured, we have been able to build them into our workflows and reporting which has been super useful. Review collected by and hosted on G2.com.

It is still a little buggy in places. The social media offer does sometimes feel like the poor relation to their consumer research offer. With the rise in video content, it does still feel like video is a hole in their monitoring offer. I appreciate the challenges in picking up brand mentions in video content, but this does feel possible in this day and age. Review collected by and hosted on G2.com.

What I like best about Brandwatch is how seamlessly it combines deep social listening, powerful AI-driven insights, and customizable reporting tools. It helps me cut through the noise, spot emerging trends, and truly understand audience sentiment across platforms. The platform’s integration of listening, publishing, and analytics saves time and provides a clear, data-backed view of brand performance. Review collected by and hosted on G2.com.

For almost a year, our team and clients have experienced ongoing issues reviewing video posts through the Brandwatch link. Despite multiple support requests, the issue remains unresolved. Each time we reach out, we’re asked to repeat the same troubleshooting steps, yet the problem persists because it “can’t be recreated” on your end.

It’s unlikely that my team and our clients are the only ones encountering this issue. This problem makes our workflow harder, not easier. We now have to include direct video links in the Brandwatch notes for clients to copy and paste into their browsers, which defeats the purpose of using an all-in-one platform.

As someone who reviews all social calendar links before sending them to clients, not being able to view videos directly in Brandwatch limits my ability to do my job effectively. I hope this issue can finally be escalated and resolved soon, as it significantly impacts both efficiency and client experience. Review collected by and hosted on G2.com.

We use Brandwatch every single day. Setting it up was a breeze and the onboarding from the team was very helpful. The interface is so clean and well-organized. I love how each module is set up and easy to navigate. I love that we can personalize our feeds in Engage, and I love all the filter options in the Publish calendar. Measure is my favourite, the customized dashboards have changed everything for us. We can really make it work for us. We also use the custom link shortener feature which is such a nice touch for our branding. Another plus is that the support team has been wonderful and very prompt with any inquiry. Review collected by and hosted on G2.com.

There is very little we dislike about Brandwatch. Every issue we've come across we've found a solution or workaround for. One thing I wish we could do is further customize the campaign tracking. I wish you could have multiple templates for campaign tracking per channel, and that each part of the utm code could be customized with a different label group. We'd don't use the campaign tracking feature at the moment because we have too many different codes we need to use. I also wish that links were automatically shortened in comments and private messages, as they can be in captions. Review collected by and hosted on G2.com.