--- title: Brandwatch Social Media Management Reviews meta_title: 'Brandwatch Social Media Management Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 983 reviews by the users' company size, role or industry to find out how Brandwatch Social Media Management works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 983 scale: '5' date_modified: '2026-09-29' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Social Media Management Reviews **Vendor:** Brandwatch **Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Average Rating:** 4.0/5.0 **Total Reviews:** 983 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Brandwatch Social Media Management Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. ## Brandwatch Social Media Management Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find Brandwatch's **ease of use** enhances efficiency in scheduling, managing accounts, and tracking campaign performance. (55 reviews) - Users appreciate the **easy post scheduling** of Brandwatch, effectively managing multiple accounts without clutter. (37 reviews) - Users appreciate the **centralized management** of Brandwatch, simplifying the handling of multiple accounts and campaigns effectively. (35 reviews) - Users find the **post scheduling and social listening tools** of Brandwatch incredibly helpful for efficient brand management. (34 reviews) - Users value the **intuitive interface** of Brandwatch Social Media Management, enhancing efficiency in scheduling and managing campaigns. (32 reviews) - Multi-platform (28 reviews) - Social Media Integration (27 reviews) - Users appreciate the **excellent customer support** from Brandwatch Social Media Management, enhancing their overall experience with the platform. (21 reviews) - Helpfulness (21 reviews) - Scheduling (21 reviews) **What users dislike:** - Users note that **improvement is needed** in the grid view, customer service, and AI functionality of Brandwatch. (23 reviews) - Users find the **publishing limitations** of Brandwatch frustrating, especially the inability to schedule content across multiple platforms simultaneously. (20 reviews) - Users are frustrated by **limited features** like inadequate reporting, scheduling, and analytics options in Brandwatch. (19 reviews) - Users express disappointment over **missing features** , such as native TikTok uploads and better social media integrations. (16 reviews) - Users report **significant limitations in AI capabilities** and experience frustration with the app's functionality and lag. (14 reviews) - Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface. (13 reviews) - Performance Issues (13 reviews) - Software Glitches (13 reviews) - Scheduling Issues (12 reviews) - Inadequate Support (11 reviews) ## Brandwatch Social Media Management Reviews ### 1. Centralised Oversight and Easy Collaboration, But Pricey. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** It brings together all of our platforms in one place allowing significantly improved oversight, approvals and responsiveness. It's easy to learn and offers good team chat functions to quickly resolve issues. **What do you dislike about Brandwatch Social Media Management?** It was quite expensive to begin with and costly to scale to include the number of team members we would have liked. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Social media platforms all offer different management tools but we needed everything in one place - especially to monitor for comments and messages to ensure we did not miss opportunities or complaints. ### 2. Brandwatch is great when working properly **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 11, 2025 **What do you like best about Brandwatch Social Media Management?** everything is in one place for our social channels. scheduling, engaging, etc. it makes it so much easier than switching between programs. **What do you dislike about Brandwatch Social Media Management?** When it doesn't work properly it's very frustrating. Right now we're having issues with scheduling to the Hub app (this has been on and off for the past year). We aren't getting the notification that something needs to be posted as the app is showing up with an error message.

Also the sentiment tool is really bad. Most emoji's show up as negative sentiment... whether it's a heart, fire, etc. it will be labelled as negative. Comments like 'this is fire' also show as negative. So it's a lot of manually having to update things. We would like to use sentiment in our reporting but as the tool is so bad at this right now, we're leaving it out. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** As community manager, I'm responsible for all DM's and assigning to the appropriate responders. So it's amazing to have our customer support in there to help when it's a question or case specifically for that, instead of me referring to our support form.

Also for scheduling, it's a great tool (when it works) for posting from your phone. ### 3. Almost there! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** Brandwatch has a lot of features, easy to implement and use - I enjoyed the competitor reports for how easy it was to add competitor social handles, show top posts, and overall metrics for the reports. Other tools you do not have this so it gives more value than most. Another great feature is the Calendar view - where you can view all your organic and paid social posts from at a glance. You are also able to tag social posts with campaign tags (even ones that went out natively on the platform). BR was used frequently for scheduling content, reporting, and sentiment. **What do you dislike about Brandwatch Social Media Management?** The metrics it pulled for IG seemed to be always inaccurate or inconsistent. IG seemed buggy at times were posts would fail and we would have to post them natively to only tag the social post after within BR. The support chat was also nice that it was mostly responsive - where an agent would reply back to you quickly. Although BR offers topics/tags for the social sentiment, the reporting for it was nonexistent. We ended up moving tools mostly due to this feature lacking. We need to be able to track not only the main topic/tag that users are reaching out to us for, we also need to tag/topic the secondary reason and still be able to filter everything. With BR, you can add multiple topics/tags, but you do not have the filter option - so you have to download the excel sheet and filter more by adding more columns and moving over the secondary labels/topics. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** BR was solving competitor data for us - where we could track other brands easily for social metrics and top posts. BR was also providing us real-time alerts for negative sentiment as well. ### 4. You can find a cheaper platform that does the same thing **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** Nothing really new, a lot of other platforms do the same thing that brandwatch does for a cheaper price and they're prettier **What do you dislike about Brandwatch Social Media Management?** It's outdated looking, things are always disconnecting, not all platforms actually post **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch Social Media Management is helping us streamline our entire content workflow — from planning and publishing to community engagement and reporting — all in one centralized platform. Before, we were juggling multiple tools and manual processes to schedule posts, monitor engagement, and analyze performance. ### 5. Great Calendar Layout, But Grid View Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** The calendar layout, clean format, ability to select posting times that are best for each account. **What do you dislike about Brandwatch Social Media Management?** Grid view of posts isn't amazing, feel like it could overall look a bit more updated. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Ability to manage multiple accounts all from one place and post to several different platforms. ### 6. Great for Scheduling, but Missing Pinterest Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Carli D. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** It makes scheduling posts on all my platforms so much easier! big time saver **What do you dislike about Brandwatch Social Media Management?** It doesn't work for Pinterest so I still have to do that manually **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's saving me lots of time and making it easier to lay out my content for weeks at a time ### 7. Great for Data-Driven Social Media Pros With Large Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Frazer R. | Social Media Officer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 12, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Social Media Management?** I oversee over 200 institutional social media accounts, each managed by staff members where social media is not the primary purpose of their job. In addition to these, there is a larger network of content contributors. We needed a solution that would bring as many users as possible into a single system architecture to make collaboration & oversight easier and increase overall efficiency. Following an open tender we adopted Brandwatch.

At its heart sits the content calendar, allowing sight of one or multiple teams at once. Ease of publishing is backed up by the 'content pool' where posts and assets can be shared individually or tied together across our network. The analytics give us sufficiently detailed export reporting to pass to management, while within the module we can carry out deep dives into the data itself. Along with this we're able to back up the analytics with the 'lite' version of their social listening tool allowing us to track brand reputation and audience sentiment which we can cross-reference with our content.

The engage tool with the ability to customize which accounts you manage comments and DMs from has allowed us to begin the process of bringing our engagement activities into one place, enabling a common voice and message to be replied with. We found this was one of the stress points for many of our users and as such by being able to remove this we're lightening the load on our users.

There’s definitely a learning curve, especially if you’re not used to these kinds of systems; however, the availability of free to do on-demand training through their academy site allows us to offload resource requirements from our side onto Brandwatch.

As a tool Brandwatch has revolutionized how we conduct our social media activities. **What do you dislike about Brandwatch Social Media Management?** The over-reliance on a single type of user means we're paying for full access for users who only need part of the tool. For example, we have staff who only cover comments and DMs so do not need access to any other part of the platform. Likewise we have staff who do publishing but don't need to see incoming messages. This is particularly an issue given many of our target audience is under 18 and so privacy can be a big issue. In both cases we are paying for a user who have full access to the system, and therefore comes at a full cost. A more nuanced approach to user types and costs would allow us to expand implementation across a wider number of users. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Overall, Brandwatch has created efficiency across the handling of our social media accounts, and provided a supportive framework in which our staff publish and engage with our audiences. Reporting that can take hours, even days, when using the social media platform provided tools takes seconds with us being able to delve deeper into the data as required. Through the platform we are also seeing a greater sense of teamwork across a very spread out set of users. ### 8. Streamlines Content Management for Social **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** Ease of use. The platform is intuitive, easily connects to all of our accounts, allows for different levels of permissioning, and easily integrated into our workflows. We are able to route approvals through the platform without having to send screenshots or ask someone to look at something over our shoulder. **What do you dislike about Brandwatch Social Media Management?** There are some problems with outages and disconnections between accounts. Sometimes the tagging and tracking structure is a little clunky. There aren't easy ways to connect with tracking through other platforms as we would like. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Allowing us to manage all of our social content in one place with multiple users. Easily pull benchmarking and reporting on specific content types. Ability to use the tool to look at what other competitors are doing in the same space. ### 9. Brandwatch Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Jenna H. | Account Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** I appreciate Brandwatch's user experience. It is intuitive and easy to navigate scheduling, labeling, reporting, and comparing data. **What do you dislike about Brandwatch Social Media Management?** Sometimes troubleshooting issues with support is challenging due to delayed time to reach a live agent or not resolving issues. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Analyzing social data and using the benchmark tool to track our competition. ### 10. Brandwatch: Frequent Posting Failures and No Unique Advantages **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Social Media Management?** I don't think Brandwatch has any upsides that any other social media management tool doesn't also provide. **What do you dislike about Brandwatch Social Media Management?** Videos don't post. Scheduling posts fails. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's not currently solving problems. It's more frustrating to use than helpful. ### 11. Easy Publishing and Moderation, But New Template Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** Publishing is easy, easier to moderate as well **What do you dislike about Brandwatch Social Media Management?** Updated moderation template makes it difficult to see whats new **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It makes scheduling easier but sometimes does not go through on certain platforms ### 12. I had a problem and they solved it quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 22, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Social Media Management?** Besides the benefits of having all social media in one platform and having different profiles to manage everything, the best is their customer support. I had a problem with my Instagram channel and they solved it via email sending me pics and videos of what I needed to do. Excellent customer service (thanks Angela) **What do you dislike about Brandwatch Social Media Management?** They need to improve some things but they listen and actually improve for you, so really happy with that as well. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Answering all customers in all social media ### 13. Helpful — When It's Working **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** Shareable content calendars for external clients! **What do you dislike about Brandwatch Social Media Management?** Consistent outages (in the last 6 months, we've had to send many emails to clients because external links were down and we couldn't share our content with them anymore... Which is the whole reason we use the program) Additionally, for the last few weeks, members of our team get logged out multiple times a day due to an issue that has yet to be resolved **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The external links help us share content with a variety of agency clients in a smooth, easy way. ### 14. Good tool for analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Anjali M. | Associate Project Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 07, 2025 **What do you like best about Brandwatch Social Media Management?** Brandwatch Social Media Management is quite easy to use and helps to schedule reports. The most helpful option is the Total Engagement and the Word Cloud provided by the tool which helps to understand the performance of posts & other trending topics. The customer support team is very quick in resolving the doubts and queries. **What do you dislike about Brandwatch Social Media Management?** The tool doesn't share geographic data of the audience **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is helping me to create detailed report of social media posts and understand post-wise performance ### 15. Great product, when it works.. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 16, 2025 **What do you like best about Brandwatch Social Media Management?** Makes social media very easy to manage for a large number of clients. The content calendar is very interactive and gives you more features available than most social management tools. **What do you dislike about Brandwatch Social Media Management?** Tons of tech issues, our team spend hours per weeks getting support instead of using the tool to service clients. Their tech team is in Europe so they can never solve an issue in less than 24 hours. Hard to recommend for the price. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Managing social media for our portfolio of clients. ### 16. Great tool for campaign analysis **Rating:** 3.5/5.0 stars **Reviewed by:** Eve S. | External Communications Officer, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 25, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch is an excellent tool to visualise large quantities of data within a short amount of time, which makes it ideal for reviewing the impacts of larger campaigns on public opinion. It is easy to implement and has been used on a variety of projects within our organisation in the span of a year. The graphs and tools are varied and provide many different insights that are very helpful in evidencing value of public relations campaigns to stakeholders. The support provided by our Customer Support manager has been fast and detailed, giving better ideas of how else the platform could be used. **What do you dislike about Brandwatch Social Media Management?** Unfortunately, demographic data is very limited and sentiment analysis is very inaccurate. Some stories, which were sad in content but not reputationally negative were still flagged as a "negative" sentiment, even though it was negative solely because of the nature of the story and nothing to do with the brand. This makes this aspect of the platform not usable for analysis purposes. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch has allowed us to reactively analyse campaigns as well as proactively monitor unfolding situations which could potentially be reputationally damaging, and adjust our approach as a result. Being able to monitor social conversations in real-time and react accordingly has been useful in limiting reputational damage. ### 17. New to Brandwatch & Love It **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie B. | Social Media Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 14, 2025 **What do you like best about Brandwatch Social Media Management?** I'm currently still learning and going through the Academy, but so far, I love that as soon as I connected our social accounts, it generated the content we've already published in the past. I also love the little baseball cards that get created when people interact with our content. This is a whole new world for me! **What do you dislike about Brandwatch Social Media Management?** There isn't anything to dislike, although getting started is a bit overwhelming, just because there is so much to learn! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I'm able to pull much more data and analyze how our content is doing AND how our audience perceives our brand. This is going to be really helpful as my social media team continues to grow and improve our strategy! ### 18. It's great for work, but I prefers Later.com, or the user-friendliness of Metricool. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 10, 2025 **What do you like best about Brandwatch Social Media Management?** Copy other social posts from my colleagues, planning posts for the future. **What do you dislike about Brandwatch Social Media Management?** It is not user-friendly given today's modern features. It lacks easily overview of stats and earlier posts made by me, and features specifically tailored to social media execution, such as visual content calendars, drag-and-drop feed planning, or the ability to easily create and publish carousel posts directly in the platform. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Mainly posting on LinkedIn. ### 19. A Powerful Platform That Delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 13, 2025 **What do you like best about Brandwatch Social Media Management?** Everything in one place, easy to use, and actually makes managing social feel less chaotic. Scheduling’s smooth, the inbox is a lifesaver, and the reporting’s clear without being overcomplicated. **What do you dislike about Brandwatch Social Media Management?** Using it on mobile can be a poor experience, particularly engaging **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It’s helping me stay on top of multiple channels without getting overwhelmed. I can plan ahead, respond quickly, and see what’s working all in one place. It’s saved me loads of time and made the day-to-day much smoother. ### 20. Does its job as a social media scheduler, support is not amazing **Rating:** 3.5/5.0 stars **Reviewed by:** Kristen M. B. | Digital Content Strategist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 01, 2024 **What do you like best about Brandwatch Social Media Management?** I use Brandwatch daily. Any social media manager knows it's critical that you be able to compose and schedule your posts in advance. Many schedulers can be used to accomplish this, but where Brandwatch excels is the approval queues that can be created if you have multiple members of a team working on the same social posts. The transition to Brandwatch was fairly straightforward. Accounts do not need to be reconnected often, which is great. **What do you dislike about Brandwatch Social Media Management?** Brandwatch support can be slow and unhelpful. I wish they were more proactive about notifying users when known problems are occurring rather than waiting for individual users to file a support ticket for something that turns out to be a global issue. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The ability to create and schedule social media posts in advance is critical to my work. It's also a huge timesaver being able to have my direct reports submit posts to me for approval directly via Brandwatch. ### 21. Brandwatch Social Media offers effective tools for social media analysis and audience engagement. **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel B. | Account Executive - Enterprise, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 31, 2024 **What do you like best about Brandwatch Social Media Management?** What I like most about Brandwatch Social Media Management is the real-time monitoring and detailed analysis, which make it easy to quickly adjust strategies and present data effectively to the team. Additionally, the support from Brandwatch is excellent, providing timely assistance whenever needed. The platform also offers easy integration, a high frequency of use, and straightforward implementation, enhancing overall user experience. **What do you dislike about Brandwatch Social Media Management?** What I don't like about Brandwatch Social Media Management is that the platform sometimes has bugs that can affect usability. Additionally, the learning curve can be a bit steep for new users due to the variety of features and settings available, which can be discouraging for those needing quick results. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Lack of Visibility: The platform provides real-time visibility into what is being said about the brand, allowing for quick responses to critical situations. Data Analysis: It facilitates the collection and analysis of large volumes of social media data, turning information into actionable insights. Audience Engagement: It helps identify opportunities for engaging with the audience, improving interaction and customer relationships. Reputation Management: It allows for monitoring sentiment around the brand, helping to manage the company’s reputation and image. ### 22. Brandwatch Review **Rating:** 4.0/5.0 stars **Reviewed by:** Maddie N. | Digital Media Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 25, 2024 **What do you like best about Brandwatch Social Media Management?** I have used a few different social media management tools in my career and found Brandwatch to be the best. I like that the platform has a lot to offer, from scheduling to engagement to measuring analytics. One of my favourite features is the ability to tag content. It allows me to organize and keep track of the analytics for various campaigns, as well as easily find content. Another feature that works well is the ability to have multiple team members on the platform with different restrictions. Having the ability to send content in for approval works really well for our team and everyone finds the process easy and straightforward. **What do you dislike about Brandwatch Social Media Management?** The biggest downside is the apps. The apps don't offer much, and I find a lot of the time, something is not working. I believe not all features are available on the app, which makes things very difficult. It would be helpful to have everything available and easily accessible on my phone as I do not always have access to a computer. I really wish that the apps had more to offer and worked better. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** One problem we face is we have a few different channels and multiple departments and teams that need to be able to have access to posting on the channels. For security reasons, we do not want to give everyone access to login to our various social media accounts. Brandwatch solves this by allowing us to have multiple users on the Brandwatch account which allows these staff members to post (with approval), without giving them full access to the accounts. ### 23. Friendly social media management **Rating:** 5.0/5.0 stars **Reviewed by:** Davi B. | Marketing & Data Management Supervisor, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 25, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch made it easy to understand the acceptance of the work that has been done in social media and to know better what should be the next steps to make it even better. With the user-friendly interface, Brandwatch includes a simple way to program posts and measure your social media results. **What do you dislike about Brandwatch Social Media Management?** Since I began to work with Brandwatch, there have been many improvements in the platform. The best part is that they take clients' feedback seriously and use them to improve the tool. As for now, I only see a little point of improvement in the "Measure" section, which is to be able to select any timespan I want, for example, "20 days from now". It is useful to measure specific campaigns and improvements to the reach of the campaign in a specific period. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Helping us to improve our social media performance and make the task easier since all the data is being collected and generated via Brandwatch. ### 24. Review from College of American Pathologists **Rating:** 4.0/5.0 stars **Reviewed by:** Deontae M. | Digital Marketing Strategist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 24, 2024 **What do you like best about Brandwatch Social Media Management?** I do enjoy the access to many different modules in the platform. You can accomplish much of your social media marketing goals with the usage of this management system. My team and I use Brandwatch everyday to publish posts and it does make our job flexible. **What do you dislike about Brandwatch Social Media Management?** Some Modules are not as relevant to my organization's needs. In the publish module, it would be great to have a way to schedule multiple posts at a time rather than one by one. It would save time for cross postings. It would also be helpful in scheduling several days at a time. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** My team and I were excited to integrate Brandwatch because of the Listening feature. It allows us to know what people are saying, and the types of conversations that are being had when it comes to subject matters at our organization. In Measure, we can automate our reporting to stakeholders and showcase our overall social media presence and performance across the organization as a whole. ### 25. Social Media Brandwatch Review **Rating:** 5.0/5.0 stars **Reviewed by:** Robert R. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** I love how easy it is to schedule posts on all social networks. **What do you dislike about Brandwatch Social Media Management?** There are sometimes glitches on the platform where you view video, although it is Rare. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is solving the scheduling aspect and analytics tools. ### 26. Brandwatch Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** The ease of collaboration across the tool, access to support and further help around the clock, simple user journey and ease of integration across the team. **What do you dislike about Brandwatch Social Media Management?** Sometime data can look questionable but when this (infrequently) happens, the team are on hand to talk you through it or send to the technical team. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's like a one-stop shop for our social team, where we can undertake the majority of our retainer work within one platform. ### 27. Daily use of the function Posting & Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan R. | Social Media Specialist Junior, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 29, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Social Media Management?** Super useful to have all the posts at the same place and all the comments, easy to use and to collaborate with my colleagues. **What do you dislike about Brandwatch Social Media Management?** The engage function is super slow, sometimes the comments are not hidden when I ask to hide it, sometimes the answer are not sent, it's quite complicated. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Having all comments and posts at the same place, help to collaborate with colleagues and to answer all problems from customers. ### 28. Brandwatch **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Social Media Management?** N/A **What do you dislike about Brandwatch Social Media Management?** N/A **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** N/A ### 29. Organized for teams **Rating:** 4.5/5.0 stars **Reviewed by:** Malika B. | Admins, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** Brandwatch makes it easy for our marketing team and admins to stay aligned. The platform streamlines our social media review process, making collaboration and approvals efficient and straightforward. It's user-friendly and helps us keep everything organized across channels. **What do you dislike about Brandwatch Social Media Management?** That said, we’d love to see a more seamless setup when it comes to integrating video formats across platforms—it would take the experience to the next level. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Consistent posting ### 30. Very easy to publish and analyze performance across all social channels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 02, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Social Media Management?** I especially enjoy the measure and benchmark features of the product. Within measure, I have recently started looking more at AI content insights, label performance (appreciate the exclude feature) and love using Unmetric to keep an eye on competitors I also like the ease of editing labels within measure. Excellent customer support and ease of use! **What do you dislike about Brandwatch Social Media Management?** lack of custom reports (option to enhance visual aspect more) **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is helping me schedule organic social content in an organized manner, measure the performance of my content, and analyze against competitor content - all under one umbrella instead of having to use multiple tools. ### 31. BW is my main platform **Rating:** 5.0/5.0 stars **Reviewed by:** Matheus A. | Analist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 31, 2024 **What do you like best about Brandwatch Social Media Management?** The range of possibilities for collecting and viewing mentions in the media always surprises me and the ease of doing this is even better **What do you dislike about Brandwatch Social Media Management?** Sometimes I'm using the platform normally and another window opens asking me to log in again, and as soon as I log in I return normally to the platform, I noticed that the more I use it the more constant it becomes, nothing compromising, just sometimes it breaks my line of reasoning during query creation, for example **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** In just one place, brandwatch helps me monitor terms or channels on different social networks or websites, with just a few clicks I can categorize or tag all this collected content and with just a few more clicks I can show all of this within a Dashboard in a ready-made or fully customized layout ### 32. All in one place plus super support **Rating:** 5.0/5.0 stars **Reviewed by:** Anne S. | Marketing assistant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 16, 2024 **What do you like best about Brandwatch Social Media Management?** AI is integrated more and more, the platform is easy to use and we always have everything at one sight. In case if something doesn't work, I always get quick and super polite and helpful support through the chat. Implementation was really easy, we use it on a daily basis. **What do you dislike about Brandwatch Social Media Management?** Best is to stay up to date with the platform. I would wish to have more webinars in order to get the most out of it. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We can now easily post on all platforms from the desktop. It's really easy to duplicate and adapt postings for different platforms. What I absolutely like is the image editor. With just a few clicks the images fit into the platform-based forms. Me and my co-workers are always up to date when it comes to our postings and no comment or mention gets lost. ### 33. Customizable based on needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** It is very customizable and provides the users control over the layout and structure of each dashboard which can be also duplicated easily if required **What do you dislike about Brandwatch Social Media Management?** API integration and AI insights can be made better. There are a few competitors who can cover visual insights (text on image and video content related insights) **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Retrospective and real-time monitoring of brand sentiment is a key part of my job and Brandwatch helps me to deep-dive into not just the sentiment, but also the specific reasons behind the sentiment ### 34. social media measurement is the brand's source of truth for long term planning **Rating:** 3.5/5.0 stars **Reviewed by:** Lorayne R. | VP of Client Strategy, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 24, 2025 **What do you like best about Brandwatch Social Media Management?** The easy integration and customization of the features as needed **What do you dislike about Brandwatch Social Media Management?** The system is clunky, whereas if live reporting or newsroom monitoring is done, organic tracking can be more efficient. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Again, to my work is related to brand health, understand and monitor conversations around KPIs and as we develop strategies will benchmark against these measurements ### 35. Learning Curve with Great Value **Rating:** 4.0/5.0 stars **Reviewed by:** Carver C. | Associate Client Partner, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 31, 2024 **What do you like best about Brandwatch Social Media Management?** Gathering all our client's social media and mentions into one consistent sheet or page that I can update as needed. They have many features that allow you to customize how you view this data and share it with internal team members. The Customer support team was also extremely helpful in answering any questions we had along the way. **What do you dislike about Brandwatch Social Media Management?** There is a HIGH learning curve. This may have just been our personal onboarding experience, but the amount of courses can seem overwhelming, and it is not something teams will be able to understand right away **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** They are solving media scrapping that my team use to do manually and allows us to easily track mentions, specific authors, and trends in our clients industries and share those back in real-time. ### 36. There is good tools, useless ones so overall it's not bad, but I can't say that I am very satisfied **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 10, 2025 **What do you like best about Brandwatch Social Media Management?** Community management for all channels at the same time is great. Nice to export reports in pdf in the measure tool **What do you dislike about Brandwatch Social Media Management?** Many publishing errors that are not explainable. Tagging instagram account is tough because you need the exact name of the account (it doesn't search for you) Not possible to repost stories in the community management tool A lot of data are wrong or not available anymore in the measure tools **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Publishing post over 30 days ahead ### 37. Brandwatch has potential but there are small things that set it back **Rating:** 3.5/5.0 stars **Reviewed by:** Cameron H. | Senior Social Media Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 09, 2025 **What do you like best about Brandwatch Social Media Management?** I like the in depth analytics features that the platform offers. **What do you dislike about Brandwatch Social Media Management?** The platform is very buggy and causes errors. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch is helping us collect data for our clients to ensure they have a better understanding of their audience. ### 38. Excellent Reporting Templates and Effortless Posting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** October 30, 2025 **What do you like best about Brandwatch Social Media Management?** Reporting templates, ease of posting content **What do you dislike about Brandwatch Social Media Management?** Nothing yet, new user of the platform so **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Easy reporting and posting ### 39. Very good tool overall, but lagging behind in terms of insights and tracking **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Safety | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 12, 2025 **What do you like best about Brandwatch Social Media Management?** The chat function and the knowledge library are some of my favorite things about Brandwatch **What do you dislike about Brandwatch Social Media Management?** I have to be creative in how I use labels in order to extract some intelligence from the data. A lot of time is wasted in those little workarounds **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Governance, content management, reporting ### 40. Brandwatch is a fantastic Social Media Management Platform **Rating:** 4.5/5.0 stars **Reviewed by:** James Luke M. | Local Marketing Activator, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 13, 2025 **What do you like best about Brandwatch Social Media Management?** The best things about Brandwatch is their lovely support team who are so helpful and respond promptly to any queries I have. It is also very simple to use. **What do you dislike about Brandwatch Social Media Management?** Sometimes the platform can be glitchy and it can be frustrating when trying to complete approvals. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to approve social media posts and protect the brand as my role acts as a gatekeeper to local social media ### 41. Disappointing Experience with Brandwatch - Great Potential, But Too Many Issues **Rating:** 0.0/5.0 stars **Reviewed by:** Antonia H. | Social Media & Reputation Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 11, 2024 **What do you like best about Brandwatch Social Media Management?** The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms may be a plus, and the data analysis capabilities could offer useful insights. However, that’s where the positive experience ends. **What do you dislike about Brandwatch Social Media Management?** The main frustration was the poor onboarding process and the implementation, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues with the customer support, many remained unresolved, what made our daily use really difficult. The platform is riddled with bugs, such as: • Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram. • Automation features like Assignment disappearing, but continuing to run. • Continuous error messages when trying to connect Facebook accounts. • Broken “Send” button in the message writing interface, hidden by the support chat button. • Missing calendar overview for clients, with confusing links. • Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning. • Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The tool turned out to be largely unusable for our needs. We were locked into a 12-month contract, and despite numerous issues with the platform, we were unable to get proper support or fixes. We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities. The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow. Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole. ### 42. A complete tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 18, 2025 **What do you like best about Brandwatch Social Media Management?** It covers multiple social media platforms. **What do you dislike about Brandwatch Social Media Management?** It doesn't cover a lot of review platforms, like Trustpilot and G2. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps us manage and engage with all of our SM accounts in one place. ### 43. Great customer service & a platform that does what you need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 25, 2024 **What do you like best about Brandwatch Social Media Management?** The tools themselves on the Brandwatch platform are very useful and helps to effectively manage multiple brands with multiple accounts. The ability to customize the way things are set up helps with meeting and measuring different strategic goals on separate brands. When we have run into challenges with the program, we were able to get a video chat in with a customer success person to help us and even give us additional ideas for our account usage. **What do you dislike about Brandwatch Social Media Management?** Because the platform has so many features, it can be overwhelming to onboard and learn the best ways to set it up for our specific needs - but they have great educational resources and it is nice that you can easily speak with a real person when needed. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Managing multiple brands, multiple accounts with multiple strategies. ### 44. Easy, intuitive tool for posting and analysing **Rating:** 4.5/5.0 stars **Reviewed by:** Marzena H. | Country Field Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 30, 2024 **What do you like best about Brandwatch Social Media Management?** Ease of use for daily/weekly/monthly planning ahead your SoMe calendar and campaigns, full overview of past and planned posts, possible creating labels (country, product, topic, campaign etc.) and performance analysis. No need any skills to start with, just couple of minutes to try with one post and you will become skilled user. Perfect for both: local and international companies. Daily must have for Marketeers. **What do you dislike about Brandwatch Social Media Management?** Does not show LinkedIn reach, temporary bugs. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** No need to remember about posting, just put content in advance into your calendar, choose date and timing to go live. Possible reposting taking 15 sec max. All analytics in one place always ready to see. ### 45. Great social management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 01, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Social Media Management?** It's straight-forward and easy to use, and has a better price tag than competitors. **What do you dislike about Brandwatch Social Media Management?** As with all services, it takes a little getting used to. I don't find it quite as intuitive as competitors right off the bat, but once you spend some time using it, it's easy and straight-forward to use. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It allows us flexibility to schedule posts and track engagement. ### 46. Keep calm and relax with Brandwatch **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 22, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brandwatch Social Media Management?** The tool provided by Brandwatch is the key to control all the possible fields of social media management that a community manager can manage without leaving the same environment, just a few clicks away. Undoubtedly, this is the best virtue, thanks to its monitoring panels, scheduling, alerts and board. **What do you dislike about Brandwatch Social Media Management?** From my point of view, although the tool is nowadays optimized to the current needs of each social network, it still escapes to be able to perform certain actions from Brandwatch, which means an extra effort directly from the channel to program and publish. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Without a doubt, the control of the different channels I manage for the brands, all in one place, having a follow up on what I have programmed and prepared for each one of them, being able to copy, modify or transform the posts between channels. ### 47. Great tool to help build social growth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Social Media Management?** Brandwatch has been an excellent tool compared to competitors to monitor social growth and research metrics **What do you dislike about Brandwatch Social Media Management?** Wish we could look into more competitive and analytical stuff that can keep up with trends of social media **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Not too many so far ### 48. Always so helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 11, 2025 **What do you like best about Brandwatch Social Media Management?** It's a great way to manage our large organisation & the support team are always so helpful when we need them with great communication. **What do you dislike about Brandwatch Social Media Management?** There are a few features we would like added, specifically for the content pool, but we do have work arounds for the time being. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Managing a large organisation and helping branches access their own channels. ### 49. Large suite of modules to assist with social media management and measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa H. | Digital and Marketing Advisor, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 30, 2024 **What do you like best about Brandwatch Social Media Management?** I really like the ease with which I can resize assets to suit the channel I am publishing on, copy posts to different channels and provide a live preview link to ANYONE for review. **What do you dislike about Brandwatch Social Media Management?** Tagging people, clients or stakeholders in posts can be tricky and hit and miss. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Efficiency in publishing content across different social media accounts in one place, measuring the results of content across channels in one dashboard. ### 50. Brandwatch SMM highly recommendable for large Enterprise and SMB **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander S. | Founder, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 07, 2024 **What do you like best about Brandwatch Social Media Management?** Ease of use, number of features, ease of implementation and customer support **What do you dislike about Brandwatch Social Media Management?** I don't have major complaints. Waiting for the submodule of SMM (benchmark) to integrate TikTok. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Engagement, publishing, analytics and benchmark. We are an agency that serves many large and SMB customers globally. So we need a tool that is complete, easy to use and affordable. ## Brandwatch Social Media Management Discussions - [Can I use this to track the best time to post online?](https://www.g2.com/discussions/37704-can-i-use-this-to-track-the-best-time-to-post-online) - 1 comment, 1 upvote - [Can we add color options to the emojis panel?](https://www.g2.com/discussions/37702-can-we-add-color-options-to-the-emojis-panel) - 1 comment, 1 upvote - [You might already have this - but I would like an in-depth training on how to use the new reporting feature and building out widgets within that feature.](https://www.g2.com/discussions/you-might-already-have-this-but-i-would-like-an-in-depth-training-on-how-to-use-the-new-reporting-feature-and-building-out-widgets-within-that-feature) - 1 comment, 1 upvote - [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) - 7 comments, 1 upvote - [What have you got planned for the future?](https://www.g2.com/discussions/15057-what-have-you-got-planned-for-the-future) - 1 comment, 1 upvote - [View Brandwatch Social Media Management pricing details and edition comparison](https://www.g2.com/products/brandwatch-social-media-management/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-10-01+11%3A32%3A51+-0500&secure%5Bsession_id%5D=d1e64fa9-3ec9-4805-8956-259d9bb63260&secure%5Btoken%5D=bb4f25b6987ae94fd9a0f6a931b9bbbb95c625a93a927c09cea67482821a30d9&format=llm_user) ## Brandwatch Social Media Management Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Multi-Account Management - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management ## Top Brandwatch Social Media Management Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,432 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,819 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,644 reviews)