Factors.AI Features
Lead Intelligence (9)
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 35 Factors.AI reviews.
Account-level Insights
Based on 41 Factors.AI reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
As reported in 36 Factors.AI reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 18 Factors.AI reviews.
Account-level Insights
As reported in 19 Factors.AI reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 19 Factors.AI reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
As reported in 11 Factors.AI reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 11 Factors.AI reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 11 Factors.AI reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (8)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 57 Factors.AI reviews.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 58 reviewers of Factors.AI have provided feedback on this feature.
Segmentation
Based on 18 Factors.AI reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 17 Factors.AI reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 17 Factors.AI reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
As reported in 14 Factors.AI reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 14 Factors.AI reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
As reported in 14 Factors.AI reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (13)
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 36 Factors.AI reviews.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 36 Factors.AI reviews.
Opportunity Timeline
Based on 51 Factors.AI reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Allows for custom report types to match the goals of a company. 34 reviewers of Factors.AI have provided feedback on this feature.
Journey Analytics
As reported in 34 Factors.AI reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Omni-Channel Tracking
Based on 17 Factors.AI reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Media Attribution
Based on 17 Factors.AI reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Customization
As reported in 16 Factors.AI reviews. Allows for custom report types to match the goals of a company.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 13 reviewers of Factors.AI have provided feedback on this feature.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. 12 reviewers of Factors.AI have provided feedback on this feature.
Media Attribution
As reported in 11 Factors.AI reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 12 reviewers of Factors.AI have provided feedback on this feature.
Customization
Based on 11 Factors.AI reviews. Allows for custom report types to match the goals of a company.
Campaign Execution (4)
Website Personalization
Provides tools that dynamically serve content, messaging, and calls-to-action.
Prioritized Accounts
As reported in 11 Factors.AI reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 11 Factors.AI reviews.
Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Marketing Operations (4)
ROI Tracking
Based on 45 Factors.AI reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns This feature was mentioned in 34 Factors.AI reviews.
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history 37 reviewers of Factors.AI have provided feedback on this feature.
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 49 reviewers of Factors.AI have provided feedback on this feature.
Campaign Activity (4)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 48 Factors.AI reviews.
Reports and Dashboards
As reported in 49 Factors.AI reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 29 Factors.AI reviews.
Multichannel Tracking
Based on 43 Factors.AI reviews. Collects marketing campaign performance data across multiple channels
Data Availability (3)
Contact Data Availability
Provides detailed contact-level buyer intent data
Account Data Availability
Provides aggregated intent data for individual contacts to supply an account-level view of intent
Offline Data
Ability to connect offline databases to collect information that can be matched to online devices
Platform Additional Functionality (8)
Integrations
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization
Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
Journey Mapping
Based on 46 Factors.AI reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
As reported in 50 Factors.AI reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 48 Factors.AI reviews.
Attribution Modeling (3)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. 29 reviewers of Factors.AI have provided feedback on this feature.
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. 31 reviewers of Factors.AI have provided feedback on this feature.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events. This feature was mentioned in 23 Factors.AI reviews.
Marketing (3)
B2B Attribution
Provides features for B2B marketers. 30 reviewers of Factors.AI have provided feedback on this feature.
Marketing Channels
Based on 26 Factors.AI reviews. Enables marketers to track multiple marketing channels.
Integrations
As reported in 31 Factors.AI reviews. Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
As reported in 29 Factors.AI reviews. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Based on 33 Factors.AI reviews. Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
As reported in 33 Factors.AI reviews. Allows users to build custom reports.
Platform Basics (6)
Centralization
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
Builds, defines, and segments targeted account audiences.
Lead-to-Account Matching
Matches leads to accounts for account-based marketing efforts.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 33 Factors.AI reviews.
Platform Data (6)
Measurement
Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
Provides a complete view of how all ABM programs drive revenue.
Journey Reporting
As reported in 37 Factors.AI reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Based on 29 Factors.AI reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Based on 37 Factors.AI reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 46 Factors.AI reviews.
Platform Additional Functionality (1)
Integrations
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date?
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
As reported in 10 Factors.AI reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Visitor Identification (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.





