eSputnik is an omnichhannel customer data platform (CDP) that allows to manage cross-channel messaging campaigns via Email, web and mobile push, in-app, app inbox, widgets in a single system, segment audience according to the customer's interestes, create product recommendations based on client's behaviour and easily automate all your marketing activities.
Features for advanced eCommerce projects:
- Dynamic content depending on stock availability, geo, browsing history or by feed.
- AI-based personalized product recommendations: 198 ready and tested algorithms for recommendation generation are included in the system, custom development is possible.
- Advanced segmentation: by user behavior, events, parameters, RFM analysis, cohort analysis, predictive segmentation, value-based customer segmentation.
- 15 pro-triggers for ecommerce - created segments and events, campaign timeframes.
- Multilanguage allows to automate work with scripts, templates, scheduling of mailings.
- Conditional dynamic blocks targeted on additional data enrichment.
- Dynamic message content queue prioritization based on previous behavior.
- Messaging frequency control.
- High server/ip reputation for inbox deliverability.
- High delivery speed for flash sales.