--- title: eSputnik Reviews meta_title: 'eSputnik Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 72 reviews by the users' company size, role or industry to find out how eSputnik works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 72 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # eSputnik Reviews **Vendor:** eSputnik **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 72 ## About eSputnik eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty. ## eSputnik Pros & Cons **What users like:** - Users commend eSputnik for its **strong customer engagement tools** , significantly enhancing user retention and growth. (2 reviews) - Users commend eSputnik for its **easy integration** , achieving smooth setup and timely support throughout the process. (2 reviews) - Users praise the **seamless integration** of eSputnik, appreciating timely support and smooth implementation into their systems. (2 reviews) - Users commend eSputnik's **user-friendly interface** , enabling smooth integration and effective utilization with ongoing support. (2 reviews) - Users commend eSputnik's **analytics expertise** , which significantly enhances marketing effectiveness and user engagement strategies. (1 reviews) - Users commend eSputnik for its **automation efficiency** , seamlessly optimizing our omnichannel marketing and saving valuable time. (1 reviews) - Customer Support (1 reviews) - Easy Creation (1 reviews) - Easy Setup (1 reviews) - Users highlight the **engagement efficiency** of eSputnik, greatly enhancing their marketing strategies and customer interactions. (1 reviews) ## eSputnik Reviews ### 1. Reliable Platform with Fast Support and Powerful Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Yevhen H. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about eSputnik?** I appreciate the fast and helpful support, especially the care and involvement of our personal manager. The platform works quite reliably across different services and channels. For our team, the most valuable parts are triggered scenarios, push notifications, segmentation, and flexible personalization settings. It helps build customer communication without too much manual work. **What do you dislike about eSputnik?** The personal account interface could feel a bit more modern and easier to navigate; right now, it's not always obvious. I'd also love deeper analytics, both at the overall level and broken down by specific channels, scenarios, and campaigns, so it's easier to actually see what's working and what isn't. For push notifications, it would be great to have more flexibility in how they look, like the option to add a sender image or avatar. And it would really help to have more flexible logic for how different automated scenarios interact btw eahc others **What problems is eSputnik solving and how is that benefiting you?** eSputnik helps us automate customer communication across different channels. We use it mainly for triggered push notifications, in-app messages, product updates, segmentation, and OTP messages in different GEOs. ### 2. Exceptional Support, Easy Email Editor, and Great Value **Rating:** 4.0/5.0 stars **Reviewed by:** Matvey G. | CRM Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about eSputnik?** What I like most is the service support. I've worked with many CDP and ESP systems, but only here have I found specialists who truly understand the product and strive to find the best solutions for the client, not for themselves. I appreciate that the manager listens to our problems and understands that any initiative or integration takes time. In second place I would put the convenient email newsletter editor, which allows you to quickly build and test communications. No third-party application or help from a technical specialist with HTML is needed. Third place goes to the reasonable pricing for services. When purchasing a large package for six months, you get a good discount, which has a positive impact on CRM marketing economics. **What do you dislike about eSputnik?** The service has room to grow, and most of its shortcomings lie in small UX/UI details: It's annoying that exporting contact data is done via email and takes a lot of time. I'd love to have some kind of window where you click a button and download the file, instead of sitting by your inbox waiting. The CDP structure. After a year of working with it, I still get lost in the tabs, because the entities are divided in a very strange way. For example, there are "Messages" and there are "Mailings." Under Messages there is "Statistics," and under Mailings there are "Reports." Statistics covers database metrics, while Reports cover metrics for specific sends. Why it's set up this way is unclear — many sections and functions could be merged under a single tab without changing anything essential, but the interface would become much cleaner. I don't like that I can't set up an A/B test for an email directly from the sending interface — I have to manually split the mailing group into two subgroups and make two separate sends at once. Testing communications isn't always convenient either. For example, web push notifications can only be sent to yourself, not to colleagues. Testing requires creating a new segment. Overall, there are quite a few of these little things — they're like a splinter: you can live with it, but it's unpleasant. **What problems is eSputnik solving and how is that benefiting you?** Like any B2B SaaS — they solve a problem that would cost us more to solve on our own: building an in-house system for database segmentation and preparing campaigns for mass and automated sends. ### 3. User-Friendly CDP with Responsive Support and Innovative Solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Daryna O. | Lifecycle Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about eSputnik?** Our company switched to this CDP to improve our use of automated workflows and segmentation. There are also many features we still want to explore, including gamification and AI recommendations. The interface is user-friendly, and the support team is responsive and client-oriented. It is also great to have individual tariffs for businesses and to be able to cover all necessary channels in one place. **What do you dislike about eSputnik?** It would be better if it had WhatsApp integration. The dashboards and statistics are fine, but it’s probably better to use an external tool for analyzing performance. **What problems is eSputnik solving and how is that benefiting you?** Our business needs are met by CDP's personalised communications, which also support our custom CRM logic and provide innovative solutions. ### 4. Deeper, Smarter Marketing with Cookies and Event History **Rating:** 4.0/5.0 stars **Reviewed by:** Andrii B. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about eSputnik?** Collecting information about the user using Cookies, as well as storing the history of events (purchases, views, etc.), which helps to build logical flows based on historical data. Thanks to this, our marketing becomes broader and deeper **What do you dislike about eSputnik?** Sometimes there are bugs with data processing or with the block editor of emails. But this happens on all platforms I have worked with. **What problems is eSputnik solving and how is that benefiting you?** Communication with the existing contact base, segmentation of this base and building marketing communication with different segments of the base. I have not yet found an alternative in terms of convenience and capabilities ### 5. GDPR-Compliant, Boosts Marketing Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about eSputnik?** I really appreciate eSputnik's built-in GDPR compliance framework. Managing a subscriber base of over 500,000 users means we have to strictly follow European data regulations every day, and the platform simplifies consent management, data recording and unsubscribe processes entirely within the system. I don't need to cross-check records with extra spreadsheets or third-party tools, which gives our team great peace of mind. Additionally, its excellent email deliverability for the German market is a huge advantage. Many marketing tools struggle to reach local inboxes consistently here, but eSputnik has solid local server support. Our newsletters for new fashion collections, limited-time promotions, and post-purchase follow-ups rarely land in spam folders. The highly customizable automated workflows are also something I really value. As a small team of 5, we rely heavily on automation to boost efficiency, and I can easily build multi-step journeys for different customer groups. The drag-and-drop editor is intuitive, allowing quick adjustments without needing technical support. These tailored automations have been a big reason we've successfully lifted repeat purchase rates by 27%. **What do you dislike about eSputnik?** First, its visual email template editor is less flexible compared to mainstream tools like Klaviyo or Mailchimp. The built-in editor has limited layout options and fewer pre-designed fashion-themed templates, which slows down our content creation process. Second, the cross-channel integration capabilities are relatively basic. eSputnik cannot seamlessly connect with our social platforms or our Vtiger Sales CRM, creating extra repetitive work for our small team. **What problems is eSputnik solving and how is that benefiting you?** I use eSputnik for GDPR-compliant marketing automation, reducing manual workload, improving email deliverability, and creating targeted marketing campaigns. It helps manage our 500k+ subscriber base, automate workflows like cart abandonment reminders, and increase repeat purchase rates by 27%. ### 6. Powerful Automation, But Needs Advanced Logic **Rating:** 3.5/5.0 stars **Reviewed by:** Aya R. | Field Data Collection Specialist, Medical Devices, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about eSputnik?** I like how easy it is to build reliable, multi-channel automations with eSputnik, especially for our B2B workflows like invoice reminders, customer follow-ups, and segmented nurture campaigns. You don’t need a dedicated marketing specialist or developer to get value from it. The interface is straightforward, the workflow builder is intuitive, and email and SMS both work seamlessly in one platform. Because the tool is so straightforward to use, our team can build, tweak, and launch workflows in minutes, not days. This means less administrative busywork, fewer human errors, and faster, more consistent communication with clients. eSputnik’s multi-channel automations stand out for their stability and consistency, running without delays or glitches, even when handling many workflows at once, which is crucial for maintaining reliable payment reminders and a good customer experience. The initial setup was straightforward and relatively quick. **What do you dislike about eSputnik?** The automation builder, while easy to use, lacks some advanced logic for complex B2B workflows. Things like multiple conditional branches, wait conditions based on customer actions, and dynamic segmentation updates aren’t as flexible as we need for longer sales cycles. Also, we lack A/B testing inside automations. We want to test different aspects like email vs. SMS timing, various messaging for past-due alerts, and different CTAs for upsells, but we can’t run tests inside the automation flow—we have to duplicate entire workflows, which is messy and hard to track. **What problems is eSputnik solving and how is that benefiting you?** I use eSputnik for automating manual follow-ups, recovering abandoned carts, and personalizing messaging. It saves us time, reduces errors, and improves cash flow with reliable reminders. It’s user-friendly, and lets us focus on sales and client relationships instead of repetitive tasks. ### 7. All in one marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2022 **What do you like best about eSputnik?** E-Sputnik combines all ways and channels you need to communicate with your cusomers. It is very comfortable to run your email, Viber, sms, PUSH campaign from one dashboard. **What do you dislike about eSputnik?** I have not used e-Sputnik long enough to find some disadvantages. It is not that popular among my colleages, so sometimes new people in the team need time to learn the dashboard. **What problems is eSputnik solving and how is that benefiting you?** eSputnik is good primarily for Push-notification and Viber campaigns. That is the main option I used eSputnik for. Sure, they have good feature for emails, but I did not use it much. ### 8. Flexible email & push service **Rating:** 4.0/5.0 stars **Reviewed by:** Sophia D. | Sofiia Dmytrenko, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **What do you like best about eSputnik?** 1) email-builder - it's easy to create different templates with interactive elements. even people without html & css knowledge can do this. 2) local customization - we use eSputnik for different markets with different languages and it was always easy to implement. 3) support team - fast and helpful! **What do you dislike about eSputnik?** sometimes the service works slow in chrome and can close the tab while editing the template. **Recommendations to others considering eSputnik:** Push customization is available for additional price. Viber and sms messages are more expensive than on other services **What problems is eSputnik solving and how is that benefiting you?** - interactive elements in emails that help to keep users involved - detailed email statistics - possibility to create target contact groups based on their activity ## eSputnik Discussions - [What is eSputnik used for?](https://www.g2.com/discussions/what-is-esputnik-used-for) - [View eSputnik pricing details and edition comparison](https://www.g2.com/products/esputnik/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+21%3A21%3A48+-0500&secure%5Bsession_id%5D=49c44800-b088-4625-96d4-8a27082ab763&secure%5Btoken%5D=80bcf94abf7e093367379146bb92e7be889d5933147db53f3652e85166289280&format=llm_user) ## eSputnik Integrations - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) ## eSputnik Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top eSputnik Alternatives - [Omnisend](https://www.g2.com/products/omnisend/reviews) - 4.6/5.0 (1,222 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (618 reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - 4.7/5.0 (1,211 reviews)