--- title: eSputnik Reviews meta_title: 'eSputnik Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 71 reviews by the users' company size, role or industry to find out how eSputnik works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 71 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # eSputnik Reviews **Vendor:** eSputnik **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 71 ## About eSputnik eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty. ## eSputnik Pros & Cons **What users like:** - Users commend eSputnik for its **strong customer engagement tools** , significantly enhancing user retention and growth. (2 reviews) - Users commend eSputnik for its **easy integration** , achieving smooth setup and timely support throughout the process. (2 reviews) - Users praise the **seamless integration** of eSputnik, appreciating timely support and smooth implementation into their systems. (2 reviews) - Users commend eSputnik's **user-friendly interface** , enabling smooth integration and effective utilization with ongoing support. (2 reviews) - Users commend eSputnik's **analytics expertise** , which significantly enhances marketing effectiveness and user engagement strategies. (1 reviews) - Users commend eSputnik for its **automation efficiency** , seamlessly optimizing our omnichannel marketing and saving valuable time. (1 reviews) - Customer Support (1 reviews) - Easy Creation (1 reviews) - Easy Setup (1 reviews) - Users highlight the **engagement efficiency** of eSputnik, greatly enhancing their marketing strategies and customer interactions. (1 reviews) ## eSputnik Reviews ### 1. Cost-effective push notifications **Rating:** 5.0/5.0 stars **Reviewed by:** Olga H. | CEO & Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about eSputnik?** I use eSputnik push notifications for 2 months and really satisfied with the results. I can segment my audience by their location, gender, age, purchase history, and other parameters. The channel is practically free and already generated new leads. **What do you dislike about eSputnik?** I am new in push notifications channel, so I would like to have more tutorials. Apart from that it is an awesome tool all in all. **Recommendations to others considering eSputnik:** It is great and useful software that assist in building your clients and business. I didn't have time to try all features but already can say that it is cost-effective. **What problems is eSputnik solving and how is that benefiting you?** Automated web push notifications ### 2. Advanced tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kateryna K. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2019 **What do you like best about eSputnik?** They provide a lot of advanced features such as advanced segmentation, which allows creating microsegments and send more personalized messages. Moreover, their customer service is always very friendly and very courteous. **What do you dislike about eSputnik?** The only thing that I can say is that whenever we had a problem it was very quickly solved by the customer support team. **Recommendations to others considering eSputnik:** Perfect solution if you are looking for a feature-rich marketing automation tool. Their blog and articles in the support section are very helpful. **What problems is eSputnik solving and how is that benefiting you?** Multichannel marketing ### 3. Powerful Email Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about eSputnik?** "Powerful functional Fast support Great blog - a lot of useful information, both for beginners and experienced marketers. Service is constantly evolving and implementing new features. " **What do you dislike about eSputnik?** "Didn't find yet. I use eSputnik for more than a year and I am very satisfied. A flexible, powerful tool for newsletters." **Recommendations to others considering eSputnik:** Highly recommended both for beginners and experienced marketers. **What problems is eSputnik solving and how is that benefiting you?** I use eSputnik to build email marketing campaigns. Now I can automate all the emails and effectively track their openings, which has helped us a lot to improve our marketing strategies. Thinking about start using web-push notifications. ### 4. eSputnik for SaaS **Rating:** 2.5/5.0 stars **Reviewed by:** Dmitriy U. | Project Manager at MegaIndex, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2018 **What do you like best about eSputnik?** I like the product card generator, using which I can configure automatic uploading of photos and descriptions of each SKU from site to e-mail template. I also like the fact that the service has a set of images for e-mail, which is provided free of charge. I also like the price, which is lower than the market average. I like the fact that I can use Google Authenticator to access the site. This is important to me because I travel a lot and use public Wi-Fi. **What do you dislike about eSputnik?** Most of all I do not like the user interface. It's my personal opinion. I find it difficult to use the site because I do not understand the structure of the site. I use pictures GIFs in my mailings. I do not like the fact that in the free stock there are only illustrations and no GIFs. Now on the site a single interface for all types of mailings. I use the service for mailing in Viber and I want a separate simple interface for this. **Recommendations to others considering eSputnik:** I do not like the interface in this SaaS. If you have a small budget for e-mail marketing, this service is suitable. But keep in mind that you have to spend a lot of time to understand the interface. I use this service for Viber mailings. For e-mail newsletters, I use another tool. I can recommend this tool for Viber mailings. **What problems is eSputnik solving and how is that benefiting you?** I use the service to send mailings on Viber. I like the fact that I can send a newsletter not only by e-mail, but also via Viber. I know which of my clients have Viber installed. I save money when using Viber instead of SMS. ### 5. Good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about eSputnik?** "Easy to setup, newbie friendly, easy-to-use, awesome support. I use eSputnik for my personal and business use and really satisfied with the system. But the very best thing about eSputnik is their instant customer service. I will run into something that I can't figure out how to do, I pop open the chat window, and have my answer in a couple of minutes. They are always there, always friendly and helpful. **What do you dislike about eSputnik?** eSputnik has been the best marketing platform i have ever used. Customer service is very helpful. **Recommendations to others considering eSputnik:** As i said before eSputnik is the perfect choice for marketers. If you are looking to get a good email marketing service that is easy to use and cost effective, eSputnik is the best choice. **What problems is eSputnik solving and how is that benefiting you?** Automation email and sms campaigns ### 6. Review of eSputnik **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2018 **What do you like best about eSputnik?** 1. High deliverability; 2. Dynamic contact groups — the system includes or excludes the contacts that no longer meet certain criteria; 3. Complex segmentation — to this feature, they track customers' behavior both online and offline; 4. Click map — it shows the elements of email that customers like most; 5. Scenarios — this is probably my favorite feature eSputnik provides; 6. Omnichannel ESP — emails, SMS, Web and Mobile Push notifications, Viber. **What do you dislike about eSputnik?** Nothing that I can think of at the moment. I've been using this ESP for more than a year and, fortunately, have not faced any issues **Recommendations to others considering eSputnik:** Best tool with up-to-date features to catch up with the times. Customer service provides qualified assistance. Love their blog **What problems is eSputnik solving and how is that benefiting you?** Scenarios: Welcome emails, order confirmation, abandoned carts, post-purchase emails, event reminders — they work perfectly well. Hyperpersonalization — recipients receive only relevant information. ### 7. Great All-in-One email marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Alena K. | Content Marketing Specialist, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2018 **What do you like best about eSputnik?** I like that eSputnik is user-friendly and has very detailed analytics. Build-in RFM data analysis helped me to effectively segment my customers list. The customer service is reliable and fast, they are very helpful regarding the technology and business point of view. **What do you dislike about eSputnik?** eSputnik’s free template gallery is full of good structured email templates and company’s blog full of creative email examples. However, I would like to have more templates in HTML version. **What problems is eSputnik solving and how is that benefiting you?** eSputnik provides complex marketing automation solution with great analytic tools. Comparing to other products on the market, eSputnik seems to be all-in-one email marketing platform for eCommerce business. ### 8. Excellent software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2019 **What do you like best about eSputnik?** I like that eSputnik offers innovative options such as advanced segmentation to analyze marketing strategies to ensure better results and achieve the reach of our goals. Email deliverability has been quite great as far as I can tell. **What do you dislike about eSputnik?** The user interface is not to my liking but the functionality of this tool and very helpful support make up for it. **Recommendations to others considering eSputnik:** This tool was just what we were looking for since it automates work efficiently and saves us a lot of time. **What problems is eSputnik solving and how is that benefiting you?** The platform is for experienced email marketers. Maybe not the easiest interface but very powerful and reliable, meets a wide array of needs. ### 9. Powerful product for the reasonable price **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie T. | Linkbuilder, Outreach, and Public Relations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2019 **What do you like best about eSputnik?** I like that eSputnik is user-friendly and has very detailed analytics. Building RFM data analysis helped us to effectively segment our customers' list and boost sales. Also, they gave us contact support during the all marketing campaign. **What do you dislike about eSputnik?** Not much to dislike here. We haven't faced any troubles during all time using. **Recommendations to others considering eSputnik:** eSputnik has very detailed analytics. I like that now we can reach out to our customers not only by Email but also other channels such as Viber, Web Push Notifications and visualize our sales funnel. Now thinking about adding advanced segmentation. **What problems is eSputnik solving and how is that benefiting you?** Automation email campaigns, creating multichannel scenarios, visualizing sales funnel. ### 10. Great deliverability, support and affordable pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Stanislav B. | Chief Business Development Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2018 **What do you like best about eSputnik?** Good solution for companies that want to engage and retain their subscribers and customers. Responsive support is a huge advantage! We mainly use esputnik as a tool for communicating with the subscribers who opted in to our list, so deliverability of the mailings is pretty good. I want to emphasize fast delivery of the letters as well. **What do you dislike about eSputnik?** We use neither multichannel functionality nor automated scenarios -- it doesn't suit our purposes, so I can't tell a lot about that. **What problems is eSputnik solving and how is that benefiting you?** We save a lot of time and money by using message builder. In case we have any questions, the support people help us quickly. Time saving is the best benefit we receive from eSputnik. ### 11. Excellent Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Oleh Y. | Data Scientist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2018 **What do you like best about eSputnik?** I use this service for email newsletters. I like the contact importing, segmenting contacts is very easy. Their team was incredibly helpful when setting up the tool. Also gave us contact support during the all marketing campaign. **What do you dislike about eSputnik?** Nothing to dislike. Comparing to other email marketing tools I can say that eSputnik offers even better functionality for lower prices. **Recommendations to others considering eSputnik:** Useful marketing automation features for ecommerce projects who need to upgrade current email marketing to powerful marketing automation tool. **What problems is eSputnik solving and how is that benefiting you?** Their customer service is reliable and fast, they are very helpful regarding the technology and business point of view. ### 12. Great Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about eSputnik?** Because of the excellent help articles and online support, I have learned how to create segments based on tagging, and automations. I plan to segment potential clients and customize campaigns based on interest. This will help me serve my blog list by giving them what they need. **What do you dislike about eSputnik?** Everything is perfect as of now. Don’t know the future, support is better than excellent. **What problems is eSputnik solving and how is that benefiting you?** I use eSputnik mostly for email marketing on behalf of clients. For me now, it is the main communication source. ### 13. Great marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Marie S. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2018 **What do you like best about eSputnik?** It is easy to set up different groups for different emails. It also has an intuitive interface and powerful analytics. **What do you dislike about eSputnik?** Nothing to dislike. There were no problems and inconveniences for all time of using. **What problems is eSputnik solving and how is that benefiting you?** If you are using emails to communicate with customers you really can do a much better job with a service like eSputnik. You can create and store templates, get instant reports on opens and clicks, and other data. Customer service is better than excellent. ### 14. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about eSputnik?** eSputnik allows us to create very effective email marketing campaigns to increase sales and reach many potential customers. The system has a great variety of templates. As a plus, they offer first template in your own style for free. That’s awesome! **What do you dislike about eSputnik?** Nothing really. The only thing that I can say we ever had a problem which was eliminated in customer support service. **What problems is eSputnik solving and how is that benefiting you?** I think, it is a service that every entrepreneurial company should have, since it helps to create advertising campaigns through email marketing ### 15. Powerful email-automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2018 **What do you like best about eSputnik?** Automated communication including segmentation and personalization. High-level data reporting for campaigns management. **What do you dislike about eSputnik?** Didn’t find yet. Absolutely convenient service **What problems is eSputnik solving and how is that benefiting you?** Campaigns with multichannel scenario generated new leads. I think it's perfect for the SMBs or Enterprises who have plenty of segments to target. ### 16. Great soft for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2018 **What do you like best about eSputnik?** I like work with segments and i think that dashbords are awesome. One more useful think it's push-notofications. For me one of the most important thing it's support and this guys have great team. **What do you dislike about eSputnik?** They have a lot of features but FAQ don't include answer about all of that. **Recommendations to others considering eSputnik:** try it **What problems is eSputnik solving and how is that benefiting you?** Email marketing, Push-notification, Viber. We work with small base but do it very effective because all of our massage personolized and consist of right offer for each one. ### 17. At the begining was ok, but... **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2018 **What do you like best about eSputnik?** Only flexible pricing options. Nothing more. **What do you dislike about eSputnik?** At the begining was ok, later paid (transfered) for better plan, and "fun" has started. Firstly, their consultants started asking about our subscribed contacts, as they did not like something, but we provided all info including screen shots on subscription methods and policies and etc. However at the end of long discussion, they state that they "doubt", and did not let us use services anymore. Ok, it is theirs platform and they have the right to state any decisions, but where is refund for no service then? After we asked for refund - no response since. So lets see if they look like shiny silver too? Firstly, all payments are done to Ukrainian bank ( 3rd world country.) and it looks like very suspicious as gives very little trust. Secondly, all support team are under russian names, so it looks like it is Russian company... And who knows what is their direct purpose, for example more doubts arise when you upload you your contacts and you cannot permanently delete them later. So you will never know, where they might use them later, and recent worldwide events shows that similar cases has happened and at one end was Russia. Lastly, you will pay or get a plan, and they can just freeze your account, do not give any logical and acceptable reason, just personal statement and furthermore no refund and you are done. So it looks like that esputnik and their service has much more doubts and questions to answer themselves. And its up to you to trust or not their services. Sadly, but it is a fact, and we think to trust your most valuable assets - contacts, with a risk that you might face the fact when you will pay and will get no service, is not worth. Be careful not to get in the same boat with us when your will get stupid questions from support, and in order to answer you must reveal your confidential data, and at the end your account might be freezed and no option for claim or refund. So for us it looks like it is new way of getting your subscribed contacts and not giving back service that you pay for. **What problems is eSputnik solving and how is that benefiting you?** No benefits for the reasons mentioned above ### 18. Powerful email marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about eSputnik?** We are using eSputnik not so long ago. We decided to start with an email marketing channel. The first email template made in our corporate style was free. On this template basis, new emails have been creating within message editor in a few minutes. For us, this is important because every time creating personalized mailing, creating different messages for each segment may take a time. **What do you dislike about eSputnik?** Nothing I can think of. I have nothing to say. **Recommendations to others considering eSputnik:** If you have a large number of contacts in email list, then you know how long it takes to create a custom segment. In eSputnik this process takes a few seconds (despite the fact that we have more than 1 million contacts). And if you consider that segments can be created in the report interface (analytics), then a more convenient system is difficult to imagine. **What problems is eSputnik solving and how is that benefiting you?** We tried it for creating segments and running scenarios to activate special offers for our customers. Working with real-time data saves time. The speed of work with the segments has increased at times. Now we can be as flexible as possible. ### 19. Great marketing automation solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about eSputnik?** When we decided that we need to do a mass mailing, we began to look for something simple and reliable, in order to send letters few times a month. We have chosen eSputnik. Six months passed, and we had automated all communication channels with the client. So it turned out that the opportunities for email marketing are much greater than we thought. With eSputnik it became obvious) **What do you dislike about eSputnik?** It would be great if there were more How To videos **Recommendations to others considering eSputnik:** It’s marketing automation tool that matches all my requirements and has powerful analytic features **What problems is eSputnik solving and how is that benefiting you?** We have some onboarding campaigns, return clients by abandoned carts emails and inform clients about our new products. ### 20. Review of eSputnik **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2018 **What do you like best about eSputnik?** We build personalized email campaigns without knowing a very advanced programming languages and analyze it easily. Segments constructor and segment tracking features are extremely easy to use. Creation of the same type of letters for personalized mailings with a large number of segments takes a few minutes. **What do you dislike about eSputnik?** API integration was a bit trickier than we expected, but via Zapier we did it and everything goes well. **Recommendations to others considering eSputnik:** Best complete email marketing management package on the market for SMBs and Enterprises **What problems is eSputnik solving and how is that benefiting you?** The automation of creating same type of letters with content personalization to different user segments made our work easier. I think it's perfect for the SMBs or Enterprises who have plenty of segments to target. ### 21. All-in-one email marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2018 **What do you like best about eSputnik?** Esputnik provides complex marketing automation solution with great analytic tools. Comparing to other products on the market, eSputnik seems to be all-in-one email marketing platform for eCommerce business. **What do you dislike about eSputnik?** After sending first mass mailing It took about 1 month to get representative statistic data, But there are data of opens and transitions, so you can build new segments directly from reports and create new campaigns with data. **What problems is eSputnik solving and how is that benefiting you?** By analyzing the cohort report for 12 months we recalculated our LTV and understood the life cycle of our customers better. Thereby we reconsidered our email strategy and marketing strategy through other channels. ## eSputnik Discussions - [What is eSputnik used for?](https://www.g2.com/discussions/what-is-esputnik-used-for) - [View eSputnik pricing details and edition comparison](https://www.g2.com/products/esputnik/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+10%3A59%3A09+-0500&secure%5Bsession_id%5D=acef97dc-e535-4c32-a105-2be8fc460077&secure%5Btoken%5D=d4678d0bc04f5b5f3b6be30e60ada9e1ac381d51f3d8e47d926cd1c2c8e1e5c4&format=llm_user) ## eSputnik Integrations - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) ## eSputnik Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top eSputnik Alternatives - [Omnisend](https://www.g2.com/products/omnisend/reviews) - 4.6/5.0 (1,184 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (611 reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - 4.7/5.0 (1,195 reviews)