Epsilon Digital Features

Overall product functionality for display advertising. 20 reviewers of Epsilon Digital have provided feedback on this feature.

As reported in 10 Epsilon Digital reviews. Overall product functionality for video advertising.

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 19 Epsilon Digital reviews.

Enables marketer to set metrics by which their campaigns are automatically optimized. 21 reviewers of Epsilon Digital have provided feedback on this feature.

Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 20 Epsilon Digital reviews.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 16 Epsilon Digital reviews.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 15 Epsilon Digital reviews.

As reported in 17 Epsilon Digital reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

As reported in 17 Epsilon Digital reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 19 Epsilon Digital reviews.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 19 reviewers of Epsilon Digital have provided feedback on this feature.

Tools offered for creating and optimizing creative components of campaigns. 18 reviewers of Epsilon Digital have provided feedback on this feature.

Supports rich media display and video ads that involve user interaction. 15 reviewers of Epsilon Digital have provided feedback on this feature.

Based on 14 Epsilon Digital reviews. Allows for ads to be placed in mobile apps.

Based on 15 Epsilon Digital reviews. Supports rich media mobile ads that involve user interaction.

As reported in 20 Epsilon Digital reviews. Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates. 18 reviewers of Epsilon Digital have provided feedback on this feature.

Able to tailor ads based on consumer general region, state or designated market area (DMA). 20 reviewers of Epsilon Digital have provided feedback on this feature.

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 17 Epsilon Digital reviews.

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost.

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 15 reviewers of Epsilon Digital have provided feedback on this feature.

Able to create custom reports to cater to specific metrics and key performance indicators. 20 reviewers of Epsilon Digital have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 19 Epsilon Digital reviews.

Based on 21 Epsilon Digital reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. 19 reviewers of Epsilon Digital have provided feedback on this feature.

As reported in 18 Epsilon Digital reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Based on 18 Epsilon Digital reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 15 Epsilon Digital reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

As reported in 17 Epsilon Digital reviews. Alerts marketer of the performance of particular campaigns.

Test which ads convert better.

Deliver certain ads to specific audiences.

Deliver certain ads based on observed behavior.

Features to track clicks on conversions on retargeting ads.

Deliver retargeting ads based on the user's location.

Enables users to retarget ads across multiple channels, including web, mobile, and social.

Personalize retargeting ads based on items a user has viewed.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc.

Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats.

Provides the ability to target listeners by age, gender, location, language, and even music or talk genre.

Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks.

Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners.

Ability to export dashboard reports on audio ad campaign performance.

Ability to track audio ad impressions by top music genres.

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software.

Able to implement ads on all types streaming platforms that are able to serve ads.

Offer analysis of campaigns and various metrics.

Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives