SAP Emarsys Features

Based on 157 SAP Emarsys reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 150 SAP Emarsys reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 116 SAP Emarsys reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 152 SAP Emarsys reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 134 SAP Emarsys reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 151 SAP Emarsys reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 105 SAP Emarsys reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 106 SAP Emarsys reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 136 SAP Emarsys reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 102 SAP Emarsys reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Ability to define a custom domain from which emails are sent. 55 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 54 SAP Emarsys reviews. Able to send emails from multiple domains.

Ability to use a dedicated IP for deliverability. 49 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 64 SAP Emarsys reviews. Availability and quality of documentation for API, code library, implementation, and set up.

Based on 59 SAP Emarsys reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Based on 73 SAP Emarsys reviews. Tracks emails sent and delivery rates and compiles them into standard reports.

Provides features and infrastructure to allow scaling for large organizations. 55 reviewers of SAP Emarsys have provided feedback on this feature.

Emails are consistently received and software performs reliably. 70 reviewers of SAP Emarsys have provided feedback on this feature.

Optimizes marketing campaigns for mobile devices. 59 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 28 SAP Emarsys reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

As reported in 43 SAP Emarsys reviews. Facilitates global text message and mobile marketing campaigns.

Based on 261 SAP Emarsys reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 246 SAP Emarsys reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 257 SAP Emarsys reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 231 SAP Emarsys reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 157 SAP Emarsys reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 190 SAP Emarsys reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 217 SAP Emarsys reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 214 SAP Emarsys reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

As reported in 157 SAP Emarsys reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 173 SAP Emarsys reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 192 SAP Emarsys reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 238 SAP Emarsys reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 161 SAP Emarsys reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 158 SAP Emarsys reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 183 SAP Emarsys reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 146 SAP Emarsys reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 144 SAP Emarsys reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 181 SAP Emarsys reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Based on 122 SAP Emarsys reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Based on 113 SAP Emarsys reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. This feature was mentioned in 84 SAP Emarsys reviews.

Based on 93 SAP Emarsys reviews. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Based on 103 SAP Emarsys reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 101 SAP Emarsys reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Based on 93 SAP Emarsys reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Based on 104 SAP Emarsys reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 236 SAP Emarsys reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 176 SAP Emarsys reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 165 SAP Emarsys reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 173 SAP Emarsys reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. 109 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 35 SAP Emarsys reviews. Accurately measure total web traffic and present data elegantly.

Based on 38 SAP Emarsys reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly. 30 reviewers of SAP Emarsys have provided feedback on this feature.

Software automatically tracks standard user actions. 34 reviewers of SAP Emarsys have provided feedback on this feature.

Able to set up custom variables to track any user activity on the site. 33 reviewers of SAP Emarsys have provided feedback on this feature.

Accurately measure bounce rate. This feature was mentioned in 35 SAP Emarsys reviews.

As reported in 33 SAP Emarsys reviews. Track user return rates and related metrics.

As reported in 36 SAP Emarsys reviews. Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion. 33 reviewers of SAP Emarsys have provided feedback on this feature.

Obtain live data for who is currently accessing your site. 40 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 37 SAP Emarsys reviews. Report on how any user activity has changed over time.

Based on 35 SAP Emarsys reviews. Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 39 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 37 SAP Emarsys reviews. Analytic tools are also available for mobile and tablet versions of websites.

As reported in 32 SAP Emarsys reviews. Able to unify user data across devices, recognizing returning users.

Based on 36 SAP Emarsys reviews. Allows users to easily build customized reports and dashboards.

Based on 93 SAP Emarsys reviews. Measuring overall campaign performance across recipients.

Based on 80 SAP Emarsys reviews. Measuring overall reputation related to specific sending domains.

As reported in 72 SAP Emarsys reviews. Measuring overall reputation of brand based on all email activity.

Tracking recipient tagging of domains for blacklists and whitelists. This feature was mentioned in 77 SAP Emarsys reviews.

Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 35 SAP Emarsys reviews.

As reported in 32 SAP Emarsys reviews. Report on keywords used in internal searches.

Track load times on different devices and systems. 29 reviewers of SAP Emarsys have provided feedback on this feature.

Analyze inbound marketing traffic to identify which campaigns are working best. 36 reviewers of SAP Emarsys have provided feedback on this feature.

Track revenue and transactions. This feature was mentioned in 31 SAP Emarsys reviews.

Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 31 SAP Emarsys reviews.

System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 34 SAP Emarsys reviews.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 38 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 36 SAP Emarsys reviews. Able to test that event and variable setup are reporting data accurately.

As reported in 40 SAP Emarsys reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

As reported in 40 SAP Emarsys reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 82 SAP Emarsys reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Quantity and quality of preset email templates for administrators to construct their own emails. 75 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 75 SAP Emarsys reviews. Able to customize the unsubscribe templates, handler, and tracking.

Able to segment transactional emails based on their purpose. This feature was mentioned in 85 SAP Emarsys reviews.

Based on 58 SAP Emarsys reviews. Detailed logs for tracking and debugging mail server activity.

Alerts administrator whenever a pre-set event occurs. 65 reviewers of SAP Emarsys have provided feedback on this feature.

Integrates with software or mobile apps via SDK or API This feature was mentioned in 10 SAP Emarsys reviews.

Based on 10 SAP Emarsys reviews. Allows users to designate geofences for location-based marketing campaigns

Targets customers based on their Wi-Fi connection

Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns

Based on 10 SAP Emarsys reviews. Targets customers based on IP data

Based on 48 SAP Emarsys reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

Based on 58 SAP Emarsys reviews. API used to track the status of emails.

As reported in 58 SAP Emarsys reviews. API used to send emails (e.g. Web API, SMTP API)

As reported in 58 SAP Emarsys reviews. Testing to ensure emails do not go to recipient's spam folder.

Attributes app installs to the marketing campaigns and media sources that drove it. 43 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 68 SAP Emarsys reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Based on 38 SAP Emarsys reviews. Measures user-level uninstall insights.

Creates custom data views to suit every team member's needs. This feature was mentioned in 54 SAP Emarsys reviews.

Based on 42 SAP Emarsys reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Based on 46 SAP Emarsys reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices

Based on 39 SAP Emarsys reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty This feature was mentioned in 32 SAP Emarsys reviews.

Personalizes and optimizes email mobile marketing campaigns. 64 reviewers of SAP Emarsys have provided feedback on this feature.

Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 62 SAP Emarsys reviews.

Allow users to customize their messages. 24 reviewers of SAP Emarsys have provided feedback on this feature.

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages 26 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 24 SAP Emarsys reviews. Retarget your messages based on previous user engagement.

Based on 27 SAP Emarsys reviews. Segment audience based on device type, location, demographics, customer behavior, etc.

As reported in 24 SAP Emarsys reviews. Automate notifications based on user behavior

Sends out coupons and promotions to reward and entice mobile device users. 52 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 70 SAP Emarsys reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 83 SAP Emarsys reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 80 SAP Emarsys reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 81 SAP Emarsys reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 94 SAP Emarsys reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 101 SAP Emarsys reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 74 SAP Emarsys reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 75 SAP Emarsys reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 72 SAP Emarsys reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 73 SAP Emarsys reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Based on 61 SAP Emarsys reviews. IP address quality analysis.

Sending domain quality analysis. 66 reviewers of SAP Emarsys have provided feedback on this feature.

Email content analysis. 72 reviewers of SAP Emarsys have provided feedback on this feature.

Determing email and domain compliance with policies such as DMARC. This feature was mentioned in 65 SAP Emarsys reviews.

As reported in 70 SAP Emarsys reviews. Measuring of delivery latency/processing time.

Tracking which folder email appears in. This feature was mentioned in 61 SAP Emarsys reviews.

Tracking open rate across recipients. 86 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 80 SAP Emarsys reviews. Tracking time between delivery and open.

Notifications related to placement and opening. This feature was mentioned in 59 SAP Emarsys reviews.

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.

Analyze inbound marketing traffic to identify which campaigns are working best.

Helps users understand audience demographics and evaluate visitor behavior.

Create reports and dashboards to analyze results of campaigns.

Streamlines personalization by integrating customer data repositories into systems that deliver content.

Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.

Based on 24 SAP Emarsys reviews. Track and report on performance metrics and conversions

As reported in 24 SAP Emarsys reviews. Report on audience demographics and engagement

Suggested workflows that can be adopted as is or adapted to fit business needs. This feature was mentioned in 10 SAP Emarsys reviews.

System allows the storage and management of rich media files.

Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.

Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.

Customers have a route to update account details, payments and information themselves. 10 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 11 SAP Emarsys reviews. Identifies users when they enter or exit a predefined geolocation

As reported in 10 SAP Emarsys reviews. Generates an automated notification, text message, or in-app message to users in a predefined geolocation

Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc. This feature was mentioned in 11 SAP Emarsys reviews.

Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy This feature was mentioned in 11 SAP Emarsys reviews.

Based on 94 SAP Emarsys reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors

Based on 101 SAP Emarsys reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns

Based on 79 SAP Emarsys reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing

Based on 96 SAP Emarsys reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce

Based on 98 SAP Emarsys reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily

Based on 95 SAP Emarsys reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations

Based on 104 SAP Emarsys reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior

Based on 93 SAP Emarsys reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior

Based on 96 SAP Emarsys reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store

Based on 69 SAP Emarsys reviews and verified by the G2 Product R&D team. Optimize search based on the role of the user or inventory availability

Based on 86 SAP Emarsys reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.

Based on 100 SAP Emarsys reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.

Based on 96 SAP Emarsys reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.

Based on 92 SAP Emarsys reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Based on 86 SAP Emarsys reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites

Based on 117 SAP Emarsys reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically

Based on 89 SAP Emarsys reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive

As reported in 20 SAP Emarsys reviews. Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles. This feature was mentioned in 19 SAP Emarsys reviews.

Presents messaging depending on customer behavior. This feature was mentioned in 18 SAP Emarsys reviews.

Based on 17 SAP Emarsys reviews. Presents messaging depending on customer context.

As reported in 15 SAP Emarsys reviews. Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior. 20 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 19 SAP Emarsys reviews. Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics. This feature was mentioned in 19 SAP Emarsys reviews.

Calculates and presents customized discounts. This feature was mentioned in 15 SAP Emarsys reviews.

As reported in 17 SAP Emarsys reviews. Personalizes web experiences and presented content based on customer metrics.

Enables users to send mass text message campaigns This feature was mentioned in 23 SAP Emarsys reviews.

Facilitates two-way text messaging to encourage consumer engagement and loyalty This feature was mentioned in 18 SAP Emarsys reviews.

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time This feature was mentioned in 24 SAP Emarsys reviews.

Provides automatic text message replies to recipients 17 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 20 SAP Emarsys reviews. Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio 18 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 23 SAP Emarsys reviews. Offers features for personalizing text messages based on customer information or past behavior

As reported in 19 SAP Emarsys reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

Test variations of a push notification on a portion of users and track conversions This feature was mentioned in 24 SAP Emarsys reviews.

As reported in 25 SAP Emarsys reviews. Personalize messages with contextual data such as customer names or product recommendations

Enhance messages with images, emojis, animated gifs, or videos 22 reviewers of SAP Emarsys have provided feedback on this feature.

Integrate with third-party marketing or e-commerce software This feature was mentioned in 23 SAP Emarsys reviews.

Based on 105 SAP Emarsys reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.

Based on 111 SAP Emarsys reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.

Based on 102 SAP Emarsys reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.

Based on 90 SAP Emarsys reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

As reported in 50 SAP Emarsys reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Based on 48 SAP Emarsys reviews. Automates the testing and optimization of customer-facing messaging and campaigns.

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). This feature was mentioned in 45 SAP Emarsys reviews.

Based on 47 SAP Emarsys reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

As reported in 51 SAP Emarsys reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. 44 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 44 SAP Emarsys reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. This feature was mentioned in 42 SAP Emarsys reviews.

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 40 SAP Emarsys reviews.

Provides pre-built or customizable performance reports 23 reviewers of SAP Emarsys have provided feedback on this feature.

Automates tasks and features for added convenience This feature was mentioned in 23 SAP Emarsys reviews.

Offers a white labeling service for agencies or resellers to customize platform branding 17 reviewers of SAP Emarsys have provided feedback on this feature.

Text enables landline phones so users can receive text messages sent to an existing business number 15 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 16 SAP Emarsys reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

Facilitates the integration of text messaging into existing business applications through an SMS gateway API 19 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 15 SAP Emarsys reviews. Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors.

Based on 15 SAP Emarsys reviews. Offers a flexible and customizable reward system.

Segments customers into tiers or membership groups. 17 reviewers of SAP Emarsys have provided feedback on this feature.

As reported in 22 SAP Emarsys reviews. Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc.

Provides gamified features such as badges, achievements, and leaderboards. This feature was mentioned in 12 SAP Emarsys reviews.

Includes tools for managing and designing branded physical or digital loyalty cards. 13 reviewers of SAP Emarsys have provided feedback on this feature.

Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications. This feature was mentioned in 15 SAP Emarsys reviews.

Allows users to view and manage customer profiles within the platform. 18 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 15 SAP Emarsys reviews. Offers comprehensive analytics to track ROI and engagement with the loyalty program.

As reported in 16 SAP Emarsys reviews. Supports multiple languages and currencies.

As reported in 18 SAP Emarsys reviews. Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input This feature was mentioned in 10 SAP Emarsys reviews.

As reported in 10 SAP Emarsys reviews. Works across multiple software systems or databases

As reported in 10 SAP Emarsys reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Based on 16 SAP Emarsys reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases This feature was mentioned in 16 SAP Emarsys reviews.

Based on 16 SAP Emarsys reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Based on 13 SAP Emarsys reviews. Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience This feature was mentioned in 13 SAP Emarsys reviews.

As reported in 13 SAP Emarsys reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

As reported in 29 SAP Emarsys reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes 28 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 30 SAP Emarsys reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience 29 reviewers of SAP Emarsys have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting 29 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 29 SAP Emarsys reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input 18 reviewers of SAP Emarsys have provided feedback on this feature.

Based on 18 SAP Emarsys reviews. Works across multiple software systems or databases

As reported in 18 SAP Emarsys reviews. Improves performance based on feedback and experience

As reported in 18 SAP Emarsys reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 18 reviewers of SAP Emarsys have provided feedback on this feature.