--- title: Dalton Reviews meta_title: 'Dalton Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Dalton works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 8 scale: '5' date_modified: '2026-06-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Dalton Reviews **Vendor:** Dalton AI **Category:** [Other Conversion Rate Optimization Software](https://www.g2.com/categories/other-conversion-rate-optimization) **Average Rating:** 4.6/5.0 **Total Reviews:** 8 ## About Dalton Dalton turns static websites into self-improving growth engines. With one line of code, Dalton continuously experiments, optimises, and personalises your site — no developers or designers needed. Powered by AI and advanced optimisation algorithms, Dalton rewrites headlines, tests CTAs, adapts layouts, and tailors experiences for each visitor in real time. Unlike traditional A/B testing, Dalton reallocates traffic dynamically (multi-armed bandits), so you get results faster and waste fewer visitors on losing versions. ## Dalton Pros & Cons **What users like:** - Users value the **effortless A/B testing** of Dalton, enabling quick, data-driven experiments with AI-driven insights. (3 reviews) - Users appreciate the **easy experimentation process** with Dalton, enabling quick and efficient multi-variate testing and analysis. (2 reviews) - Users appreciate the **intuitive dashboard usability** of Dalton, highlighting its smooth integrations and clear data visualizations. (1 reviews) - Users appreciate the **ease of use** of Dalton, with smooth integrations and well-designed data visualization dashboards. (1 reviews) - Users find the **easy creation** of multi-variate tests with AI suggestions to be highly efficient and quick. (1 reviews) - Users love the **easy setup** of Dalton, enabling quick A/B tests and immediate results without developer help. (1 reviews) - Users value the **extensive feature variety** of Dalton, enabling effective split testing effortlessly. (1 reviews) - Integrations (1 reviews) - Quick Setup (1 reviews) **What users dislike:** - Users note a **slight learning curve** with Dalton, despite its intuitive design, which can hinder initial use. (1 reviews) - Users note some **missing features** , but appreciate the quick updates made based on feedback. (1 reviews) - Users find some functions of Dalton **not intuitive** , leading to a challenging experience for newcomers. (1 reviews) ## Dalton Reviews ### 1. AI-Powered A/B Testing That Scales, Backed by Responsive Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Dalton?** This tool has been very useful for scaling our A/B testing. The AI suggestions make it easy to come up with new ideas, and customer support stays on top of any custom requests you might have. The pricing is doable and comparable to competitors like VWO, which often require more technical background. **What do you dislike about Dalton?** There’s still some room for improvement when it comes to reporting and sharing results with stakeholders. For example, there’s currently no option to export data, so you end up relying on screenshots. That said, it sounds like they have plans on the roadmap to address this. **What problems is Dalton solving and how is that benefiting you?** It helps us improve our candidate journey funnel and increase our conversion rate. Alongside the AI suggestions, it’s also quite easy—especially if you’re a bit technical with HTML, CSS, and JS—to build your own A/B tests based on the AI-generated suggestions and test hypotheses to improve website KPIs. The UI is clear, and it makes it straightforward to select the right divs you want to change. ### 2. Revolutionized Landing Page Optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Jack B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Dalton?** I really like Dalton's prompting functionality, which is really good for generating experiments. It's really easy to use, and most proposed experiments look great as well. The click-through rate improvement is great and inline with our target. The team has been really responsive, addressing problems quickly. Dalton eliminates the need to write tickets for every small change, giving marketing much more autonomy. I love how it simplifies a multi-week process (not to mention multi-team process!) into a few minutes, empowering marketing and providing a flexible, customizable experience. It allows easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate. **What do you dislike about Dalton?** The main way I see Dalton able to improve would be if they rolled out more campaign specific functionality. Having landing page groups similar to ad groups on the marketing side would be great, allowing for more focused campaign landing pages. Additionally, having more granular reporting access would be helpful, especially for when you get asked a question that you can't answer because sometimes you can't find the data in there. **What problems is Dalton solving and how is that benefiting you?** Dalton lets me skip writing engineering tickets and cuts out the 2 week design/engineering sprint process and gives marketing autonomy to change landing pages. It cuts a multi-week process to minutes by aiding idea generation and facilitating quick iterations. Testing is built-in, and it greatly simplifies managing and optimizing pages. Essentially, Dalton helps with ideation, execution/implementation, and testing/tracking all in one product. ### 3. Excellent Website A/B Testing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Dalton?** Their platform makes it easy to set up new A/B tests with the help of their AI prompts. I also really like that it proactively suggests additional tests to run, which makes it simpler to keep experimenting and improving. **What do you dislike about Dalton?** I haven’t found much to dislike about Dalton. On rare occasions, the platform doesn’t fully understand the changes I’m trying to make through prompts. When that happens, their customer service team is quick to step in and help. **What problems is Dalton solving and how is that benefiting you?** We use it to quickly A/B test content across our website, so we can inform development decisions and improve CRO. ### 4. Empowers Marketers to Launch Experiments Without Developers **Rating:** 4.0/5.0 stars **Reviewed by:** Valerie D. | Marketing Lead Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Dalton?** Helping non-technical marketeers to set-up experiments on their own, without depending on developers and their priorities and timings. **What do you dislike about Dalton?** If you have a clear vision of the design you want, it's sometimes difficult to reach that exact design via de Dalton prompt. **What problems is Dalton solving and how is that benefiting you?** Enabling marketeers to become experiment machines ### 5. Effortless Performance Boost with This Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ray L. | Growth Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Dalton?** Dalton lets us run A/B tests on our product pages and landing pages without waiting on a dev team. We didn't test before, now we're running 5-6 experiments simultaneously. The AI suggests relevant experiments based on our site, which saves us from starting from scratch. We can launch a test in minutes - just describe what we want to test, review it, and go live. Setup was simple (one script in our Shopify header), and we saw results within 2 weeks. We don't have crazy monthly traffic, so what's really smart is that Dalton automatically shifts more traffic to better-performing versions instead of waiting months to call a winner. **What do you dislike about Dalton?** Though the product is very intuitive, there was still a slight learning curve. **What problems is Dalton solving and how is that benefiting you?** save money while I do testing ### 6. Connexion Agency’s Experience & Feedback on Dalton **Rating:** 4.5/5.0 stars **Reviewed by:** Félix M. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Dalton?** What I like best about Dalton is how easy it is to use. Integrations are extremely smooth to set up, and the data visualization dashboards are clean, clear, and really well designed. **What do you dislike about Dalton?** We don’t have any major negative points. We previously had a few requests for features that weren’t available yet but would be very useful for our workflows. We shared them with the Dalton team, and those features should be released soon. **What problems is Dalton solving and how is that benefiting you?** Dalton allows us to test different approaches through simple A/B tests or entirely different page variations. In addition, the agency dashboard gives us an easy account-switching experience between clients, which significantly streamlines our workflow. ### 7. Effortless Multi-Variate Testing with Smart AI Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Lieven O. | Head of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Dalton?** AI-based suggestions for multi-variate tests. Easy to launch multiple tests in no-time **What do you dislike about Dalton?** There isn't anything to mention here. Some features were initially missing, but have been added to the product in no time after giving feedback. **What problems is Dalton solving and how is that benefiting you?** We're running ads with decent budget size, so we need to maximize the conversion for best ROI. Dalton helps us find the best-performing variants on multiple pages. ### 8. Simple Yet Feature-Rich—A Perfect Balance **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Dalton?** Depth of features. Power of split testing without the effort **What do you dislike about Dalton?** As a new platform, some of the functions are not yet intuative. **What problems is Dalton solving and how is that benefiting you?** Sense of variety and credibility added to each product page. Keeps the site feeling fresh without manual updates. Automated split testing and refinement. - [View Dalton pricing details and edition comparison](https://www.g2.com/products/dalton/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+18%3A26%3A00+-0500&secure%5Bsession_id%5D=5be52b8d-4e27-4419-a80a-900576c3636f&secure%5Btoken%5D=ecddf1f02e0bf59f83a8fa13d326dd5dd9ffd95b9de38b72da60bc160551528f&format=llm_user) ## Dalton Integrations - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Top Dalton Alternatives - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - 4.7/5.0 (42 reviews) - [ScoreApp](https://www.g2.com/products/scoreapp/reviews) - 4.8/5.0 (19 reviews) - [emojicom](https://www.g2.com/products/emojicom/reviews) - 4.2/5.0 (16 reviews)