I really like Dalton's prompting functionality, which is really good for generating experiments. It's really easy to use, and most proposed experiments look great as well. The click-through rate improvement is great and inline with our target. The team has been really responsive, addressing problems quickly. Dalton eliminates the need to write tickets for every small change, giving marketing much more autonomy. I love how it simplifies a multi-week process (not to mention multi-team process!) into a few minutes, empowering marketing and providing a flexible, customizable experience. It allows easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate. Review collected by and hosted on G2.com.
The main way I see Dalton able to improve would be if they rolled out more campaign specific functionality. Having landing page groups similar to ad groups on the marketing side would be great, allowing for more focused campaign landing pages. Additionally, having more granular reporting access would be helpful, especially for when you get asked a question that you can't answer because sometimes you can't find the data in there. Review collected by and hosted on G2.com.
