I really like Dalton's prompting functionality, which is really good for generating experiments. It's really easy to use, and most proposed experiments look great as well. The click-through rate improvement is great and inline with our target. The team has been really responsive, addressing problems quickly. Dalton eliminates the need to write tickets for every small change, giving marketing much more autonomy. I love how it simplifies a multi-week process (not to mention multi-team process!) into a few minutes, empowering marketing and providing a flexible, customizable experience. It allows easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate. Review collected by and hosted on G2.com.

The main way I see Dalton able to improve would be if they rolled out more campaign specific functionality. Having landing page groups similar to ad groups on the marketing side would be great, allowing for more focused campaign landing pages. Additionally, having more granular reporting access would be helpful, especially for when you get asked a question that you can't answer because sometimes you can't find the data in there. Review collected by and hosted on G2.com.

Their platform makes it easy to set up new A/B tests with the help of their AI prompts. I also really like that it proactively suggests additional tests to run, which makes it simpler to keep experimenting and improving. Review collected by and hosted on G2.com.

I haven’t found much to dislike about Dalton. On rare occasions, the platform doesn’t fully understand the changes I’m trying to make through prompts. When that happens, their customer service team is quick to step in and help. Review collected by and hosted on G2.com.

Helping non-technical marketeers to set-up experiments on their own, without depending on developers and their priorities and timings. Review collected by and hosted on G2.com.

If you have a clear vision of the design you want, it's sometimes difficult to reach that exact design via de Dalton prompt. Review collected by and hosted on G2.com.

Dalton lets us run A/B tests on our product pages and landing pages without waiting on a dev team. We didn't test before, now we're running 5-6 experiments simultaneously.

The AI suggests relevant experiments based on our site, which saves us from starting from scratch. We can launch a test in minutes - just describe what we want to test, review it, and go live. Setup was simple (one script in our Shopify header), and we saw results within 2 weeks.

We don't have crazy monthly traffic, so what's really smart is that Dalton automatically shifts more traffic to better-performing versions instead of waiting months to call a winner. Review collected by and hosted on G2.com.

Though the product is very intuitive, there was still a slight learning curve. Review collected by and hosted on G2.com.

What I like best about Dalton is how easy it is to use. Integrations are extremely smooth to set up, and the data visualization dashboards are clean, clear, and really well designed. Review collected by and hosted on G2.com.

We don’t have any major negative points. We previously had a few requests for features that weren’t available yet but would be very useful for our workflows. We shared them with the Dalton team, and those features should be released soon. Review collected by and hosted on G2.com.

AI-based suggestions for multi-variate tests. Easy to launch multiple tests in no-time Review collected by and hosted on G2.com.

There isn't anything to mention here. Some features were initially missing, but have been added to the product in no time after giving feedback. Review collected by and hosted on G2.com.

Depth of features. Power of split testing without the effort Review collected by and hosted on G2.com.

As a new platform, some of the functions are not yet intuative. Review collected by and hosted on G2.com.