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 ![Dalton](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9de7f15b405290b358260750d8996a23/dalton.png "Dalton")
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# Dalton Discussions

Dalton is autonomous CRO and A/B testing for lean ecommerce teams: find, build and test what converts, without developers, so you convert more without spending more on ads. It finds what to test, builds the variants and runs A/B tests with clean data, so you get more revenue from the traffic you already have. Who Dalton is for Ecommerce and DTC brands on Shopify or any other platform, typically with a small marketing or ecommerce team and no dedicated developers for testing. Teams that pay for an enterprise testing tool but only run a few tests a year use Dalton to test every month. How Dalton works 1. Find: the CRO agent reads your pages, analytics and brand and proposes test ideas ranked by impact, each one a ready-to-launch draft. 2. Build: change headlines, layouts, images, offers and CTAs in the no-code visual editor, or ask the agent to build them. Variants use your site's own elements and style. 3. Test: A/B tests with bots excluded and Bayesian results on conversion rate and revenue per visitor. Up to six variants per test; we usually recommend one or two. 4. Ship: deploy the winner to all visitors or to a segment (device, channel, country) without a dev release. Common questions How do I A/B test without developers? Install one script, then build and launch tests in Dalton's visual editor or through the CRO agent. No tickets, no code. How much traffic do I need? Plans start under 50k monthly sessions. What matters is conversions: around 100 per variant for a reliable result. Does it slow my site down? The script loads async (about 25 KB gzipped) from an edge CDN and never blocks page load. Search engine bots always see the original page. Can I use it with ChatGPT or Claude? Yes. Dalton's MCP server lets you plan tests, read results and draft experiments from Claude or ChatGPT. What does it cost? Plans start at $74 per month billed annually (Essential). Pro, with the CRO agent, starts at $299. Max adds a CRO strategist on your account. Priced by monthly sessions, not users, and every plan starts with a free trial, no credit card required. Pricing at getdalton.com/pricing. Customers Reima, Van de Velde, In-Shape, Aikido and Dexxter. "It would be very challenging to make it profitable to run A/B testing with traditional methods. Dalton changed that." Jonni Purho, Digital Development Manager, Reima. Dalton is built by Dalton AI (Firstmate BV) in Ghent, Belgium.

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