I really like Dalton's prompting functionality, which is really good for generating experiments. It's really easy to use, and most proposed experiments look great as well. The click-through rate improvement is great and inline with our target. The team has been really responsive, addressing problems quickly. Dalton eliminates the need to write tickets for every small change, giving marketing much more autonomy. I love how it simplifies a multi-week process (not to mention multi-team process!) into a few minutes, empowering marketing and providing a flexible, customizable experience. It allows easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate.

What I like best about Dalton is how easy it is to use. Integrations are extremely smooth to set up, and the data visualization dashboards are clean, clear, and really well designed.

Depth of features. Power of split testing without the effort