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Custora Reviews & Product Details

Custora is a retail marketing platform that makes it easy to learn about your customers and automatically leverage those insights across marketing touchpoints. Simply put, our software powers sustainable growth by driving revenue from repeat customers. Custora is the only software that identifies, prioritizes, and automates repeatable programs to increase ROI - all with a focus on enabling marketers to more effectively collaborate with their merchandising, finance, CRM, and creative teams.

Seller

Discussions

Custora Community

Overview by

Madeleine Buras (Senior Director of Marketing at Clyde)

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PI

Phil I.

Director CRM and Partnerships | eCommerce Marketing | Partnership Development | Team Management

Small-Business (50 or fewer emp.)

4/30/2018

"CRM Director/Power User"

4.5/5

What do you like best about Custora?

The user interface and seem less integration with our ESP was great. Additionally the account team support has been fantastic as well Review collected by and hosted on G2.com.

What do you dislike about Custora?

No major complaints, but I think there are big opportunities to incorporate 2nd and 3rd party data into the platform Review collected by and hosted on G2.com.

UA

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

8/27/2020

"Good Data - Bad UI"

2/5

What do you like best about Custora?

Being able to really drill down into who the purchaser is and what products they buy. Review collected by and hosted on G2.com.

What do you dislike about Custora?

Very hard to do anything actionable with the data. Does not easily integrate with other platforms. Does not give any additional demographic data. If you have someone on your team whose whole world is CRM then it could be a good option - if not then skip. Review collected by and hosted on G2.com.

Recommendations to others considering Custora:

Great if you have someone who can spend the time drilling down and sending lists to different platforms. Not user friendly enough for a typical marketing team to use Review collected by and hosted on G2.com.

What problems is Custora solving and how is that benefiting you?

Trying to use the platform to further segment and target specific purchasing groups. The best benefit is being able to what customers are purchasing and where they are purchasing it on the customer journey. Review collected by and hosted on G2.com.

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Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

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Categories on G2

E-Commerce Analytics Data Management Platform (DMP)

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