# Top tools for consolidating and cleansing customer account data

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 experts. Does anyone in the community managing large customer databases have a preference for tools to consolidate and cleanse account data? HubSpot Marketing Hub, ZoomInfo Sales, and Demandbase One are highly rated on G2’s <a class="a a--md" elv="true" href="https://www.g2.com/categories/account-data-management">account data software</a> page. See my full software list below!</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews">HubSpot Marketing Hub</a>: A cloud-based CRM platform with built-in tools for deduplication, data cleansing, and unified account record management across teams.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zoominfo-sales/reviews">ZoomInfo Sales</a>: Provides enriched and verified B2B account data, helping organizations eliminate duplicates and maintain accurate customer records.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews">Apollo.io</a>: Offers prospecting automation and account data enrichment features that help consolidate information and keep CRM data reliable.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/demandbase-one/reviews">Demandbase One</a>: An ABM platform designed to integrate intent, firmographic, and technographic data into a single source of truth for account management.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/instantly/reviews">Instantly</a>: A sales automation solution with enrichment and cleansing features that improve account data quality and streamline CRM workflows.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">How does your list look? These tools are recognized for their effectiveness in consolidating fragmented customer data, removing duplicates, and improving accuracy to support sales and marketing success. They provide the reliability enterprises need to build clean, actionable databases. Let me know if you would add any additional software or adjust my rankings.</p>

##### Post Metadata
- Posted at: 10 months ago
- Author title: BBCOR Tester
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Are HubSpot Marketing Hub or ZoomInfo Sales better for consolidating and cleansing customer account data? I’m curious which one makes it easier to keep records accurate and up to date. You can explore more tools here: &lt;a href=&quot;https://www.g2.com/categories/account-data-management&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://www.g2.com/categories/account-data-management&lt;/a&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: BBCOR Tester





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