[ Cresta Reviews ](https://www.g2.com/products/cresta/reviews) [ Cresta Reviews ](https://www.g2.com/products/cresta/reviews) # Cresta Features ##### ## Training (2) Knowledge Base Organizes knowledge from fellow sales representatives and other experienced employees for reference. Coaching Materials Offers content and training for new hires within the tool. Show More ##### ## Feedback (7) Review Lets managers review recorded video pitches to discuss areas of skill and areas that require improvement. Scorecard Provides a scorecard to display team and/or individual performance. Coaching Card Allows managers to utilize and snapshot scorecards to coach new hires and assign action items. Leaderboard Projects team sales performance publicly to reward and motivate employees. Real-Time Updates Updates sales data in real-time so as to help teams remain close to their goals. Notifications Notifies users of company-specified "danger zones" to correct behaviors and re-align sales processes in the right direction. Competition Motivates employees by creating time-sensitive competititons that drive performance. Show More ##### ## Call Analytics (4) Call Recording Records sales calls and facilitates playback Machine Learning Utilizes machine learning technology to analyze recorded sales calls Call Analysis Analyzes or facilitates the analysis of recorded and stored sales calls for insight Lead Qualification Leverages analytics to qualify and score calls in real time Show More ##### ## Artificial Intelligence - Conversation Intelligence (3) Customer Scoring Leverages technology to rate or "read" recordings to determine the impact of sales calls Speech-to-Text Transcribes sales calls from speech to text Sentiment Analysis Utilizes artifical intelligence to analyze emotional tone and interactions in a conversation Show More ##### ## Quality Assurance (3) Evaluation Provides tools for evaluating customer interactions Calibration Offers features for maintaining fair and consistent scoring Reports Generates quality and performance reports Show More ##### ## Engagement (3) Feedback Tools for providing personalized feedback and coaching sessions Dashboards Provides a centralized dashboard for agents to view their scores and feedback Training Tools for educating and training agents Show More ##### ## Performance (2) Integrations Integrates with other customer service or CRM software Compliance Helps ensure customer privacy and data protection Show More ##### ## Data Ingestion (3) Big Data Processing Processes large data sets Unstructed Data Processing Processes unstructured data Processing of Various File Types Gives user ability to upload or process various types of files Show More ##### ## Presentation (3) Report Creation Outputs fluent reports based on the inputted data Charts and Graphs Outputs easy to read charts and graphs based on the inputted data Tailored Content Grants ability to change generated content based on audience Show More ##### ## System (4) Programming Language Support Supports programming languages such as Java, C, or Python. Supports front-end languages such as HTML, CSS, and JavaScript Drag and Drop Offers the ability for developers to drag and drop pieces of code or algorithms when building language models Pre-Built Algorithms Provides users with pre-built algorithms for simpler model development Customizable Models Allows user to build custom language models Show More ##### ## Responses (8) Personalization Provides personalized responses to interlocator based on segmentation or past responses. Route To Human Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had. Natural Language Understanding (NLU) Can have a natural, human-like conversation with an interlocator. Customization Customize your chat workflows with rules and automations. Control Control who the chatbot converses with (and when). Route To Human Has the ability to connect interlocator with a human agent when the need arises. Menu bars Can provide interlocators with menus, through which they can choose a relevant response. Drip sequences Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. Show More ##### ## Platform (10) Conversation Editor Allows business to edit conversations to meet the unique needs of one's business. Integration Gives users the ability to update systems, like CRM, based on conversations. Human-In-The-Loop Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants. Live chat Provide tools for live chat on one's website. Integrations Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools. Branding Has the ability to customize look and feel of chatbot to match` company branding. Analytics Gives user the ability to analyze conversations with the chatbot and see its performance. A/B testing Allows users to test the efficacy of various responses through A/B testing. Role-based access Allows for varying access to chatbot and admin settings, depending on user, their role, etc. Collection of information Can collect and store information from interlocators, such as email, phone number, etc. Show More ##### ## Generative AI (7) AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Automation - AI Agents (5) Sales Follow-Up Allows users to automate responses to customer inquiries across various channels. Customer Interaction Automation Allows users to automate responses to customer inquiries across various channels. Lead Generation Allows users to automate the process of generating and qualifying sales leads. Document Processing Allows users to automate the handling, processing, and management of documents. Feedback Collection Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders. Show More ##### ## Autonomy - AI Agents (4) Independent Decision Making Allows the AI agent to learn from interactions and adapt its responses accordingly. Adaptive Responses Allows the AI agent to learn from interactions and adapt its responses accordingly. Task Execution Provides the AI agent the ability to execute tasks without requiring constant user input. Problem Solving Allows the AI agent to identify and resolve issues without user intervention. Show More ##### ## Automation (3) Customer Interaction Automation Allows users to automate responses to customer inquiries across various channels. Feedback Collection Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders. Document Processing Allows users to automate the handling, processing, and management of documents. Show More ##### ## Autonomy (4) Independent Decision Making Allows the AI agent to learn from interactions and adapt its responses accordingly. Adaptive Responses Allows the AI agent to learn from interactions and adapt its responses accordingly. Task Execution Provides the AI agent the ability to execute tasks without requiring constant user input. Problem Solving Allows the AI agent to identify and resolve issues without user intervention. Show More ##### ## Customer Query Resolution - AI Customer Support Agents (5) Automated Ticket Resolution Allows the AI agent to autonomously resolve customer queries without human intervention. Contextual Response Generation Enables the AI agent to provide accurate answers based on the context of customer inquiries. Sentiment Analysis Allows the AI agent to analyze customer sentiment and adjust responses accordingly. Knowledge Base Utilization Enables the AI agent to retrieve information from a knowledge base to assist with query resolution. Multilingual Support Provides users the ability to interact with the AI agent in multiple languages for global support. Show More ##### ## Customer Interaction Automation - AI Customer Support Agents (4) Proactive Customer Outreach Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers. Feedback Collection Provides users the ability to automate gathering and analyzing customer feedback after interactions. Escalation Handling Allows the AI agent to identify when issues require human intervention and escalate them appropriately. Workflow Optimization Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times. Show More ##### ## Agentic AI - Sales Coaching (4) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Conversation Intelligence (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Ada](https://images.g2crowd.com/uploads/product/hd_favicon/d9a6ebdf8b846e2ef3d40f78e4f8e4bb/ada-support-inc-ada.svg "Ada") Sponsored Ada 4.6/5 (173) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Balto](https://images.g2crowd.com/uploads/product/hd_favicon/2b7b3c9f5c1e12883e67c541f3e2ff2b/balto.svg "Balto") Balto 4.8/5 (577) ](https://www.g2.com/products/balto/reviews) [ ![Observe.AI](https://images.g2crowd.com/uploads/product/hd_favicon/5bb936b6a0c10b465326a04084f38b48/observe-ai.svg "Observe.AI") Observe.AI 4.6/5 (217) ](https://www.g2.com/products/observe-ai/reviews) [ ![Gong](https://images.g2crowd.com/uploads/product/hd_favicon/e33783a7fe09d9543772bf2218f64325/gong.svg "Gong") Gong 4.7/5 (6,497) ](https://www.g2.com/products/gong/reviews) [ View All Alternatives ](https://www.g2.com/products/cresta/competitors/alternatives) Cresta Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7b9b1543334117fac389c28e68498493/observe-ai%282%29.png "Product Avatar Image") Observe.AI 4.6/5 (233) [ Compare Now ](https://www.g2.com/compare/cresta-vs-observe-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6026e3be34ed2736eac4c10a6ef83111/balto.png "Product Avatar Image") Balto 4.8/5 (588) [ Compare Now ](https://www.g2.com/compare/balto-vs-cresta) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba7ec16c546d0110cfe515805013d68d/gong.png "Product Avatar Image") Gong 4.7/5 (6,672) [ Compare Now ](https://www.g2.com/compare/cresta-vs-gong) ##### Categories on G2 [ AI Agents For Business Operations ](https://www.g2.com/categories/ai-agents-for-business-operations)[ Conversation Intelligence ](https://www.g2.com/categories/conversation-intelligence)[ Sales Coaching ](https://www.g2.com/categories/sales-coaching) [ AI Customer Support Agents ](https://www.g2.com/categories/ai-customer-support-agents)[ Chatbots ](https://www.g2.com/categories/chatbots)[ Contact Center Quality Assurance ](https://www.g2.com/categories/contact-center-quality-assurance)[ Natural Language Generation (NLG) ](https://www.g2.com/categories/natural-language-generation-nlg) Show More ##### Explore More [ Staffing Agencies in Memphis ](https://www.g2.com/categories/staffing-agencies/locations/memphis-tn-us)[ What is the best recruitment platform for specialized job roles? ](https://www.g2.com/discussions/what-is-the-best-recruitment-platform-for-specialized-job-roles)[ Best platforms for creating real-time visualization dashboards ](https://www.g2.com/discussions/best-platforms-for-creating-real-time-visualization-dashboards) [ Top-rated e-merchandising platforms for large retailers ](https://www.g2.com/discussions/what-are-the-top-rated-e-merchandising-platforms-for-large-retailers)[ Best place to get SAP apps for business ](https://www.g2.com/discussions/best-place-to-get-sap-apps-for-business)[ Pros and Cons Details ](https://www.g2.com/products/cresta/reviews?qs=pros-and-cons) Show More [ Staffing Agencies in Memphis ](https://www.g2.com/categories/staffing-agencies/locations/memphis-tn-us)[ What is the best recruitment platform for specialized job roles? ](https://www.g2.com/discussions/what-is-the-best-recruitment-platform-for-specialized-job-roles)[ Best platforms for creating real-time visualization dashboards ](https://www.g2.com/discussions/best-platforms-for-creating-real-time-visualization-dashboards) [ Top-rated e-merchandising platforms for large retailers ](https://www.g2.com/discussions/what-are-the-top-rated-e-merchandising-platforms-for-large-retailers)[ Best place to get SAP apps for business ](https://www.g2.com/discussions/best-place-to-get-sap-apps-for-business)[ Pros and Cons Details ](https://www.g2.com/products/cresta/reviews?qs=pros-and-cons)