Comscore Reviews & Product Details

Better ratings and easy interface, easy to run reports Review collected by and hosted on G2.com.

I would prefer the ratings be more specific instead of all household (there is a census calculation to hit the individual demos Review collected by and hosted on G2.com.

This is great for planning and transacting media. It helps make work easier throughout the day. Review collected by and hosted on G2.com.

Nothing I dislike so far it is great and works well Review collected by and hosted on G2.com.

I have access to the metrics of the industry and it acceptable. Hence, it's easier for my sales team to create credebility for users coming on my website. Besides, the data seem genuine. Review collected by and hosted on G2.com.

There are certain sub-categories of smaller websites, which are not available. But that should be okay because you can't have access to all the data in the world. Review collected by and hosted on G2.com.

Great at customer service, also love their desire to continue improving their product, it ease of use is significantly better than others Review collected by and hosted on G2.com.

Does not provide much variables to collect data kn comparison to adobe and conviva Review collected by and hosted on G2.com.

My team finds ComScore to be an incredible tool because it's a 3P solution that helps us understand consumer behavior. Outside of standard audience pulls, custom audiences and reports like Cross-Visitation/Audience Duplication are included as key data points in our decision making process. Review collected by and hosted on G2.com.

Publisher classifications can be confusing and sometimes it's hard to find certain publishers (they're in ComScore but are listed as a slightly different name than we expected). It requires the extra step of having to reach out to the pub to confirm we're looking at the right entity. Review collected by and hosted on G2.com.

Concise listings of audience data that allows you to make comparisons among sites and categories Review collected by and hosted on G2.com.

Sometimes the rollups of site listings can be confusing. Review collected by and hosted on G2.com.

data shared , audience profiling and campaign tracking are core key things it helps me to plan a campaign, also helps me to reach the set goals and reach to right targeted audience Review collected by and hosted on G2.com.

takes tme to deliver teh data , nt sure data share is realiable or not , lots of data pints are not received . especially related to competition .

Actual cost & competition details are completly not available Review collected by and hosted on G2.com.

As a product marketier I don't want to place my product on OTT or site which has no viewership. Comscore is the best to provide the generalized data for all the available platforms. I can definitely rely on them for where to put my advertisement so it can reach to the targeted audiences. We have also tried using its competitor Nielson but it's not that perfect as the Comscore. Review collected by and hosted on G2.com.

There is nothing to dislike as of now. But for online platforms if it's possible to add Age group of the viewers it would be really nice to target with age based products Review collected by and hosted on G2.com.

Comscore Reports Top News & activities from the desktop Review collected by and hosted on G2.com.

Does not provide much variables to collect data in comparison to Adobe and Conviva Review collected by and hosted on G2.com.

Comscore produces reach and frequency deliveies, enabling us to make informed media recommendations with accurate goals.

Comscore often implements new data releases within the MyMetrix interface, such as qSearch Share Tracking reports (Key Measures and Media Trend reports) and Segment Metrix.

While most of our plans are national, Comscore has US capabilities but also can tailor to local plans with specific DMAs. There have been a number of times when I've run scenarios for local and the numbers proved our theories! Review collected by and hosted on G2.com.

There are some limits to partner availability. Our team oftentimes needs to use proxy partners which may be less accurate than what is in our actual buy. Review collected by and hosted on G2.com.