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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Mid-Market (43.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsComscore
Star Rating
(75)4.2 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ComscoreSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in Custom Event Tracking with a score of 8.6, while Comscore's score of 7.3 indicates it may not offer the same level of flexibility in tracking user interactions. Reviewers mention that Adobe's robust tracking capabilities allow for more tailored insights into user behavior.
- Reviewers mention that Adobe Analytics provides superior Real-Time Reporting with a score of 8.2 compared to Comscore's 8.0. Users appreciate the immediacy of data, which helps in making timely marketing decisions.
- Users on G2 highlight that Adobe Analytics has a more comprehensive Segmentation feature, scoring 8.4, while Comscore scores 8.8. However, users report that Comscore's segmentation is easier to use, making it more accessible for mid-market users.
- G2 users indicate that Adobe Analytics shines in Engagement Metrics with a score of 8.4, while Comscore's score of 7.5 suggests it may not capture user engagement as effectively. Reviewers mention that Adobe's tools provide deeper insights into user interactions.
- Users report that Comscore's Audience Insights feature is highly rated at 9.2, significantly outperforming Adobe's 8.2. Reviewers mention that Comscore's insights into demographics and user behavior are particularly beneficial for targeted advertising strategies.
- Reviewers mention that Adobe Analytics offers better Custom Reports and Dashboards with a score of 8.4, while Comscore's score of 7.4 indicates limitations in customization. Users appreciate Adobe's flexibility in reporting, allowing for tailored data presentations that meet specific business needs.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableComscore
No pricing availableFree Trial
Adobe Analytics
No trial information availableComscore
No trial information availableRatings
Meets Requirements
8.6
881
8.3
65
Ease of Use
7.5
937
7.9
66
Ease of Setup
7.2
376
8.1
30
Ease of Admin
7.6
279
8.0
27
Quality of Support
7.8
807
7.8
59
Has the product been a good partner in doing business?
8.0
279
8.2
28
Product Direction (% positive)
7.6
842
8.1
62
Features by Category
Metrics
8.6
604
7.8
25
8.4
598
7.4
27
8.4
605
7.4
22
8.4
578
7.3
22
8.4
564
7.4
21
8.1
542
7.1
20
8.1
562
6.8
20
8.5
568
7.1
20
8.2
533
7.3
19
Reporting
8.3
593
7.8
22
8.3
580
7.6
26
8.1
554
7.4
24
8.4
573
8.6
27
8.1
512
7.1
24
8.0
496
7.2
20
8.5
595
7.4
24
Other
8.4
553
7.9
24
8.3
531
8.2
25
8.1
499
7.6
22
8.5
548
7.8
23
8.4
475
7.4
17
8.0
434
7.5
17
8.2
459
7.1
19
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
7.1
17
8.2
444
7.1
18
8.4
550
7.8
21
8.4
531
7.7
23
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Platform Insights
Not enough data
8.7
5
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.3
7
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.6
7
Not enough data
9.4
6
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.2
67
Not enough data
8.9
65
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
9.0
64
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Tools
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.3
6
Metrics
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
8.1
6
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.3
8
Not enough data
6.2
7
Campaign Activity
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Comscore are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Comscore is categorized as Digital Advertising Intelligence, Content Analytics, and Marketing Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
61.6%
Broadcast Media
8.2%
Online Media
4.1%
Publishing
2.7%
Media Production
2.7%
Other
20.5%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What is Comscore used for?
1 Comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
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