--- title: Comscore Reviews meta_title: 'Comscore Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 75 reviews by the users' company size, role or industry to find out how Comscore works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 75 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Comscore Reviews **Vendor:** Comscore **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 75 ## About Comscore Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com ## Comscore Pros & Cons **What users like:** - Users value Comscore for its **precise and comprehensive digital measurement solutions** , enabling informed decision-making and strategy optimization. (11 reviews) - Users appreciate the **ease of use** and **seamless integration** of Comscore for analyzing market data efficiently. (8 reviews) - Users appreciate the **ease of use** of Comscore, praising its straightforward dashboards and smooth implementation process. (6 reviews) - Users value the **comprehensive data** provided by Comscore, enhancing audience understanding and optimizing advertising strategies effectively. (5 reviews) - Users value the **data accuracy** of Comscore, enhancing credibility and optimizing advertising strategies effectively. (5 reviews) - Features (5 reviews) - Users value the **helpfulness** of Comscore, enjoying its user-friendly dashboards and smooth integration with other tools. (5 reviews) - Users praise the **responsive customer support** of Comscore, confirming its reliability for tracking performance and trends. (4 reviews) - Users value the **accurate audience engagement** insights from Comscore, essential for optimizing ad strategies and targeting effectively. (3 reviews) - Users value the **accurate digital media measurement** by Comscore, enhancing campaign planning and audience targeting effectiveness. (3 reviews) **What users dislike:** - Users express concerns about **data inaccuracy** , citing unreliable panel data and missed competitive insights. (5 reviews) - Users find the **difficult navigation** frustrating, especially due to the complex and outdated user interface of Comscore. (4 reviews) - Users face a **lack of information** due to complex interfaces and outdated measurement methodologies affecting data accuracy. (4 reviews) - Users find the **poor usability** of Comscore frustrating, as navigation and filters complicate their overall experience. (4 reviews) - Users find the **complexity** of Comscore cumbersome, making navigation and extracting insights a challenging experience. (3 reviews) - Inaccuracy (3 reviews) - Learning Curve (3 reviews) - Users find the **navigation difficult** due to the complex interface and need for support with advanced features. (3 reviews) - Unclear Explanations (3 reviews) - Users criticize the **incompleteness of data** , citing delays and lack of reliable information for effective marketing decisions. (2 reviews) ## Comscore Reviews ### 1. Valuable tracking platform for user behavior, demographic, consumption habit across various platform **Rating:** 4.0/5.0 stars **Reviewed by:** Irene N. | Programmatic Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Comscore?** This service delivers comprehensive, cross-platform audience measurement across digital, TV, and other media, ensuring accurate data even in today's fragmented media landscape. **What do you dislike about Comscore?** The user interface is complex and not very intuitive, which makes navigation challenging. Additionally, the measurement methodology may be outdated and does not seem to capture data from newer digital platforms effectively. I also have concerns about the accuracy of the panel-based data and the resulting rankings. **What problems is Comscore solving and how is that benefiting you?** Offering insight into advertising audiences. ### 2. Audience measurement at your fingertips **Rating:** 4.0/5.0 stars **Reviewed by:** Graeme C. | Head of operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Comscore?** I like the digital measurement Comscore provides using alternative metrics, such as behavioral data. The census based approach works well. **What do you dislike about Comscore?** Not as sophisticated as it should be, and can be complex to use. **What problems is Comscore solving and how is that benefiting you?** Comscore helps advertisers solve cross platform measurement problems, and they help make sense of behavioral analysis and targeting. ### 3. Excellent tool for audience data. **Rating:** 3.5/5.0 stars **Reviewed by:** Milton S. | Associate Creative Project Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Comscore?** When it comes to analytics and insight, comScore is a one-stop shop covering a wide range of industries, regions, and issues. In my previous role as an advertising agency strategist, I routinely extracted data from comScore for a single client across several regions. When I used comScore, I had a one-stop shop for all the information I needed. **What do you dislike about Comscore?** The filters can be complicated and lead to inaccurate results, which defeats the purpose of the user's search. To improve the software's usability, this could be addressed. To achieve the results I wanted, I had to spend some time learning how to input the right keywords and pick the right filter. **What problems is Comscore solving and how is that benefiting you?** By offering all-encompassing answers to the problems associated with comprehending and gauging online performance, Comscore tackles the complicated digital analytics landscape. Topics like precise audience monitoring, tracking across platforms, and metrics for content interaction are handled by its advanced technologies. Businesses may enhance their online presence, make data-driven choices, and optimize digital initiatives with the help of Comscore. ### 4. Quite useful software for tracking the competition **Rating:** 3.5/5.0 stars **Reviewed by:** Gaurav S. | Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Comscore?** The major thing which comscore has that it gives accurate data in maximum times I have used it. **What do you dislike about Comscore?** In terms of cons, I have observed some lack in speed of the software. **What problems is Comscore solving and how is that benefiting you?** Comscore helps in data analytics and competitors tracking however we use this software in many other ways. ### 5. Comscore Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2023 **What do you like best about Comscore?** Great at customer service, also love their desire to continue improving their product, it ease of use is significantly better than others **What do you dislike about Comscore?** Does not provide much variables to collect data kn comparison to adobe and conviva **What problems is Comscore solving and how is that benefiting you?** Comscore sddress the complex landscape of digital analytics by providing comprehensive solutions to the challenges faced in understanding and measuring online performance ### 6. Metrics for Digital Measurement **Rating:** 4.0/5.0 stars **Reviewed by:** Mark G. | Consultant, Measurement Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Comscore?** Concise listings of audience data that allows you to make comparisons among sites and categories **What do you dislike about Comscore?** Sometimes the rollups of site listings can be confusing. **What problems is Comscore solving and how is that benefiting you?** Analyzes who is viewing our sites by demographics ### 7. Amazing **Rating:** 4.0/5.0 stars **Reviewed by:** Ankita k. | B, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Comscore?** data shared , audience profiling and campaign tracking are core key things it helps me to plan a campaign, also helps me to reach the set goals and reach to right targeted audience **What do you dislike about Comscore?** takes tme to deliver teh data , nt sure data share is realiable or not , lots of data pints are not received . especially related to competition . Actual cost & competition details are completly not available **What problems is Comscore solving and how is that benefiting you?** reaching to correct audience , knowing about the right size and touchpoints with spends and other details helps in reaching to the required goals set by clients and for brands ### 8. Solid Digital Reach Frequency Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Kendal L. | Planner, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Comscore?** Comscore produces reach and frequency deliveies, enabling us to make informed media recommendations with accurate goals. Comscore often implements new data releases within the MyMetrix interface, such as qSearch Share Tracking reports (Key Measures and Media Trend reports) and Segment Metrix. While most of our plans are national, Comscore has US capabilities but also can tailor to local plans with specific DMAs. There have been a number of times when I've run scenarios for local and the numbers proved our theories! **What do you dislike about Comscore?** There are some limits to partner availability. Our team oftentimes needs to use proxy partners which may be less accurate than what is in our actual buy. **What problems is Comscore solving and how is that benefiting you?** Comscore is a srtong tool for planning, transacting and evaluating media. They use data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, making them a reliable powerful third-party source for measurement of cross-platform audiences. Comscore helps our teams solve the most complex challenges in the media ecosystem by accurately measuring audiences cross-platform. ### 9. Comscore review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Comscore?** Ease of use is significantly good than Nielsen. **What do you dislike about Comscore?** Not the easiest tool to use; requires some training **What problems is Comscore solving and how is that benefiting you?** Reporting dashboards are great, lots of ways to analyze site reach ### 10. User review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Comscore?** It is really helpful and helps you with all statistics, graphs, charts and analytics. **What do you dislike about Comscore?** Should be more user-friendly and easier to understand. **What problems is Comscore solving and how is that benefiting you?** The results are exact. I like how you can categorize and modify the charts according to your search criteria. ### 11. Comscore User **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Comscore?** Audience site usage, Digital consumption and trends, Media vendor performance, Digital R/Fs, Media insights **What do you dislike about Comscore?** Our subscriptions only have access to US data only **Recommendations to others considering Comscore:** Recommend if looking for a cross-platform measurement of audiences, advertising and consumer behavior that measures multiscreen behavior at scale. **What problems is Comscore solving and how is that benefiting you?** We are answering client questions such as “How many visits have our competitors been averaging every month?” and “How many minutes are consumers spending with video content on CNN? ” ### 12. Comscore **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Comscore?** I like the ability to get internet views to websites quickly and easily. Comscore provides quite a bit of flexibility in providing access to viewership, allowing me to see more than just age/sex etc. **What do you dislike about Comscore?** I wish Comscore's panel and methodology were better. The large panel is good, but I wish it were better representative of some demos and ethnicities. **What problems is Comscore solving and how is that benefiting you?** We use Comscore to get information on website visitors - those on our website and those to other websites. We can get demographic information as well as data on some additional more complex demos ### 13. Industry Standard But not always reliable **Rating:** 3.5/5.0 stars **Reviewed by:** Cynthia D. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Comscore?** The platform is easy to understand and figure out if its your first time using it. I was never taught how to use it but am now a pro and have done many pull. Although I dont always think the data is accurate, I am pleased with how much data the platform actually has and have never not been able to find exactly what im looking for or at the very least, something that is very similar **What do you dislike about Comscore?** I often find times where I'm looking at the data it provides and it doesn't always seem accurate. The tool itself is very janky and although it is easy to use, its incredibly frustrating and I feel like I'm working on a platform from the 90's this could be my computer too but i find that it often freezes and crashes and not just when I click to pull/ add or take away some break outs. Again, this could just be my computer/network but it happens a few people in my office It would be nice to be able to see a weekly breakout of data instead of only monthly breakouts. this would help discover more trends It would be nice if you could look back on past pulls from people within your network without freezing. Although this is not always an issue, it would certainly be helpful I also wish we could get more information on other countries such as Canada and an overall Europe pull. Unsure if this is already a feature I just dont have access to you but if not, it would be really helpful to add **Recommendations to others considering Comscore:** Although I wrote a lot of feedback, I think it is a useful too and a great industry standard! In comparison too other vendors, I do believe ComScore is the most accurate **What problems is Comscore solving and how is that benefiting you?** I have found that any time my team have reached out to Com Score about an issue, someone has always responded promptly and we have been able to find a solution or workaround withing 48 hours. ### 14. Useful for audience data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2020 **What do you like best about Comscore?** I like that you can pull in many different metrics and get very specific with the reports. **What do you dislike about Comscore?** Building the report is somewhat confusing due to the layout. **What problems is Comscore solving and how is that benefiting you?** It helps to see what platforms work best for the audience we are looking to target/reach. ### 15. comScore review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Comscore?** I like how comScore provides the Demographic Profile which helped you to pull various metrics. **What do you dislike about Comscore?** comScore don't provide the free trial, you have to pay before using it.. **What problems is Comscore solving and how is that benefiting you?** It helps me in analyzing the particular audience. ### 16. Comscore is useful for some report pulls (such as reach/frequency) but is still lacking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Comscore?** Comscore is helpful when we have to pull reach/frequency for a marketing campaign or information on specific publishers we are using such as reach and composition against our target audience **What do you dislike about Comscore?** Not all publishers are available within Comscore and when you pull reach/frequency, not all publishers have enough avails for digital video or desktop and mobile display, which is frustrating **What problems is Comscore solving and how is that benefiting you?** Comscore helps us quantify our marketing campaigns during planning ### 17. ComScore - Useful Cross-Platform Measurement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Comscore?** Reporting on ComScore is quite seamless. It is very clear and transparent. Gives us great insights to present to our clients. **What do you dislike about Comscore?** Speed of reporting can be upped a bit. That would really help. **What problems is Comscore solving and how is that benefiting you?** We pull ADHOC. ### 18. Good for digital usage data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Comscore?** As far as digital data goes, comscore is best option out there at the moment. Constantly trying to improve their product. **What do you dislike about Comscore?** The data isn’t always that great. Lots of numbers missing in reports. No OTT as of now. **What problems is Comscore solving and how is that benefiting you?** All kinds of usage metrics for publishers that we work with daily. ### 19. Director, Digital Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Comscore?** comScore allows us to see buyer behavior traits from all the visitors that go to our nascar.com website **What do you dislike about Comscore?** Data is only released monthly, and typicall 2-3 weeks after that months is over. **What problems is Comscore solving and how is that benefiting you?** Since comScore data is public, advertisers and agencies can see the amount of traffic going to our nascar.com website and we use that to sell against. ### 20. Great UI (but too many of them) and solid digital analytics data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Comscore?** Strong digital measurement for industry currency. **What do you dislike about Comscore?** Digital Dictionary is hard to understand for new user and can rely on excessive maintenance (for media publishers). **What problems is Comscore solving and how is that benefiting you?** Digital ad sales research. Cross-platform overlap of TV and digital audiences; competitive data. ### 21. Useful but has room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Timothy K. | Senior Product Analyst, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about Comscore?** The best part is that comscore offers one of the largest analytics suites available on display, mobile, video and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties. **What do you dislike about Comscore?** Due to the large array of products within the comscore platform, it is easy to get lost in the platform. The help section has not been fleshed out very well making it difficult to navigate through the platform and getting the right report. Moreover, it lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry. **Recommendations to others considering Comscore:** If you are using comscore for the first time, I would recommend in partaking the training sessions offered by the company. It is not very user friendly and learning by yourself where everything is can be a frustrating experience. **What problems is Comscore solving and how is that benefiting you?** With comscore, I have a tool that I can use to benchmark my hypotheses to new phenomenons in the industry into quantifiable figures in digital, video and mobile. Moreover, I look at the performance of my company's digital properties. ### 22. Great tool for advertising insights **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie M. | Account Coordinator, Public Relations and Communications, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2016 **What do you like best about Comscore?** I like using comScore to see where competitors are advertising and what creative they are using. I also like using site demographics to determine which sights to run on. **What do you dislike about Comscore?** I don't like how all my searches get saved in the tabs. The UI isn't completely user-friendly. **Recommendations to others considering Comscore:** Make sure that you're only paying for offerings that your company will use. It's easy to get excited about video and mobile offerings. **What problems is Comscore solving and how is that benefiting you?** We use comScore to gain insights on what is happening in display advertising. It gives it a lot of insight on site demographics that inform our purchasing decisions. ### 23. Best platform for standardization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2016 **What do you like best about Comscore?** The ability to have a universal standard across the digital advertising world **What do you dislike about Comscore?** I don't feel like the source is extremely accurate, especially when comparing across different platforms (i.e. mobile, desktop, app, video) **Recommendations to others considering Comscore:** Is very complicated to understand R/F within the programmatic space **What problems is Comscore solving and how is that benefiting you?** Looking to pull reach and frequency numbers when putting together client plans. The benefit is that we are able to understand directional reach, but doesn't seem 100% accurate ### 24. Provides the insight I need to make decisions and empower clients **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2016 **What do you like best about Comscore?** I love the breadth and the depth of the data provided, and the various layers to which I'm able to extract data. **What do you dislike about Comscore?** It could be more comprehensive and user friendly. **What problems is Comscore solving and how is that benefiting you?** Solving problems in deciding which media vendor to pursue for a particular campaign, as well as providing concrete findings to clients. ### 25. Use with media vendors **Rating:** 4.0/5.0 stars **Reviewed by:** Terri B. | Media Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Comscore?** Insights into audience size and information for specific demo's, to help inform media plans. **What do you dislike about Comscore?** The price is high for our use and number of clients. **What problems is Comscore solving and how is that benefiting you?** Reach of target audience. Making sure we have enough reach so we are not over saturating with media. ### 26. A beneficial tool to help advise on reach and unique traffic inquiries **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2016 **What do you like best about Comscore?** ComScore is able provide insights cross platform including display, mobile, and video **What do you dislike about Comscore?** Not every site is measured is tracked so sometimes it is hard to compare potential partners when it comes to reach and traffic **Recommendations to others considering Comscore:** Use it for marketing research even for local market analysis **What problems is Comscore solving and how is that benefiting you?** Looking for insights and learnings when researching potential partners to align with when promoting my client ### 27. comScore light user review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2016 **What do you like best about Comscore?** Ability to upload multiple keyword sets to track. **What do you dislike about Comscore?** The amount of time after and during a month before the data is available. **What problems is Comscore solving and how is that benefiting you?** Trying to increase a brand's presence and ecommerce revenue that already demands much of the market share in an efficient manner. Understanding their presence and where they lose business to is necessary in order to expand. comScore has been helpful in that manner. ### 28. Solid overall but still hoping for improvements/additions **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2014 **What do you like best about Comscore?** The vast selection of demo/behavior targeting allows you to get very granular. Also they appear to be measuring all of the major digital publications. They are also working to diversify their mobile measurements, separating out by Apple/iPad & Android, smartphones & tablets, etc. That is also a very welcome development. **What do you dislike about Comscore?** The fact that a lot of that same demo/behavior targeting that is available at the national general market level is not available for local market (Key Measures-Local Market reports) or ethnic audiences (African-American, Hispanic, Asian). I have noticed that they are making improvements in this area but faster, please. Their reach/frequency tool is also wonky & difficult to use. **Recommendations to others considering Comscore:** A good solid resource. If you're new to digital planning but have used traditional media resources (Simmons, MRI, etc.) then adjusting to comScore should be fairly easy. The interface is fairly intuitive, even for traditional media planners. **What problems is Comscore solving and how is that benefiting you?** Determining best digital channels & specific sites/partners to reach target audiences for our campaign, from the early RFP consideration set to final campaign recommendations. ### 29. Good for apples to apples comparisons **Rating:** 4.0/5.0 stars **Reviewed by:** Steve K. | Contributing Columnist, Online Media, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2014 **What do you like best about Comscore?** Like all measurement services -- Nielsen for radio and TV, others -- there are pros and cons to the comScore platform. It uses an opt-n cookie for online viewers, and a mathematical formula based on metrics of a market size and placed cookies on individual websites. As a manager in mas media, I used comScore to determine unique visitors and where we ranked among our peers offering similar content in the area. In comScore, there is probably more data than you will need, but it is good for determining reach into a market and who the audience is that is consuming your content. **What do you dislike about Comscore?** You can make comparisons to other websites in your market, but it would be a error by the user to measure gains and losses on a short-term basis among peers, or against other industires. **Recommendations to others considering Comscore:** It is great to help shape content to grow readership in a market area. **What problems is Comscore solving and how is that benefiting you?** I now know where I'm performing in the market compared to my peers. Sometimes it may cause a change in content delivery through A/B testing of content. ### 30. Very Efficient Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2014 **What do you like best about Comscore?** ComScore provides a wide breadth of surveys for both online and offline campaigns & can augment surveys with online panel of 2MM users. Simple integration and connection between behavior and attitudinal data. Provides strong database of pharma-specific benchmarks. **What do you dislike about Comscore?** Control group (from panel) may not have the same intent as exposed (hand raisers) and therefore may not be a true read of site impact on intent **Recommendations to others considering Comscore:** If your goal is to have a long term scalable solution (at a higher cost) that includes a robust ongoing analysis, we would recommend ComScore **What problems is Comscore solving and how is that benefiting you?** Test website content and user experience Measures impact of online advertising Measures impact of online video ads Measures impact of website ### 31. Easy to use, all the baseline information you need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2015 **What do you like best about Comscore?** The ease of finding what I need within the menus/dashboards **What do you dislike about Comscore?** Limited options within the career - occupation filter for reporting; the inability to manipulate reports (look/feel) within comscore and instead have to use excel **What problems is Comscore solving and how is that benefiting you?** Trying to find the top websites (career, news, industry-related or networks) that job seekers use by job type ### 32. Panel Research **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2014 **What do you like best about Comscore?** I like the amount of people used in the panels. I also like the ability to segment the populations **What do you dislike about Comscore?** Panels know they are picked, thus taking away the real life feel. **Recommendations to others considering Comscore:** Use as a complementary research tool with real customer data **What problems is Comscore solving and how is that benefiting you?** Industry focus and customer experience preferences and issues ### 33. Knowledge is Power with comScore **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Comscore?** comScore provides me with all of the information I need to perform my job on a regular basis. The company's research and findings assist me in providing knowledge & value for my clients. **What do you dislike about Comscore?** No extreme dislikes about comScore at this time. **Recommendations to others considering Comscore:** Althought my experience with comScore is limited, I do recommend at least a trial for anyone looking for data-driven insights on various digital technologies. **What problems is Comscore solving and how is that benefiting you?** comScore allows us to make data-driven decisions about online marketing strategy that will drive impact and value for client programs. ## Comscore Discussions - [What is Comscore used for?](https://www.g2.com/discussions/what-is-comscore-used-for) - 1 comment, 1 upvote - [What vital service does Comscore provide to websites?](https://www.g2.com/discussions/what-vital-service-does-comscore-provide-to-websites) - 2 comments - [View Comscore pricing details and edition comparison](https://www.g2.com/products/comscore/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A31%3A24+-0500&secure%5Bsession_id%5D=5f749dfc-eefd-4de3-921f-4f5b5cc9c1b3&secure%5Btoken%5D=47776120c911ca9067402441f54ab8721b6ea70a099ce343257e40e1f546cb1a&format=llm_user) ## Comscore Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Social Media Integration - User, Role, and Access Management - Approval Process Control **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Comscore Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,173 reviews)