Introducing G2.ai, the future of software buying.Try now
Compare Comscore and Google Analytics 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Comscore
Star Rating
(75)4.2 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ComscoreGoogle Analytics
Star Rating
(6,620)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Sessions - Digital Analytics with a score of 9.0, while Comscore trails behind at 7.9, indicating that Google Analytics provides more comprehensive session tracking capabilities.
- Reviewers mention that Google Analytics offers superior Custom Event Tracking with a score of 8.5 compared to Comscore's 7.3, highlighting its flexibility in tracking user interactions tailored to specific business needs.
- G2 users note that Google Analytics shines in Real-Time Reporting with a score of 8.8, whereas Comscore's score of 8.0 suggests that Google Analytics provides more timely insights for immediate decision-making.
- Users on G2 report that Google Analytics has a better Engagement score of 8.7 compared to Comscore's 7.5, indicating that it may offer more effective tools for analyzing user engagement metrics.
- Reviewers say that Google Analytics' Content Creation Tools score of 8.0 outperforms Comscore's 7.0, suggesting that Google Analytics provides more robust features for content management and creation.
- Users report that Google Analytics leads in SEO capabilities with a score of 8.7, while Comscore's score of 7.3 indicates that Google Analytics may offer more effective tools for optimizing search engine performance.
Pricing
Entry-Level Pricing
Comscore
No pricing availableGoogle Analytics
No pricing availableFree Trial
Comscore
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.3
65
9.0
5,508
Ease of Use
7.9
66
7.8
5,539
Ease of Setup
8.1
30
7.9
2,743
Ease of Admin
8.0
27
8.2
2,602
Quality of Support
7.8
59
7.5
4,585
Has the product been a good partner in doing business?
8.2
28
8.3
2,383
Product Direction (% positive)
8.1
62
8.5
5,386
Features by Category
Metrics
7.8
25
9.0
4016
7.4
27
8.8
3996
7.4
22
8.7
3935
7.3
22
8.6
3616
7.4
21
8.4
3386
7.1
20
8.4
3594
6.8
20
8.5
3640
7.1
20
8.6
3706
7.3
19
8.2
3296
Reporting
7.8
22
Feature Not Available
7.6
26
8.5
3541
7.4
24
8.2
3251
8.6
27
8.4
3494
7.1
24
8.5
3433
7.2
20
8.3
3111
7.4
24
8.5
3659
Other
7.9
24
8.5
3682
8.2
25
8.5
3496
7.6
22
8.3
3288
7.8
23
8.7
3427
7.4
17
8.5
2697
7.5
17
8.0
2424
7.1
19
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
7.1
17
8.5
2619
7.1
18
8.2
2330
7.8
21
8.9
3457
7.7
23
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Platform Insights
8.7
5
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
7
Not enough data
9.4
6
Not enough data
Tools
7.5
6
8.3
1125
8.3
6
8.9
1496
8.3
6
8.3
1258
Metrics
7.8
6
8.9
1467
7.2
6
8.9
1501
7.5
6
8.9
1501
7.5
6
8.7
1419
6.9
6
8.7
1433
8.1
6
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Marketing Operations
7.6
7
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.3
8
Not enough data
6.2
7
Not enough data
Campaign Activity
7.7
8
Not enough data
7.7
8
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Comscore and Google Analytics are categorized as Content Analytics and Digital Analytics
Unique Categories
Comscore is categorized as Digital Advertising Intelligence and Marketing Analytics
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.6%
Broadcast Media
8.2%
Online Media
4.1%
Publishing
2.7%
Media Production
2.7%
Other
20.5%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
What vital service does Comscore provide to websites?
2 Comments
SU
Nice Read more
What is Comscore used for?
1 Comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
