Top 10 Comscore Alternatives & Competitors

Top 10 Alternatives to Comscore Recently Reviewed By G2 Community

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Google Analytics
By Google
4.5/5
(6,664)
Product Description
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
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Reviewers say compared to Comscore, Google Analytics is:
Better at meeting requirements
Easier to admin
Easier to do business with
Categories in common with Comscore:
Content Analytics
Digital Analytics

Similarweb
By Similarweb
4.5/5
(1,119)
Product Description
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.
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Reviewers say compared to Comscore, Similarweb is:
Better at support
More usable
Easier to set up
Categories in common with Comscore:
Ad Intelligence
Content Analytics

Adobe Analytics
By Adobe
4.2/5
(1,140)
Product Description
Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.
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Reviewers say compared to Comscore, Adobe Analytics is:
Better at meeting requirements
Categories in common with Comscore:
Digital Analytics
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Mixpanel
By Mixpanel
4.6/5
(1,265)
Product Description
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.
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Reviewers say compared to Comscore, Mixpanel is:
Better at support
More usable
Easier to do business with
Categories in common with Comscore:
Digital Analytics

Google Analytics 360
By Google
4.4/5
(595)
Product Description
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences.
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Reviewers say compared to Comscore, Google Analytics 360 is:
Better at meeting requirements
Easier to admin
Easier to do business with
Categories in common with Comscore:
Digital Analytics

Heap
By Contentsquare
4.4/5
(1,097)
Product Description
Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.
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Reviewers say compared to Comscore, Heap is:
Better at support
Easier to admin
Easier to do business with
Categories in common with Comscore:
Digital Analytics

Ahrefs
By Ahrefs
4.5/5
(668)
Product Description
Ahrefs is an all-in-one SEO toolset that can help anyone to stay on top of their competitors, drive more search traffic and optimize their website.
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Reviewers say compared to Comscore, Ahrefs is:
More usable
Easier to set up
Easier to admin
Categories in common with Comscore:
Content Analytics

Amplitude Analytics
By Amplitude
4.5/5
(2,743)
Product Description
Amplitude is an analytics solution built for modern product teams.
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Reviewers say compared to Comscore, Amplitude Analytics is:
Better at support
Easier to do business with
More usable
Categories in common with Comscore:
Digital Analytics

Pathmatics by Sensor Tower
By Pathmatics (By Sensor Tower)
4.3/5
(346)
Product Description
Video, display, mobile, tablet & native ad intelligence for the world's top advertisers, agencies, publishers and ad tech providers.
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Reviewers say compared to Comscore, Pathmatics by Sensor Tower is:
Slower to reach roi
More usable
Easier to set up
Categories in common with Comscore:
Ad Intelligence
Marketing Analytics

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