--- title: Comscore Reviews meta\_title: 'Comscore Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 75 reviews by the users' company size, role or industry to find out how Comscore works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 75 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Comscore Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Comscore but has limited features. Are you part of the Comscore team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com * * * Seller [Comscore](https://www.g2.com/sellers/comscore) Discussions [Comscore Community](https://www.g2.com/products/comscore/discuss) Solution Type All-in-One Overview by Gloria Cid-Stitt Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 19 months [ View More Pricing Information ](https://www.g2.com/products/comscore/pricing) ## Top-Rated Alternatives [ ![Google Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Analytics") Google Analytics 4.5/5(6,862) ](https://www.g2.com/products/google-analytics/reviews) [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![Adobe Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Analytics") Adobe Analytics 4.2/5(1,245) ](https://www.g2.com/products/adobe-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/comscore/competitors/alternatives) ## User Insights Average based on 75 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Anubhav A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anubhav A.") AA Anubhav A. Data Analyst Computer Software Mid-Market (51-1000 emp.) 9/11/2025 "Measuring Audiences Made Easy" 5/5 What do you like best about Comscore? What I like the best about comcore is ease of its use - dashboards are straight, making it easy to analyze the data of the audience. The ease of implementation is very good, as installing measurements for different platforms is quite smooth. Whenever I need assistance, customer aid is responsible, and I often use it to track performance and trends. From cross-platform measurements to the insight of the wide audience, it is impressive the number of characteristics, and makes it very easy to manage the ease of integration with other analytics and reporting tools. Review collected by and hosted on G2.com. What do you dislike about Comscore? What I do not like about comcore is that it can feel a little heavy at first due to a large number of calculations and reports. Navigating between the dashboard is not always comfortable, and may take time to understand some more advanced features. In addition, it sometimes requires additional effort or support to achieve very specific or customized insights. Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? ComScore helps to solve the problem of understanding audience behavior and content performance on several platforms. It gives me reliable insight across platforms, so I can see what content resonates, tracks trends and makes data -driven decisions. This saves time, reduces guesses and helps me plan strategies more efficiently. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: Organic ![Krista C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krista C.") KC Krista C. Supervisor Enterprise (\> 1000 emp.) 12/2/2025 "All-in-One Insights Make Comscore Indispensable" 5/5 What do you like best about Comscore? Comscore is helpful because we can see everything we need all in one place. Review collected by and hosted on G2.com. What do you dislike about Comscore? I feel like the month feature of comscore could be changed. SO that a date range could be added in instead. Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? we can see all of the data we need when making recommendations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Eyder B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eyder B.") EB Eyder B. COO & Co-founder Mid-Market (51-1000 emp.) 8/2/2024 "Comscore is Amazing" 5/5 What do you like best about Comscore? Comscore is one of the most powerfull tools to analyse audiences, inventory and investments across multiple channels. It`s easy to use and customer support also. This is a tool to use everyday in our market plans Review collected by and hosted on G2.com. What do you dislike about Comscore? The results was good, but UX and UI could be better Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? Comscore helps me to know about channels to use in our digital media plans Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Umar H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Umar H.") UH Umar H. Print Production Manager Small-Business (50 or fewer emp.) 12/20/2023 "Comscore" 4.5/5 What do you like best about Comscore? The upside of Comscore lies in its provision of accurate and comprehensive digital media measurement and analytics, aiding businesses in understanding audience behavior, optimizing advertising strategies, and gaining competitive intelligence on a global scale. Review collected by and hosted on G2.com. What do you dislike about Comscore? The download of using Comscore is gaining precise insights into digital audience behavior, optimizing marketing strategies, and making informed decisions based on accurate analytics. Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? Comscore solves challenges in digital media measurement, providing accurate analytics to optimize marketing, enhance audience targeting, and make informed decisions, ultimately benefiting businesses through improved strategies and insights. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Joel Neil W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joel Neil W.") JW Joel Neil W. Recruitment Specialist Enterprise (\> 1000 emp.) 12/14/2023 "Lots of usable features!" 4.5/5 What do you like best about Comscore? The product has so many good features that can be used easily and that can provide the needs in such short time. Used the online assessments tool in HR projects with the analytical tool which was implemented on our referral scheme. The product can also be used every day to track the behaviour of recruitment process in terms of both internal and external candidates. The integration with SAP products worked fine, was easy to implement, delivered the correct data, data transfer were done smooth. Review collected by and hosted on G2.com. What do you dislike about Comscore? It was not really needed, but the customer service/support can be more easily approachable, raising a ticket for just a small question shouldn't be so hard. Other than that, the product is good to have. Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? Solved time consuming tasks easily. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Scott D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott D.") SD Scott D. Account Executive Mid-Market (51-1000 emp.) 12/16/2023 "Comscore is a great ratings" 4.5/5 What do you like best about Comscore? Better ratings and easy interface, easy to run reports Review collected by and hosted on G2.com. What do you dislike about Comscore? I would prefer the ratings be more specific instead of all household (there is a census calculation to hit the individual demos Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? Easily run reports by county in order to show rating trends and I have to have them to get customers in various areas Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Tina M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tina M.") TM Tina M. Supervisor Small-Business (50 or fewer emp.) 12/14/2023 "Enjoy using this" 5/5 What do you like best about Comscore? This is great for planning and transacting media. It helps make work easier throughout the day. Review collected by and hosted on G2.com. What do you dislike about Comscore? Nothing I dislike so far it is great and works well Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? Helping get work done on time ! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite AS Avichal S. Enterprise (\> 1000 emp.) 9/14/2023 "Review for Media Industry" 4.5/5 What do you like best about Comscore? I have access to the metrics of the industry and it acceptable. Hence, it's easier for my sales team to create credebility for users coming on my website. Besides, the data seem genuine. Review collected by and hosted on G2.com. What do you dislike about Comscore? There are certain sub-categories of smaller websites, which are not available. But that should be okay because you can't have access to all the data in the world. Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? I lead digital sales for my company hence it helps me get the number of visitors on my websites and how the induwsry overall is doing. The dashboard is easy to use. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 12/22/2022 "A 'must-have' tool for any media agency" 5/5 What do you like best about Comscore? My team finds ComScore to be an incredible tool because it's a 3P solution that helps us understand consumer behavior. Outside of standard audience pulls, custom audiences and reports like Cross-Visitation/Audience Duplication are included as key data points in our decision making process. Review collected by and hosted on G2.com. What do you dislike about Comscore? Publisher classifications can be confusing and sometimes it's hard to find certain publishers (they're in ComScore but are listed as a slightly different name than we expected). It requires the extra step of having to reach out to the pub to confirm we're looking at the right entity. Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? ComScore helps us understand online consumer behavior and the major benefit is that it's a 3P non-bias source of information. We also use it to identify any major consumer overlap between multiple publishers that we plan on working with. Review collected by and hosted on G2.com. Show More 3/14/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Mid-Market (51-1000 emp.) 12/27/2022 "Best Site for viewership analysis" 4.5/5 What do you like best about Comscore? As a product marketier I don't want to place my product on OTT or site which has no viewership. Comscore is the best to provide the generalized data for all the available platforms. I can definitely rely on them for where to put my advertisement so it can reach to the targeted audiences. We have also tried using its competitor Nielson but it's not that perfect as the Comscore. Review collected by and hosted on G2.com. What do you dislike about Comscore? There is nothing to dislike as of now. But for online platforms if it's possible to add Age group of the viewers it would be really nice to target with age based products Review collected by and hosted on G2.com. What problems is Comscore solving and how is that benefiting you? As we are running small business. Our funds for marketing are really low. So we can't waste our money on every platform we see. So we took help of Comscore to see where the most crowd is and we advertised there. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Comscore? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Comscore ](https://www.g2.com/products/comscore/discussions/new) GU Guest User • Last activity about 4 years ago What is Comscore used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-comscore-used-for) GU Guest User • Last activity over 3 years ago What vital service does Comscore provide to websites? 0 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/what-vital-service-does-comscore-provide-to-websites) [ View all Discussions ](https://www.g2.com/products/comscore/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 19 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/comscore/pricing) Comscore Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/comscore-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5(1,179) [ Compare Now ](https://www.g2.com/compare/comscore-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics 4.2/5(1,245) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-comscore) ##### ##### Comscore Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Trending Retroactive Reporting Other User Data Site Search Reporting Load Time Monitoring Administration User, Role, and Access Management [ View More Features ](https://www.g2.com/products/comscore/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics)[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence)[Audience Data Providers](https://www.g2.com/categories/audience-data-providers) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best cloud-based CPQ software for business apps](https://www.g2.com/discussions/what-is-the-best-cloud-based-cpq-software-for-business-applications)[Which IT compliance services offer proven quick deployment and minimal need for external implementation consultants?](https://www.g2.com/discussions/which-it-compliance-services-offer-proven-quick-deployment-and-minimal-need-for-external-implementation-consultants)[Which managed IoT services vendors provide responsive customer support during critical production incidents?](https://www.g2.com/discussions/which-managed-iot-services-vendors-provide-responsive-customer-support-during-critical-production-incidents) [Which low code mobile app builder solutions integrate most seamlessly with existing enterprise technology stacks?](https://www.g2.com/discussions/which-low-code-mobile-app-builder-solutions-integrate-most-seamlessly-with-existing-enterprise-technology-stacks)[PCB Design Software](https://www.g2.com/glossary/pcb-design-software-definition)[Pros and Cons Details](https://www.g2.com/products/comscore/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)