--- title: CleverTap Reviews meta_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 682 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 682 scale: '5' date_modified: '2026-09-05' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 682 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **intuitive analytics** of CleverTap, enabling effective tracking and insights for successful marketing campaigns. (45 reviews) - Users value the **responsive customer support** of CleverTap, aiding them in effectively utilizing the platform. (45 reviews) - Users appreciate the **ease of use** of CleverTap, finding it intuitive and seamless for their marketing tasks. (38 reviews) - Users value the **personalization capabilities** of CleverTap, enhancing targeted marketing and improving overall user engagement. (35 reviews) - Users highlight CleverTap's **automation capabilities** , enhancing engagement and simplifying targeted marketing efforts effectively. (34 reviews) - Users value the **flexibility and personalization** of CleverTap's campaign management, resulting in improved engagement and lower churn. (32 reviews) - Integrations (32 reviews) - Helpful (30 reviews) - Segmentation (29 reviews) - Implementation Ease (26 reviews) **What users dislike:** - Users find the **steep learning curve** of CleverTap overwhelming initially, hindering effective usage for newcomers. (29 reviews) - Users express frustration over the **missing features** in CleverTap, affecting usability and campaign creation significantly. (16 reviews) - Users find the **interface not intuitive** , facing a steep learning curve that complicates their initial experience with CleverTap. (14 reviews) - Users find the **pricing high** , which makes reconsidering the software's usage essential for many customers. (13 reviews) - Users find the **interface and features complex** , especially new users facing a steep learning curve. (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Complexity (11 reviews) - Users find CleverTap has a **steep learning curve** , making it challenging for non-technical teams to navigate effectively. (11 reviews) - Complex Usability (9 reviews) - Difficult Setup (9 reviews) ## CleverTap Reviews ### 1. From Customer Data to Customer Engagement: Powering Smarter CRM at Scale **Rating:** 5.0/5.0 stars **Reviewed by:** Prasad A. | CRM Marketing Specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 26, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about CleverTap?** What I like most about CleverTap is how it brings the entire customer engagement ecosystem together in one powerful, intuitive platform. It goes beyond simply sending campaigns—it enables us to understand customers, identify intent, personalize communication, automate journeys, and continuously optimize performance, all within a single ecosystem. One of the biggest advantages for me is the depth and flexibility of segmentation. Being able to create highly specific customer cohorts based on their behaviour, transactions, engagement, preferences, and interactions gives us the ability to move away from generic mass communication and build much more relevant customer experiences. This becomes especially valuable when working across different customer lifecycle stages, where the right message, audience, and timing can make a significant difference. I also really appreciate CleverTap’s journey orchestration and automation capabilities. Designing journeys around customer behaviour makes it possible to engage users at meaningful moments rather than relying only on scheduled campaigns. Whether it is onboarding, reactivation, cart or wishlist engagement, retention, or promotional communication, the ability to build structured and automated journeys helps make CRM much more strategic and scalable. Another standout feature is the real-time behavioural insights. CleverTap makes it easier to understand not just what customers are doing, but also how their behaviour is evolving. Having these insights readily available helps us make faster, data-driven decisions around targeting, communication, and campaign strategy. From a marketer’s perspective, the multi-channel capabilities are another major strength. Managing and coordinating communication across channels such as email, push notifications, in-app messaging, and other engagement touchpoints allows us to create a more connected customer experience rather than treating every channel independently. I also find the analytics and reporting capabilities extremely valuable. Being able to measure campaign performance, understand user behaviour, compare cohorts, and identify opportunities for optimization helps close the loop between execution and learning. It encourages a continuous test-and-learn approach instead of simply measuring whether a campaign was sent successfully. What makes CleverTap particularly impressive, though, is the balance between power and usability. Despite offering a wide range of capabilities, the platform is designed in a way that allows marketers to translate complex customer data into actionable campaigns without constantly depending on technical teams. Overall, CleverTap has helped transform CRM from being primarily a campaign execution function into a more data-driven customer engagement and retention function. The combination of rich customer insights, powerful segmentation, journey automation, personalization, experimentation, and analytics makes it a platform that can genuinely influence how brands build long-term relationships with their customers. **What do you dislike about CleverTap?** I don’t really remember anything specific that I didn’t like about Clevertap. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is solving one of the biggest challenges in modern CRM: turning large volumes of customer data and interactions into meaningful, timely, and personalized engagement. In a fast-paced e-commerce environment, customers interact with a brand across multiple touchpoints and at very different stages of their journey. The challenge is no longer simply “How do we communicate with customers?”* but rather “Who should we communicate with, what should we say, when should we say it, and through which channel?” CleverTap helps address this entire problem in a much more structured and data-driven way. One of the key problems it solves for us is audience fragmentation and inefficient targeting. Instead of treating the entire customer base as one audience, CleverTap allows us to build highly relevant segments using behavioural, transactional, engagement, and lifecycle data. This helps us move from broad-based communication to precision targeting, ensuring that customers receive communication that is more relevant to their interests and actions. Another major challenge CleverTap addresses is reactive rather than proactive customer engagement. With behavioural triggers and automated journeys, we can respond to customer actions in a timely manner. For example, a customer's interaction with a product, cart, wishlist, category, or campaign can become a meaningful trigger for subsequent communication. This allows us to engage customers based on their actual intent rather than simply following a fixed communication calendar. CleverTap also helps solve the problem of manual and repetitive CRM execution. Once a journey is designed and the appropriate conditions are defined, automation takes care of the execution at scale. This is particularly beneficial for lifecycle use cases such as onboarding, engagement, reactivation, retention, and churn prevention. It frees up significant operational bandwidth for the CRM team, allowing us to focus more on strategy, experimentation, and optimization rather than repetitive campaign management. Another important problem it solves is channel fragmentation. Customer engagement can easily become disconnected when email, push notifications, in-app communication, and other channels are managed independently. CleverTap enables us to think about the customer journey more holistically and orchestrate communication across multiple touchpoints. This helps create a more consistent and connected experience for customers. The platform also addresses the challenge of decision-making without sufficient behavioural context. Its analytics and reporting capabilities allow us to understand customer behaviour, campaign performance, engagement trends, and cohort-level responses. Instead of looking only at surface-level campaign metrics, we can use these insights to understand what is working, where customers are dropping off, and which audiences are responding better to specific communication strategies. One of the biggest benefits for me as a CRM marketer is the ability to create a continuous test-and-learn ecosystem. We can experiment with different audiences, messaging, offers, journeys, timing, and channels, measure the results, and use those learnings to improve subsequent campaigns. This makes CRM much more scientific and less dependent on assumptions or intuition. CleverTap also helps address the challenge of scaling personalization. Personalization can become extremely difficult when customer volumes are large and customer behaviours are constantly changing. CleverTap provides the infrastructure to use customer data and behavioural signals at scale, making personalized engagement much more practical from both an operational and strategic perspective. Most importantly, these capabilities have helped shift the role of CRM from being primarily campaign-focused to customer-focused. Instead of asking, “What campaign should we send today?”, we can ask, “What does this customer need at this point in their journey, and what is the most relevant way to engage them?” The overall benefit is a more efficient, measurable, scalable, and intelligent CRM operation. CleverTap helps reduce manual effort, improve audience relevance, enable timely engagement, strengthen lifecycle communication, and provide actionable insights for optimization. If I had to summarize the value CleverTap brings in one line, it would be: CleverTap helps bridge the gap between customer data and customer action—turning behavioural insights into timely experiences and turning CRM from a communication channel into a genuine growth and retention engine. ### 2. CleverTap: Easy, Scalable Marketing Automation with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Malik M. M. | Senior CRM Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 26, 2026 **What do you like best about CleverTap?** The support from the account managers and CSMs has been very helpful in enabling different use cases with very quick turnaround times. The platform is easy to use for all kinds of BTL marketing use cases across channels through the Journey Builder; the only real limitation is your creativity - if you can think of it, the platform can handle it. Integrations with legacy systems are also straightforward. I also like how easy it is to re-export data from the platform so other systems and teams can use it for analytics. Overall, it feels like a complete marketing and tracking solution with very competitive pricing, especially since we use it across multiple markets where we have evaluated other solutions as well. Further, the platform is very scalable with no downtime ever experienced. The only AI experience I have had as part of the tools is with their copy support AI called Scribe to help improve and adjust messaging copies. Having worked with other marketing automation and analytics platforms CleverTap seems to take the lead for me. Lastly, they have also supported us in enabling the solution with tight regulatory data laws by enabling an on-prem solution for us with a very short deployment time. **What do you dislike about CleverTap?** Nothing major to call out overall, but I’d like to see Agentic AI use cases become a bigger part of the value proposition. Also, on the in-app and native display personalization side, it would be good to see the CleverTap team present more solutions and options. **What problems is CleverTap solving and how is that benefiting you?** Operating in the telco space as an MVNO across various markets, CleverTap has had a significant impact on driving user acquisition. More importantly, it has delivered clear, measurable results in improving post-acquisition engagement, supporting upsell efforts, and helping with churn management. The tool’s analytics capabilities also help us generate insights and plan campaigns, which are now entirely trigger-based, allowing us to target users when they have the highest intent to complete the conversion event. ### 3. CleverTap’s Intuitive Platform with Powerful Integrations, Analytics, and AI Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Prathmesh S. | Senior Executive - Marketing & Communications, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 26, 2026 **Describe the project or task CleverTap helped with:** CleverTap offers a comprehensive platform that integrates audience segmentation, campaign execution, analytics, and AI-driven insights. It simplifies the management of large customer audiences and enhances campaign personalization and efficiency. The platform's intuitive UI and reliable performance facilitate daily campaign management, while its integrations streamline data connectivity and reporting workflows. CleverTap's predictive and AI capabilities further optimize targeting and audience engagement, contributing to improved ROI and data-driven decision-making. **What do you like best about CleverTap?** CleverTap provides a strong overall experience across UI/UX, integrations, performance, ROI, support, and AI capabilities. The interface is intuitive and makes it easy to manage campaigns, create audience segments, and track performance. Its integrations with our existing CRM and analytics ecosystem help streamline campaign execution and reporting. The platform performs reliably even when managing large customer cohorts and high campaign volumes, while real-time analytics make it easy to monitor CTR, conversions, and engagement. From an ROI perspective, its segmentation and personalization capabilities help us move from mass communication to more targeted campaigns, improving engagement and campaign efficiency. The support and onboarding experience also make it easier to adopt new features and workflows. Most importantly, CleverTap’s predictive segmentation and AI-driven intelligence help identify high-intent audiences and uncover actionable customer insights, making our CRM strategy more data-driven and personalized. **What do you dislike about CleverTap?** One area that could be improved is the UI/UX, especially for complex workflows where navigating between multiple sections, segments, and campaign reports can sometimes feel cumbersome. Some pages can also take time to load when working with large audiences or detailed analytics, which can impact workflow efficiency. On the integrations side, deeper and more seamless integrations with other analytics and CRM tools would make data movement and reporting easier. From a pricing/ROI perspective, more flexibility and transparency around feature-based pricing and usage limits would help teams better evaluate the value they are getting. Support and onboarding could be strengthened with faster resolution for platform-specific issues and more detailed documentation for advanced features. Finally, while the AI and intelligence capabilities are useful, there is scope for more actionable recommendations, stronger predictive insights, and better explanation of how AI-generated recommendations can be applied to campaigns. **Recommendations to others considering CleverTap:** To enhance the user experience, consider simplifying the UI/UX for complex workflows and improving page load times for large datasets. Strengthening integrations with other analytics and CRM tools can facilitate smoother data movement and reporting. Offering more flexible pricing options and clearer usage limits can help teams better assess the platform's value. Enhancing support with quicker resolutions and comprehensive documentation for advanced features can improve user adoption. Additionally, expanding AI capabilities to provide more actionable insights and clearer guidance on applying AI recommendations can further optimize campaign strategies. **What problems is CleverTap solving and how is that benefiting you?** Before using CleverTap, managing large customer audiences, creating relevant segments, and tracking campaign performance across different campaigns required more manual effort and made it difficult to personalize communication at scale. CleverTap helps us solve this by bringing audience segmentation, campaign execution, analytics, integrations, and AI-driven insights into one platform. We can create behavioural and predictive segments, personalize campaigns, and monitor performance in real time, which has helped us move from broad mass communication to more targeted campaigns. Its intuitive UI and reliable performance make day-to-day campaign management easier, while integrations help us connect customer data and reporting workflows. The predictive and AI capabilities also help identify high-intent audiences and optimize targeting. Overall, this has improved our campaign efficiency, reduced manual effort, and helped us make more data-driven decisions, ultimately contributing to better engagement and ROI. ### 4. A unified platform for engagement and retention **Rating:** 4.5/5.0 stars **Reviewed by:** Rouba H. | Staff Product Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 24, 2026 **What do you like best about CleverTap?** What I like most about CleverTap is that it's becoming an all-in-one platform for customer engagement. We can run engagement and retention campaigns, launch loyalty programs, and create gamified experiences like Spin the Wheel and Scratch Cards using ready-made templates. This has made it much faster to launch campaigns, reduced the need for custom development, and streamlined our marketing workflow. **What do you dislike about CleverTap?** One of the biggest limitations is around triggering web pop-ups when using only the Web SDK. There are several restrictions that impact the user experience. For example, web pop-ups can only be triggered by Web SDK events and not by server-to-server (S2S) events. This means we can't display a pop-up when a user is granted loyalty points or completes other backend-driven actions. These limitations make it difficult to deliver timely, contextual experiences and reduce the effectiveness of our engagement and loyalty campaigns. **What problems is CleverTap solving and how is that benefiting you?** Before using CleverTap, managing customer engagement required multiple tools for campaigns, loyalty, and gamification, each with its own integrations and data. This created operational overhead, fragmented customer insights, and made it harder to deliver a consistent user experience. With CleverTap, we've been able to consolidate engagement, retention, loyalty, and gamification into a single platform. This has significantly reduced the time spent maintaining multiple systems and integrations while enabling our marketing team to launch campaigns faster and iterate more efficiently. Having all user data centralized also gives us a holistic view of customer behavior, engagement, and campaign performance. Instead of analyzing data across different platforms, we can make data-driven decisions from a single source of truth, allowing us to personalize user journeys, optimize retention strategies, and create a seamless 360° customer experience. ### 5. CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective **Rating:** 4.0/5.0 stars **Reviewed by:** Syed A. | Manager - Lifecycle Marketing and Retention, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 12, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about CleverTap?** CleverTap is an end-to-end customer engagement platform that captures various trends and nuances of user behavior, enabling every communication is contextual and relevant for the user. The Agents on Segments and Predictive Analytics are great enhancements that have already started giving measurable results. The Predictive capabilities have enabled us to proactively identify potential loyalists and about-to-churn users. This has improved our discovery and conversion metrics. **What do you dislike about CleverTap?** CleverTap should focus on building more industry-first AI-powered capabilities that will empower lifecycle marketing teams to focus more on experiment designing and optimizations. **What problems is CleverTap solving and how is that benefiting you?** We started our partnership with CleverTap to address a key business problem: Improving conversion across abandoned carts on the back of personalized and timely nudges. Furthermore, with CleverTap Journeys, we were able to drive cohesive and consistent omnichannel experiences at scale across email, push, SMS, and in-app notifications. Timely nudges with personalized offers prompted users to re-engage with their abandoned carts and complete their purchase, significantly increasing conversions on our platform. ### 6. Versatile CRM with Excellent Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Parikshit S. | Growth Marketing Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 28, 2026 **What do you like best about CleverTap?** I use CleverTap as a CRM tool for sending hyper-personalized nudges to our customers. CleverTap offers a plug and play tool that integrates well with both internal tools and external vendors, becoming a one-stop tool for all promotional use cases. It provides a rich variety of features and integrates well with the app front end and other systems. Additionally, I appreciate the great support for resolving queries, bugs, and feature addition. The initial setup was pretty easy. It integrates with the app frontend using an sdk. **What do you dislike about CleverTap?** It needs richer analytic tools for generating insights. I believe improving features like conversion dashboards and offering better views and cuts would be helpful. Adding some AI features would also help me in exploring data. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap as a CRM tool to send hyper-personalized nudges across various communication channels. It integrates with all our internal tools and external vendors, becoming a one-stop tool for promotional use cases. ### 7. Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI **Rating:** 5.0/5.0 stars **Reviewed by:** Priyanka R. | Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 18, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about CleverTap?** What I like best about CleverTap is their continuous innovation in helping us drive stronger customer engagement. They have been an integral part of enabling how we connect with our customers and shape a strong customer engagement strategy. We have been extensively using CleverAI’s Decisioning Engine, which powers capabilities like Predictions, Recommendations, Journey Builder Agent, Path Optimizer Agent, and Lifecycle Agent. These solutions enable us to engage customers with greater relevance and context across RCS, WhatsApp, Email, SMS, and retargeting channels, making them a core of our day-to-day marketing operations. Recently, we expanded Recommendations to a broader geography, and the impact has been impressive. By leveraging behavioral recency and automatically excluding already-watched titles, the engine delivered highly relevant content recommendations aligned with our OTT engagement strategy. MCP and Bring Your Own Model capabilities enable us to build stronger context, seamless connectivity, and greater flexibility in model selection, helping us adopt AI-driven workflows while maintaining enterprise-grade governance and control. **What do you dislike about CleverTap?** Some features don’t fully support practical, workable use cases yet, and a few could be refined further to create smoother, more effective user journeys. **What problems is CleverTap solving and how is that benefiting you?** We were facing a number of operational issues with the platform we were using previously. For instance, it lacked built-in analytics, an intuitive drag-and-drop journey builder, and more, which hampered the team’s ability to execute campaigns efficiently. We chose CleverTap for its truly unified platform that is complete with built-in analytics, segmentation and personalization capabilities, as well as continuous experimentation that enables us to optimize our campaigns on the go. In addition to its advanced AI and agentic AI capabilities, its BYOM (Bring Your Own Model) framework has really been a game-changer as it has made it extremely easy for us to integrate our data science models directly into the CleverTap platform. Today, we have automated journeys to effectively engage viewers across their lifecycle. For instance, once a user signs up, they are added to the onboarding journey, while users who check out the subscription page but don’t subscribe are added to the cart abandonment journey. ### 8. CleverTap’s Assisted Agents Deliver Precise, Real-Time Personalized Traveler Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Kunal G. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 11, 2026 **What do you like best about CleverTap?** What I like best about CleverTap is the precision it brings to customer engagement. By harnessing real-time passenger data and behavioral insights, the platform enables us to engage travelers at the right time with truly individualized communication. CleverTap’s Assisted Agents are what are driving these results for us. Segment Builder Agent leveraged booking details, traveler profiles, route data, and previous purchase history to create actionable micro-segments in real-time. Journey Builder Agent and prompt to email initiated automated email campaigns based on real-time indicators. Path Optimizer Agent orchestrated touch points from booking confirmation to last-minute upgrade, ensuring timely, contextual email engagement throughout the traveler lifecycle. Creative Agent crafted emails to highlight route benefits, exclusive offers, and bundled ancillaries tailored to each traveler. Furthermore, availability of MCP and Bring Your Own Model makes it easy for us to integrate our models directly into the CleverTap platform which would help in monitoring control, governance and trust. **What do you dislike about CleverTap?** With the complex data set for an Airline Industry, the onboarding required very advanced level of integration which consumes time and effort. Analytics reporting ecosystem can be improved further. UI/UX updated and changed should be informed to the customer for ease of transition between new screens. **What problems is CleverTap solving and how is that benefiting you?** One of the key challenges we were facing was engaging travelers within a narrow pre-travel window without causing notification fatigue. Our objective was to streamline campaign execution across millions of sends while transforming email from a transactional channel into a high-ROI revenue driver. The CleverTap platform’s advanced segmentation, trigger-based journey design, real-time experimentation and optimization, and agentic AI capabilities – with the Decisioning Engine at the core – helped us deliver hyper-personalized experiences at scale. Today, we are able to orchestrate millions of dynamic sends without overwhelming customers or diluting message effectiveness. The concerted efforts boosted our Open rate by more than 18%, CTR ~ 8% and conversions ~ 5%. ### 9. AI-Powered Engagement and Lifecycle Optimization That Boosts Marketing Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Alok S. | AVP Marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 10, 2026 **What do you like best about CleverTap?** What we like best about CleverTap is its ability to combine powerful customer engagement capabilities with AI-driven intelligence. We've been leveraging CleverTap's Predictions capabilities to better understand customer behavior, identify high-intent users, and create more personalized experiences across the customer lifecycle. CleverTap’s Assisted Agents for journey building, lifecycle optimization, copywriting, and design have helped improve the efficiency of our marketing operations. They provide intelligent recommendations that help optimize engagement strategies and customer journeys at every stage of the lifecycle, while also automating campaign launches and workflows. Together, these capabilities reduce manual effort, help our teams move faster, and improve overall campaign performance. CleverTap's Lifecycle Agents which represent an industry-first approach to end-to-end lifecycle optimization. The ability to intelligently identify opportunities across activation, engagement, retention, and reactivation has the potential to significantly enhance how marketers manage customer relationships at scale. **What do you dislike about CleverTap?** As CleverTap continues to introduce advanced AI and Agentic capabilities, there can be a learning curve in fully understanding and operationalizing all the available features at once. That said, CleverTap's continuous innovation and product evolution give us confidence that the platform will continue to deliver increasing value over time. We are also looking forward to expanded participation in programs such as the Agentic Adoption Pioneers Program, which helps brands accelerate their AI and Agentic transformation journey. CleverTap can take up more ownership to guide us how to solve a 3rd party problem and handle situations where a link is not working or not leading users to the desired landing page etc. **What problems is CleverTap solving and how is that benefiting you?** One of the biggest challenges we face is delivering personalized customer experiences at scale while efficiently managing engagement across multiple lifecycle stages. CleverTap helps solve this by combining predictive intelligence, customer analytics, automation, and AI-assisted decision-making within a single platform. Predictions help us proactively identify customer intent and engagement opportunities, while Assisted Agents streamline journey optimization and campaign execution. This has helped reduce manual effort, improve targeting accuracy, and accelerate campaign deployment. Lifecycle Agents further strengthen CleverTap's vision for Agentic customer engagement by helping marketers optimize the entire customer lifecycle through intelligent recommendations and guided actions. As a result, we are able to improve customer engagement, drive better retention outcomes, and operate more efficiently. We look forward to continuing our partnership with CleverTap and exploring further innovation together as these Agentic capabilities continue to evolve. ### 10. Great Engagement platform made more powerful with Agentic AI **Rating:** 5.0/5.0 stars **Reviewed by:** Sonal M. | Growth and Retention Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 21, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about CleverTap?** The best thing about CleverTap is it's TesseractDB, its well structured data foundation that powers all other capabilities like unified customer profile, extensive lookback period, and dynamic segmentation and personalization. We have been using RFM model, prediction model to analyse the churn projection and align campaigns accordingly. Furthermore, our team has also started leveraging CleverTap’s Assisted Agents to build journeys with Journey Builder Agent and generate personalized content as well as creatives for tailored outreach and engagement efforts with Creative Agent. Path Optimizer Agent made it exceptionally easy to automate running experiments and A/B testing to identify the best-performing paths for driving maximum conversions. **What do you dislike about CleverTap?** Nothing as such.. They have been very good in providing all the key features to make my retention team life easy. Their boards, funnels, trends have been very helpful in aligning our campaigns.. **What problems is CleverTap solving and how is that benefiting you?** It helps us identify the possibility of a segment from the over all base by prediction model, RFM model and intellinode and once the segmentations are created all the campaigns are aligned accordingly. It helps us boost our overall retention, engagement and repeat renewal on the platform. They have been the life line for the product through which we reach out to user on a daily basis. ### 11. Automation, segmentation, and real-time results with CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Arianita A. | Growth Hacker CRO, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 25, 2026 **What do you like best about CleverTap?** What I like the most about CleverTap is how easy it is to use, even for someone without a technical or programming background. While there is a learning curve—as with any powerful tool—it is very manageable, and a non-technical user can quickly become proficient. This has made it much easier for me to execute campaigns and analyze performance without depending heavily on technical teams. From a UI/UX perspective, the platform is very intuitive and well-structured. I can easily organize my workspace, build dashboards, and visualize key metrics in a matter of minutes. The ability to create analytics and reporting boards quickly has significantly improved my workflow, especially when I need to present results or make data-driven decisions. Another major advantage is the real-time tracking of user behavior. CleverTap allows me to monitor events and user activities as they happen, giving me immediate insights into how users interact with our products. This is extremely valuable for segmentation, as it provides rich user-level data that helps create highly targeted and effective campaigns. The message preview functionality is also very helpful. Being able to visualize messages before sending them ensures better quality and consistency in communication. On top of that, the AI-powered features for message creation are a strong differentiator. The AI not only helps with copywriting but also provides insights into expected engagement or acceptance rates, which helps optimize campaigns before launch. It even supports decisions like the best timing for message delivery. In terms of integrations and orchestration, CleverTap makes it easy to manage multiple channels and build end-to-end user journeys. This allows for more consistent and personalized communication across touchpoints. From a performance and ROI standpoint, the platform enables faster execution of campaigns, better segmentation, and more precise targeting, which directly translates into improved engagement and conversion rates. Finally, the platform offers strong support for onboarding and continuous use, with resources that make it easier to learn and scale usage over time. **What do you dislike about CleverTap?** Overall, I have had a very positive experience with CleverTap and consider it a comprehensive and powerful platform. However, there are a few areas that could be improved. One limitation I have noticed is when trying to extract more complex datasets that require combining multiple variables. In these cases, it is often necessary to rely on external tools to properly export and process the data. This can add friction to the workflow, especially when deeper analysis is required. Enhancing native capabilities for advanced data exports or cross-variable analysis within the platform would significantly improve usability. Another point to highlight is related to Journeys performance and data accuracy. At times, I have experienced inconsistencies in reporting, where the number of users entering a step does not match the number of users receiving communications in subsequent steps. For example, a journey might show 500 users entering a step, but only 200 receiving a message, followed by a later step showing a higher number again. This can create confusion and makes it harder to fully trust or interpret campaign performance. Improving transparency and reliability in journey reporting would be very valuable. Additionally, from a localization perspective, there is room for improvement in NPS templates for Spanish-speaking markets, particularly in Latin America. Currently, some standard elements like buttons (“Next”, “Back”) are not fully adapted into Spanish, which can lead to a less intuitive experience for users. Providing fully localized templates would greatly enhance usability and customer experience in these regions. Addressing these areas—advanced data handling, journey reporting consistency, and localization—would further strengthen an already robust platform and improve the overall user experience. **What problems is CleverTap solving and how is that benefiting you?** Before using CleverTap, we struggled with manual campaign execution and limited visibility into user behavior. Sending push or in-app messages required more operational effort, and segmentation was less dynamic and harder to scale. With CleverTap, we are now able to automate end-to-end customer journeys, especially for push notifications and messaging campaigns. The Journeys feature has been a key improvement, as it allows us to design automated flows based on both user actions and inactions, creating highly personalized experiences without constant manual intervention. This has had a direct impact on our efficiency. Execution time has been reduced by approximately 50%, as campaigns can now run automatically once configured. Instead of manually triggering communications, we can rely on real-time behaviors to activate messages. Another major benefit is the ability to work with real-time segmentation. Thanks to live triggers and behavioral tracking, we can group users dynamically based on their activity, which allows us to deliver much more relevant and timely communications. This has improved engagement and made our campaigns more effective. Additionally, CleverTap provides strong visibility into user interactions, allowing us to track events and understand the full customer journey. This helps us identify drop-offs, optimize flows, and continuously improve performance. The platform also enables us to scale our marketing efforts without increasing operational complexity. What previously required multiple manual steps can now be executed through a single automated journey. ### 12. Simple, Easy-to-Use Platform with a Supportive CSM Team **Rating:** 5.0/5.0 stars **Reviewed by:** Umesh B. | Project Coordinator, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 04, 2026 **What do you like best about CleverTap?** Ease of use is a strong point. The product design is simple and makes it easy to understand the platform quickly. The CSM team is also supportive and stays close to the client to help clarify things, answer questions, and resolve queries. **What do you dislike about CleverTap?** Creating AMP emails used to be difficult earlier, but now it’s okay because there are predefined templates available to use. **What problems is CleverTap solving and how is that benefiting you?** Understanding DAU and MAU helps us see what users are doing and what they like about our platform. It also helps us understand user choices, so we can target them again and again and achieve better retention. ### 13. Friendly UI, Seamless WhatsApp/Email Integration, and Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 04, 2026 **What do you like best about CleverTap?** The user interface is friendly and easy to navigate. WhatsApp and Email BSP are already integrated, so we didn’t have to do much on that front. Overall, the tool performs pretty well, and when it comes to pricing, it’s on par with other competitors in the market. Support, however, is excellent. I’ve raised quite a few tickets and received a timely replies each time. I’ve also recently noticed that the team has integrated a lot of AI features, which I still need to explore and try out. **What do you dislike about CleverTap?** Genuinely speaking, there are pros and cons to every tool out there. I was with a different tool earlier in my previous org, and a few features are different when it comes to segmentation, journeys, etc. but we can navigate the workaround to be honest. Overall it is 8/10. **What problems is CleverTap solving and how is that benefiting you?** The uplift in revenue purely because of CleverTap's features is around 15% in my monthly revenue. The segmentation, the journeys that I have created with the help of this tool have resulted in a good uplift in performance for me. ### 14. User-Friendly Tool with Comprehensive Analytics and Improving Campaign Features **Rating:** 5.0/5.0 stars **Reviewed by:** Shruti J. | Product Growth Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 01, 2026 **Describe the project or task CleverTap helped with:** The service task overview provides a detailed look at user interactions and system performance, allowing for better decision-making and strategic planning. **What do you like best about CleverTap?** I like how user-friendly it is. The analytics section is very comprehensive and makes it easy to create cohorts. The campaign features also keep improving, with upgrades that provide more experimental options over time. **What do you dislike about CleverTap?** It would be great if certain charts could be pinned to the dashboard and made visible to everyone using the account, so they’re easier to access. **Recommendations to others considering CleverTap:** Consider adding a feature to pin charts to the dashboard for easier access. **What problems is CleverTap solving and how is that benefiting you?** User actions are being tracked, and users can be segmented based on these behaviour patterns. This allows us to target them for either activation or retention, helping us meet our activation and retention targets. ### 15. CleverTap Makes Campaign Automation and Analytics Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Apoorva R K. | Recruitment Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 15, 2026 **What do you like best about CleverTap?** CleverTap is very Helpful for setting up journey,s automation the marketing campaigns, sending out push and Inapp notifications, We also use it to send out WhatsApp campaigns. It makes our work easier. The Analytics reports on the dashboard after the campaign execution is the best part too as we do not have to login into some other tool to analyse the reports. **What do you dislike about CleverTap?** - When the WhatsApp templates have a lot of variables it a lot of time to approve the template. Once we had a template with 11 variables and it took more than 24 hrs to approve it and it became a problem for us as we wanted to send out the campaign urgrntly. - After a campaign is published we download the reports after two days but when we select the campaigns and fill out the details we get the reports after 2-3 hours or even half a day , sometimes there have been instances that we get the report the next day in our mail. I think that needs to be worked on where the reports can be downloaded instantly. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is solving the problem for hours of manual labour. It makes things easy and helps us work efficiently in less amount of time. ### 16. All Channels in One Place with Powerful Customization and Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Rajesh K. | Sales Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 13, 2026 **What do you like best about CleverTap?** all communications (email, wa, sms, etc) channels managed in one place, high degree of customization be it targetting users, or personalizing content to target audience through linked content, automated features such as journeys and bulletins and end to end user engagement through camapigns, journeys and promos (loyaltly points) **What do you dislike about CleverTap?** minor UI issues when setting up camapigns, (ex, drop downlists , selection boxes jump while setting up campaigns), less filter features in content manager **What problems is CleverTap solving and how is that benefiting you?** I’m able to set up user communication flows for multiple user behaviours using the custom rules I’ve configured. This has helped me get at least 2/3 of my subscribers to use their subscription features month after month, and to stay engaged with my content in one way or another (email, WhatsApp, push, web, or app). ### 17. CleverTap Journeys Make Multichannel Campaign Automation Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 06, 2026 **What do you like best about CleverTap?** What I like most about CleverTap is the Journeys feature. It helps us automate campaigns easily, understand user behavior, track user activities in real time, and improve reachability by connecting with users through multiple channels like Push, SMS, WhatsApp, InApp. **What do you dislike about CleverTap?** One thing I don't like about CleverTap is that we can't make changes while a Journey is live. We have to stop the Journey first, which can interrupt the campaign. I also feel the campaign performance comparison feature could be better. Other than that, I really like the platform. **What problems is CleverTap solving and how is that benefiting you?** CleverTap solved problem for me by giving complete visibility into campaign performance. In my previous platform, I couldn't see who received push notifications, who clicked them, or analyze the reach across different channels. With CleverTap, I can easily track these metrics and measure campaign performance in one place. ### 18. Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs **Rating:** 5.0/5.0 stars **Reviewed by:** Sachin K. | Assistant Manager - CRM, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 29, 2026 **What do you like best about CleverTap?** The ability to bring together analytics and engagement within a single platform is really valuable. It provides deep insights into user behavioural data, and the automation and personalization features make it easy to target our users more effectively. **What do you dislike about CleverTap?** Whenever we roll out new features, we run into some kind of bug. We then have to raise a ticket, and the support team resolves the issue. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps address the challenge of understanding and engaging users in a more meaningful, data-driven way. Rather than relying on scattered tools or incomplete insights, it brings customer data, behavior tracking, and campaign management together in a single platform. This makes it much easier to spot user patterns, segment audiences more accurately, and reach people with relevant messaging at the right moment. Overall, it saves a lot of time and effort while also improving campaign effectiveness and the user experience. ### 19. CleverTap Unifies Customer Data, Segmentation, Analytics, and Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Pavitra D. | Senior Manager - Customer Retention, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 15, 2026 **What do you like best about CleverTap?** What I like best about CleverTap is its ability to bring customer data, segmentation, analytics, and engagement into a single platform. **What do you dislike about CleverTap?** The platform has certain limitations, such as restricted flexibility in automating data pushes to external servers. Additionally, fallback WhatsApp messaging can sometimes fail due to Meta’s frequency constraints, which can impact delivery reliability in specific use cases. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps solve key challenges - customer data fragmentation, user engagement, and lifecycle marketing execution. By bringing analytics, segmentation, and multi-channel messaging into a single platform, it removes the need to rely on multiple disconnected tools. From a business perspective, this leads to better customer retention, higher campaign efficiency, and improved conversion rates. ### 20. CleverTap Unifies Segmentation, Real-Time Analytics, and Multichannel Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Luciana S. | IT Manager , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about CleverTap?** CleverTap demonstrates it powered features where it connects custome segmentation, analytics and engagement, making them work together I like the efficiency of user segmentation, which helps us in creating reliable and targeted campaigns, and this happens due to demographics and behavior The software creates solid and real time analytics, where it gives timely customer journey and feedback, ensuring that we make reliable decisions The engagement mechanisms from the application are multi channel, and this involves email, push notifications, in app messages and SMS I appreciate the simplified automated approach the tool offers, and this makes marketing process more intuitive and successful **What do you dislike about CleverTap?** CleverTap has detailed and technical instructions or features and they need proper understanding to make them successful The process of setting campaigns sometimes feels overwhelming and this includes managing multiple clients details **What problems is CleverTap solving and how is that benefiting you?** CleverTap has been very resourceful in eliminating customer churn and this happens through enabling targeted marketing campaigns. The program is designed to help users understand clients behaviors across different channels and touch points CleverTap is a comprehensive application, that helps in segmentation, analytics and customer engagement, which happens without involving multiple platforms The program has enabled us improve on clients retention, where we share personalized messages based on clients preferences The engagement campaigns are successfully automated by this application and this increases on efficiency We enjoy the clarity of getting customers insights from the previous histories and this makes it easy for us to convert them to more revenue The level of engagement significantly increases using CleverTap and we focus on personalized campaigns ### 21. CleverTap Feels Like an Extended Team for Building Products **Rating:** 4.5/5.0 stars **Reviewed by:** Bhavya K. | Marketing Head, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 31, 2026 **What do you like best about CleverTap?** CleverTap team is like an extended team which helps us build product together. Yes, it's definitely helping us improve the funnel and reduce the cost ultimately. **What do you dislike about CleverTap?** CleverTap AI can do much more than what it's doing currently - right from agentic systems to complete end to end execution. **What problems is CleverTap solving and how is that benefiting you?** CleverTap for us is not just the engagement platform, but it helps with the analytics as well. ### 22. Powerful Engagement tool backed by AI Agents to make marketing automation and analytics a breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Ujjwaal M. | Co-Founder, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 10, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about CleverTap?** The AI segmentation feature makes analysis very easy **What do you dislike about CleverTap?** Still the same, faster load time for detailed user level dashboards. **What problems is CleverTap solving and how is that benefiting you?** 1. Making sense of vasts amounts of data to understand customer behaviour and patterns. 2. Automate multi channel engagement making sure different channels can be used in sync to maximise results. 3. Assisted Agents for Agentic Marketing - keeping team involved while AI assists with analytics, segmentation, orchestrating campaigns, recommendations, and decisioning 4. Using agents to segment data in the way we want and in future run entire campaigns based on the Agents. 5. Solve customer retention for us by giving us industry best practices ### 23. Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Vatsal S. | Growth Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 23, 2026 **What do you like best about CleverTap?** Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals. We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push. At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages. **What do you dislike about CleverTap?** At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals. And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it. **What problems is CleverTap solving and how is that benefiting you?** It helps us centralize lifecycle marketing across products and platforms, rather than relying on separate tools for each channel. We can coordinate messaging across app and web, automate onboarding, nurture, and reactivation flows, and measure results in one place. Overall, this improves execution speed, targeting, and visibility, which supports stronger engagement and retention across VSF verticals. ### 24. Powerful, Easy Segmentation with CleverTap **Rating:** 5.0/5.0 stars **Reviewed by:** Karen D. | Assistant Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 02, 2026 **What do you like best about CleverTap?** Segmentation is the best part on CleverTap, easy to create and make complicated vast segments & global limits. CleverTap is an easy platform for CRM/CLM Activities - the customer success team is prompt as well. **What do you dislike about CleverTap?** Sometimes CleverTap takes too much time for the segment to load. **What problems is CleverTap solving and how is that benefiting you?** Prediction segments are the best for high converting campaigns. ### 25. Brilliant User Segmentation with Real-Time Tracking and Powerful AI Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Rinalon E. | Threat Intelligence Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 07, 2026 **What do you like best about CleverTap?** CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages **What do you dislike about CleverTap?** CleverTap has a dashboard with multiple features and they create a complex learning trend for users The implementation, set up documentation and integration takes a different path that drains the company **What problems is CleverTap solving and how is that benefiting you?** CleverTap is resourceful in improving the customer retention and satisfaction and this is through understanding their behaviors and personalizing the engagement The customer support is well centralized and this makes messages be well responded and proper analysis done The consistent tracking of customer behavior by the app brings a powerful interaction scope for the company CleverTap supports personalized marketing, with specific messages to specific customers through the behavioral analytics The insights we capture from clients through the app are very actionable and they help us run campaigns the most effective way ### 26. Efficient Automation, but Slow Support **Rating:** 3.5/5.0 stars **Reviewed by:** Irene M. | Growth Marketing Lead, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** April 30, 2026 **What do you like best about CleverTap?** I like the possibility of automating processes in CleverTap. I enjoy the possibilities of automation in general, such as being able to update properties, connect with information databases, create journeys, and have periodic communications. The journeys, properties, and recurring campaigns are also aspects that I value greatly. **What do you dislike about CleverTap?** The segments are too static and new ones have to be made each time. Uploads via SFTP are not straightforward and sometimes do not work well. Some functions that used to work stop doing so and screen loading is very slow. Help through tickets and emails is very slow. Support is too slow and they do not accept when there is an error. The download of users is not clear, the identities have too many IDs in the same field and it makes analysis difficult without a very good filter on the information. The unification of identities has been problematic several times, not only for analysis but also with sending information to the wrong person. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap to automate communication, conduct surveys, drive traffic, and promote offers. Automation reduces the repetition of long and difficult tasks. ### 27. Streamlined User Engagement with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** R M. | Engineering Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 29, 2026 **What do you like best about CleverTap?** I like how CleverTap makes it easy to create campaigns and analyze data. The way it lets us track events, monitor logs, and understand user behavior through funnels is great. Creating and sending campaigns feels straightforward and doesn't take much time to get things up and running. Everything about the data feels clear and accessible, which helps us make better decisions and continuously improve our product. **What do you dislike about CleverTap?** Overall it works for us, but there are a few areas that could be improved. Sometimes the learning curve can feel a bit steep when you're trying to set up more advanced features, funnels, or segmentation. Some parts of the UI could be a bit more intuitive. The initial setup was somewhere between moderate and difficult, especially if you want to activate advanced features. Getting the basics up and running is easy. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap for analytics and engagement, simplifying data analysis and user behavior understanding. It helps us see user paths clearly, streamline campaign creation, and make better decisions, improving our product continuously. ### 28. Easy-to-Use UX, Great Features, and Prompt Support Deliver Strong ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Janvi K. | Deputy Manager CRM, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 02, 2026 **What do you like best about CleverTap?** The UX is very easy to understand and navigate. The features are great, and customer support is prompt and helpful. Overall, it delivers great ROI. **What do you dislike about CleverTap?** The new developments are taking a bit longer than expected. **What problems is CleverTap solving and how is that benefiting you?** We use it to execute campaigns, and we mostly rely on the push notification channel. ### 29. User-Friendly Platform with Timely Support **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya C. | Senior Manager - Consumer Growth Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 04, 2026 **What do you like best about CleverTap?** The platform is user friendly and easy to understand. The support is timely **What do you dislike about CleverTap?** New features stay a lot longer in the beta phase and implementing them takes time **What problems is CleverTap solving and how is that benefiting you?** Clevertap is ensuring the marketing communications are seamlessly sent across channels in an effective way. Performance is fast ### 30. A great martech tool for Customer Engagement, Retention and Powerful AI-Driven Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Rishabh P. | Retention Marketing Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 04, 2026 **What do you like best about CleverTap?** It’s a great martech tool in the industry right now. The integration is very easy, and the support team will help you thoroughly. Great performance in terms of dashboards and analytics, with a few amazing AI features for segmentation, analytics, and content writing. Go for this if you have an app-based product for the best roi. **What do you dislike about CleverTap?** Some parts can feel a bit complicated for beginners. While the basic campaign setup is straightforward, mastering advanced segmentation, event mapping, and lifecycle automation can be difficult. The dashboard includes a lot of features, which are powerful, but it can also make navigation feel unintuitive, especially when you’re managing multiple campaigns or trying to analyse cohorts. **What problems is CleverTap solving and how is that benefiting you?** We’re solving multiple use cases, including product discovery, ATC, and checkout journeys, supported by lifecycle campaigns. The AI-led features, such as predictive segmentation and content generation, also help a lot. ### 31. Experience & Journey with CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Santhosh Kumar Reddy T. | Retention, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 13, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about CleverTap?** The features and the way it has its product suite developed helps us track most of the omni-channel marketing execution in one place. It is easy to implement and integrate customer support, and the integrations with external vendors. **What do you dislike about CleverTap?** One downside to CleverTap is that it is a little technical when it comes to ease of use by marketing or non-tech teams. For example, it could be improved by introducing all push template formats without using key-value pairs. It also ensures all the new features are under one SDK without a new SDK implementation. **What problems is CleverTap solving and how is that benefiting you?** Today it helps me in reaching customers by understanding when they are dropping off and reaching them using the right channel, at the right time with the right communication. ### 32. Flexible Segmentation and Automation That Delivers Fast Results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about CleverTap?** The most helpful part is the flexibility in segmentation and automation. We can target users based on real behavior, personalize campaigns, test different approaches, and see results quickly - all within one platform. Also different team at CleverTap are doing a great job. **What do you dislike about CleverTap?** Some parts of CleverTap can feel complex and require several steps especially for advanced segmentation and campaign setup. Reporting and data exports could also be more flexible and it can sometimes take time to understand why a campaign or audience behaves differently than expected. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps us better understand user behavior and turn that data into targeted communication. It allows us to segment users, automate campaigns, which saves time and helps improve engagement and campaign performance. ### 33. Powerful Analytics, Needs Faster Feature Releases **Rating:** 4.0/5.0 stars **Reviewed by:** Harrsha C. | Head of Product, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 03, 2026 **What do you like best about CleverTap?** I really like CleverTap's analytics and the ability to drill down each and every metric, which is very well built. The accuracy of the data is also the best in the industry. The drill-down of analytics is present across all platforms, but the way you can do it in CleverTap is seamless and makes further analysis and campaigning very effective. **What do you dislike about CleverTap?** Their speed of bringing in the new features on par with competition is not that great. They do eventually bring the features, but the first ones, as you know, in marketing, speed matters as the max juice of a feature or a channel can be brought in only when we have the first mover advantage. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap for sending push notifications, SMS, email, and in-product notifications. The analytics are seamless and accurate, making campaign planning and analysis easy. ### 34. Personalised targeting at scale made easy with clevertap **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 12, 2026 **What do you like best about CleverTap?** Easy segmentation and analytics capabilities help us identify the right segments at the right time and convert more users **What do you dislike about CleverTap?** Sometimes we dont get the stats on the platform correctly and need to raise ticket to get the issue resolved and stats corrected, this happenes a lot of times and takes some time, if the team works on this issue and resolves it using their tech that would save significant time. **What problems is CleverTap solving and how is that benefiting you?** Clevertap is helping us target users from one platform and deliver personalised messaging and notifications to the users, this makes our users feel noticed and that we truely care for them, it really helps us build the trust with customer and get better user retention. ### 35. CleverTap’s Omnichannel Targeting Helps Us Reach Users Effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Neeraj Naresh K. | Senior manager- Subscription, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 29, 2026 **What do you like best about CleverTap?** The Omnichannel approach CleverTap provides us enables us to target users effectively. **What do you dislike about CleverTap?** Remarketing via Meta and Google ad words can be made more Realtime and options to check creatives can be enabled. **What problems is CleverTap solving and how is that benefiting you?** Our major challenge was the Omnichannel approach and that is being solved by CleverTap. ### 36. CleverTap: Intuitive and Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 29, 2026 **What do you like best about CleverTap?** Lo que más me gusta de Clevertap es que es realmente intuitivo y fácil de usar. Con solo unos pocos clics, puedo descargar archivos con mucha información valiosa. Además, se puede conectar con proveedores de SQL como DataBricks a través de API para gestionar y automatizar eventos. Otro punto que me gustaría destacar es el equipo de soporte, que siempre está ahí para resolver cualquier problema. **What do you dislike about CleverTap?** A veces, cuando descargo archivos y descargo o creo un nuevo segmento, tengo que esperar algunos minutos, lo que ralentiza mi flujo de trabajo. **What problems is CleverTap solving and how is that benefiting you?** CleverTap nos ayuda a enviar campañas masivas, y también nos brinda mucho valor con el análisis de métricas de todas las campañas que enviamos, y los segmentos a los que enviamos, para nutrir la información sobre nuestros clientes. ### 37. Agile experimentation and personalization with segmentation, automation, and Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** June 05, 2026 **What do you like best about CleverTap?** It allows for a better understanding of user behavior and the creation of personalized experiences. I highlight the possibility of conducting experimentation without multiple development efforts, which makes it easier to test and adjust initiatives more agilely. Additionally, it offers ease in creating segments, automating campaigns and Journeys, helping to organize and execute actions in a more orderly manner. **What do you dislike about CleverTap?** What I don't like about CleverTap is that the reports are not very intuitive or easy to interpret. Sometimes it's hard to understand them at first and quickly find the information I need. **What problems is CleverTap solving and how is that benefiting you?** Allow better understanding of the customer, understand their behavior, segment them intelligently, and offer more precise personalization. ### 38. Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Paramesh G. | Campaign Manager, Banking, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 25, 2026 **What do you like best about CleverTap?** Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Multiple task can be handle. easy to use the dashboard for reports. Ease to implementation. Im using the frequency of use case Any issued we passed the customer support is helpping. Its ease to integration **What do you dislike about CleverTap?** Its not allowing to user AI to create any campaigns. Advanced features need to fix. **What problems is CleverTap solving and how is that benefiting you?** Its help to manual campaign to real time campaigns and daily performance reporting. its help to improve the personalised communication so the we can reach to customers. Its ease to track customer journey and we can target the user. ### 39. Efficient Automation, Outstanding Consulting **Rating:** 5.0/5.0 stars **Reviewed by:** Belissa C. | CRM Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** November 25, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about CleverTap?** I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap. **What do you dislike about CleverTap?** I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap to automate processes and maintain life cycles, improving the tracking and analysis of user behavior across various channels, facilitating reactivation and onboarding. ### 40. About Clevertap **Rating:** 4.0/5.0 stars **Reviewed by:** Sebastián B. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 28, 2026 **What do you like best about CleverTap?** I love the dedicated support you offer—meaning the dedicated account manager for each account. The platform is incredibly complete in terms of events and properties **What do you dislike about CleverTap?** I prefer to avoid ticket-based support. Having the team in India makes it difficult due to the distance and time difference **What problems is CleverTap solving and how is that benefiting you?** "It has enabled us to streamline our communications, build custom workflows, and leverage dashboards for data analysis ### 41. Intuitive Platform, Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Manuela C. | Project Business Analyst, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** April 30, 2026 **What do you like best about CleverTap?** What I like most about CleverTap is how easy it is to manage their platform. I also greatly value the customer success service, which is very quick and agile in resolving any questions I have about using the tool. Additionally, CleverTap allows us to obtain insights and data from each of the actions we perform on the platform. **What do you dislike about CleverTap?** Sometimes the handling of events and event properties is not clear, the platform could be clearer to not need customer success. **What problems is CleverTap solving and how is that benefiting you?** It allows us to have parameterizable and easy-to-configure communications, perform A/B testing, measure the open rate of communications, and conduct conversion analysis. ### 42. Powerful Tool for Personalized Engagement & Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Amar T. | CRM Manager, Health, Wellness and Fitness, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 17, 2026 **What do you like best about CleverTap?** What I like most about CleverTap is its strong segmentation and real-time engagement capabilities. It allows us to create highly targeted user cohorts based on behavior, events, and lifecycle stages, which helps in delivering personalized communication at scale **What do you dislike about CleverTap?** The UI can feel complex and slightly difficult to navigate, especially for new users or while managing large journeys. There are also occasional delays in data syncing or event processing during peak times. Additionally, debugging campaign issues could be more transparent and user-friendly **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps solve user retention and engagement by enabling real-time, personalized communication across the user lifecycle. It allows us to automate journeys, target the right users with the right message, and quickly optimize campaigns using data—leading to better conversions and improved customer experience ### 43. Great Integrations and Workflows, but the UI and User Filtering Need Work **Rating:** 3.0/5.0 stars **Reviewed by:** Yogesh M. | Software Engineer, Computer Software, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** March 18, 2026 **What do you like best about CleverTap?** I liked the third-party integration feature. I connected it with our Amplitude account and transferred the data from there. The email and notification workflows are also good. **What do you dislike about CleverTap?** I didn’t like the UI; it looks very outdated for 2026. Also, we can’t filter or view all users at once; we have to select a condition or property first. **What problems is CleverTap solving and how is that benefiting you?** It provides us with a central dashboard where we can see all user behavior, and we can create email and notification campaigns to increase user engagement. ### 44. Ease in Customer Management and Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Martin M. | Marketing Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** May 25, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about CleverTap?** What I like most about CleverTap is its ease of creating journeys and analyzing them. Also, the initial setup was easy and the account manager has always been very attentive, which made the whole process simpler. **What do you dislike about CleverTap?** I would like to have alerts for delivery topics, or when any of the soft metrics are below a certain value. **What problems is CleverTap solving and how is that benefiting you?** I centralize my clients' communication in one place and I like the ease of creating journeys and analyzing them. ### 45. A Comprehensive Tool That Greatly Improves Our CRM Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin A. | Analista Sr. Canales Directos, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 04, 2026 **What do you like best about CleverTap?** It's a very comprehensive tool and has greatly facilitated our CRM experience at work. **What do you dislike about CleverTap?** To be honest, so far I haven't found anything I don't like about the tool. **What problems is CleverTap solving and how is that benefiting you?** It has helped me a lot in terms of deliverability across several of the channels we manage, such as email, WhatsApp, and SMS. ### 46. Seamless Marketing Automation with Powerful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Felice C. | Customer Service Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 05, 2026 **What do you like best about CleverTap?** We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, everything works perfectly. I like that CleverTap comes with great marketing analytics features and the ability to personalize marketing makes it even better. We also leverage on mobile app optimization and comes with great features that has made our marketing efforts smooth. **What do you dislike about CleverTap?** With CleverTap, we have not had issues and everything works. **What problems is CleverTap solving and how is that benefiting you?** We use CleverTap for mapping customer journey and this data helps us personalize marketing which ensures high conversion rates. In addition, the tool is awesome when it comes to marketing automation as well as mobile marketing. ### 47. Clevertap makes my work easier **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | Growth Marketing Leader, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 10, 2025 **What do you like best about CleverTap?** I can access a wide variety of automations, which is really convenient. Even when I need to make adjustments, I don't have to stop the automations; I can simply edit them and let them continue running. **What do you dislike about CleverTap?** The waiting time during the upload of segments and properties can be frustrating. **What problems is CleverTap solving and how is that benefiting you?** The most important feature for me is the ability to track users throughout every stage of each product funnel. This allows me to set up remarketing or automations to address any gaps where users might drop off during their experience. The automations and journeys are extremely helpful for my team, as they enable us to run hundreds of experiments and clearly view the results, which greatly benefits our growth efforts. Additionally, the platform makes it easy and intuitive to reach our users across multiple channels, such as push notifications, pop-ups, app inbox, email, SMS, or WhatsApp. This efficiency in creating and segmenting campaigns is a significant advantage for us. ### 48. Handy, Easy-to-Use Tool with Great Support and Ongoing Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 31, 2026 **What do you like best about CleverTap?** A very handy, easy-to-use tool. Customer support is great, and I appreciate the ongoing new developments and added features. **What do you dislike about CleverTap?** New features generally take some time to roll out for everyone to use. It would help if timely updates about any changes were communicated as early as possible. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is addressing AI-driven automation, which is exactly what we’re looking for to scale our current campaigns. ### 49. Best CRM Tool To Setup Daily Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Zaid Q. | Assistant Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 14, 2025 **What do you like best about CleverTap?** I am very friendly with using Clevertap on a daily basis. Setting up daily campaigns, journeys, and other campaigns is very easy to implement. even API integration is easy to do on Clevertap. Clevertap support is excellent... we always get a dedicated support agent and spokesperson to solve problems in real time. **What do you dislike about CleverTap?** To be honest... I have not faced any challenges yet with Clevertap, so its very hard for me to provide points that I dislike the most. Sometimes I face issues with insights or analytics in journey campaigns. Clevertap has provided a solution for this, but there is still a lot more room to improve that feature. **What problems is CleverTap solving and how is that benefiting you?** I only faced challenges with insights in journey campaigns, nodes, and related areas. but Clevertap has now provided a solution for this... they have built Engagement metrics section, which shows daily outcomes with just one click. ### 50. Easy, Intuitive Audience Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Neftaly R. | Retention Specialist – CRM & Lifecycle Marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 02, 2026 **What do you like best about CleverTap?** The easy and intuitive way to segment audiences **What do you dislike about CleverTap?** I'm having trouble understanding how a journey is built; the interface seems complicated to me. **What problems is CleverTap solving and how is that benefiting you?** On a single platform, you can run an entire campaign structure across different channels. ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote - [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-06+04%3A52%3A21+-0500&secure%5Bsession_id%5D=bb2247c9-f722-4d02-9321-bc6af488534b&secure%5Btoken%5D=2d9d58ba34b966f597f9c795e60bdbf1043e94cbdaf160d57d891f749416c0e9&format=llm_user) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (566 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (508 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,691 reviews)