Choozle Features

Channel Functionality (1)

Video Functionality (1)

Mobile Functionality (1)

Campaign Management (12)

Campaign Dashboard: Based on 143 Choozle reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization: Based on 142 Choozle reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach: Based on 137 Choozle reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.
Batch Uploading: Based on 119 Choozle reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety: Based on 110 Choozle reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection: Based on 100 Choozle reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping: Based on 116 Choozle reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing: Based on 135 Choozle reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization: Based on 117 Choozle reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties: Based on 86 Choozle reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.
In-App Ads: Based on 66 Choozle reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities: Based on 60 Choozle reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Targeting (4)

Targeting: Based on 139 Choozle reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.
Retargeting: Based on 126 Choozle reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting: Based on 127 Choozle reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting: Based on 122 Choozle reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.

Mobile (3)

Mobile Tracking: Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 61 Choozle reviews.
In-App Ads: Based on 66 Choozle reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities: Based on 60 Choozle reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Demand Side Platforms (4)

Machine Learning Optimization: Based on 70 Choozle reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections: Based on 75 Choozle reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities: Based on 73 Choozle reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities: Based on 15 Choozle reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Platform (7)

API / Integrations: Based on 79 Choozle reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports: Based on 105 Choozle reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management: Based on 121 Choozle reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Based on 133 Choozle reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Based on 96 Choozle reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.
Internationalization: Based on 65 Choozle reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications: Based on 108 Choozle reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.

Audiences (2)

Data Analysis (3)

Administration (3)

Platform Basics (4)

Cross-Device Advertising: Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.
Audio Ad Formats: Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc.
Programmatic Audio: Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats.
Audience Targeting: Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. This feature was mentioned in 10 Choozle reviews.

Platform Reporting (4)

Performance Monitoring: Based on 10 Choozle reviews. Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks.
Reporting Dashboards: Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. This feature was mentioned in 10 Choozle reviews.
Dashboard Exports: Based on 10 Choozle reviews. Ability to export dashboard reports on audio ad campaign performance.
Music Genre Reporting: Ability to track audio ad impressions by top music genres.

Agentic AI - Display Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Mobile Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Video Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Audience Intelligence Platforms (4)

Agentic AI - Digital Audio Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Demand Side Platform (DSP) (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Cross-Channel Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives