The G2 on CallRail

CallRail Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of CallRail, seamlessly managing calls and tracking marketing efforts efficiently. (110 mentions)

Users appreciate the ability to track calls by marketing channel, enhancing insights and improving overall marketing effectiveness. (101 mentions)

Users value the ability to create unique numbers for each marketing channel, enhancing tracking and campaign insights. (96 mentions)

Users value the tracking capabilities of CallRail, enhancing marketing insights and providing exceptional user experience and support. (74 mentions)

Users enjoy the automatically generated transcripts of calls, enhancing efficiency by allowing quicker reviews of conversations. (69 mentions)

Users desire additional features for CallRail, including improved usability and easier access to billing information. (29 mentions)

Users find the learning curve challenging, wishing for a more user-friendly platform and improved tracking features. (28 mentions)

Users face integration issues with CallRail, particularly with Google Analytics and Salesforce, complicating their functionality. (27 mentions)

Users face call recording issues and limited text messaging options, complicating their outbound communication experience. (25 mentions)

Users find the complexity of CallRail's features frustrating, as navigating the system can be tedious and challenging. (23 mentions)

Users often face number issues with CallRail, experiencing transfers failures and persistent notifications despite adding numbers. (22 mentions)

Users find CallRail to be expensive, especially for small businesses with high call volumes or advanced needs. (21 mentions)

Users find CallRail's interface not intuitive, experiencing a challenging learning curve and confusing navigation. (20 mentions)

Top Pros or Advantages of CallRail

1. Ease of Use

Users appreciate the ease of use of CallRail, seamlessly managing calls and tracking marketing efforts efficiently.

See 110 mentions

See Related User Reviews

Matthew J.

Small-Business (50 or fewer emp.)

5.0/5

"Easy To Setup, Navigate, and Review"

What do you like about CallRail?

The best feature of Call Rail is the automatically generated transcript of the phone calls we receive. This saves our team so much time by allowing th

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A great way to easily create different phone numbers for tracking"

What do you like about CallRail?

I love the ability to create a different phone number for each marketing channel to easily track the efforts of my advertising. The ability to listen

2. Features

Users appreciate the ability to track calls by marketing channel, enhancing insights and improving overall marketing effectiveness.

See 101 mentions

See Related User Reviews

Vlad D.

Small-Business (50 or fewer emp.)

4.5/5

"A must-have for anyone doing online advertising campaigns"

What do you like about CallRail?

CallRail enables us to track and attribute phone calls to specific marketing campaigns, giving us clear visibility into what’s actually driving conver

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A great way to easily create different phone numbers for tracking"

What do you like about CallRail?

I love the ability to create a different phone number for each marketing channel to easily track the efforts of my advertising. The ability to listen

3. Call Tracking

Users value the ability to create unique numbers for each marketing channel, enhancing tracking and campaign insights.

See 96 mentions

See Related User Reviews

Vlad D.

Small-Business (50 or fewer emp.)

4.5/5

"A must-have for anyone doing online advertising campaigns"

What do you like about CallRail?

CallRail enables us to track and attribute phone calls to specific marketing campaigns, giving us clear visibility into what’s actually driving conver

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A great way to easily create different phone numbers for tracking"

What do you like about CallRail?

I love the ability to create a different phone number for each marketing channel to easily track the efforts of my advertising. The ability to listen

4. Helpful

Users value the tracking capabilities of CallRail, enhancing marketing insights and providing exceptional user experience and support.

See 74 mentions

See Related User Reviews

Aravindanarayanan M.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform to analyze the voice calls"

What do you like about CallRail?

All the call trackings are in a single place. Able to track multiple locations with different numbers. Easy to understand which source is working bett

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A great way to easily create different phone numbers for tracking"

What do you like about CallRail?

I love the ability to create a different phone number for each marketing channel to easily track the efforts of my advertising. The ability to listen

5. Call Recording

Users enjoy the automatically generated transcripts of calls, enhancing efficiency by allowing quicker reviews of conversations.

See 69 mentions

See Related User Reviews

Matthew J.

Small-Business (50 or fewer emp.)

5.0/5

"Easy To Setup, Navigate, and Review"

What do you like about CallRail?

The best feature of Call Rail is the automatically generated transcript of the phone calls we receive. This saves our team so much time by allowing th

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A great way to easily create different phone numbers for tracking"

What do you like about CallRail?

I love the ability to create a different phone number for each marketing channel to easily track the efforts of my advertising. The ability to listen

Top Cons or Disadvantages of CallRail

1. Missing Features

Users desire additional features for CallRail, including improved usability and easier access to billing information.

See 29 mentions

See Related User Reviews

Diana Z.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform and service"

What do you dislike about CallRail?

Maybe they can improve in their platform, can be more friendly-use and have more features.

Majella L.

Small-Business (50 or fewer emp.)

4.5/5

"Excellent Marketing Software"

What do you dislike about CallRail?

I would like if emails were sent regarding missed calls and callbacks. If this is a feature, it's been difficult to activate

2. Learning Curve

Users find the learning curve challenging, wishing for a more user-friendly platform and improved tracking features.

See 28 mentions

See Related User Reviews

Diana Z.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform and service"

What do you dislike about CallRail?

Maybe they can improve in their platform, can be more friendly-use and have more features.

Majella L.

Small-Business (50 or fewer emp.)

4.5/5

"Excellent Marketing Software"

What do you dislike about CallRail?

I would like if emails were sent regarding missed calls and callbacks. If this is a feature, it's been difficult to activate

3. Integration Issues

Users face integration issues with CallRail, particularly with Google Analytics and Salesforce, complicating their functionality.

See 27 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Good Experience with CallRail"

What do you dislike about CallRail?

Can be a little hard to find what you are looking for with the long side bar

Verified User

Mid-Market (51-1000 emp.)

2.5/5

"Longtime Call Rail User"

What do you dislike about CallRail?

Your Google Analytics GA4 integration is TERRIBLE

4. Call Issues

Users face call recording issues and limited text messaging options, complicating their outbound communication experience.

See 25 mentions

See Related User Reviews

Lindsay M.

Small-Business (50 or fewer emp.)

5.0/5

"Efficiency at it's best"

What do you dislike about CallRail?

We've encountered certain issues with changing phone service providers that left us working a bit too hard to find the issue.

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Accurate and easy to use"

What do you dislike about CallRail?

Our outbound calls are not recorded because we use a separate call platform for our call center. It would be helpful if they had an integration to rec

5. Complexity

Users find the complexity of CallRail's features frustrating, as navigating the system can be tedious and challenging.

See 23 mentions

See Related User Reviews

Diana Z.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform and service"

What do you dislike about CallRail?

Maybe they can improve in their platform, can be more friendly-use and have more features.

Majella L.

Small-Business (50 or fewer emp.)

4.5/5

"Excellent Marketing Software"

What do you dislike about CallRail?

I would like if emails were sent regarding missed calls and callbacks. If this is a feature, it's been difficult to activate

6. Number Issues

Users often face number issues with CallRail, experiencing transfers failures and persistent notifications despite adding numbers.

See 22 mentions

See Related User Reviews

Lindsay M.

Small-Business (50 or fewer emp.)

5.0/5

"Efficiency at it's best"

What do you dislike about CallRail?

We've encountered certain issues with changing phone service providers that left us working a bit too hard to find the issue.

Kevin T.

Small-Business (50 or fewer emp.)

4.0/5

"CallRail is always a part of my law firm marketing stack"

What do you dislike about CallRail?

There's often an issue where I see a notification that I need to add more numbers to our number pool. It seems like no matter how many I add, this not

7. Expensive

Users find CallRail to be expensive, especially for small businesses with high call volumes or advanced needs.

See 21 mentions

See Related User Reviews

DWAYNE S.

Mid-Market (51-1000 emp.)

5.0/5

"Customer's Interactions"

What do you dislike about CallRail?

I never really had an issue with CallRail, just pricing can be lowered.

Jamie I.

Small-Business (50 or fewer emp.)

5.0/5

"A Comprehensive Tool for Call Tracking and Marketing Analytics"

What do you dislike about CallRail?

I’d still like to see more flexible pricing options for smaller businesses or seasonal users. While the platform is powerful, sometimes the learning c

8. Not Intuitive

Users find CallRail's interface not intuitive, experiencing a challenging learning curve and confusing navigation.

See 20 mentions

See Related User Reviews

Diana Z.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform and service"

What do you dislike about CallRail?

Maybe they can improve in their platform, can be more friendly-use and have more features.

Majella L.

Small-Business (50 or fewer emp.)

4.5/5

"Excellent Marketing Software"

What do you dislike about CallRail?

I would like if emails were sent regarding missed calls and callbacks. If this is a feature, it's been difficult to activate

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Christie C.

CMO

Mid-Market (51-1000 emp.)

11/13/2024

"Invaluable Tool for Our Business"

5/5

What do you like best about CallRail?

CallRail has been a game changer and lifesaver for us. It has helped to identify several issues with our intake (forms and calls). Being able to transcribe calls and search is a great feature. It helps us with marketing attribution for our direct mail campaigns and with training salespeople on what to say and not say. It was super fast and easy to set up, creating new numbers is easy. I like that it alerts you to when numbers are cycling too quickly. I had no idea CallRail would prove to be such a valuable tool for us, and I use it almost daily. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

We tried the Convert Assist, and I think it's a great tool. However, it has to be viewed on an individual basis, and we don't give everyone access to CallRail. Doing some sort of bulk search could also be helpful. I think we need to integrate it with Salesforce as a next step in order to really take advantage of some of the functionality. Review collected by and hosted on G2.com.

What problems is CallRail solving and how is that benefiting you?

CallRail has helped to identify two issues we were having. One was with forms not making it into Salesforce. Another was that calls to one of our brands weren't being answered. It has also helped us to identify numerous coaching opportunities with our sales team. Lastly, albeit very manual and time-consuming, it has helped us with some marketing attribution. Review collected by and hosted on G2.com.

Alex Y.

COO

Small-Business (50 or fewer emp.)

6/5/2025

"Good service for call monitoring"

4.5/5

What do you like best about CallRail?

Being able to attribute leads to their sources and call recording to allow us to tailor our sales approach Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Pricing can be high and has changed a few times over the course of us using the software Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/30/2025

"Valuable Tool"

4.5/5

What do you like best about CallRail?

CallRail is a valuable tool for tracking and attributing phone calls generated through paid search campaigns. Its dynamic number insertion feature allows us to properly attribute calls, improving visibility into what's driving conversions. The platform's integration with Google Ads and Google Analytics streamlines reporting and optimization. Overall, CallRail enhances call tracking accuracy, supports ROI analysis, and helps optimize budget allocation in PPC campaigns. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Pricing can become expensive as call volume and number tracking needs grow, especially for agencies managing multiple accounts or high-volume campaigns. Review collected by and hosted on G2.com.

Verified User in Mental Health Care

Small-Business (50 or fewer emp.)

8/7/2025

"It works well for source data and campaign tracking"

3/5

What do you like best about CallRail?

It is accurate with data and quick to respond to chahnges Review collected by and hosted on G2.com.

What do you dislike about CallRail?

the flows are tough to work with and you have to manually go in and change a new flow instead of having a person put themselves as unavailable Review collected by and hosted on G2.com.

Verified User in Legal Services

Small-Business (50 or fewer emp.)

7/30/2025

"All In One Place Solution"

0.5/5

What do you like best about CallRail?

The audio and transcripts, the notes on each call and the tags, and how to rate the good or bad leads. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

I would like it to integrate with our CRM Caret Legal. Review collected by and hosted on G2.com.

Response from Emily Gardiner of CallRail

edit

Hi there,

Thanks for sharing your feedback! We noticed your review rating changed to 1 star, and wanted to check in; was there something recently that didn’t meet your expectations or that we can help with? If there’s anything that caused frustration or confusion, we’d love the opportunity to make it right.

You can reach out to us at: reviews@callrail.com. We look forward to hearing from you and want to ensure your experience with CallRail is positive!

Sophie G.

Marketing experience coordinator

Mid-Market (51-1000 emp.)

6/6/2025

"Call Rail Positive Review"

4/5

What do you like best about CallRail?

Easy call flow, great analytics, easy to navigate, accurate campaign attribution, ease of stamping into other systems Review collected by and hosted on G2.com.

What do you dislike about CallRail?

I find no downsides of using CallRail. My experiences with customer support have been positive. Review collected by and hosted on G2.com.

Verified User in Construction

Mid-Market (51-1000 emp.)

2/22/2024

"Easy Call Tracking"

4/5

What do you like best about CallRail?

The set up is very easy and they provide a variety of ways to track numbers, as well as other methods of lead generation as well. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

If you have a lot of phone numbers to track, or the average duration of your calls are longer, the monthly cost could climb pretty quickly making it not ideal for smaller businesses. Review collected by and hosted on G2.com.

Daddy C.

ceo

Small-Business (50 or fewer emp.)

2/14/2025

"callrail conversation inteligence"

4.5/5

What do you like best about CallRail?

i like the feature of having callrail transcribe calls for us. customer support is also very easy to get a hold of anytime we need help with small or big concerns. we use it every single day and our business heavily relies on it. it's super easy to setup and get going. there is also an api if you need to integrate with other apps like email etc. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

wish they had sip phone options so we can answer calls on a hardware phone instead of cell phones Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate

Small-Business (50 or fewer emp.)

8/5/2025

"Excellent Training Tool!"

5/5

What do you like best about CallRail?

The AI summaries of the phone calls are extremely helpful! Review collected by and hosted on G2.com.

What do you dislike about CallRail?

It would be more convenient if the billing info wasn't buried in account settings. Review collected by and hosted on G2.com.

Verified User in Packaging and Containers

Small-Business (50 or fewer emp.)

8/7/2025

"Good Business Solution for Marketers and Sales Leaders Alike"

3.5/5

What do you like best about CallRail?

CallRail enables us to accurately track origin sources of Marketing Leads and their activity, while also facilitation QA/QC functions for Sales Leadership. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Many of the more useful features require additional subscriptions Review collected by and hosted on G2.com.