Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

Top-Rated Alternatives

HubSpot Marketing Hub

View All Alternatives

Buffer Integrations

(2)

Integration information sourced from real user reviews.

Buffer Media

Schedule content to any social platform

Reply to comments

Build a link in bio page in minutes.

Get insights and answers to help you optimize your content.

G2 reviews are authentic and verified.

Here's how.

Jake R.

Member

Mid-Market (51-1000 emp.)

10/23/2014

"Huge time saver!"

5/5

What do you like best about Buffer?

Without Buffer app it would take me a minimum of 30 min a day managing my social channels. With buffer, all it takes is 1-2 hours a week to automate my twitter and linkedin profile for the whole week. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish there were more content categories for suggested posts. Review collected by and hosted on G2.com.

Spencer T.

Business Owner

Internet

8/9/2013

"Why Buffer Is My First Choice"

5/5

What do you like best about Buffer?

Buffer works better than any other service I have tried. Other services have failed me by posting incorrectly, or not at all, while Buffer works properly ALL the time. Reliability is a MUST in a scheduling tool! Its interface is simple, elegant, and effective. Buffer also offers straightforward collaboration tools that make teamwork easy. In my experience, HootSuite and its ilk are NOT ideal as a scheduling solution. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

UPDATED September 7th: Google+ Pages support has been added and it runs as smoothly. So that is no longer an issue. Google does not allow API support for profiles yet.

Finer grain control over posting schedules would be beneficial. I would like to create a completely custom, repeating, 7 day schedule. That stated, Buffer offers excellent scheduling mechanics. It's easy to segregate week day and weekend posts and much more. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Overall, Buffer has become my first choice and my first recommendation. Buffer is a must have tool that trumps its competitors. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Scheduling Posting and Multi-Posting is easy and reliable. The cost is very reasonable for multi-user versions. My team can effectively manage all scheduled posts from one point. Review collected by and hosted on G2.com.

Brittany T.

Social Media Marketing Manager

Computer Software

Small-Business (50 or fewer emp.)

2/28/2014

"Great for on the go social media management "

4/5

What do you like best about Buffer?

I love the ability to take things I find while browsing and schedule them for the best time to schedule them. I am loving the features for scheduling and that you can choose the best time schedule for your social network and how many times a day you want to post. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I love buffer for what it is, but it isn't a management tool. It is helpful for scheduling and it is an easy way to get material from around the web to your social sites. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Try out this awesome free tool. it will help you get a little something going on your social media networks. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I have used buffer to make some on the fly updates and as a social media manager that is the most valuable thing I can ask for in a social tool. Review collected by and hosted on G2.com.

Verified User in Internet

Small-Business (50 or fewer emp.)

8/19/2014

"Great, simple app for scheduling social posts across channels."

4/5

What do you like best about Buffer?

Buffer's strength is in its simplicity. Buffer (or BufferApp) is great for publishing social posts across multiple networks (e.g. Twitter, Facebook). Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It's not so much a social media management tool; its sole purpose is for publishing. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Great for scheduling posts, if that's all you have to do! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I use the free version of this for several nonprofit organizations I'm a member of. I use it to post Twitter and Facebook posts, and it saves me several minutes' worth of work each time I schedule content with it! Review collected by and hosted on G2.com.

Steve S.

Director, Demand Generation and Sales Development

Mid-Market (51-1000 emp.)

11/30/2013

"Excellent tool for curating content to Twitter, Linkedin, & Facebook"

5/5

What do you like best about Buffer?

-- Ease of use. Once I got buffer set up, it has been extremely easy to use.

-- Integration with feedly enables an easy approach to monitoring content channels and posting to social media profiles in an expedited timeframe.

-- Flexibility on scheduled posts - I can create my own schedule based on when it is best for me.. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

-- Have had a technical issue that required removal and re-instaillation of the iphone app. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Its easy and extremely flexible. You can get started for free, and for most users I would suggest you'll never need more capability than the free version. My best recommendation is to start with a free account and get started. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The biggest business issue I was looking to solve was building thought leadership through participation in social media without spending hours and hours to do so.

Buffer enabled me to reduce the time spent monitoring and cross posting curated content to only 15 to 20 minutes a day--and that was the time I was spending to keep current by reading publications, emails, blogs etc. Since I'm consuming relevant business content through my normal self-education process, buffer enables me to turn those educational articles into curated content by posting to an appropriate social media channel--and provide my added thought leadership in the way of comments and replies. Review collected by and hosted on G2.com.

Chris L.

Founder & CEO

Small-Business (50 or fewer emp.)

4/30/2014

"Buffer is great for managing social media platforms"

4/5

What do you like best about Buffer?

I like that buffer makes social sharing and scheduling VERY easy. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The only thing I dislike is that Facebook stops posts from showing up in people's timelines when posted from Buffer. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Don't use Buffer to post to Facebook. It's not their fault, but Facebook doesn't let third party apps post easily on timelines. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It saves me a lot of time when I can schedule things all at one time right as I find them. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

4/14/2014

"Buffer App"

4/5

What do you like best about Buffer?

I like how simple it is to download for both PCs and Macs. I also like the idea of setting certain intervals of when information can be sent and to what social media platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

If a user doesn't fill the queue with something to share, then you get spammed with a lot of emails and reminders. I feel if I want to share something, I am not going to forget to use the app if I want to share the info to multiple networks. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

As a user using it to share random interesting information, I recommend to anyone to signup and install the free app. If you have more than one social profile where you share info, Buffer makes doing so much easier. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Its an efficient way to share information to a variety of users across different platforms. If you share information only on a single platform, that information will only reach the same people. Since platforms differ in strengths and how information is shared, hitting multiple social platforms with information increase the number of potential viewers. Though I only use Buffer as a social tool, this would be useful for marketing purposes, especially if you are aiming to expand your audience. Review collected by and hosted on G2.com.

Andrew M.

Product Owner, Cb Response

Computer & Network Security

Mid-Market (51-1000 emp.)

8/8/2013

"Great Product - Simple, Easy to Use, No-nonsense"

5/5

What do you like best about Buffer?

I think the integration with chrome plus the scheduling based on when my networks are most active is the bast aspect. With integration with platforms like tweriod and socialbro to determine what the best time to engage a network is, it's pretty much amazing. It's awesome to be able to share the same piece of content across different social networks, at different times, with one click. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It's a small thing, but when using the Buffer buttons on Twitter or Facebook once you actually schedule something via Buffer, the text you started with stays in the status update box on the Twitter/Facebook website, which makes it confusing as to whether you ACTUALLY schedule the update or not.

Also, though I know it's not their fault (waiting on the API from Google), the lack of integration with Google+ is bothersome. Review collected by and hosted on G2.com.

Adel d.

Volunteer worker

Non-Profit Organization Management

Small-Business (50 or fewer emp.)

8/7/2013

"Making posting and sharing on social media fun and stress free."

5/5

What do you like best about Buffer?

The auto link shortening is my favourite. Second to that the ease of using Buffer. I like the fact that I can add or remove photos on my posts and it is a very reliable product. Never had any problems or down time using Buffer. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I would like to be able (using the free plan) to not only pick times for my posts but also different dates on a calendar. Some days I would like to skip and I would like certain posts to go out on a specified date using the Buffer scheduler. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I can highly recommend Buffer. Their team always replies to your mails or tweets, they really take a lot of pride in offering the best customer service possible. Buffer is simple and easy, a mixture of just the right ingredients when it comes to social media management. Considering getting the paid plan for just $10 p.m which I feel is a very reasonable price for such great service and product. Review collected by and hosted on G2.com.

Verified User in Real Estate

Enterprise (> 1000 emp.)

3/4/2014

"Stop Sending a Volley Tweets, Start Sending Smart Tweets"

5/5

What do you like best about Buffer?

You know how the day goes by and then at the end, you remember to send out a Tweet to your 3 followers? Or do you know how you want to send out three of four tweets because you have the greatest content to post, but you don't want people to stop following you for being annoying? Well, Buffer solves these problems. With Buffer, you can schedule your tweets to go out at intervals that won't make you look like a twit. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It works great if you want to amp up your Twitter game and want some analytics to boot. I think it's only a little annoying if you have more than one account to Buffer/Twitter and you have to sign in... and then, you lose the nugget of great content that because you've got caught up in the sign-in process. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Go for it! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer solves the problem for high profile Twitter users who want to engage their audience without annoying them.... and want to plan ahead, so they send engaging content when their not available. Review collected by and hosted on G2.com.