
The fit with our marketing tech stack was great. Integration with our CRM and ad platforms seemed to come seamlessly, not as an append-only solution. How easy it is for our campaign managers creating a segment specific email flow for attendees, what would take them and email developer hours can now be done in minutes. Installation was a breeze and had fantastic instructions for our IT professional. We rely on it heavily to credit offline activity with an online conversion. Dozens of features are marketer-friendly each tool has its place in the attribution funnel. Your customer support knows about marketing use cases not just technical ones. Review collected by and hosted on G2.com.
It also doesn't have quite the depth of analytics we crave - there are some fancy in-app analytics but our data team is fussy (but lovely). We frequently export raw data to be analyzed in other venues. As a data capture platform, the ability to create custom data points or forms on the login portal is sort of limited and doesn't allow for more nuanced lead qualification at point of capture. Review collected by and hosted on G2.com.
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