At an operational level, the ease of deployment and speed of deployment are perhaps the most notable factors. We have lean, distributed teams in many locations, and Beambox demands virtually no IT resources to implement and run. The cloud-based dashboard gives mwith sibility across all locations without requiring additional headcount. It changes what was formerly a low-level but nagging operational concern – managing the WiFi network – into something completely hands-off and automated. That, to me, is what efficiency looks like for a COO.

The strategist in me values first-party data capture above all else. Living in a world where the third-party cookie is dying, Beambox gives us a direct line to the actual people interacting with our clients' brands. Because of the ability to customize the captive portal, I can ensure that the brand's voice and visual identity are consistent from the very moment that a guest connects. I also love the Review Automator; it bridges a gap between the physical experience and the digital "social proof" that is so critical for SEO and brand authority.

From an analytical view, I like being able to see guest traffic. We needed a solution that could separate visitor access from our corporate network without IT being required to manually generate vouchers for every guest or client meeting. Beambox automates logging in via the splash page and the backend dashboard gives me a clear log of who is connecting and when. Our spaces' peak visitor times are surprisingly accurate with the presence analytics.