AdRoll Reviews & Product Details

The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps us make better decisions and improve our campaigns. Review collected by and hosted on G2.com.

One drawback is that, in some cases, the options for detailed audience segmentation can feel a bit limited. Also, there isn’t an easy way to delete old or test campaigns. Being able to remove unused campaigns would make it easier to keep the dashboard cleaner and better organized. Review collected by and hosted on G2.com.

Honestly the retargeting is what sold me, it brings back people who checked out our product pages and left without buying, and way more of them convert than I expected. Setup was quick too, pixel in, audience set, campaign live in like 15 minutes, didn't need to hire anyone for it. Dashboard makes it easy to see what's actually working, wish reporting went a bit deeper, but overall it just gets the job done. Review collected by and hosted on G2.com.

I don't think AdRoll has a much easier UI/UX experience, especially for new users. It seems simple at first but once you start managing multiple campaigns, the settings can get confusing pretty fast. And AdRoll itself seems way more slower than it should be. Sometimes it gets so much slow that it becomes frustrating to work with. Review collected by and hosted on G2.com.

I love launching campaigns on AdRoll because it's really easy, even for non-technical people. Creating a custom audience is something I want to shout out too because I can use any of my web page URLs to make a custom audience to track with. I also appreciate that AdRoll keeps things simple without unnecessary checkboxes, allowing me to easily set my custom audience and launch retargeting ads based on page URLs, creatives, and budget. The initial setup was absolutely great. Review collected by and hosted on G2.com.

One improvement I could suggest is related to the creative segments. I need to upload an optimized quality image to the ads that may not be greatly visible on the ad network. So if I could upload a bigger quality image, that might be better. There are different sizes in AdRoll, and each size has different placements. In some placements, the lower-quality image might look blurry. If you can work on the image optimization with the help of AI to keep the image quality good, that would be a great addition. Review collected by and hosted on G2.com.

The platform is very user friendly. Easy setup, easy to manage, reporting is not complicated. From the shopping ads perspective, the campaigns picks up fast, conversions & ROAS are great although they're mostly view-through conversions. Still not bad Review collected by and hosted on G2.com.

Very less targeting options. Very less room for optimziation. Mainly for retargeting dynamic ads, the data recorded through pixels are inaccurate. Any query resolution takes alot of time and stay unaddressed as well Review collected by and hosted on G2.com.

Compared to Criteo, AdRoll is simply easier to use. The interface is intuitive, campaign setup is straightforward, and our team was able to get up and running without the usual learning curve or back-and-forth. Review collected by and hosted on G2.com.

There is nothing I dislike about AdRoll. Review collected by and hosted on G2.com.

It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upload a list of contacts and it will target them specifically or I can create an ad to obtain new leads. I like that there is an ad credit include in the subscription fee so I don't have to worry about paying extra unless I go over the ad credit amount. Review collected by and hosted on G2.com.

Setting up the campaigns can be confusing sometimes. Review collected by and hosted on G2.com.

What I like best about AdRoll is how easy it is to launch and manage remarketing campaigns across multiple channels from one platform. The audience-building tools are straightforward, reporting is centralized, and the support team has been responsive and helpful throughout the setup process. Review collected by and hosted on G2.com.

What I dislike most is that AdRoll feels heavily focused on e-commerce. Many of the features, reporting options, and recommended strategies are built around product sales and online purchases, which makes the platform less intuitive for B2B or lead-generation campaigns with longer conversion cycles. Review collected by and hosted on G2.com.

Honestly, my experience has stayed pretty consistent. The platform still does a solid job handling retargeting and keeping our automated display campaigns running smoothly in the background without needing constant attention. I still appreciate how cleanly it integrates with e-commerce setups, making it dependable for everyday marketing tasks Review collected by and hosted on G2.com.

The pricing tiers could still use some flexibility for smaller scaling budgets, and getting past the strict creative review process for new ad formats can sometimes slow things down. If they made the initial tracking setup a bit more forgiving, it would save a lot of troubleshooting time. Review collected by and hosted on G2.com.

The best thing about Adroll is the agency rep, Andrina fernandez. Her personal approach to all of our needs and clients needs, assiting in every details of campaign build to high level strategy proposals have been exceptional. I have not met a single rep that is better than her. yes. Review collected by and hosted on G2.com.

I wish there was a cleaner way to understand audience lists on the targeting and figuring out where and what conversion fires. Review collected by and hosted on G2.com.

I appreciate AdRoll for its comprehensive digital marketing capabilities, particularly its specialized focus on retargeting and cross-channel marketing designed specifically for e-commerce businesses. I find the platform's advanced AI-driven personalization valuable, as it leverages over 17 years of historical intent data to enhance audience targeting, creative generation, and predictive bidding. This focus helps maximize return on ad spend. Additionally, I find the initial setup of AdRoll very easy and straightforward. It's designed to be accessible, even for those without extensive technical experience, with a fail-proof guided 4-step walkthrough that helps users get started quickly. Review collected by and hosted on G2.com.

If your campaigns aren't serving impressions or tracking data correctly, it usually boils down to four main culprits: the ad pixel, audience size, ad reviews status, or destination compliance. Issues with pixel placement, URL matching, audience size, date range, and campaign dates need to be considered. Review collected by and hosted on G2.com.