--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

# AdRoll Reviews & Product Details

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AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

* * *

Product Website
AdRoll
Seller
[NextRoll](https://www.g2.com/sellers/nextroll)
Discussions
[AdRoll Community](https://www.g2.com/products/adroll/discuss)
Solution Type

All-in-One

Overview by
Patrick Holmes

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

[
View More Pricing Information
](https://www.g2.com/products/adroll/pricing)

## AdRoll Integrations
(18)

What do users say about integrations?

Verified by AdRoll

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

AgencyAnalytics

](https://www.g2.com/products/agencyanalytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

DashThis

](https://www.g2.com/products/dashthis/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Funnel

](https://www.g2.com/products/funnel/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Intuit Mailchimp Email Marketing

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Klaviyo

](https://www.g2.com/products/klaviyo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Singular

](https://www.g2.com/products/singular/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

StackAdapt

](https://www.g2.com/products/stackadapt/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Supermetrics

](https://www.g2.com/products/supermetrics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

Show More

 ![Muhammed Kawsar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammed Kawsar A.")
MA

Muhammed Kawsar A.

Digital Marketing Specialist

Computer Software

Mid-Market (51-1000 emp.)

7/22/2026

"Fast Setup and Effective Retargeting That Drives Conversions"

4/5

What do you like best about AdRoll?

Honestly the retargeting is what sold me, it brings back people who checked out our product pages and left without buying, and way more of them convert than I expected. Setup was quick too, pixel in, audience set, campaign live in like 15 minutes, didn't need to hire anyone for it. Dashboard makes it easy to see what's actually working, wish reporting went a bit deeper, but overall it just gets the job done. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

I don't think AdRoll has a much easier UI/UX experience, especially for new users. It seems simple at first but once you start managing multiple campaigns, the settings can get confusing pretty fast. And AdRoll itself seems way more slower than it should be. Sometimes it gets so much slow that it becomes frustrating to work with. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Honestly most of our website visitors just bounced and never came back. AdRoll retargets them automatically which is cool, we get some of those people back. And everything is in one place instead of jumping between different ad platforms which was a headache before. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Organic Review from User Profile

 ![Raad S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raad S.")
RS

Raad S.

Mid-Market (51-1000 emp.)

7/20/2026

"Effortless Campaign Launch with Powerful Retargeting"

4/5

What do you like best about AdRoll?

I love launching campaigns on AdRoll because it's really easy, even for non-technical people. Creating a custom audience is something I want to shout out too because I can use any of my web page URLs to make a custom audience to track with. I also appreciate that AdRoll keeps things simple without unnecessary checkboxes, allowing me to easily set my custom audience and launch retargeting ads based on page URLs, creatives, and budget. The initial setup was absolutely great. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

One improvement I could suggest is related to the creative segments. I need to upload an optimized quality image to the ads that may not be greatly visible on the ad network. So if I could upload a bigger quality image, that might be better. There are different sizes in AdRoll, and each size has different placements. In some placements, the lower-quality image might look blurry. If you can work on the image optimization with the help of AI to keep the image quality good, that would be a great addition. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

I use AdRoll to reach audiences who visited specific pages on my website. It tracks them, shows banners and promotional elements, and brings them back for conversions. Launching campaigns is super easy, even for non-technical folks, and creating custom audiences enhances targeting. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Kathan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathan D.")
KD

Kathan D.

Lead - Programmatic

Small-Business (50 or fewer emp.)

7/21/2026

"User-Friendly Setup and Reporting, but Limited Targeting and Slow Support"

3.5/5

What do you like best about AdRoll?

The platform is very user friendly. Easy setup, easy to manage, reporting is not complicated. From the shopping ads perspective, the campaigns picks up fast, conversions & ROAS are great although they're mostly view-through conversions. Still not bad Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Very less targeting options. Very less room for optimziation. Mainly for retargeting dynamic ads, the data recorded through pixels are inaccurate. Any query resolution takes alot of time and stay unaddressed as well Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Very less DSPs that support shopping ads, the ones available in the market were not easily accessable compared to Adroll. Onboarding was seamless. The campaigns started performing from just few days of launch. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Ghiselle L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ghiselle L.")
GL

Ghiselle L.

Managing Director

Small-Business (50 or fewer emp.)

4/27/2026

"Intuitive Interface and Straightforward Campaign Setup"

5/5

What do you like best about AdRoll?

Compared to Criteo, AdRoll is simply easier to use. The interface is intuitive, campaign setup is straightforward, and our team was able to get up and running without the usual learning curve or back-and-forth. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

There is nothing I dislike about AdRoll. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll is solving a few key challenges for us—mainly complexity, disconnected systems, and underperforming campaigns.

With Criteo, managing campaigns and aligning them with our CRM data required more effort and wasn’t as intuitive. AdRoll simplifies that. The platform is easy to use, so our team can launch and optimize campaigns quickly without a steep learning curve.

It also integrates seamlessly with HubSpot, which means our audience data, engagement tracking, and campaign execution are all connected in one place—no manual workarounds.

The result has been a big win for us: better campaign performance, more efficiency, and clearer visibility into what’s actually driving results. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate")
AR

Verified User in Real Estate

Small-Business (50 or fewer emp.)

11/5/2025

"Efficient all in one system"

3.5/5

What do you like best about AdRoll?

It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upload a list of contacts and it will target them specifically or I can create an ad to obtain new leads. I like that there is an ad credit include in the subscription fee so I don't have to worry about paying extra unless I go over the ad credit amount. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Setting up the campaigns can be confusing sometimes. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

I am able to put my business name in front of more people, or I can use the retargeting to keep placing my business in front of the same people, increasing the chances of them using our services or signing up with my business. Review collected by and hosted on G2.com.

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7/16/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/17/2026

"Easy Multi-Channel Remarketing with Straightforward Audiences and Helpful Support"

4/5

What do you like best about AdRoll?

What I like best about AdRoll is how easy it is to launch and manage remarketing campaigns across multiple channels from one platform. The audience-building tools are straightforward, reporting is centralized, and the support team has been responsive and helpful throughout the setup process. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

What I dislike most is that AdRoll feels heavily focused on e-commerce. Many of the features, reporting options, and recommended strategies are built around product sales and online purchases, which makes the platform less intuitive for B2B or lead-generation campaigns with longer conversion cycles. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll helps us reconnect with website visitors who did not convert during their initial visit. This keeps our brand visible, supports longer consideration cycles, and gives us another channel to drive qualified prospects back to key landing pages. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Ayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayush J.")
AJ

Ayush J.

Assistant System Engineer

Enterprise (\> 1000 emp.)

8/14/2024

"Adroll eCommerce"

4.5/5

What do you like best about AdRoll?

Honestly, my experience has stayed pretty consistent. The platform still does a solid job handling retargeting and keeping our automated display campaigns running smoothly in the background without needing constant attention. I still appreciate how cleanly it integrates with e-commerce setups, making it dependable for everyday marketing tasks Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

The pricing tiers could still use some flexibility for smaller scaling budgets, and getting past the strict creative review process for new ad formats can sometimes slow things down. If they made the initial tracking setup a bit more forgiving, it would save a lot of troubleshooting time. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Previously, we were not able to connect with customers wherever they were but Because of AdRoll this problem is almost resolved. Review collected by and hosted on G2.com.

Show More

8/3/2026
Validated ReviewerIncentivizedSource: Thank You page

 ![Alena S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alena S.")
AS

Alena S.

Russian Tutor

Small-Business (50 or fewer emp.)

7/16/2026

"Exceptional Support from Andrina Fernandez Makes AdRoll Stand Out"

5/5

What do you like best about AdRoll?

The best thing about Adroll is the agency rep, Andrina fernandez. Her personal approach to all of our needs and clients needs, assiting in every details of campaign build to high level strategy proposals have been exceptional. I have not met a single rep that is better than her. yes. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

I wish there was a cleaner way to understand audience lists on the targeting and figuring out where and what conversion fires. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

It allows us to retarget in industries that other platforms are restricted in. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Sri Ganesh V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sri Ganesh V.")
SV

Sri Ganesh V.

Data Analyst

Enterprise (\> 1000 emp.)

5/20/2026

"AI-Driven Marketing with Easy Setup"

4.5/5

What do you like best about AdRoll?

I appreciate AdRoll for its comprehensive digital marketing capabilities, particularly its specialized focus on retargeting and cross-channel marketing designed specifically for e-commerce businesses. I find the platform's advanced AI-driven personalization valuable, as it leverages over 17 years of historical intent data to enhance audience targeting, creative generation, and predictive bidding. This focus helps maximize return on ad spend. Additionally, I find the initial setup of AdRoll very easy and straightforward. It's designed to be accessible, even for those without extensive technical experience, with a fail-proof guided 4-step walkthrough that helps users get started quickly. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

If your campaigns aren't serving impressions or tracking data correctly, it usually boils down to four main culprits: the ad pixel, audience size, ad reviews status, or destination compliance. Issues with pixel placement, URL matching, audience size, date range, and campaign dates need to be considered. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll consolidates retargeting, display advertising, email marketing, and audience segmentation into one platform. It leverages AI and historical intent data to automate ad creation, bidding, and maximize return on ad spend, addressing key digital marketing challenges. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite on behalf of seller

 ![Mahendra P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahendra P.")
MP

Mahendra P.

Global Campaign Manager

Mid-Market (51-1000 emp.)

4/23/2026

"AdRoll Streamlines Multi-Channel ABM Campaigns with Strong Targeting and Integrations"

5/5

What do you like best about AdRoll?

What I like best about AdRoll is its user-friendly platform, strong audience targeting capabilities for higher performance, and the ease of running multi-channel campaigns from a single dashboard, 24/7 available support. It has helped us effectively reach the right accounts and decision-makers, making it valuable for ABM-focused campaigns. Seamless integrations offerings, cost-effective for businesses like us. Overall, it has exceeded expectations in helping streamline campaign execution and improve visibility across channels. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

It would also be even more effective with additional integrations and enhanced ABM-specific capabilities for more precise account-level targeting and measurement. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll is helping us solve the challenge of reaching the right target accounts and decision-makers with precision, which is critical for our ABM campaign strategy. It's a great tool for the performance marketing team Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about AdRoll? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about AdRoll
](https://www.g2.com/products/adroll/discussions/new)

MR

Michael Ramirez
•
Last activity over 4 years ago

How can I get support on campaign performance and adjustments we can make to improve?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve)

RC

Ryan Croxford
•
Last activity over 4 years ago

How do I make the most out of Adroll for media?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media)

[
View all Discussions
](https://www.g2.com/products/adroll/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

10 months

### Average Discount

9%

[
View More Pricing Information
](https://www.g2.com/products/adroll/pricing)

AdRoll Comparisons

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Adobe Advertising Cloud

3.7/5(97)

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4/5(297)

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Roku OneView (formerly Dataxu)

3.8/5(86)

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##### 
##### AdRoll Features

Channel Functionality

Display Functionality

Campaign Management

Campaign Dashboard

Campaign Optimization

Reach

Targeting

Targeting

Retargeting

Geo-Targeting

Platform

User, Role, and Access Management

Performance and Reliability

[
View More Features
](https://www.g2.com/products/adroll/features)

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StackAdapt

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##### Categories on G2

[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Attribution](https://www.g2.com/categories/attribution)[Display Advertising](https://www.g2.com/categories/display-advertising)

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