Adobe Target Features

Based on 13 Adobe Target reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor. 11 reviewers of Adobe Target have provided feedback on this feature.

Based on 15 Adobe Target reviews. Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 15 Adobe Target reviews.

Able to view or adjust the necessary confidence level of your test. 15 reviewers of Adobe Target have provided feedback on this feature.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 14 reviewers of Adobe Target have provided feedback on this feature.

As reported in 15 Adobe Target reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Based on 15 Adobe Target reviews. Access pre-built and custom reports and dashboards.

As reported in 14 Adobe Target reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end. This feature was mentioned in 14 Adobe Target reviews.

Segment data by various user demographics to find deeper trends within specific user groups.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 12 Adobe Target reviews.

Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 13 Adobe Target reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 14 reviewers of Adobe Target have provided feedback on this feature.

As reported in 13 Adobe Target reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 15 Adobe Target reviews. Provides reporting and analytics tools to quantify the results of the experiment.

Based on 11 Adobe Target reviews. Provides heatmap functionality to assess what parts of the website visitors are engaging with most.

Based on 15 Adobe Target reviews. Allows for the testing of multiple variables at a time during a single test.

As reported in 13 Adobe Target reviews. Allows multiple experiments to be deployed simultaneously.

Based on 13 Adobe Target reviews. Allows mobile web pages to be tested during A/B experiments.

Based on 11 Adobe Target reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.

Based on 14 Adobe Target reviews. Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.

Based on 13 Adobe Target reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives