[ Adobe T... Reviews ](https://www.g2.com/products/adobe-adobe-target/reviews) [ Adobe T... Reviews ](https://www.g2.com/products/adobe-adobe-target/reviews) # Adobe Target Features ##### ## Variation Testing (6) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Confidence Level Able to view or adjust the necessary confidence level of your test. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Reporting (2) Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Analytics (2) Reporting and Analytics Provides reporting and analytics tools to quantify the results of the experiment. Heatmaps Provides heatmap functionality to assess what parts of the website visitors are engaging with most. Show More ##### ## Experimental Design (5) Multivariate testing capacities Allows for the testing of multiple variables at a time during a single test. Concurrent Testing Allows multiple experiments to be deployed simultaneously. Mobile Testing Allows mobile web pages to be tested during A/B experiments. AI Assisted Testing Uses AI to generate or suggest experiment variations to test website versions. AI Generated Variations Uses AI or machine learning to automatically optimize traffic distribution between experiment variations. Show More ##### ## Computing (3) WYSIWYG What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. AI/Machine Learning Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. Little to No Coding Requires little to no knowledge of coding. Usually this means it comes with prewritten code. Show More ##### ## Agentic AI - A/B Testing (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Personalization (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Personizely](https://images.g2crowd.com/uploads/product/hd_favicon/7154bb56a84f726dd42e5f0f67bd77f2/personizely.svg "Personizely") Sponsored Personizely 5/5 (17) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing") VWO Testing 4.4/5 (915) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg "AB Tasty") AB Tasty 4.4/5 (404) ](https://www.g2.com/products/ab-tasty/reviews) [ ![Optimizely Web Experimentation](https://images.g2crowd.com/uploads/product/hd_favicon/d50e86a068b696487b76cd8dbc6b0a68/optimizely-web-experimentation.svg "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5 (401) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-adobe-target/competitors/alternatives) Adobe Target Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e26aec5fcd5c4a4a2cf1881f4c69e69/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5 (411) [ Compare Now ](https://www.g2.com/compare/adobe-adobe-target-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d603db6b9ab8029ccf346a90bdbee1c3/wingify-vwo-testing.jpeg "Product Avatar Image") VWO Testing 4.4/5 (929) [ Compare Now ](https://www.g2.com/compare/adobe-adobe-target-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5 (157) [ Compare Now ](https://www.g2.com/compare/adobe-adobe-target-vs-dynamic-yield) ##### Categories on G2 [ Personalization ](https://www.g2.com/categories/personalization)[ A/B Testing ](https://www.g2.com/categories/a-b-testing-tools)[ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization) ##### Explore More [ Most reliable virtual event platforms with networking features ](https://www.g2.com/discussions/most-reliable-virtual-event-platforms-with-networking-features)[ Best lead intelligence software ](https://www.g2.com/discussions/what-are-the-best-lead-intelligence-software-have-actually-helped-your-pipeline)[ What are the top tools for accurate sales and demand forecasting? ](https://www.g2.com/discussions/what-are-the-top-tools-for-accurate-sales-and-demand-forecasting) [ Best budgeting platforms for multi-department collaboration ](https://www.g2.com/discussions/best-budgeting-platforms-for-multi-department-collaboration)[ What is the most scalable MDM solution for global operations? ](https://www.g2.com/discussions/what-is-the-most-scalable-mdm-solution-for-global-operations)[ Pros and Cons Details ](https://www.g2.com/products/adobe-adobe-target/reviews?qs=pros-and-cons) Show More [ Most reliable virtual event platforms with networking features ](https://www.g2.com/discussions/most-reliable-virtual-event-platforms-with-networking-features)[ Best lead intelligence software ](https://www.g2.com/discussions/what-are-the-best-lead-intelligence-software-have-actually-helped-your-pipeline)[ What are the top tools for accurate sales and demand forecasting? ](https://www.g2.com/discussions/what-are-the-top-tools-for-accurate-sales-and-demand-forecasting) [ Best budgeting platforms for multi-department collaboration ](https://www.g2.com/discussions/best-budgeting-platforms-for-multi-department-collaboration)[ What is the most scalable MDM solution for global operations? ](https://www.g2.com/discussions/what-is-the-most-scalable-mdm-solution-for-global-operations)[ Pros and Cons Details ](https://www.g2.com/products/adobe-adobe-target/reviews?qs=pros-and-cons)